Study on User Acceptance on Customer Behavior for Online Payment in Macau: MPAY Case Study

Resource type
Authors/contributors
Title
Study on User Acceptance on Customer Behavior for Online Payment in Macau: MPAY Case Study
Abstract
With the rapid expansion of mobile e-commerce, an increasing number of businesses have jumped into the fray in all facets of the mobile electric commerce industry chain. The payment link is the most competitive. From the norm in the sector to the consumer market, telecom operator rivalry, as well as third-party payment between different companies, never ceases. In the context of mobile e-commerce, however, competition has shifted from traditional product-centered to customer- centered, and business success frequently rests on the customer. As a result, the competition in the mobile e-commerce payment industry is essentially about competing for users. Mpay is characteristic of mobile e-commerce payment firm representatives; on the basis of theoretical analysis, combined with the reality of the economic background, the study chose Mpay mobile payment users as research subjects and analyzed the major variables of user acceptability. The model was built on the basis of an extensive evaluation of past research results of user acceptance model and reference to UTAUT model. The model considered performance expectancy, effort expectancy, and social influence, facilitating condition as independent variables determining user behavior intention, Based on the conceptual model, the paper conducted an empirical investigation as a case study of a Mpay mobile payment user using data from a questionnaire, while also conducting a separate discussion of the impact of perceived risk and trust on user acceptance. The empirical results indicate that for mobile payment users, performance expectancy has the greatest positive effect on behavior intention, while facilitating conditions, social influence, perceived risk, effort expectancy, and trust have no effect. In addition, gender and age were discovered to influence user acceptance
University
University of Saint Joseph
Place
Macau
Date
2023
# of Pages
81
Language
eng
Short Title
Study on User Acceptance on Customer Behavior for Online Payment in Macau
Library Catalog
Library Catalog (Koha)
Call Number
M-BA 2023 WON,CHI
Notes
In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the School of Business & Law, University of Saint Joseph, May 2023Supervisor : Alessandro Lampo
Citation
Wong, C. C. (2023). Study on User Acceptance on Customer Behavior for Online Payment in Macau: MPAY Case Study [University of Saint Joseph]. https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=212122