How Social Influence and Image Impact on the Intention to Use a Technology: A Study from the Battery Electric Vehicle Domain

Resource type
Authors/contributors
Title
How Social Influence and Image Impact on the Intention to Use a Technology: A Study from the Battery Electric Vehicle Domain
Abstract
Technology research offers several theories and models to explain how individuals accept and use technology innovations. While these often focus on the technical aspects of the innovation, they tend to downplay the affective component of technology. Recognizing that the adoption of technology is also determined by what it means and represents to the users, this paper aims to fill the gap in the literature by studying the effects of social influence and image on the behavioral intention to adopt a technology. We used structural equation modeling (SmartPLS) to analyze data collected from 238 self-administrated surveys regarding the behavioral intention of Macau residents to use battery electric vehicles. The result showed significant relationships among the variables in the model and depicted the construct of image as a strong factor in the adoption decision. Our findings suggest that social influence may not exhibit substantial impact in the case of innovations in their initial phase and, more importantly, the construct of image could be included as a key predictor of behavioral intention in technology acceptance models, particularly in contexts where the choices that consumers make are public, and therefore subject to judgments from the members of the community.
Date
November 30, 2022
Proceedings Title
2022 13th International Conference on E-business, Management and Economics
Place
New York, NY, USA
Publisher
Association for Computing Machinery
Pages
142–146
Series
ICEME 2022
DOI
10.1145/3556089.3556123
ISBN
978-1-4503-9639-4
Short Title
How Social Influence and Image Impact on the Intention to Use a Technology
Accessed
2023-03-14
Library Catalog
ACM Digital Library
Citation
Lampo, A., & Silva, S. C. (2022). How Social Influence and Image Impact on the Intention to Use a Technology: A Study from the Battery Electric Vehicle Domain. 2022 13th International Conference on E-Business, Management and Economics, 142–146. https://doi.org/10.1145/3556089.3556123