An Exploratory Study of Factors Influencing the Consumer Behaviour of Macau Chinese Millennial Women in their Purchasing on Taobao
Resource type
Authors/contributors
- Tong, Ka Wai (Author)
- Trimarchi, Michael (Contributor)
Title
An Exploratory Study of Factors Influencing the Consumer Behaviour of Macau Chinese Millennial Women in their Purchasing on Taobao
University
University of Saint Joseph
Place
Macau
Date
2021
# of Pages
145
Language
eng
Library Catalog
Library Catalog (Koha)
Call Number
M-BA 2021 TON,KA
Notes
Supervisor : Michael TrimarchiIn Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the Faculty of Business & Law, University of Saint Joseph, 2021
Citation
Tong, K. W. (2021). An Exploratory Study of Factors Influencing the Consumer Behaviour of Macau Chinese Millennial Women in their Purchasing on Taobao [University of Saint Joseph]. https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=176654&query_desc=an%3A20696
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