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A Study of Tesla's Marketing Strategy in the Chinese Market

Resource type
Authors/contributors
Title
A Study of Tesla's Marketing Strategy in the Chinese Market
Abstract
This study assesses Tesla's marketing strategies and their effectiveness in the Chinese market. Given Tesla's leading position in the global electric vehicle sector and the importance of the Chinese market, this study aims to analyze in-depth how Tesla has succeeded in China with its unique marketing tactics, and to suggest improvements to enhance its competitiveness. By utilizing analytical tools such as PEST, Porter's Five Forces Model, SWOT, and STP, this study comprehensively evaluates Tesla's marketing environment and thoroughly analyzes its marketing mix of products, prices, channels, promotions, etc., combined with consumer feedback and market research data. The study reveals that the key factors for Tesla's success include innovative design, unique branding, effective marketing strategies and digital marketing applications. Nevertheless, Tesla still needs to face the challenges of localization, pricing strategy, channel adjustment and promotion innovation. In order to maintain its leading position, Tesla should continue to innovate, strengthen its localization strategy, improve service quality, and adapt to policy changes. The optimization suggestions proposed in this study will help Tesla overcome challenges and achieve sustained growth, and they will also provide valuable references for other new energy vehicle companies
University
University of Saint Joseph
Place
Macau
Date
2024
# of Pages
135
Language
eng
Library Catalog
Library Catalog (Koha)
Call Number
M-BA 2024 XIA,WEN
Notes
Supervisor : Lei Weng ChiIn Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in the Faculty of Business and Law, University of Saint Joseph, Macau, June, 2024
Citation
Xian Wenhao. (2024). A Study of Tesla’s Marketing Strategy in the Chinese Market [University of Saint Joseph]. https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=224510