Implications of cultural values in retail strategies for the gaming industry: Chinese consumer values in the context of Macau
Resource type
Authors/contributors
- Barbosa, Hong Seng (Author)
- Majlergaard, Finn (Contributor)
Title
Implications of cultural values in retail strategies for the gaming industry: Chinese consumer values in the context of Macau
University
University of Saint Joseph
Place
Macau
Date
2016
Language
eng
Short Title
Implications of cultural values in retail strategies for the gaming industry
URL
Library Catalog
Library Catalog (Koha)
Notes
In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the Faculty of Administration and Leadership, University of Saint Joseph, 2016
Supervisor : Finn Majlergaard
Citation
Barbosa, H. S. (2016). Implications of cultural values in retail strategies for the gaming industry: Chinese consumer values in the context of Macau [University of Saint Joseph]. http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=143805&query_desc=an%3A20696
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