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Study on Influencing Factors of University Students' entrepreneurial Intention: Greater Bay Area as an example

University of Saint Joseph

Macau

2024

96

eng

Study on Influencing Factors of University Students' entrepreneurial Intention

Library Catalog (Koha)

M-BA 2024 YU,YUA

In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in the Faculty of Business & Law, University of Saint Joseph, Macao, February 2024With the rapid development of China's economy and the promotion of innovation and entrepreneurship policies, college students' entrepreneurship has become a hotspot of social concern today. Taking the Greater Bay Area as an example, this paper explores the influencing factors of college students' entrepreneurial intention, hoping to conduct an in-depth study on college students' entrepreneurship from a specific geographical perspective to provide new theoretical perspectives and practical references for the study of college students' entrepreneurship in China. This study empirically investigates the entrepreneurial intention of college students in the Greater Bay Area using a combination of questionnaires and field visits. By analysing the large amount of data collected, it is found that various factors such as personal background, personal traits, entrepreneurial attitude and entrepreneurial environment influence college students' entrepreneurial intention. Specifically, family economic status, educational background, gender and personal traits significantly influence college students' entrepreneurial intentions. These factors' degree and manner of influence are important insights for us to understand and promote entrepreneurship among college students. In addition, this study also found that factors such as social support, policy environment and school education influence college students' entrepreneurial intention to a certain extent. These external factors include macro factors such as social culture and economic policies and micro factors such as school education and family environment. This suggests that to promote college students' entrepreneurship effectively, we cannot only start from individual factors but also need to optimise the external environment and provide more support and assistance. In particular, this study also found that the Greater Bay Area's unique geographical location, policy advantages and industrial structure provide favourable conditions for university students' entrepreneurship. This further illustrates that the influence of geographical factors on university students' entrepreneurship cannot be ignored. Differences in different geographic regions may become obstacles and opportunities for college students' entrepreneurship. In conclusion, understanding the influencing factors of college students' entrepreneurial intention can help provide targeted support and services for the government, schools and society, thus reducing the difficulty of college students' entrepreneurship, improving their success rate of entrepreneurship and further promoting the development of college students' entrepreneurship in China. In future research, we will further deepen our understanding of these influencing factors to provide more theoretical support and practical guidance for researching and practising college student entrepreneurship in China 随着中国经济的快速发展和创新创业政策的推进，大学生创业已成为当今社会关注的热点。本文以粤港澳大湾区为例，探讨大学生创业意愿的影响因素，希望从特定的地理视角对大学生创业进行深入研究，为中国大学生创业研究提供新的理论视角和实践参考。 本研究采用问卷调查与实地考察相结合的方法对大湾区大学生创业意愿进行实证调查。通过分析收集到的大量数据，发现个人背景、个人特质、创业态度、创业环境等多种因素影响着大学生的创业意向。其中，家庭经济状况、学历、性别和个人特质对大学生创业意向有显著影响。这些因素的影响程度和影响方式是我们理解和促进大学生创业的重要依据。 此外，本研究还发现社会支持、政策环境、学校教育等因素对大学生创业意愿有一定影响。这些外部因素包括社会文化、经济政策等宏观因素和学校教育、家庭环境等微观因素。这说明，要有效促进大学生创业，不仅要从个体因素入手，还需要优化外部环境，提供更多的支持和帮助。 特别值得一提的是，本研究还发现大湾区独特的地理位置、政策优势和产业结构为大学生创业提供了有利条件。这进一步说明地理因素对大学生创业的影响不容忽视。不同地域的差异可能成为大学生创业的障碍和机会。 综上所述，了解大学生创业意愿的影响因素，有助于为政府、学校和社会提供有针对性的支持和服务，从而降低大学生创业的难度，提高大学生创业的成功率，进一步促进中国大学生创业的发展。在未来的研究中，我们将进一步加深对这些影响因素的理解，为中国大学生创业的研究和实践提供更多的理论支持和实践指导。Supervisor : Jenny Oliveros Lao Phillips

• Master Dissertations
  • Faculty of Business and Law
    • Business Administration