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Visitor and operator perceptions on destination image and destination brand personality of Macao
Resource type
Author/contributor
- Lam, Iok Keng (Author)
Title
Visitor and operator perceptions on destination image and destination brand personality of Macao
University
University of Saint Joseph
Place
Macau
Date
2010
# of Pages
52
Language
eng
URL
Library Catalog
Library Catalog (Koha)
Notes
In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the Faculty of Administration and Leadership, University of Saint Joseph, 2010
Supervisor : Leanda Lee
Citation
Lam, I. K. (2010). Visitor and operator perceptions on destination image and destination brand personality of Macao [University of Saint Joseph]. http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173742&query_desc=an%3A20696
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