Your search
Results 2,018 resources
-
Technology is an essential and valuable tool nowadays. New technology and innovations are introduced to the public day by day. Metaverse will be a new trend, as the Macau government has been trying to promote this technology since the COVID-19 pandemic is still here. Before this technology goes deeply to the public, this paper attempts to examine the consumer’s perspective of Metaverse and understand the cognition of Macau people about Metaverse. And bring out what factors and conditions will make them accept this technology. A qualitative research method will address the questions and problem to understand consumer perspectives towards this technology. Entrepreneurs, managers, and professionals will be invited to take part in this research. Ten interviews will be carried out in this research for data analysis, which may provide a board overview of this technology in Macau and give recommendations to local entrepreneurs. In conclusion, consumers think it is still not a well-developed technology and is not globally used at this stage. In contrast, if this technology is ready-to-use, it will be a helpful assistant in their businesses. They expect the metaverse to be fully developed in ten or more years
-
YouTube has become increasingly popular for marketing purposes. As corporate and user-generated content is widely available on this platform, beauty-related professionals need to understand how to create videos that make their products more appealing and stand out from the clutter. In this study, we examine four factors (i.e., perceived usefulness of the information, perceived credibility of the information, attitude toward the purchase, and perceived video characteristics) that affect the purchase intentions of female consumers. After viewing beauty-related videos, a sample of 204 female consumers was analyzed by structural equation modeling. The findings showed that videos with more views, likes, and comments tend to have a greater effect on the respondents' intentions to purchase. Also, the factors of perceived usefulness of the information, perceived credibility of the information, and attitude toward the purchase exhibited a significant effect on the intention to buy beauty-related products. The result showed that perceived video characteristics (such as quality and visuals) did not significantly influence the purchase intention, however, there is evidence that this factor should not be ignored by content creators. Finally, our research provides insights, strategies, and future directions for industry practitioners and marketers.
-
South Korea management system has been influenced significantly by their traditional social and religious beliefs for hundreds of years. Yet, the 1997 Asian financial crisis has gradually confirmed this shifted, from the Confucius mentality to a close Westernized system. This paper aims to evaluate this management transition in South Korea. The theoretical model of the convergent-divergent, as proposed by Chatterjee and Nankervis [2006], is applied to identify a number of critical factors. The aforementioned factors altogether have influenced the management system in four main vectors: (A) From seniority to meritocracy performance management; (B) From consultative to individualistic decision-making style; (C) From ignoring to embracing corporate governance; (D) From avoiding to improving environmental sustainability.
-
"Over time, the large shopping malls in Macao will require some changes to improve space utilization, resulting in renovation projects that affect indoor particulate matter (PM10 and PM2.5) concentrations. Employees work long hours in an environment where the ambient air quality is poor, directly affecting their work efficiency. Nonetheless, the concentration of PM produced by the interior renovation of shopping malls has yet to receive particular attention. Therefore, this study will investigate IAQ, in particular, PM10 and PM2.5 in large-scale shopping mall renovation projects in three different indoor locations (i.e., public, renovation, and construction areas) to understand the causes of indoor PM10 and PM2.5. This study will collect on-site PM data for analysis, examine whether the current control measures are appropriate and propose some improvements. The data collected will be compared with IAQ standards from the World Health Organization (WHO) and the Macao Meteorological and Geophysical Bureau (SMG), specifically PM concentrations. The research results can provide a reference guide for decision-makers, management, construction teams, design consultant teams and renovation teams of large-scale projects. In addition, the monitoring of IAQ can ensure a comfortable environment for employees and customers."
Explore
USJ Theses and Dissertations
- Doctorate Theses (58)
- Master Dissertations (1,043)
Academic Units
- Domingos Lam Centre for Research in Education (1)
- Faculty of Arts and Humanities (259)
- Faculty of Business and Law (194)
- Faculty of Health Sciences (40)
- Faculty of Religious Studies and Philosophy (91)
- Institute for Data Engineering and Sciences (29)
- Institute of Science and Environment (122)
- Library (3)
- Macau Ricci Institute (17)
- School of Education (180)
Resource type
- Blog Post (3)
- Book (58)
- Book Section (125)
- Conference Paper (129)
- Document (4)
- Encyclopedia Article (1)
- Film (1)
- Journal Article (412)
- Magazine Article (17)
- Manuscript (1)
- Newspaper Article (34)
- Preprint (4)
- Presentation (60)
- Radio Broadcast (5)
- Report (62)
- Thesis (1,100)
- TV Broadcast (1)
- Web Page (1)
United Nations SDGs
- 01 - No Poverty (1)
- 02 - Zero Hunger (1)
- 03 - Good Health and Well-being (33)
- 04 - Quality Education (17)
- 05 - Gender Equality (1)
- 07 - Affordable and Clean Energy (3)
- 08 - Decent Work and Economic Growth (6)
- 09 - Industry, Innovation and Infrastructure (22)
- 10 - Reduced Inequalities (1)
- 11 - Sustainable Cities and Communities (9)
- 12 - Responsable Consumption and Production (4)
- 13 - Climate Action (5)
- 14 - Life Below Water (18)
- 15 - Life on Land (4)
- 16 - Peace, Justice and Strong Institutions (2)
Cooperation
Student Research and Output
Publication year
-
Between 2000 and 2024
- Between 2000 and 2009 (155)
- Between 2010 and 2019 (961)
- Between 2020 and 2024 (902)