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Three key concepts will make up the pillars of this paper: second, foreign and heritage languages. Whenever appropriate “additional language” will be used as an umbrella term. A study of the domains of language use will be applied to these three different sociolinguistic contexts. To date, there are not many empirical studies on the domains of language and, more specifically, among young learners in different areal contexts, as it is the case of this study.
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Neuromarketing lies at the intersection of three main disciplines: psychology, neuroscience, and marketing, and it has been a successful neuroscientific approach for the study of real-life choices such as consumer behavior [1]. A current gap in the cosmetics field is the lack of published research studies, considering the marketing investment done yearly in this category. With the rapid economic expansion and the rise of social media in China, consumers' interest in beauty is growing. Even though the Chinese cosmetics sector is rapidly expanding, no studies have been done with Chinese consumers. This study aims to employ the same approach as previously done in consumer neuroscience studies to evaluate cosmetic brands' marketing strategy to understand better if immediate emotional responses can be measured using Electrodermal Activity (EDA). Here, we focus on cosmetics products advertisement as a model to understand consumer preference formation and choice. Eighteen Chinese female consumers were recruited between 19 and 37 years old. From the results obtained, it was understood that none of the participants have voted for the product advertisement for which they showed higher emotional arousal. However, it appears that the participants' preference is for the products for which the brand awareness is stronger since the product advertisements with more votes are the ones for the Korean brand used. The product advertisements with Asian faces were the ones with more votes, suggesting that Asian faces have engaged consumer preference. However, the product advertisements for the Brazilian brands, unknown to the Chinese public, were the ones with fewer votes, although, those product advertisements were the ones with more emotional arousal per minute. Those advertisements were also those with non-Asian faces, suggesting that this feature influenced voting decisions. From this study, it has been observed that Electrodermal Activity is a measure of emotional arousal that by itself cannot be translated into consumer engagement. Therefore, it is also proposed to evaluate brand awareness in future studies related to product advertisements. The physical features of the people included in the advertisements is also suggested to be further evaluated in future studies since a different cultural background seems to influence the consumers' engagement. Furthermore, using EDA to complement other neurophysiological tools like facial expression analysis is also suggested for future studies to have evidence about the nature of the emotions raised.
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The knowledge of spatial distribution of grasshoppers can be very relevant for agricultural planning purposes. On the other hand, the comparison of spatial interpolators for efficiency and reliability reasons is also a key factor to understand interpolation maps outcomes (versus reality). At last, but not least, the use of open Web geographical tools to disseminate true spatial inferential methods to address spatial issues is still quite limited (if none) in high schools and universities, particularly in Geography subjects. If the latter can be addressed with myGeoffice©, the first issue will use the Utah, USA, dataset (58 samples) to layout the spatial distribution of grasshoppers and understand the counties that are more pro to this kind of agriculture infestation. Inverse Distance Weighted (IDW), Moving Average (MA), Multi-quadratic, Inverse Multi-quadratic and Nearest Neighbor (NN) will produce interpolated surfaces of grasshopper’s properties. Efficiency of spatial interpolators was assessed in this writing based on the prediction error’s statistics derived from the difference between the estimation and the real samples on a cross-validation procedure. Remarkably, results show that NN was the most accurate one when compared with the remaining deterministic approaches at sample’s locations.
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For a long time, Geography did not hold a specific mathematical approach for any interpretation of space and this was the key reason why Geography degrees covered a wide variety of subjects such as demography, geology or topography to fulfill its curriculum. Yet from the 90’s, Geography finally created its own research agenda to meet four vital questions of any true geographer: “Where is …?”, “Is there a general spatial pattern?”, “What are the anomalies?” and “Why do these phenomena pursue certain spatial distribution?” The present review article addresses ten different spatial (point, regression and event) issues for learning and teaching aim where statistics play a major background role on the outcomes of myGeoffice© free Web GIS platform. These include cluster analysis, geographically weighted regression (GWR), ordinary least squares (OLS) regression, path analysis, minimum spanning tree, linear regression, space-time clustering and point patterns, for instance. Although the technical viewpoint of the algorithms is not explained at fully, this review paper makes a rather strong emphasis on the result’s interpretation, their respective meaning and when these techniques should be applied in a learning/teaching context.
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This paper starts to address the affect and side-effects of social media on people’s live in a pure contemplation perspective. Social networks are revised and some issues regarding its impact on education was not forgotten such as the teacher role in the digital classroom, formal versus informal learning or Web 2.0 tools use. Since Moodle is the first Learning Management System whilst Facebook is the first social network in the world, a survey was accomplished with two independent classes of e-business students at University of Saint Joseph, Macao, China, on their attitudes toward both online services in a learning framework. In general, the results confirms to a certain extent others previous studies on the question of whether using Facebook as an educational tool is more effective than Moodle.
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One of the purposes of this study is to evaluate how the choice of teaching method can be assisted by knowledge of a student’s personality type and learning style. The present research is undertaken in the context of Web 2.0 tools use within the Portuguese literature subject at Escola Portuguesa de Macao (EPM). The Felder-Soloman index of learning style (ILS) and the Myers-Briggs Type Indicator (MBTI) based upon Jung’s theory of psychological nature were used as measures of learning style and personality type with 8th grade EPM students. Descriptive and chi-squared correlation statistical results of the associations between personality and learners types are presented. These results are discussed positing that the knowledge of student’s personality traits and learning styles together may have a notable implication for teaching methods.
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Toda a obra e pensamento do Padre Manuel Antunes se revestem de características de grande abrangência e de capacidade de abertura à inovação, na perspetiva de que o pensamento crítico, sendo perscrutador do desconhecido, enquanto questiona o conhecimento adquirido ou em pesquisa, não se pode fechar em si mesmo ou separar partes do conhecimento de um todo que constitui o universo, e o homem como parte deste, já que se objetiva a compreensão última do Todo. Encontramos, portanto, traços de transdisciplinaridade na obra e pensamento do Padre Manuel Antunes indicando um pioneirismo relativamente ao movimento da transdisciplinaridade que arranca com o primeiro congresso da área e a respetiva carta daí resultante. Neste artigo, os autores propõem uma análise crítica da obra do Padre Manuel Antunes à luz dos princípios fundacionais encontrados na Carta da Transdisciplinaridade de 1994.
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