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Adapting the Unified Theory of Acceptance and Use of Technology 2 (UTAUT-2) to the Acceptance of Public Policies
Resource type
Authors/contributors
- Lampo, Alessandro (Author)
- Diakite, Ansoumane Douty (Author)
- Ip, Emil Chi Hang (Author)
Title
Adapting the Unified Theory of Acceptance and Use of Technology 2 (UTAUT-2) to the Acceptance of Public Policies
Abstract
The understanding of how people accept and embrace new policies is vital in today's world. This
paper introduces an original way of looking at this by adapting the widely recognized Unified Theory
of Acceptance and Use of Technology 2 (UTAUT-2). The goal is to provide a foundational model
for assessing policy acceptance. More specifically, we adapted the UTAUT-2 framework to study
how Macau residents perceive the "Northbound Travel for Macau Vehicles" policy, which allows
cars with Macau registration plates to enter China. Using structural equation modeling software
(SmartPLS), we analyze data collected from 136 respondents who experienced the policy.Our
findings reveal that Performance Expectancy (PE) and Habit (HB) significantly influence
individuals' intention to take advantage of the policy. In other words, people are more likely to
embrace policies they perceive as beneficial and that align with their existing habits. Effort
Expectancy (EE) and Facilitating Conditions (FC) do not significantly impact acceptance, perhaps
as a result of participants' familiarity with the policy and their resource availability. Surprisingly,
while not directly tied to usage, Social Influence (SI) shows a high mean value, suggesting its
potential role in policy acceptance when influential individuals adopt the policy. This pioneering
research contributes to the field by bridging the gap between technology acceptance models and
policy studies. Most importantly, it validates the use of the UTAUT-2 as a technology framework
that is adapted for assessing policy acceptance.
Date
2024
Proceedings Title
PROCEEDINGS OF THE 18th INTERNATIONAL CONFERENCE OF THE AGBRP
Conference Name
18th INTERNATIONAL CONFERENCE OF THE AGBRP - Leading Sustainability Transitions: Risk, Collaboration, and Technology
Place
Singapore
Publisher
AGBRP
Pages
450-460
ISBN
979-8-9876701-1-8
Citation
Lampo, A., Diakite, A. D., & Ip, E. C. H. (2024). Adapting the Unified Theory of Acceptance and Use of Technology 2 (UTAUT-2) to the Acceptance of Public Policies. PROCEEDINGS OF THE 18th INTERNATIONAL CONFERENCE OF THE AGBRP, 450–460. https://www.agbrp.world/_files/ugd/5793fb_1cb809669cd5451184252e9684416ab7.pdf
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