Visitor and operator perceptions on destination image and destination brand personality of Macao

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Resource type
Thesis
Author/contributor
Title
Visitor and operator perceptions on destination image and destination brand personality of Macao
University
University of Saint Joseph
Place
Macau
Date
2010
# of Pages
52
Language
eng
URL
http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173742&query_desc=an%3A20696
Library Catalog
Library Catalog (Koha)
Notes

In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the Faculty of Administration and Leadership, University of Saint Joseph, 2010

Supervisor : Leanda Lee

Citation
Lam, I. K. (2010). Visitor and operator perceptions on destination image and destination brand personality of Macao [University of Saint Joseph]. http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173742&query_desc=an%3A20696
USJ Theses and Dissertations
Link to this record
https://research.usj.edu.mo/bibliography/T5WT4G3P