USJ Theses and Dissertations
Publication year

METAVERSE: A STUDY OF CONSUMER PERSPETIVE IN MACAU

Resource type
Authors/contributors
Title
METAVERSE: A STUDY OF CONSUMER PERSPETIVE IN MACAU
Abstract
Technology is an essential and valuable tool nowadays. New technology and innovations are introduced to the public day by day. Metaverse will be a new trend, as the Macau government has been trying to promote this technology since the COVID-19 pandemic is still here. Before this technology goes deeply to the public, this paper attempts to examine the consumer’s perspective of Metaverse and understand the cognition of Macau people about Metaverse. And bring out what factors and conditions will make them accept this technology. A qualitative research method will address the questions and problem to understand consumer perspectives towards this technology. Entrepreneurs, managers, and professionals will be invited to take part in this research. Ten interviews will be carried out in this research for data analysis, which may provide a board overview of this technology in Macau and give recommendations to local entrepreneurs. In conclusion, consumers think it is still not a well-developed technology and is not globally used at this stage. In contrast, if this technology is ready-to-use, it will be a helpful assistant in their businesses. They expect the metaverse to be fully developed in ten or more years
University
University of Saint Joseph
Place
Macau
Date
2023
# of Pages
87
Language
eng
Short Title
METAVERSE
Library Catalog
Library Catalog (Koha)
Call Number
M-BA 2023 CHA,VAN
Notes
In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the School of Business & Law, University of Saint Joseph, May 2023Supervisor : Alessandro Lampo
Citation
Chan, V. C. (2023). METAVERSE: A STUDY OF CONSUMER PERSPETIVE IN MACAU [University of Saint Joseph]. https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=212121