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The purpose of the study was to explore the smoking behaviour of the smokers living in Macao. I was part of the 1st group of doctors to have chosen to initiate smoking cessation in Macau. In addition to my diverse academic background of study in laws- a dissertation about the effect of tobacco control program in Macao (submitted in 2011), a master in Public Administration, and five years of working experiences as an Inspector Assistant of tobacco, I had the conviction that I have to write to share my experience and knowledge about smoking cessation to contribute to the field of counselling and psychotherapy as there is little research data concerning smoking prevalence and demographics in Macao. This study consists of two parts – PART I presents the quantitative data collected by a questionnaire-survey over 1378 smokers and PART II qualitative data from semi-structured interviews with 10 adult smokers to explore their experiences of smoking and smoking cessation in Macao. Quantitative data analysis was conducted with the SPSS, while qualitative analysis with coding and theme identification by following the grounded theory procedures. The study found that about 85% smoker surveyed consumed more than half a pack of cigarette per day and about 31% reported various symptoms like irritability, fatigue, loss of appetite and difficulties in concentration. The qualitative study has identified major positive factors related to initiation and maintenance of smoking cessation, namely health concerns, financial concerns and family support. Major negative factors related to relapse of smoking are peer influences, smoking of family members, and impacts of stressful life events. Based on findings of the study, it is argued that preventive anti-smoking education should be implemented among young people. Promotion of health education and preventive anti-smoking strategist and policy in Macao are discussed. The data collected indicate the fact that individuals who have pathologies of the cardiovascular system as a motivating factor for contemplating or taking actions for smoking cessation. Moreover, financial problems, gender (male predominantly), married with family support, higher educational level, without psychological diseases, better economic status, lower nicotine dependent are predictors to success in quit smoking. It also raises the possible need to deepen some evaluation parameters hither to be only superficially addressed. Therefore, and by limitations inherent to the study, this hypothesis needs further investigation. I argue that non-pharmacological treatment methods alone have proven to be effective in the smoking cessation process. However, it is argued that this combined with pharmacological therapy, in particular in specialized consultations, would be more effective and capable in increasing success rates in smoking cessation
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This study analyzed Tencent Holdings Limited’s internal and external factors and future strategies, forecasted the financial statements of the Company for the next ten years, and measured the intrinsic value of the Company on December 31, 2021 and compared it with the stock market price on the same date. The share price’s sensitivity analysis was also conducted to understand the Company's capital structure and profitability, and the sensitivity analysis can be used to reflect the impact of these factors and strategies on the future share price, which can have a high impact on investors' future investment decisions. This study also used the SWOT Analysis and Michael Porter's Five Forces Analysis to analyze the Company's strengths, weaknesses, opportunities and threats and the Five Competitive Forces that shape the technology industry to evaluate the Company's external and internal environment and enrich the management with a more intuitive analysis leading to recommendations
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This paper analyses the valuation of McDonald's Corporation (MCD) as of December 31, 2021. An estimate of the Company's intrinsic value will also be provided. In addition, the internal company factors and external market conditions influencing company valuations and share prices will be discussed. The study has two main objectives: Determine the intrinsic value of McDonald's common stock as of December 31, 2021, and compare it to the actual stock market price on the same date. An assessment of the stock’s market price should represent the Company's true value on that day. Research can then verify whether it was overvalued or undervalued on that day. Identify internal company factors and external market environment factors that affect the Company's operations. This information will be used to gain a deeper understanding of the sensitivity analysis results. Possible scenarios will be discussed to reflect how these factors stimulate macroeconomic, industry, and business developments, as well as the strategic responses of industry players or competitors. McDonald's possible strategic responses to these scenarios will also be assessed. In this paper, a combination of qualitative and quantitative research methods will be employed. Data collection and analyses in Chapters 2 to 5 will use a qualitative approach, which includes data related to McDonald's, industry, and economic analyses. Chapters 5 to 8 will apply qualitative and quantitative data collection and analysis methods. Data will be collected from McDonald's annual report for the fiscal year from December 2017 to December 2021
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