How Social Media Affects the Purchase Intentions of Female Consumers in Macao: Watching Beauty and Cosmetic Product Experience Videos on Youtube

Resource type
Authors/contributors
Title
How Social Media Affects the Purchase Intentions of Female Consumers in Macao: Watching Beauty and Cosmetic Product Experience Videos on Youtube
University
University of Saint Joseph
Place
Macau
Date
2020
# of Pages
83
Language
eng
Short Title
How Social Media Affects the Purchase Intentions of Female Consumers in Macao
Library Catalog
Library Catalog (Koha)
Notes
In Partial Fulfillment of the Requirements for the Degree of Master of Communication and Media in the Faculty of Creative Industries University of Saint Joseph, Macau, July 2020Supervisor : Susana Silva
Citation
Chan, V. (2020). How Social Media Affects the Purchase Intentions of Female Consumers in Macao: Watching Beauty and Cosmetic Product Experience Videos on Youtube [University of Saint Joseph]. http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=174649&query_desc=an%3A82710