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An exploratory study of consumer attitude and intention to redeem mobile coupons
Resource type
Authors/contributors
- Wong, Hang Wa (Author)
- Gonçalve, Marcus (Contributor)
Title
An exploratory study of consumer attitude and intention to redeem mobile coupons
University
University of Saint Joseph
Place
Macau
Date
2014
# of Pages
99
Language
eng
URL
Library Catalog
Library Catalog (Koha)
Notes
Supervisor : Marcus Gonçalve
In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the Faculty of Administration and Leadership, University of Saint Joseph, 2014
Citation
Wong, H. W. (2014). An exploratory study of consumer attitude and intention to redeem mobile coupons [University of Saint Joseph]. http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173086&query_desc=an%3A20696
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