Unveiling the power of supplier-country image on B2B customers' perceptions: Beyond the product’s beauty
Resource type
Authors/contributors
- Crespo, Cátia Fernandes (Author)
- Crespo, Nuno Fernandes (Author)
- Silva, Susana C. (Author)
Title
Unveiling the power of supplier-country image on B2B customers' perceptions: Beyond the product’s beauty
Publication
International Business Review
Date
1/2025
Pages
102388
Journal Abbr
International Business Review
Accessed
1/13/25, 7:04 AM
ISSN
09695931
Short Title
Unveiling the power of supplier-country image on B2B customers' perceptions
Language
en
Library Catalog
DOI.org (Crossref)
Citation
Crespo, C. F., Crespo, N. F., & Silva, S. C. (2025). Unveiling the power of supplier-country image on B2B customers’ perceptions: Beyond the product’s beauty. International Business Review, 102388. https://doi.org/10.1016/j.ibusrev.2025.102388
Academic Units
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