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The Covid-19 pandemic evidenced the need Computer Aided Diagnostic Systems to analyze medical images, such as CT and MRI scans and X-rays, to assist specialists in disease diagnosis. CAD systems have been shown to be effective at detecting COVID-19 in chest X-ray and CT images, with some studies reporting high levels of accuracy and sensitivity. Moreover, it can also detect some diseases in patients who may not have symptoms, preventing the spread of the virus. There are some types of CAD systems, such as Machine and Deep Learning-based and Transfer learning-based. This chapter proposes a pipeline for feature extraction and classification of Covid-19 in X-ray images using transfer learning for feature extraction with VGG-16 CNN and machine learning classifiers. Five classifiers were evaluated: Accuracy, Specificity, Sensitivity, Geometric mean, and Area under the curve. The SVM Classifier presented the best performance metrics for Covid-19 classification, achieving 90% accuracy, 97.5% of Specificity, 82.5% of Sensitivity, 89.6% of Geometric mean, and 90% for the AUC metric. On the other hand, the Nearest Centroid (NC) classifier presented poor sensitivity and geometric mean results, achieving 33.9% and 54.07%, respectively.

Construction projects are complex endeavours, with potential obstacles that can cause delays which can have particularly profound implications potentially impacting on company's financial health, business continuity and reputation. It is becoming increasingly recognised that delays are context-specific and multifaceted, requiring more industry-oriented perceptions. This work proposes the exploratory use of Machine Learning based on Classification and Regression Trees (CART) Decision Trees (DT) to assess the predictive analysis of these approaches, considering surveys (primary data) collected from 100 specialists with different backgrounds and experiences in the construction industry. Survey responses are discussed, followed by the CART DTs, which are used as predictor for clarifying underneath relationship among different variables in a project environment. The major issue presented is related to Project Design, with "The firm is not allowed to apply for an extension of contract period", with two possible predictors, firstly, as the main factor it is found "Mistakes, inconsistencies, and ambiguities in specification and drawing", while other aspect highlights "Poor site supervision and management by the contractor". The results indicate that the correct use of Artificial Intelligence techniques with relevant data are potential tools to support the analysis of scenarios and avoidance of project delays in Project Management.

This chapter describes an AUTO-ML strategy to detect COVID on chest X-rays utilizing Transfer Learning feature extraction and the AutoML TPOT framework in order to identify lung illnesses (such as COVID or pneumonia). MobileNet is a lightweight network that uses depthwise separable convolution to deepen the network while decreasing parameters and computation. AutoML is a revolutionary concept of automated machine learning (AML) that automates the process of building an ML pipeline inside a constrained computing framework. The term “AutoML” can mean a number of different things depending on context. AutoML has risen to prominence in both the business world and the academic community thanks to the ever-increasing capabilities of modern computers. Python Optimised ML Pipeline (TPOT) is a Python-based ML tool that optimizes pipeline efficiency via genetic programming. We use TPOT builds models for extracted MobileNet network features from COVID-19 image data. The f1-score of 0.79 classifies Normal, Viral Pneumonia, and Lung Opacity.

The spontaneous symmetry breaking phenomena applied to Quantum Finance considers that the martingale state in the stock market corresponds to a ground (vacuum) state if we express the financial equations in the Hamiltonian form. The original analysis for this phenomena completely ignores the kinetic terms in the neighborhood of the minimal of the potential terms. This is correct in most of the cases. However, when we deal with the martingale condition, it comes out that the kinetic terms can also behave as potential terms and then reproduce a shift on the effective location of the vacuum (martingale). In this paper, we analyze the effective symmetry breaking patterns and the connected vacuum degeneracy for these special circumstances. Within the same scenario, we analyze the connection between the flow of information and the multiplicity of martingale states, providing in this way powerful tools for analyzing the dynamic of the stock markets.

In the wave of digital transformation, Chinese banks have prioritized digital banking services as key strategic goals, aiming to revolutionize the mobile banking experience. This study aims to assess the factors influencing the willingness to use the various financial and contextual services offered through digital banking. Specifically, it is proposed a model based on users' perceptions of mobile banking scenarios and examines how the development of digital banking services influences users' willingness to use them. The study involved qualitative in-depth interviews with 12 mobile banking users, with the interview content analyzed using Nvivo qualitative analysis software. The data analysis identified 9 core coding categories: Financial Professionalism, Security, Marketing Stimulation, Innovative Products, Use Experience, Strong Relationship, Trust, Perceived Usefulness, and Willingness to Use. These categories were further refined to construct a theoretical model of user willingness in digital banking services, drawing from the optimized Technology Acceptance Model (TAM). The findings provide valuable insights for the banking industry in Macau, aiding in understanding customer needs and supporting the positive development of mobile finance and contextual digital banking services in the region.

Neuromarketing lies at the intersection of three main disciplines: psychology, neuroscience, and marketing, and it has been a successful neuroscientific approach for the study of real-life choices such as consumer behavior [1]. A current gap in the cosmetics field is the lack of published research studies, considering the marketing investment done yearly in this category. With the rapid economic expansion and the rise of social media in China, consumers' interest in beauty is growing. Even though the Chinese cosmetics sector is rapidly expanding, no studies have been done with Chinese consumers. This study aims to employ the same approach as previously done in consumer neuroscience studies to evaluate cosmetic brands' marketing strategy to understand better if immediate emotional responses can be measured using Electrodermal Activity (EDA). Here, we focus on cosmetics products advertisement as a model to understand consumer preference formation and choice. Eighteen Chinese female consumers were recruited between 19 and 37 years old. From the results obtained, it was understood that none of the participants have voted for the product advertisement for which they showed higher emotional arousal. However, it appears that the participants' preference is for the products for which the brand awareness is stronger since the product advertisements with more votes are the ones for the Korean brand used. The product advertisements with Asian faces were the ones with more votes, suggesting that Asian faces have engaged consumer preference. However, the product advertisements for the Brazilian brands, unknown to the Chinese public, were the ones with fewer votes, although, those product advertisements were the ones with more emotional arousal per minute. Those advertisements were also those with non-Asian faces, suggesting that this feature influenced voting decisions. From this study, it has been observed that Electrodermal Activity is a measure of emotional arousal that by itself cannot be translated into consumer engagement. Therefore, it is also proposed to evaluate brand awareness in future studies related to product advertisements. The physical features of the people included in the advertisements is also suggested to be further evaluated in future studies since a different cultural background seems to influence the consumers' engagement. Furthermore, using EDA to complement other neurophysiological tools like facial expression analysis is also suggested for future studies to have evidence about the nature of the emotions raised.

The global pandemic triggered by the Corona Virus Disease firstly detected in 2019 (COVID-19), entered the fourth year with many unknown aspects that need to be continuously studied by the medical and academic communities. According to the World Health Organization (WHO), until January 2023, more than 650 million cases were officially accounted (with probably much more non tested cases) with 6,656,601 deaths officially linked to the COVID-19 as plausible root cause. In this Chapter, an overview of some relevant technical aspects related to the COVID-19 pandemic is presented, divided in three parts. First, the advances are highlighted, including the development of new technologies in different areas such as medical devices, vaccines, and computerized system for medical support. Second, the focus is on relevant challenges, including the discussion on how computerized diagnostic supporting systems based on Artificial Intelligence are in fact ready to effectively help on clinical processes, from the perspective of the model proposed by NASA, Technology Readiness Levels (TRL). Finally, two trends are presented with increased necessity of computerized systems to deal with the Long Covid and the interest on Precision Medicine digital tools. Analyzing these three aspects (advances, challenges, and trends) may provide a broader understanding of the impact of the COVID-19 pandemic on the development of Computerized Diagnostic Support Systems.

There are many systematic reviews on predicting stock. However, each reveals a different portion of the hybrid AI analysis and stock prediction puzzle. The principal objective of this research was to systematically review the existing systematic reviews on Artificial Intelligence (AI) models applied to stock market prediction to provide valuable inputs for the development of strategies in stock market investments. Keywords that would fall under the broad headings of AI and stock prediction were looked up in Scopus and Web of Science databases. We screened 69 titles and read 43 systematic reviews, including more than 379 studies, before retaining 10 for the final dataset. This work revealed that support vector machines (SVM), long short-term memory (LSTM), and artificial neural networks (ANN) are the most popular AI methods for stock market prediction. In addition, the time series of historical closing stock prices are the most commonly used data source, and accuracy is the most employed performance metric of the predictive models. We also identified several research gaps and directions for future studies. Specifically, we indicate that future research could benefit from exploring different data sources and combinations, while we also suggest comparing different AI methods and techniques, as each may have specific advantages and applicable scenarios. Lastly, we recommend better evaluating different prediction indicators and standards to reflect prediction models’ actual value and impact.

The use of computational tools for medical image processing are promising tools to effectively detect COVID-19 as an alternative to expensive and time-consuming RT-PCR tests. For this specific task, CXR (Chest X-Ray) and CCT (Chest CT Scans) are the most common examinations to support diagnosis through radiology analysis. With these images, it is possible to support diagnosis and determine the disease’s severity stage. Computerized COVID-19 quantification and evaluation require an efficient segmentation process. Essential tasks for automatic segmentation tools are precisely identifying the lungs, lobes, bronchopulmonary segments, and infected regions or lesions. Segmented areas can provide handcrafted or self-learned diagnostic criteria for various applications. This Chapter presents different techniques applied for Chest CT Scans segmentation, considering the state of the art of UNet networks to segment COVID-19 CT scans and a segmentation experiment for network evaluation. Along 200 epochs, a dice coefficient of 0.83 was obtained.

Following the World Health Organization proclaims a pandemic due to a disease that originated in China and advances rapidly across the globe, studies to predict the behavior of epidemics have become increasingly popular, mainly related to COVID-19. The critical point of these studies is to discuss the disease's behavior and the progression of the virus's natural course. However, the prediction of the actual number of infected people has proved to be a difficult task, due to a wide range of factors, such as mass testing, social isolation, underreporting of cases, among others. Therefore, the objective of this work is to understand the behavior of COVID-19 in the state of Ceará to forecast the total number of infected people and to aid in government decisions to control the outbreak of the virus and minimize social impacts and economics caused by the pandemic. So, to understand the behavior of COVID-19, this work discusses some forecast techniques using machine learning, logistic regression, filters, and epidemiologic models. Also, this work brings a new approach to the problem, bringing together data from Ceará with those from China, generating a hybrid dataset, and providing promising results. Finally, this work still compares the different approaches and techniques presented, opening opportunities for future discussions on the topic. The study obtains predictions with R2 score of 0.99 to short-term predictions and 0.93 to long-term predictions.

<jats:title>Abstract</jats:title><jats:p>This research unveils to predict consumer ad preferences by detecting seven basic emotions, attention and engagement triggered by advertising through the analysis of two specific physiological monitoring tools, electrodermal activity (EDA), and Facial Expression Analysis (FEA), applied to video advertising, offering a twofold contribution of significant value. First, to identify the most relevant physiological features for consumer preference prediction. We integrated a statistical module encompassing inferential and exploratory analysis tools, which identified emotions such as Joy, Disgust, and Surprise, enabling the statistical differentiation of preferences concerning various advertisements. Second, we present an artificial intelligence (AI) system founded on machine learning techniques, encompassing k‐Nearest Neighbors, Support Vector Machine, and Random Forest (RF). Our findings show that the RF technique emerged as the top performer, boasting an 81% Accuracy, 84% Precision, 79% Recall, and an F1‐score of 81% in predicting consumer preferences. In addition, our research proposes an eXplainable AI module based on feature importance, which discerned Attention, Engagement, Joy, and Disgust as the four most pivotal features influencing consumer ad preference prediction. The results indicate that computerized intelligent systems based on EDA and FEA data can be used to predict consumer ad preferences based on videos and effectively used as supporting tools for marketing specialists.</jats:p>

This work provides a comprehensive systematic review of optimization techniques using artificial intelligence (AI) for energy storage systems within renewable energy setups. The primary goals are to evaluate the latest technologies employed in forecasting models for renewable energy generation, load forecasting, and energy storage systems, alongside their construction parameters and optimization methods. The review highlights the progress achieved, identifies current challenges, and explores future research directions. Despite the extensive application of machine learning (ML) and deep learning (DL) in renewable energy generation, consumption patterns, and storage optimization, few studies integrate these three aspects simultaneously, underscoring the significance of this work. The review encompasses studies from Web of Science, Scopus, and Science Direct up to December 2023, including works scheduled for publication in 2024. Each study related to renewable energy storage was individually analyzed to assess its objectives, methodology, and results. The findings reveal useful insights for developing AI models aimed at optimizing storage systems. However, critical areas need further exploration, such as real-time forecasting, long-term storage predictions, hybrid neural networks for demand-based generation forecasting, and the evaluation of various storage scales and battery technologies. The review also notes a significant gap in research on large-scale storage systems in Brazil and Latin America. In conclusion, the study emphasizes the need for continued research and the development of new algorithms to address existing limitations in the field.

This research aims to evaluate a Macau tea brand's social media advertising effectiveness with neuromarketing tools, including physiological monitoring that can measure emotional arousal. This research bridges the gap of social media marketing on Instagram for brands through the neuromarketing method. Data from 40 respondents were collected with iMotions software using neuroscientific tools. This research uses the stimuli of Guanding Teahouse, a newly established Macau tea brand, to evaluate social media advertising effectiveness. The neuroscientific tools – Galvanic Skin Response (GSR) sensors, Eye-tracking, Facial Expression Analysis (FEA) and emotion analysis are used to do the experiment. The data analysis was drawn from one representative respondent to measure the emotions and attention on the Instagram advertisements. Video 1 recorded 9 GSR peaks and Video 2 recorded 12 GSR peaks, both videos attention is ranging between 96-98 indexes. Results show that advertising videos should focus more on the products than the model. Moreover, the participant is more interested in Video 2, but the effectiveness of advertising is showing a lower focus on the brand and the tea. Future studies should consider comparing the video advertising effectiveness of Instagram stories and Instagram reels to prevent disruption of video on the stories ad.

Consumers' selections and decision-making processes are some of the most exciting and challenging topics in neuromarketing, sales, and branding. From a global perspective, multicultural influences and societal conditions are crucial to consider. Neuroscience applications in international marketing and consumer behavior is an emergent and multidisciplinary field aiming to understand consumers' thoughts, reactions, and selection processes in branding and sales. This study focuses on real-time monitoring of different physiological signals using eye-tracking, facial expressions recognition, and Galvanic Skin Response (GSR) acquisition methods to analyze consumers' responses, detect emotional arousal, measure attention or relaxation levels, analyze perception, consciousness, memory, learning, motivation, preference, and decision-making. This research aimed to monitor human subjects' reactions to these signals during an experiment designed in three phases consisting of different branding advertisements. The nonadvertisement exposition was also monitored while gathering survey responses at the end of each phase. A feature extraction module with a data analytics module was implemented to calculate statistical metrics and decision-making supporting tools based on Principal Component Analysis (PCA) and Feature Importance (FI) determination based on the Random Forest technique. The results indicate that when compared to image ads, video ads are more effective in attracting consumers' attention and creating more emotional arousal.

Government service mini-programs (GSMPs) in mobile payment have become integral to the eGovernment in China’s Greater Bay Area (GBA). The ubiquitous nature of WeChat and Alipay provides excellent flexibility for accessing public e-services. Yet, the determinants and mechanisms of adoption have not been identified. A convenience sample was collected from GBA core cities for statistical and SEM analysis. The findings suggest that service quality, trust in eGovernment, ubiquity, and social influence constitute the determinants. A structural model grounded on Self-Determination and Motivation theory is verified, where perceived value and intention contribute a high explanatory power. Benevolence, integrity, and competence are crucial indicators of trust, while social influence amplifies risk perception. Surprisingly, government support negatively moderates the impact of determinants on intention, indicating that over-intervention leads to inhibition. The mechanism illustrates the beneficial impact of GSMPs as the smart government channel and provides insights into addressing service homogeneity and policy applicability. Relevant theoretical and managerial implications are instructive to policymakers and practitioners of smart city innovation and in-depth integration in GBA.

The gold standard to detect SARS-CoV-2 infection consider testing methods based on Polymerase Chain Reaction (PCR). Still, the time necessary to confirm patient infection can be lengthy, and the process is expensive. On the other hand, X-Ray and CT scans play a vital role in the auxiliary diagnosis process. Hence, a trusted automated technique for identifying and quantifying the infected lung regions would be advantageous. Chest X-rays are two-dimensional images of the patient’s chest and provide lung morphological information and other characteristics, like ground-glass opacities (GGO), horizontal linear opacities, or consolidations, which are characteristics of pneumonia caused by COVID-19. But before the computerized diagnostic support system can classify a medical image, a segmentation task should usually be performed to identify relevant areas to be analyzed and reduce the risk of noise and misinterpretation caused by other structures eventually present in the images. This chapter presents an AI-based system for lung segmentation in X-ray images using a U-net CNN model. The system’s performance was evaluated using metrics such as cross-entropy, dice coefficient, and Mean IoU on unseen data. Our study divided the data into training and evaluation sets using an 80/20 train-test split method. The training set was used to train the model, and the evaluation test set was used to evaluate the performance of the trained model. The results of the evaluation showed that the model achieved a Dice Similarity Coefficient (DSC) of 95%, Cross entropy of 97%, and Mean IoU of 86%.

The potential of blockchain technology extends beyond cryptocurrencies and has the power to transform various sectors, including accounting and auditing. Its integration into auditing practices presents opportunities and challenges, and auditors must navigate new standards and engage with clients effectively. Blockchain technology provides tamper-proof record-keeping and fraud prevention, enhancing efficiency, transparency, and security in domains such as finance, insurance, healthcare, education, e-voting, and supply chain management. This paper conducts a bibliometric analysis of blockchain technology literature to gain insights into the current state and future directions of blockchain technology in auditing. The study identifies significant research themes and trends using keyword and citation analysis. The Vosviewer software was used to analyze the data and visualize the results. Findings reveal significant growth in blockchain research, particularly from 2021 onwards, with China emerging as a leading contributor, followed by the USA, India, and the UK. This study provides valuable insights into current trends, key contributors, and global patterns in blockchain technology research within auditing practices, and future research may explore thematic areas in greater depth.

Association Rule Mining by Aprior method has been one of the popular data mining techniques for decades, where knowledge in the form of item-association rules is harvested from a dataset. The quality of item-association rules nevertheless depends on the concentration of frequent items from the input dataset. When the dataset becomes large, the items are scattered far apart. It is known from previous literature that clustering helps produce some data groups which are concentrated with frequent items. Among all the data clusters generated by a clustering algorithm, there must be one or more clusters which contain suitable and frequent items. In turn, the association rules that are mined from such clusters would be assured of better qualities in terms of high confidence than those mined from the whole dataset. However, it is not known in advance which cluster is the suitable one until all the clusters are tried by association rule mining. It is time consuming if they were to be tested by brute-force. In this paper, a statistical property called prior probability is investigated with respect to selecting the best out of many clusters by a clustering algorithm as a pre-processing step before association rule mining. Experiment results indicate that there is correlation between prior probability of the best cluster and the relatively high quality of association rules generated from that cluster. The results are significant as it is possible to know which cluster should be best used for association rule mining instead of testing them all out exhaustively.