Evaluating the Acceptance of Portuguese Residents Towards Chinese Electric Vehicles: the Role of the Country-of-Origin Effect
Resource type
Authors/contributors
- Xian, Si Tong (Author)
- Lampo, Alessandro (Contributor)
- University of Saint Joseph (Contributor)
Title
Evaluating the Acceptance of Portuguese Residents Towards Chinese Electric Vehicles: the Role of the Country-of-Origin Effect
Abstract
This study identifies Portuguese residents’ behavioural intention towards Chinese
electric vehicles from the perspective of the Country-of-Origin Effect (COE) and uses
the Unified Theory of Acceptance and Use of Technology 2 (UTAUT-2) as a guide to
design interview questions. According to the existing literature, UTAUT-2, a
comprehensive technology acceptance model, has not been used to assess the
Portuguese electric vehicle market, and no relevant research has been found to apply
the method of combining the COE into the UTAUT-2 framework. The purpose of this
study is exploratory in nature, it uses qualitative methods to identify the behavioural
intention of Portuguese residents towards the acceptance of Chinese electric vehicles.
Data from 16 Portuguese residents was collected through semi-structured interviews
and analyzed with qualitative methodology. The study found that factors such as
performance expectations, environmental concerns, effort expectations, hedonic
motivation, and social influence have a positive impact on Portuguese residents'
purchase of electric vehicles, while price value, habits, and convenience conditions
have a neutral or negative impact. Regarding COE, apart from social influence, it has
no impact on other factors. To increase the popularity and sales of Chinese electric
vehicles in Portugal, it is recommended that advertising and marketing efforts focus on
price, charging services, after-sales service, and design
University
University of Saint Joseph
Place
Macau
Date
2023
# of Pages
115
Language
eng
Short Title
Evaluating the Acceptance of Portuguese Residents Towards Chinese Electric Vehicles
Library Catalog
Library Catalog (Koha)
Call Number
M-BA 2023 XIA,SI
Notes
In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the School of Business & Law, University of Saint Joseph, 11/2023Supervisor : Alessandro Lampo
Citation
Xian, S. T. (2023). Evaluating the Acceptance of Portuguese Residents Towards Chinese Electric Vehicles: the Role of the Country-of-Origin Effect [University of Saint Joseph]. https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=220130
USJ Theses and Dissertations
Link to this record