THE ANALYSIS OF MACAO TRADITIONAL PUBLICATION INDUSTRY BETWEEN 2000 TO 2023: TRANSFORMATION BEFORE AND AFTER PANDEMIC AND SUGGESTED STRATEGY

In this dissertation, the Macau traditional printing industry between 2000 and 2023 is studied. This period is critical for the publication industry due to several key events that have transformed the landscapes of both local and global publishing. These events include the rise of the internet, electronic devices, and the Chinese economy, the establishment of the Macao ISBN Agency, the emergence of online digital platforms, and the outbreak of the Covid-19 pandemic. This dissertation will mainly focus on written Chinese publications and consider publications in other languages as references. Governmental official data, academic literature, questionnaires, interviews, and participant observation analysis will be used as the major approaches when collecting data and analyzing the Macao publication industry. Several development and transformation strategies will be suggested. In the future, the Macau publishing industry will need to make significant adjustments to stay competitive in the market. It will need to incorporate current technologies, such as electronic platforms and Print-on-demand (POD), into the publication process. Books will exist in electronic and physical formats at different stages. Vanity in publications will also be another new trend in the future. The role of the publisher has evolved in the modern publishing industry. Participants in publishing industry will need to acquire new skill sets to adapt to the industrial transformation. Allocating resources to structural training courses will help develop talent in the publication industry during the transition. We hope to provide insights into solutions for the transformation of the publishing industry in Macao