An exploratory study of consumer attitude and intention to redeem mobile coupons

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Resource type
Thesis
Authors/contributors
Title
An exploratory study of consumer attitude and intention to redeem mobile coupons
University
University of Saint Joseph
Place
Macau
Date
2014
# of Pages
99
Language
eng
URL
http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173086&query_desc=an%3A20696
Library Catalog
Library Catalog (Koha)
Notes

Supervisor : Marcus Gonçalve

In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the Faculty of Administration and Leadership, University of Saint Joseph, 2014

Citation
Wong, H. W. (2014). An exploratory study of consumer attitude and intention to redeem mobile coupons [University of Saint Joseph]. http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173086&query_desc=an%3A20696
USJ Theses and Dissertations
Link to this record
https://research.usj.edu.mo/bibliography/NEQ2ZKDZ