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Online shopping in Macau has developed rapidly in recent years. And the success of Taobao is significantly hard to not notice. Its’ sales are breaking the record every year. However, there are a lot of negative comments towards Taobao. Various researches and data have shown that live-streaming is one of the biggest contributions towards Taobao’s sales and record breaking. This research aims to investigate deeply to understand how Taobao counters those issues and the role of live-streaming in relation to it. Based on a review of the literature in the relevant areas , qualitative methodology is adopted after thorough considerations. A small sample size of 10 were selected to conduct semi-structured in-depth interviews and the participants agreed to respond to answer the original interview questions and the follow-up questions. Analysis of the responses demonstrated e-customer service is the most influential variable towards repurchase intention. Live-streaming strategy can effectively and directly reduce constomer’s uncertainty of products and increase the efficiency of responsiveness. And product uncertainty and responsiveness speed are variables that impact purchase intention. The result demonstrated live-streaming's effectiveness in combating multiple negative aspects of Taobao and strengthening the positive aspects. On this basis, live-streaming is an impactful method to combat Taobao. In addition, e-service in terms of sufficiency of the staff’s communication skill have been found important towards customer’s satisfaction. A gap related to such an issue has been recommended in the further research recommendations along with other factors or sample groups, which are needed to explore deeply in the future
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Teacher turnover is a global issue that has not received much research attention in Macau despite studies indicating that teachers in the region experience high levels of stress and burnout. Given that private school teachers account for a significant proportion (88.6%) of the non-tertiary education system in Macau, this qualitative study focused on this specific group who voluntarily resigned from their positions. Through in-depth interviews with 13 former teachers from different kindergartens, primary, and secondary schools, the research identified 50 reasons categorized into 15 factors under three categories. Although schoolrelated factors account for the most, personal reasons were found to be the primary driver. The findings of the study highlight the complex nature of teacher turnover which can be attributed to both single and multiple factors, in both direct and indirect forms. The factors could also interplay in both unidirectional and mutual relationships. A conceptual framework for teacher turnover in Macau was developed to address the 15 contributing factors and the complex interplay of these factors. This study could fill the gap in the literature and serve as a valuable resource for policymakers and school leaders seeking to reduce teacher attrition rates in the region
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With the rapid expansion of mobile e-commerce, an increasing number of businesses have jumped into the fray in all facets of the mobile electric commerce industry chain. The payment link is the most competitive. From the norm in the sector to the consumer market, telecom operator rivalry, as well as third-party payment between different companies, never ceases. In the context of mobile e-commerce, however, competition has shifted from traditional product-centered to customer- centered, and business success frequently rests on the customer. As a result, the competition in the mobile e-commerce payment industry is essentially about competing for users. Mpay is characteristic of mobile e-commerce payment firm representatives; on the basis of theoretical analysis, combined with the reality of the economic background, the study chose Mpay mobile payment users as research subjects and analyzed the major variables of user acceptability. The model was built on the basis of an extensive evaluation of past research results of user acceptance model and reference to UTAUT model. The model considered performance expectancy, effort expectancy, and social influence, facilitating condition as independent variables determining user behavior intention, Based on the conceptual model, the paper conducted an empirical investigation as a case study of a Mpay mobile payment user using data from a questionnaire, while also conducting a separate discussion of the impact of perceived risk and trust on user acceptance. The empirical results indicate that for mobile payment users, performance expectancy has the greatest positive effect on behavior intention, while facilitating conditions, social influence, perceived risk, effort expectancy, and trust have no effect. In addition, gender and age were discovered to influence user acceptance
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USJ Theses and Dissertations
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- Between 1900 and 1999 (1)
- Between 2000 and 2024 (396)