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Consumers' selections and decision-making processes are some of the most exciting and challenging topics in neuromarketing, sales, and branding. From a global perspective, multicultural influences and societal conditions are crucial to consider. Neuroscience applications in international marketing and consumer behavior is an emergent and multidisciplinary field aiming to understand consumers' thoughts, reactions, and selection processes in branding and sales. This study focuses on real-time monitoring of different physiological signals using eye-tracking, facial expressions recognition, and Galvanic Skin Response (GSR) acquisition methods to analyze consumers' responses, detect emotional arousal, measure attention or relaxation levels, analyze perception, consciousness, memory, learning, motivation, preference, and decision-making. This research aimed to monitor human subjects' reactions to these signals during an experiment designed in three phases consisting of different branding advertisements. The nonadvertisement exposition was also monitored while gathering survey responses at the end of each phase. A feature extraction module with a data analytics module was implemented to calculate statistical metrics and decision-making supporting tools based on Principal Component Analysis (PCA) and Feature Importance (FI) determination based on the Random Forest technique. The results indicate that when compared to image ads, video ads are more effective in attracting consumers' attention and creating more emotional arousal.

We prove the consistency of the different approaches for deriving the black hole radiation for the spherically symmetric case inside the theory of Massive Gravity. By comparing the results obtained by using the Bogoliubov transformations with those obtained by using the Path Integral formulation, we find that in both cases, the presence of the extra-degrees of freedom creates the effect of extra-particles creation due to the distortions on the definitions of time defined by the different observers at large scales. This, however, does not mean extra-particle creation at the horizon level. Instead, the apparent additional particles perceived at large scales emerge from how distant observers define their time coordinate, which is distorted due to the existence of extra-degrees of freedom.

O presente estudo faz parte de uma investigação mais alargada que pretende i) estudar, numa população estudantil de ensino superior, as suas necessidades e comportamento perante a informação e ii) desenvolver um programa de formação em literacia da informação, integrando este conhecimento e os contributos dos diversos intervenientes (estudantes, docentes, bibliotecários). Sabemos hoje que a integração da literacia da informação nas aprendizagens melhora o desempenho dos estudantes e que, por esse motivo, os bibliotecários académicos podem desempenhar um papel importante ao colaborarem no desenho e formação de programas nestas áreas. Esta comunicação apresenta a primeira fase deste estudo. Trata-se da aplicação de um inquérito por questionário a uma população de estudantes de graduação, no ensino superior, em Macau. Os resultados demonstram as perceções dos estudantes relativamente às suas necessidades de informação, bem como o uso dos recursos informativos preferidos na prossecução dos seus estudos. A formação destes estudantes na pesquisa, recuperação, análise e uso da informação parece ser essencial. A construção de programas de formação em literacia da informação deve ser concebida à medida, recorrendo-se a um diagnóstico próximo e efetivo. A par, é importante continuar a desenvolver ambientes físicos e virtuais que disponibilizem informação credível e que deem resposta às necessidades informacionais dos que os utilizam, apoiando a aprendizagem.

Purpose Research on battery electric vehicles (BEVs) has typically considered environmental concern a key determinant of behavioral intention that leads individuals to prefer electric vehicles. This paper challenges this assumption and argues that technology frameworks may require new variables to capture consumers' preferences. A UTAUT2-based study has been developed to assess the role of environmental concern in the BEVs context and put forward the technology show-off (TS) concept to explain the technology's acceptance. Design/methodology/approach A quantitative and cross-sectional look at behavioral intention is adopted. The study uses structural equation modeling to analyze a sample of 236 Macau residents to determine the relevance of the factors behind the choice to adopt BEVs. Findings The findings indicate that environmental concern and price may be relevant to explain behavioral intention to adopt the BEVs technology. Furthermore, the UTAUT2 framework seems to benefit from adding new variables, with TS playing a pertinent role in explaining technology acceptance. Social implications The findings show that environmental concern fails to build an argument for the shift to full electric mobility and promote the desired behavioral change toward adopting BEVs. Herein lies the necessity to consider new variables that can better describe the characteristics of modern society. Originality/value This paper proposes the TS construct, combining visibility and trialability as significant determinants of behavioral intention to use technology. The study also stresses the need to reconsider the role of environmental concerns' impact on consumer decision-making.

The question of how to adequately integrate environment and labor provisions in free trade agreements is still a difficult one for both States and academicians. This article explores China’s approach to environment and labor issues in free trade agreements. For reference and comparison, it relies on the European Union’s and the United States’ approaches in their respective FTAs. The article identifies China’s preference for a case-by-case approach to the inclusion of environmental chapters in its FTAs. Additionally, in most FTAs it avoids to include provisions on labor standards. These two preferences represent major divergences from the European Union’s and the United States’ approaches, characterized by inclusion of chapters on environment and labor in all their modern FTAs. The article also finds that China’s FTAs rely solely on consultations and cooperation for the implementation of environmental and labor provisions, within the framework of Joint Committees and avoid the inclusion of civil society mechanisms. Moreover, resolution of disputes relies exclusively on consultations, in a diverse procedure than the one applicable to trade disputes. Despite alignment with the European Union model, this is another major point of divergence with the United States’ model, which applies the same enforcement mechanism for both environment and labor issues and trade issues and includes the possibility of applying sanctions. Finally, the article concludes that China’s options with regards to the treatment of environment and labor concerns in its free trade agreements aligns with both its domestic governance approach and its approach to international cooperation.

In recent years, the integration of Machine Learning (ML) techniques in the field of healthcare and public health has emerged as a powerful tool for improving decision-making processes [...]

The number of tourist attractions reviews, travel notes and other texts has grown exponentially in the Internet age. Effectively mining users’ potential opinions and emotions on tourist attractions, and helping to provide users with better recommendation services, which is of great practical significance. This paper proposes a multi-channel neural network model called Pre-BiLSTM combined with a pre-training mechanism. The model uses a combination of coarse and fine- granularity strategies to extract the features of text information such as reviews and travel notes to improve the performance of text sentiment analysis. First, we construct three channels and use the improved BERT and skip-gram methods with negative sampling to vectorize the word-level and vocabulary-level text, respectively, so as to obtain more abundant textual information. Second, we use the pre-training mechanism of BERT to generate deep bidirectional language representation relationships. Third, the vectors of the three channels are input into the BiLSTM network in parallel to extract global and local features. Finally, the model fuses the text features of the three channels and classifies them using SoftMax classifier. Furthermore, numerical experiments are conducted to demonstrate that Pre-BiLSTM outperforms the baselines by 6.27%, 12.83% and 18.12% in average in terms of accuracy, precision and F1-score.

We are delighted to present this special issue editorial for Neural Computing and Applications special issue on LatinX in AI research. This special issue brings together a collection of articles that explore machine learning and artificial intelligence research from various perspectives, aiming to provide a comprehensive and in-depth understanding of what LatinX researchers are working on in the field. In this editorial, we will introduce the overarching theme of the special issue, highlight the significance of the selected papers, and offer insights into the contributions made by the authors. The LatinX in AI organization was launched in 2018, with leaders from organizations in Artificial Intelligence, Education, Research, Engineering, and Social Impact with a purpose to together create a group that would be focused on “Creating Opportunity for LatinX in AI.” The main goal is to increase the representation of LatinX professionals in the AI industry. LatinX in AI Org and programs are volunteer-run and fiscally sponsored by the Accel AI Institute, 501(c)3 Non-Profit.

By using the Hamiltonian formulation, we demonstrate that the Merton-Garman equation emerges naturally from the Black-Scholes equation after imposing invariance (symmetry) under local (gauge) transformations over changes in the stock price. This is the case because imposing gauge symmetry implies the appearance of an additional field, which corresponds to the stochastic volatility. The gauge symmetry then imposes some constraints over the free parameters of the Merton-Garman Hamiltonian. Finally, we analyze how the stochastic volatility gets massive dynamically via Higgs mechanism.

Peer-rewieved journal

Substitute foods are increasingly popular to reduce our environmental footprint and promote food security. As the world population is expected to grow and food resources become scarce, insects as food have recently gained attention as a viable alternative. In the present study, a model grounded on the Theory of Planned Behavior (TPB) is proposed and analyzed through structural equation modeling software (SmartPLS) to assess consumers intentions toward insects as food. Except for subjective norm, both attitude and perceived behavioral control were key determinants of intention and, in turn, of actual use behaviour. Despite insects being consumed in nearly 1/4 of the sample (for instance in Chinese medicine), the study found that respondents were on average relatively unwilling to use them as a dietary habit. Also, it appeared that men were more likely to consume insects as food than women. The insights of our study have important implications for practitioners and policymakers seeking to promote sustainable nutritional practices among consumers. This study is particularly relevant for Macau, as the city positions itself as a "UNESCO Creative City of Gastronomy" with the aim to develop internationally a unique and sustainable food image.

Text classification is an important topic in natural language processing, with the development of social network, many question-and-answer pairs regarding health-care and medicine flood social platforms. It is of great social value to mine and classify medical text and provide targeted medical services for patients. The existing algorithms of text classification can deal with simple semantic text, especially in the field of Chinese medical text, the text structure is complex and includes a large number of medical nomenclature and professional terms, which are difficult for patients to understand. We propose a Chinese medical text classification model using a BERT-based Chinese text encoder by N-gram representations (ZEN) and capsule network, which represent feature uses the ZEN model and extract the features by capsule network, we also design a N-gram medical dictionary to enhance medical text representation and feature extraction. The experimental results show that the precision, recall and F1-score of our model are improved by 10.25%, 11.13% and 12.29%, respectively, compared with the baseline models in average, which proves that our model has better performance.

This review article is among the first to examine the new junket regulations in the Macau gaming industry. Particular emphasis is on the legal and regulatory framework governing the junket activity of gaming promoters and their associates. The recent changes to Macau gaming laws have resulted in stronger licensing requirements for local junket participants and precipitated the collapse of the VIP room system in casinos. Furthermore, this article highlights the policy and managerial implications of the current junket environment for the gaming industry in Macau and possibly other regional gaming jurisdictions. The effects of the new legal environment for Macau junkets could also provide insights into the implementation of similar legislation in other jurisdictions.

In any physical system, when we move from short to large scales, new spacetime symmetries emerge which help us to simplify the dynamics of the system. In this letter we demonstrate that certain variations on the symmetries of general relativity at large scales generate the effects equivalent to dark matter ones. In particular, we reproduce the Tully-Fisher law, consistent with the predictions proposed by MOND. Additionally, we demonstrate that the dark matter effects derived in this way are consistent with the predictions suggested by MOND, without modifying gravity.

Human emotions can be associated with decision-making, and emotions can generate behaviors. Due to the fact that it could be biased and exhaustively complex to examine how human beings make choices, it is necessary to consider relevant groups of study, such as stock traders and non-traders in finance. This work aims to analyze the connection between emotions and the decision-making process of investors and non-investors submitted to the same set of stimuli to understand how emotional arousal might dictate the decision process. Neuroscience monitoring tools such as Real-Time Facial Expression Analysis (AFFDEX), Eye-Tracking, and Galvanic Skin Response (GSR) were adopted to monitor the related experiments of this paper and its accompanying analysis process. Thirty-seven participants attended the study, 24 were classified as stock traders, and 13 were non-traders; the mean age for the groups was 35 and 25, respectively. The designed experiment initially disclosed a thought-provoking result between the two groups under the certainty and risk-seeking prospect theory; there were more risk-takers among non-investors at 75%, while investors were inclined toward certainty at 79.17%. The implication could be that the non-investing individuals were less complex in thought and therefore pursued higher returns besides a high probability of losing the game. In addition, the automatic emotion classification system indicates that when non-investors confronted a stock trending chart beyond their acquaintance or knowledge, they were psychologically exposed to fear, anger, sadness, and surprise. On the contrary, investors were detected with disgust, joy, contempt, engagement, sadness, and surprise, where sadness and surprise overlapped in both parties. Under time pressure conditions, 54.05% of investors or non-investors tend to make decisions after the peak(s) of emotional arousal. Variations were found in the deciding points of the slopes: 2.70% were decided right after the peak(s), 37.84% waited until the emotions turned stable, and 13.51% were determined as the emotional indicators started to slide downwards. Several combinations of emotional responses were associated with decisions. For example, negative emotions could induce passive decision-making, in this case, to sell the stock; nevertheless, it was also examined that as the slope slipped downwards to a particular horizontal point, the individuals became more optimistic and selected the "BUY" option. Future works may consider expanding the study to larger sample size, different demographic groups, and other biometrics for further analysis and conclusions.

Corporate leaders are constantly dealing with stress in parallel with continuous decision-making processes. The impact of acute stress on decision-making activities is a relevant area of study to evaluate the impact of the decisions made, and create tools and mechanisms to cope with the inevitable exposure to stress and better manage its impact. The intersection of leadership and neurosciences techniques is called Neuroleadership. In this work, an experiment is proposed to detect and measure the emotional arousal of two groups of business professionals, divided into two groups. The first one is the intervention/stress group, n=30, exposed to stressful conditions, and the control group, n=14, not exposed to stress. The participants are submitted to a sequence of computerized stimuli, such as watching videos, answering survey questions, and making decisions in a realistic office environment. The Galvanic Skin Response (GSR) biosensor monitors emotional arousal in real-time. The experiment design implemented stressors such as visual effects, defacement, unfairness, and time-constraint for the intervention group, followed by decision-making tasks. The results indicate that emotional arousal was statistically significantly higher for the intervention/stress group, considering Shapiro and Mann-Whitney tests. The work indicates that GSR is a reliable stress detector and may be useful to predict negative impacts on executive professionals during decision-making activities.

The invention of neuroscience has benefited medical practitioners and businesses in improving their management and leadership. Neuromarketing, a field that combines neuroscience and marketing, helps businesses understand consumer behaviour and how they respond to advertising stimuli. This study aims to investigate the consumer purchase intention and preferences to improve the marketing management of the brand, based on neuroscientific tools such as emotional arousal using Galvanic Skin Response (GSR) sensors, eye-tracking, and emotion analysis through facial expressions classification. The stimuli for the experiment are two advertisement videos from the Macau tea brand “Guanding Teahouse” followed by a survey. The experiment was conducted on 40 participants. 76.2% of participants that chose the same product in the first survey responded with the same choice of products in the second survey. The GSR peaks in video ad 1 measured a total of 60. On the other hand, video ad 2 counted a total of 55 GSR peaks. The emotions in ad1 and ad2 have similar responses, with an attention percentage of 76%. The results showed that ad1 has a higher engagement time of 11.1% and ad2 has 9.6%, but only 19 of the respondent’s conducted engagement in video ad1, and 31 showed engagement in video ad2. The results demonstrated that although ad 1 has higher engagement rates, the respondents are more attracted to video ad 2. Therefore, ad2 has better marketing power than ad 1. Overall, this study bridges the gap of no previous research on measuring tea brand advertisements with the neuroscientific method. The results provide valuable insights for marketers to develop better advertisements and marketing campaigns and understand consumer preferences by personalising and targeting advertisements based on consumers' emotional responses and behaviour of consumers' purchase intentions. Future research could explore advertisements targeting different demographics.

China's re-emergence as an aid donor has attracted the attention and criticism from Western donors, academia, and the media. In contrast to traditional donors, China's aid has been portrayed as anti-poverty aid, mainly due to its combination with other instruments, such as investment, and the absence of any political or economic conditions. This paper examines the impact of Chinese aid projects in Guinea's education sector from the perspective of the beneficiaries. The author collected data from both primary (interviews) and secondary (document analysis) sources. The present study concludes that China's aid projects in the education sector have received both positive and negative feedback, mainly because the recipients' needs have not been appropriately targeted. This study contributes to the literature on China's role in Africa. More specifically, it discusses the conditions for aid effectiveness in the field of education. Moreover, in the context of the globalization of aid practices, the study proposes best practices for China to adopt in order to improve the practices of its aid delivery. The novelty of this study lies in the methodology (qualitative method) used to understand China's aid from the perspective of the beneficiaries of its aid.

The concept of Soundscape was initially proposed to study the relationship between humans and their sonic environment. It has gathered momentum from academia to environmentalists and policymakers throughout the years. The study and characterisation of Soundscapes can be complex as it tries to take a holistic and qualitative approach rather than simply quantifying sound pressure levels. This paper introduces a comprehensive Soundscape study process in an ongoing research project in Macao (China), a small territory (32.9 km2) and one of the most densely populated areas in the world. The paper seeks to show a first version of a technical solution to systematically capture the local soundscape, analyse it, classify it, and ultimately deliver a dataset library and the intangible qualities of the environmental sound. This implementation, including technical documentation, code, and sound library with strong labelling, is presented under an open-source license to encourage future collaborative research. Finally, the paper offers suggestions on further developing the apparatus to reach a systematic and near real-time soundscape analysis with the development of a machine learning system.

Integrating information literacy into learning improves student performance and, for that reason, academic librarians can play a significant role by collaborating in the design and training programs in these areas. In Macao, there is no known study on the information literacy performance of higher education students, so we seek to diagnose this area. For that purpose, a survey was applied to higher education students to assess students' perception of information literacy and their self-characterization regarding the use of resources and the type of skills needed for academic work. A semi-structured interview was also carried out with teachers about the same reality. Students perceive themselves to have a low level of confidence in the performance of their academic tasks, which affects their fulfilment. Faculty are aligned with this diagnosis, revealing the students’ weaknesses in the information search and presentation. Overall, information needs are evident among students as also is the use of preferred information resources in pursuit of their studies. The training aimed at students in search, retrieval, analysis, and use of information seems to be essential, which is why the construction of a tailormade training program in Information Literacy is anticipated.