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Full bibliography 1,281 resources
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Consumers' selections and decision-making processes are some of the most exciting and challenging topics in neuromarketing, sales, and branding. From a global perspective, multicultural influences and societal conditions are crucial to consider. Neuroscience applications in international marketing and consumer behavior is an emergent and multidisciplinary field aiming to understand consumers' thoughts, reactions, and selection processes in branding and sales. This study focuses on real-time monitoring of different physiological signals using eye-tracking, facial expressions recognition, and Galvanic Skin Response (GSR) acquisition methods to analyze consumers' responses, detect emotional arousal, measure attention or relaxation levels, analyze perception, consciousness, memory, learning, motivation, preference, and decision-making. This research aimed to monitor human subjects' reactions to these signals during an experiment designed in three phases consisting of different branding advertisements. The nonadvertisement exposition was also monitored while gathering survey responses at the end of each phase. A feature extraction module with a data analytics module was implemented to calculate statistical metrics and decision-making supporting tools based on Principal Component Analysis (PCA) and Feature Importance (FI) determination based on the Random Forest technique. The results indicate that when compared to image ads, video ads are more effective in attracting consumers' attention and creating more emotional arousal.
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The following Arbitration practice note provides comprehensive and up to date legal information on Arbitration as a dispute resolution method in Macau
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O presente estudo faz parte de uma investigação mais alargada que pretende i) estudar, numa população estudantil de ensino superior, as suas necessidades e comportamento perante a informação e ii) desenvolver um programa de formação em literacia da informação, integrando este conhecimento e os contributos dos diversos intervenientes (estudantes, docentes, bibliotecários). Sabemos hoje que a integração da literacia da informação nas aprendizagens melhora o desempenho dos estudantes e que, por esse motivo, os bibliotecários académicos podem desempenhar um papel importante ao colaborarem no desenho e formação de programas nestas áreas. Esta comunicação apresenta a primeira fase deste estudo. Trata-se da aplicação de um inquérito por questionário a uma população de estudantes de graduação, no ensino superior, em Macau. Os resultados demonstram as perceções dos estudantes relativamente às suas necessidades de informação, bem como o uso dos recursos informativos preferidos na prossecução dos seus estudos. A formação destes estudantes na pesquisa, recuperação, análise e uso da informação parece ser essencial. A construção de programas de formação em literacia da informação deve ser concebida à medida, recorrendo-se a um diagnóstico próximo e efetivo. A par, é importante continuar a desenvolver ambientes físicos e virtuais que disponibilizem informação credível e que deem resposta às necessidades informacionais dos que os utilizam, apoiando a aprendizagem.
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This paper examines the extent to which China’s aid policies integrate poverty alleviation as a goal of their aid in general, particularly in Guinea. More specifically, the paper analyzed how aid donors focus on poverty alleviation and which policies and mechanisms are in place to address poverty in the countries receiving aid. Regarding the methodology, the author collected data from secondary sources, including government declarations of donors, policy documents at both the donor and recipient levels, as well as from scholarly publications. The following findings resulted from study: China’s aid policies have progressively incorporated poverty alleviationobjectives and identified sectors for intervention against poverty. However, the limitations of China approach to poverty is that China adopts a top-down approach to poverty reduction and lacks of an impact evaluation mechanism based on poverty alleviation.
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Purpose Research on battery electric vehicles (BEVs) has typically considered environmental concern a key determinant of behavioral intention that leads individuals to prefer electric vehicles. This paper challenges this assumption and argues that technology frameworks may require new variables to capture consumers' preferences. A UTAUT2-based study has been developed to assess the role of environmental concern in the BEVs context and put forward the technology show-off (TS) concept to explain the technology's acceptance. Design/methodology/approach A quantitative and cross-sectional look at behavioral intention is adopted. The study uses structural equation modeling to analyze a sample of 236 Macau residents to determine the relevance of the factors behind the choice to adopt BEVs. Findings The findings indicate that environmental concern and price may be relevant to explain behavioral intention to adopt the BEVs technology. Furthermore, the UTAUT2 framework seems to benefit from adding new variables, with TS playing a pertinent role in explaining technology acceptance. Social implications The findings show that environmental concern fails to build an argument for the shift to full electric mobility and promote the desired behavioral change toward adopting BEVs. Herein lies the necessity to consider new variables that can better describe the characteristics of modern society. Originality/value This paper proposes the TS construct, combining visibility and trialability as significant determinants of behavioral intention to use technology. The study also stresses the need to reconsider the role of environmental concerns' impact on consumer decision-making.
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Dennis Zuev* The Belt and Road Initiative (BRI) has become the largest infrastructure program in history, and has become a symbol of growing significance of China and its power.
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