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Online shopping in Macau has developed rapidly in recent years. And the success of Taobao is significantly hard to not notice. Its’ sales are breaking the record every year. However, there are a lot of negative comments towards Taobao. Various researches and data have shown that live-streaming is one of the biggest contributions towards Taobao’s sales and record breaking. This research aims to investigate deeply to understand how Taobao counters those issues and the role of live-streaming in relation to it. Based on a review of the literature in the relevant areas , qualitative methodology is adopted after thorough considerations. A small sample size of 10 were selected to conduct semi-structured in-depth interviews and the participants agreed to respond to answer the original interview questions and the follow-up questions. Analysis of the responses demonstrated e-customer service is the most influential variable towards repurchase intention. Live-streaming strategy can effectively and directly reduce constomer’s uncertainty of products and increase the efficiency of responsiveness. And product uncertainty and responsiveness speed are variables that impact purchase intention. The result demonstrated live-streaming's effectiveness in combating multiple negative aspects of Taobao and strengthening the positive aspects. On this basis, live-streaming is an impactful method to combat Taobao. In addition, e-service in terms of sufficiency of the staff’s communication skill have been found important towards customer’s satisfaction. A gap related to such an issue has been recommended in the further research recommendations along with other factors or sample groups, which are needed to explore deeply in the future

This dissertation focused on the consumers’ consumption behavior in Macau flower retailers. It revealed what factors affect consumers’ choice of flower shops during purchase. Also, what contributes to the customers’ loyalty towards a flower retailer by having interviews with the female target groups aged between 20 to 50 who work in the office. This study is important to the flower business owner because the result can allow them to understand the thoughts and feelings of their consumer. By interviewing 11 heavy users of floral products with 16 questions based on the five consumption values, we can communicate with the consumers directly and learn the reasons behind their purchasing behavior. Questions have been divided into 5 consumption values according to the previous research by (Sheth, Newman, & Gros, 1991), including functional, conditional, social, emotional, and epistemic values. The research has collected data on how and at what level these values may affect consumer consumption choices individually. The finding part analyzed the reason why those values affect consumers’ choices. Most of the interviewees stated that service is the most important compared to quality because the owner should be enthusiastic to provide product information and understand the consumer very well to impress and retain them with good personal service

This study presents the intrinsic value of Moody’s Corporation, a leading credit rating agency in the U.S. The results of the valuation were compared to the market value of Moody’s Corporation of the same date. The aim of the research is to provide a perspective to the investors on whether the actual value of the Company was overvalued or undervalued in the market, and how much the volatility of the stock price by the change of some factors. Both qualitative and quantitative analyses were applied in the research. The historical data, economic outlook, and the Company’s strategies were collected to be the metrics to determine the intrinsic value and provide an analysis of the prospects of Moody’s Corporation. Three valuation models were applied in the research to estimate the intrinsic value of the Company’s common stock. The cost of debt, cost of equity, the weighted average cost of capital, and the market risk premium were introduced and calculated in the research as they were the critical components in the valuation process. Since the valuation was based on assumptions and historical data to determine future growth, which indicates that the results could be changed due to uncertain factors. This study demonstrates that there was some discrepancy between the stock’s market price and the intrinsic value per share of Moody’s Corporation as of December 31, 2021

This study analyzed Tencent Holdings Limited’s internal and external factors and future strategies, forecasted the financial statements of the Company for the next ten years, and measured the intrinsic value of the Company on December 31, 2021 and compared it with the stock market price on the same date. The share price’s sensitivity analysis was also conducted to understand the Company's capital structure and profitability, and the sensitivity analysis can be used to reflect the impact of these factors and strategies on the future share price, which can have a high impact on investors' future investment decisions. This study also used the SWOT Analysis and Michael Porter's Five Forces Analysis to analyze the Company's strengths, weaknesses, opportunities and threats and the Five Competitive Forces that shape the technology industry to evaluate the Company's external and internal environment and enrich the management with a more intuitive analysis leading to recommendations

Seagrasses play a critical role in coastal ecosystems worldwide, providing various ecosystem services based on their region and genus. In Southeast Asia, where seagrass biodiversity and extents are at their highest, the livelihoods and food security of many coastal communities depend on these plants. Despite their ecological and economic importance, seagrasses face global threats from human activities such as pollution and land use changes. Enhalus acoroides, a widely distributed seagrass species in the tropical Indo-Pacific region, is particularly valuable for coastal management and conservation efforts due to its size and provision of various ecosystem services. Although previous research has indicated that it is less sensitive to environmental changes than other tropical seagrass species, recent reports highlight its vulnerability to siltation and eutrophication. This dissertation aimed to examine how Enhalus responds and adapts to changes in light availability, taking into account both morphological adaptation and phenotypic plasticity. Field surveys, reciprocal transplantation field experiments, and investigations of sexual reproductive effort were conducted in the Bolinao-Anda Reef system (NW Philippines) to evaluate the impact of long-term environmental changes on Enhalus populations. The findings of this study revealed that Enhalus has the capacity to adapt its traits and survive changes in depth, light gradients, and different habitat types. This is evidenced by larger shoots in low-light environments, which is apparently a response to the reduction in light availability, as evidenced in both in situ and experimental setups. Larger leaf surface area in light-reduced setups also had higher concentration of chlorophylls a and b pigments. Transplants from light-reduced environments, although morphologically large, appeared more vulnerable (with low survival values) to environmental changes associated with translocation. Being morphologically large is therefore likely a stress response to light reduction, allocating more energy on light harvesting than sexual reproduction. Reciprocal transplantation experiments indicated a high survival rate, suggesting the potential of Enhalus for use in rehabilitation. However, despite having wider plasticity to adapt to light-limitation, they can be wiped out when threshold is reached. This thesis underscores the need for further research on Enhalus' response to stressors, genetic variation, and adaptive capacity to address conservation and management challenges

Nowadays marketers and practitioners recognize the importance of social marketing as a strategy to acquire customers. Accordingly, the enterprises and brands are embracing the use of social network in communicating with potential consumers ad actual consumers, in order its performance so as to increase its sales. Among all those social media platforms, Instagram is one of the platforms which is image orientated and can easily connect with users and provide information with photos and images. As Macau is small‐sized city where there are abundant small to medium‐sized enterprises, the local small firms are switching their marketing strategies by utilizing the Instagram to promote their product online. In order to get a better grasp of how Instagram affects the promotion of the food and beverage product in Macau, the research question has been formulated: “To what extend can the local food sectors in Macau use Instagram as a marketing tool to engage purchasing intention and strengthen their brand equity? From the perspective of customers.” Semi‐structured interviews were conducted with 13 participants who are the Instagram users, with diverse situations of engagement on Instagram. According to the interviews, participants expressed that how Instagram can associate effects with arousal and brand equity (brand awareness, brand image, perceived quality and brand loyalty) and formation of purchase intention eventually through the Instagram marketing activities. The results showed that Instagram marketing activities strongly correlated the brand equity (brand awareness, brand image, and perceived quality while which in turn led to purchasing intention towards the brand. This research comprehensively illustrates the influences of Instagram marketing activities on customer‐based brand equity. The findings of this study will enable local food brands to more accurately forecast the future purchasing behaviors of their customers through Instagram marketing activities and provide a guide in managing brand equity as well

According to the United Nations (UN) World Urbanization Prospects 2018, cities are growing in both size and number, posing challenges for sustainable development. With urbanization, the increase of impermeabilization and landscape fragmentation urges for territorial planning and resources management. To promote resilient and resourceful cites, strategic planning where nature-based solutions (NBS) are included into the built environment, counteracting the negative effects of urbanization through the provision of ecosystem services, should be considered. Green roofs (GR) are an example of NBS that provide a panoply of ecosystem services at the level of the building and city, besides contributing for climate change mitigation and adaptation. This NBS can be included in the urban planning agenda in the new building or as a retrofit solution in the existing built environment. Macao SAR (here mentioned as Macao) is the second more densely populated city in the world, according to the UN Department of Economic and Social Affairs Population Division. The present study aims to assess the inclusion of GR in Macao and assess the ecosystem services that they may provide in a holistic approach aligned with the city’s sustainable development. For this purpose, an extensive GR implemented in Taipa Island of Macao was monitored in terms of associated biodiversity and carbon cycle assessment. Further on, it was carried out a comparison between this GR and a conventional roof (CR) in terms of surface thermal buffering. The results of this study have shown to be very promising in terms of the applicability of GR in Macao and on the relevant ecosystem services that they can provide. First, data loggers were installed in the GR and CR to assess the impact on temperature mitigation. The GR had a significant effect in decreasing and buffering temperature at the surface, with temperatures of 35.6 ºC in the GR substrate comparing with temperatures of 57.7 ºC in the CR surface. The results show that GR can be a cost-efficiency strategy to reduce heating of buildings and their associated environmental and economic costs with cooling. Second, the biodiversity of plants and animals was assessed using a combination of methods. It was observed a high level of biodiversity under a low maintenance and low disturbance of GR vegetation, with 23 species of plants and 34 species of animals identified. This shows that GR can contribute to increase biodiversity in cities. Third, an experiment was run with leaf litter bags to investigate the role of macrofauna (e.g., insects) in the decomposition of organic matter. With macrofauna activity, the decomposition rate increased 17 % when compared to decomposition rates without macrofauna, suggesting that the animals harboured in GR, in particular insects, play a key role in organic matter decomposition and thus on the carbon cycle in cities. This work is, to our knowledge, the first empirical GR study in Macao. The results support the application of GR in Macao for temperature mitigation, biodiversity increase and carbon sequestration, promoting the integration of this NBS in the future urban planning and policy of the city. More generally, the work supports the use of GR as an important NBS to mitigate the impact of climate change in urban settings

Peer-rewieved journal

The question of how to adequately integrate environment and labor provisions in free trade agreements is still a difficult one for both States and academicians. This article explores China’s approach to environment and labor issues in free trade agreements. For reference and comparison, it relies on the European Union’s and the United States’ approaches in their respective FTAs. The article identifies China’s preference for a case-by-case approach to the inclusion of environmental chapters in its FTAs. Additionally, in most FTAs it avoids to include provisions on labor standards. These two preferences represent major divergences from the European Union’s and the United States’ approaches, characterized by inclusion of chapters on environment and labor in all their modern FTAs. The article also finds that China’s FTAs rely solely on consultations and cooperation for the implementation of environmental and labor provisions, within the framework of Joint Committees and avoid the inclusion of civil society mechanisms. Moreover, resolution of disputes relies exclusively on consultations, in a diverse procedure than the one applicable to trade disputes. Despite alignment with the European Union model, this is another major point of divergence with the United States’ model, which applies the same enforcement mechanism for both environment and labor issues and trade issues and includes the possibility of applying sanctions. Finally, the article concludes that China’s options with regards to the treatment of environment and labor concerns in its free trade agreements aligns with both its domestic governance approach and its approach to international cooperation.

By using the Hamiltonian formulation, we demonstrate that the Merton-Garman equation emerges naturally from the Black-Scholes equation after imposing invariance (symmetry) under local (gauge) transformations over changes in the stock price. This is the case because imposing gauge symmetry implies the appearance of an additional field, which corresponds to the stochastic volatility. The gauge symmetry then imposes some constraints over the free parameters of the Merton-Garman Hamiltonian. Finally, we analyze how the stochastic volatility gets massive dynamically via Higgs mechanism.

The COVID-19 pandemic has posed a significant public health challenge on a global scale. It is imperative that we continue to undertake research in order to identify early markers of disease progression, enhance patient care through prompt diagnosis, identification of high-risk patients, early prevention, and efficient allocation of medical resources. In this particular study, we obtained 100 5-min electrocardiograms (ECGs) from 50 COVID-19 volunteers in two different positions, namely upright and supine, who were categorized as either moderately or critically ill. We used classification algorithms to analyze heart rate variability (HRV) metrics derived from the ECGs of the volunteers with the goal of predicting the severity of illness. Our study choose a configuration pro SVC that achieved 76% of accuracy, and 0.84 on F1 Score in predicting the severity of Covid-19 based on HRV metrics.

Continuous cardiac monitoring has been increasingly adopted to prevent heart diseases, especially the case of Chagas disease, a chronic condition that can degrade the heart condition, leading to sudden cardiac death. Unfortunately, a common challenge for these systems is the low-quality and high level of noise in ECG signal collection. Also, generic techniques to assess the ECG quality can discard useful information in these so-called chagasic ECG signals. To mitigate this issue, this work proposes a 1D CNN network to assess the quality of the ECG signal for chagasic patients and compare it to the state of art techniques. Segments of 10 s were extracted from 200 1-lead ECG Holter signals. Different feature extractions were considered such as morphological fiducial points, interval duration, and statistical features, aiming to classify 400 segments into four signal quality types: Acceptable ECG, Non-ECG, Wandering Baseline (WB), and AC Interference (ACI) segments. The proposed CNN architecture achieves a $$0.90 \pm 0.02$$accuracy in the multi-classification experiment and also $$0.94 \pm 0.01$$when considering only acceptable ECG against the other three classes. Also, we presented a complementary experiment showing that, after removing noisy segments, we improved morphological recognition (based on QRS wave) by 33% of the entire ECG data. The proposed noise detector may be applied as a useful tool for pre-processing chagasic ECG signals.