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The Development of Brand Equity in the Five-star Hotel Industry of Macao

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Resource type
Thesis
Author/contributor
Title
The Development of Brand Equity in the Five-star Hotel Industry of Macao
University
University of Saint Joseph
Place
Macau
Date
2020
# of Pages
85
Language
eng
URL
http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=174662&query_desc=an%3A20696
Library Catalog
Library Catalog (Koha)
Notes

In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the School of Business & Law, University of Saint Joseph, 2020

Supervisor : Michael Trimarchi

Citation
U, W. I. (2020). The Development of Brand Equity in the Five-star Hotel Industry of Macao [University of Saint Joseph]. http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=174662&query_desc=an%3A20696
USJ Theses and Dissertations
Link to this record
https://research.usj.edu.mo/bibliography/TGLZIFZT