Resale value of used electric vehicles-based on consumer perception in Zhuhai area

Resource type
Authors/contributors
Title
Resale value of used electric vehicles-based on consumer perception in Zhuhai area
Abstract
China leads in global automobile production and sales, but fuel vehicle usage causes energy crisis and pollution. Electric vehicles, as energy-saving and environmentally friendly transportation, can alleviate urban ecological pressure and reduce dependence on non-renewable energy. Development of electric vehicles is thus prioritized. However, the current electric vehicle market is immature and faces slow growth due to various constraints. Despite state policies, market performance lags, and consumer acceptance is low, leading to a mismatch between praise and sales. Therefore, exploring factors influencing consumer demand and purchase intention for electric vehicles is crucial. This paper focuses on consumer perceived value to study factors affecting second-hand electric vehicle resale value, offering practical relevance and value. Consumer behavior theory suggests that consumers' purchase decisions hinge on their perception of a product. Consumer perception involves a subjective, overall evaluation of a product or service based on usage purposes and needs, and an analysis of relevant information from various channels. For used electric vehicles, perception includes understanding of appearance, function, cost, and performance.This study aims to analyze factors affecting the resale value of used EVs and explore consumers' perception of this value. Guided by consumer perception, the study conducted a literature review-based comprehensive analysis and qualitative exploration of used EV resale value. The findings reveal that price, battery performance, endurance, environmental protection, and safety significantly impact the resale value of used EVs. Finally, combined with the research conclusions of this paper, management suggestions are put forward, and countermeasures are summarized from the two levels of government and second-hand electric vehicle marketing enterprises
University
University of Saint Joseph
Place
Macau
Date
2024
# of Pages
82
Language
eng
Library Catalog
Library Catalog (Koha)
Call Number
M-BA 2024 LU,YUE
Notes
In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the Faculty of Business and Law, University of Saint Joseph, Macao, June, 2024Supervisor : Alessandro Lampo
Citation
Lu, Y. (2024). Resale value of used electric vehicles-based on consumer perception in Zhuhai area [University of Saint Joseph]. https://drive.google.com/file/d/1FWpCqst2p7MD3rLg5Ehvfpns26_1MQa3/view?usp=sharing