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Unveiling the power of supplier-country image on B2B customers' perceptions: Beyond the product’s beauty

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Resource type
Journal Article
Authors/contributors
Title
Unveiling the power of supplier-country image on B2B customers' perceptions: Beyond the product’s beauty
Publication
International Business Review
Pages
102388
Date
1/2025
Journal Abbr
International Business Review
Language
en
DOI
10.1016/j.ibusrev.2025.102388
ISSN
09695931
Short Title
Unveiling the power of supplier-country image on B2B customers' perceptions
URL
https://linkinghub.elsevier.com/retrieve/pii/S0969593125000010
Accessed
1/13/25, 7:04 AM
Library Catalog
DOI.org (Crossref)
Citation
Crespo, C. F., Crespo, N. F., & Silva, S. C. (2025). Unveiling the power of supplier-country image on B2B customers’ perceptions: Beyond the product’s beauty. International Business Review, 102388. https://doi.org/10.1016/j.ibusrev.2025.102388
Academic Units
Link to this record
https://research.usj.edu.mo/bibliography/6ACAQFRR