An Exploratory Study of Factors Influencing the Consumer Behaviour of Macau Chinese Millennial Women in their Purchasing on Taobao

Resource type
Authors/contributors
Title
An Exploratory Study of Factors Influencing the Consumer Behaviour of Macau Chinese Millennial Women in their Purchasing on Taobao
University
University of Saint Joseph
Place
Macau
Date
2021
# of Pages
145
Language
eng
Library Catalog
Library Catalog (Koha)
Call Number
M-BA 2021 TON,KA
Notes
Supervisor : Michael TrimarchiIn Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the Faculty of Business & Law, University of Saint Joseph, 2021
Citation
Tong, K. W. (2021). An Exploratory Study of Factors Influencing the Consumer Behaviour of Macau Chinese Millennial Women in their Purchasing on Taobao [University of Saint Joseph]. https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=176654&query_desc=an%3A20696