TY - SLIDE TI - Finding the “BUY BUTTON”. The creation of the Laboratory of Neuroeconomics at USJ T2 - 12th International Conference on E-business, Management and Economics (ICEME 2021) A2 - Lobo Marques, J. A. CY - Beijing China DA - 07-21 PY - 07-21 M3 - Conference ER - TY - JOUR TI - Open Innovation as Means of Building Social Capital: A Way to Globalization for Traditional SMEs AU - Phillips, Jenny O. L. T2 - Journal of Strategic Innovation and Sustainability AB - This research explores innovation of traditional SMEs that do not actively invest in innovation. Elements of open innovation have been identified in these firms in their effort to build social capital which they perceive as pertinent to their businesses. The result of the research shows that instead of using social capital as means for innovation, the unintentional practice of open innovation has contributed to the development of social capital, which further opens up potential for globalization. As a result, a model of open innovation as means of developing social capital for enhancing globalization potential for SMEs was developed. DA - 2018/08/01/ PY - 2018 DO - 10.33423/jsis.v13i2.611 DP - articlegateway.com VL - 13 IS - 2 LA - en SN - 1718-2077 ST - Open Innovation as Means of Building Social Capital UR - https://articlegateway.com/index.php/JSIS/article/view/611/568 Y2 - 2021/02/04/06:51:22 KW - Innovation KW - SMEs KW - Social Capital KW - Sustainability ER - TY - JOUR TI - Is the Belt and Road Initiative in Africa Sustainable? AU - Nwachukwu, Francis C. T2 - The Journal of the Macau Ricci Institute AB - In 2000, the China-Africa relationship was further strengthened with the establishment of the Forum on China-Africa Cooperation (FOCAC). The FOCAC offers a platform for consultation and cooperation mechanisms aimed at deepening diplomatic, security, trade and investment relations between China and African countries. Later came the Belt and Road Initiative (BRI) in 2013, an international trade network initiated by China that connects the three continents of Asia, Europe and Africa. The BRI focuses on the following key areas: cultural exchange; policy coordination; facilities connectivity; trade and investment; and financial integration. The BRI shares development objectives similar to those of the United Nations’ Sustainable Development Goals (SDGs). In fact, the BRI implements part of the SDGs and provides a practical mechanism to strengthen the Sino-Africa relationship, which Africa can leverage to meet its Sustainable Goals. Africa is linked through the “Road” of the BRI plan and has received infrastructural projects funded by China to facilitate trade and integration of the national economies along the trading route. Through the establishment of Economic and Trade Zones which attracts investments from Chinese companies, and building infrastructures such as sea ports and railways, China through the BRI framework is helping Africa meet UN SGD Goal 9 concerning industry, innovation and infrastructure. A practical effect is that the BRI is helping African countries overcome the infrastructure gap, create jobs, acquire skills and promote integration between countries. DA - 2019/// PY - 2019 IS - 4 LA - en-gb UR - https://mrijournal.riccimac.org/index.php/en/issues/issue-4/51-is-the-belt-and-road-initiative-in-africa-sustainable Y2 - 2021/02/19/09:50:43 ER - TY - JOUR TI - The Importance of Readiness for Change, a Leadership Perspective Based on a Case Study in Macau, SAR China AU - Marques, João AU - Reis, Joana AU - Phillips, Jenny O. L. AU - Diakite, Ansoumane T2 - Journal of Advanced Management Science DA - 2020/01/01/ PY - 2020 DO - 10.18178/joams.8.4.116-120 DP - ResearchGate SP - 116 EP - 120 J2 - Journal of Advanced Management Science ER - TY - JOUR TI - Modelling the barriers that are preventing e-commerce to thrive – a case study from Portugal, international journal of business excellence AU - Silva, Susana Costa e AU - Machado, Joana Costa AU - Martins, Carla AU - Duarte, Paulo AU - Marques, João Alexandre Lobo T2 - International Journal of Business Excellence AB - The identification of barriers for e-commerce to thrive in specific countries is a topic of great interest. This work proposes two models to study the barriers to B2C e-commerce adoption in Portugal, highlighting obstacles less exploited by previous research: the impact of offline shopping pleasure and the influence of the distance to shopping malls on online shopping intent. An online survey was conducted based on different constructs. A multivariate OLS hierarchical regression was used to analyse the proposed models regarding the intention to buy online and the number of online purchases. The results revealed that customer satisfaction is a strong predictor of intent to buy online and that perceived product risk remains a barrier to e-commerce. Consumers living in high urbanised areas have more propensity to buy online. Helpful information is provided regarding the impact of context, culture, product, and individual barriers, showing that multichannel strategies are best suited for success. DA - 2021/// PY - 2021 DP - Ciência-UCP | Universidade Católica Portuguesa SN - 1756-0047 KW - E-commerce barriers KW - Online shopping KW - Portugal KW - Retail ER - TY - SLIDE TI - Neuroeconomics Applications Based on Multiple Monitoring Tools. T2 - 13th International Conference on E-business, Management and Economics (ICEME 2022) A2 - Lobo Marques, J. A. CY - Beijing China DA - 2022/07// PY - 2022 M3 - Conference ER - TY - CONF TI - Intersectoral Linkages in Booming Sector Economies AU - Gomes, Sérgio Ricardo Santos AU - Marques, Joao Alexandre Lobo AU - Reis, Ricardo Ferreira T2 - ICEME 2022: 2022 13th International Conference on E-business, Management and Economics C1 - Beijing China C3 - 2022 13th International Conference on E-business, Management and Economics DA - 2022/07/16/ PY - 2022 DO - 10.1145/3556089.3556111 DP - DOI.org (Crossref) SP - 225 EP - 232 LA - en PB - ACM SN - 978-1-4503-9639-4 UR - https://dl.acm.org/doi/10.1145/3556089.3556111 Y2 - 2023/03/22/04:58:49 ER - TY - SLIDE TI - Developing Neuromarketing Innovative Research T2 - Neuromarathon 2022 A2 - Lobo Marques, J. A. DA - 2022/10/25/ PY - 2022 M3 - Conference ER - TY - CONF TI - The future of Cosmetics Advertisement Strategy: A Neuromarketing Study using Electrodermal Activity (EDA) as a measure of Emotional Arousal AU - Neto, Andreia AU - Lobo Marques, Joao Alexandre T3 - ICEME 2022 AB - Neuromarketing lies at the intersection of three main disciplines: psychology, neuroscience, and marketing, and it has been a successful neuroscientific approach for the study of real-life choices such as consumer behavior [1]. A current gap in the cosmetics field is the lack of published research studies, considering the marketing investment done yearly in this category. With the rapid economic expansion and the rise of social media in China, consumers' interest in beauty is growing. Even though the Chinese cosmetics sector is rapidly expanding, no studies have been done with Chinese consumers. This study aims to employ the same approach as previously done in consumer neuroscience studies to evaluate cosmetic brands' marketing strategy to understand better if immediate emotional responses can be measured using Electrodermal Activity (EDA). Here, we focus on cosmetics products advertisement as a model to understand consumer preference formation and choice. Eighteen Chinese female consumers were recruited between 19 and 37 years old. From the results obtained, it was understood that none of the participants have voted for the product advertisement for which they showed higher emotional arousal. However, it appears that the participants' preference is for the products for which the brand awareness is stronger since the product advertisements with more votes are the ones for the Korean brand used. The product advertisements with Asian faces were the ones with more votes, suggesting that Asian faces have engaged consumer preference. However, the product advertisements for the Brazilian brands, unknown to the Chinese public, were the ones with fewer votes, although, those product advertisements were the ones with more emotional arousal per minute. Those advertisements were also those with non-Asian faces, suggesting that this feature influenced voting decisions. From this study, it has been observed that Electrodermal Activity is a measure of emotional arousal that by itself cannot be translated into consumer engagement. Therefore, it is also proposed to evaluate brand awareness in future studies related to product advertisements. The physical features of the people included in the advertisements is also suggested to be further evaluated in future studies since a different cultural background seems to influence the consumers' engagement. Furthermore, using EDA to complement other neurophysiological tools like facial expression analysis is also suggested for future studies to have evidence about the nature of the emotions raised. C1 - New York, NY, USA C3 - 2022 13th International Conference on E-business, Management and Economics DA - 2022/11/30/ PY - 2022 DO - 10.1145/3556089.3556126 DP - ACM Digital Library SP - 81 EP - 86 PB - Association for Computing Machinery SN - 978-1-4503-9639-4 ST - The future of Cosmetics Advertisement Strategy UR - https://dl.acm.org/doi/10.1145/3556089.3556126 Y2 - 2023/03/21/00:00:00 KW - advertisement KW - consumer behavior KW - consumer neurosciences KW - cosmetics KW - marketing KW - neuromarketing ER - TY - CONF TI - Sustainable Practices in Hotel Chains—A Comparative Analysis of Official Annual Hospitality Sustainable Reports from Listed Companies in Macau SAR, China AU - Santos, Ana Sofia Kong AU - Marques, João Alexandre Lobo A2 - Gartner, William C. T3 - Springer Proceedings in Business and Economics AB - In the last few years, the tourism industry has experienced rapid expansion and diversification, making it one of the fastest-growing financial industries in the world. Consequently, the hotel industry has significantly affected the environment's long-term viability. Many hotels have begun voluntarily implementing environmentally sustainable practices as they become more aware of their ecological footprint. There has been a great deal of discussion about the effects of hotel operations on the environment and tourism sustainability in Macau. It is because of these negative impacts that hoteliers have adopted green practices in an attempt to minimize them. By developing sustainability reports, hotels can set goals, measure performance, and manage change, resulting in better sustainability. It could also be viewed as a strategy to enhance the company’s sustainability reporting to ensure stakeholders know what the company does. The objective of this study is twofold based on the analysis of the official sustainability reports of four major hotel chains. Firstly, seven categories of sustainable practices effectively adopted by these chain hotels are identified and clusterized. Second, it is presented in which areas some hotels performed more efficiently than others, considering the UN Sustainable Development Goals (SDGs) as a reference. The results allow a comprehensive clusterized analysis of the industry in a highly developed gaming and entertainment area of South China and create a clear comparison between relevant players and their concerns about sustainability practices. C1 - Cham C3 - New Perspectives and Paradigms in Applied Economics and Business DA - 2023/// PY - 2023 DO - 10.1007/978-3-031-23844-4_23 DP - Springer Link SP - 319 EP - 338 LA - en PB - Springer International Publishing SN - 978-3-031-23844-4 KW - Environmentally sustainable practices KW - Macau hotels KW - Sustainable development goals (SDGs) KW - Sustainable reports KW - Tourism industry ER - TY - SLIDE TI - Impacts of Policies and Infrastructure on the Usage of Electric Vehicles in Macao T2 - 2023 Symposium on Environmental Science and Sustainable Technology (ESST2023) A2 - Weng Chi Lei A2 - Tai, On Teng CY - University of Saint Joseph, Macao, China DA - 2023/// PY - 2023 LA - en M3 - Conference UR - https://ise.usj.edu.mo/wp-content/uploads/2023/10/ESST2023-AbstractBooklet_2023-10-19-lres.pdf Y2 - 2024/01/14/15:33:55 ER - TY - JOUR TI - Exploratory Analysis of Project Management Adoption and Maturity Level of IT Companies–A Comparison between Macao and Hengqin AU - Wong, Ka Seng AU - Lobo Marques, João Alexandre T2 - Journal of Advanced Management Science DA - 2023/// PY - 2023 DO - 10.18178/joams.11.3.124-129 DP - DOI.org (Crossref) VL - 11 IS - 2 SP - 124 EP - 129 J2 - JOAMS SN - 28109740 UR - http://www.joams.com/show-106-594-1.html Y2 - 2024/01/14/15:50:47 ER - TY - GEN TI - Stock Market Prediction Using Artificial Intelligence: A Systematic Review of Systematic Reviews AU - Lin, Coka Chinyang AU - Marques, Joao Alexandre Lobo AB - There are many systematic reviews on predicting stock. However, each of them reveals a different portion of the hybrid AI analysis and stock prediction puzzle. The principal objective of this research was to systematically review and conclude the systematic reviews on AI and stock to provide particularly useful predictions for making future strategies for stock markets. Keywords that would fall under the broad headings of AI and stock prediction were looked up in two databases, Scopus and Web of Science. We screened 69 titles and read 43 systematic reviews which include more than 379 studies before retaining 10 of them. CY - Rochester, NY DA - 2023/01/29/ PY - 2023 DO - 10.2139/ssrn.4341351 DP - Social Science Research Network LA - en ST - Stock Market Prediction Using Artificial Intelligence UR - https://papers.ssrn.com/abstract=4341351 Y2 - 2023/03/22/06:33:51 KW - Deep Learning KW - Long Short-Term Memory (LSTM) KW - Machine Learning KW - Neural Networks (NN) KW - Support Vector Machines (SVM) ER - TY - JOUR TI - Neuromarketing and Global Branding Reaction Analysis Based on Real-Time Monitoring of Multiple Consumer's Biosignals and Emotions AU - Goncalves, Marcus AU - Lobo Marques, Joao Alexandre AU - Silva, Bruno Riccelli Santos AU - Luther, Valorie AU - Hayes, Sydney T2 - Journal of International Business and Management AB - Consumers' selections and decision-making processes are some of the most exciting and challenging topics in neuromarketing, sales, and branding. From a global perspective, multicultural influences and societal conditions are crucial to consider. Neuroscience applications in international marketing and consumer behavior is an emergent and multidisciplinary field aiming to understand consumers' thoughts, reactions, and selection processes in branding and sales. This study focuses on real-time monitoring of different physiological signals using eye-tracking, facial expressions recognition, and Galvanic Skin Response (GSR) acquisition methods to analyze consumers' responses, detect emotional arousal, measure attention or relaxation levels, analyze perception, consciousness, memory, learning, motivation, preference, and decision-making. This research aimed to monitor human subjects' reactions to these signals during an experiment designed in three phases consisting of different branding advertisements. The nonadvertisement exposition was also monitored while gathering survey responses at the end of each phase. A feature extraction module with a data analytics module was implemented to calculate statistical metrics and decision-making supporting tools based on Principal Component Analysis (PCA) and Feature Importance (FI) determination based on the Random Forest technique. The results indicate that when compared to image ads, video ads are more effective in attracting consumers' attention and creating more emotional arousal. DA - 2023/04/26/ PY - 2023 DO - 10.37227/JIBM-2023-04-5912 DP - DOI.org (Crossref) VL - 6 IS - 5 SP - 01 EP - 32 J2 - JIBM LA - en SN - 2616-4655, 2616-5163 UR - https://rpajournals.com/jibm-2023-04-5912/ Y2 - 2023/05/29/02:15:18 ER - TY - JOUR TI - Neurofinance: Exploratory Analysis Stock Trader's Decision-Making Process by Real-Time Monitoring of Emotional Reactions AU - Hsu, Hsin-Tzu AU - Marques, João Alexandre Lobo T2 - European Conference on Management Leadership and Governance AB - Human emotions can be associated with decision-making, and emotions can generate behaviors. Due to the fact that it could be biased and exhaustively complex to examine how human beings make choices, it is necessary to consider relevant groups of study, such as stock traders and non-traders in finance. This work aims to analyze the connection between emotions and the decision-making process of investors and non-investors submitted to the same set of stimuli to understand how emotional arousal might dictate the decision process. Neuroscience monitoring tools such as Real-Time Facial Expression Analysis (AFFDEX), Eye-Tracking, and Galvanic Skin Response (GSR) were adopted to monitor the related experiments of this paper and its accompanying analysis process. Thirty-seven participants attended the study, 24 were classified as stock traders, and 13 were non-traders; the mean age for the groups was 35 and 25, respectively. The designed experiment initially disclosed a thought-provoking result between the two groups under the certainty and risk-seeking prospect theory; there were more risk-takers among non-investors at 75%, while investors were inclined toward certainty at 79.17%. The implication could be that the non-investing individuals were less complex in thought and therefore pursued higher returns besides a high probability of losing the game. In addition, the automatic emotion classification system indicates that when non-investors confronted a stock trending chart beyond their acquaintance or knowledge, they were psychologically exposed to fear, anger, sadness, and surprise. On the contrary, investors were detected with disgust, joy, contempt, engagement, sadness, and surprise, where sadness and surprise overlapped in both parties. Under time pressure conditions, 54.05% of investors or non-investors tend to make decisions after the peak(s) of emotional arousal. Variations were found in the deciding points of the slopes: 2.70% were decided right after the peak(s), 37.84% waited until the emotions turned stable, and 13.51% were determined as the emotional indicators started to slide downwards. Several combinations of emotional responses were associated with decisions. For example, negative emotions could induce passive decision-making, in this case, to sell the stock; nevertheless, it was also examined that as the slope slipped downwards to a particular horizontal point, the individuals became more optimistic and selected the "BUY" option. Future works may consider expanding the study to larger sample size, different demographic groups, and other biometrics for further analysis and conclusions. DA - 2023/11/13/ PY - 2023 DO - 10.34190/ecmlg.19.1.1692 DP - papers.academic-conferences.org VL - 19 IS - 1 SP - 147 EP - 155 J2 - ECMLG LA - en SN - 2048-903X ST - Neurofinance UR - https://papers.academic-conferences.org/index.php/ecmlg/article/view/1692 Y2 - 2023/12/18/03:07:03 ER - TY - JOUR TI - Leadership and Neurosciences - The analysis of emotional arousal during decision-making processes with decision-makers exposed to acute stress AU - Marques, Joao Alexandre Lobo T2 - European Conference on Management Leadership and Governance AB - Corporate leaders are constantly dealing with stress in parallel with continuous decision-making processes. The impact of acute stress on decision-making activities is a relevant area of study to evaluate the impact of the decisions made, and create tools and mechanisms to cope with the inevitable exposure to stress and better manage its impact. The intersection of leadership and neurosciences techniques is called Neuroleadership. In this work, an experiment is proposed to detect and measure the emotional arousal of two groups of business professionals, divided into two groups. The first one is the intervention/stress group, n=30, exposed to stressful conditions, and the control group, n=14, not exposed to stress. The participants are submitted to a sequence of computerized stimuli, such as watching videos, answering survey questions, and making decisions in a realistic office environment. The Galvanic Skin Response (GSR) biosensor monitors emotional arousal in real-time. The experiment design implemented stressors such as visual effects, defacement, unfairness, and time-constraint for the intervention group, followed by decision-making tasks. The results indicate that emotional arousal was statistically significantly higher for the intervention/stress group, considering Shapiro and Mann-Whitney tests. The work indicates that GSR is a reliable stress detector and may be useful to predict negative impacts on executive professionals during decision-making activities. DA - 2023/11/13/ PY - 2023 DO - 10.34190/ecmlg.19.1.1950 DP - papers.academic-conferences.org VL - 19 IS - 1 SP - 232 EP - 239 J2 - ECMLG LA - en SN - 2048-903X UR - https://papers.academic-conferences.org/index.php/ecmlg/article/view/1950 Y2 - 2023/12/18/03:07:07 ER - TY - JOUR TI - Neuromarketing: Evaluating Consumer Emotions and Preferences to Improve Business Marketing Management AU - Zeng, Ian Mei AU - Marques, João Alexandre Lobo T2 - European Conference on Management Leadership and Governance AB - The invention of neuroscience has benefited medical practitioners and businesses in improving their management and leadership. Neuromarketing, a field that combines neuroscience and marketing, helps businesses understand consumer behaviour and how they respond to advertising stimuli. This study aims to investigate the consumer purchase intention and preferences to improve the marketing management of the brand, based on neuroscientific tools such as emotional arousal using Galvanic Skin Response (GSR) sensors, eye-tracking, and emotion analysis through facial expressions classification. The stimuli for the experiment are two advertisement videos from the Macau tea brand “Guanding Teahouse” followed by a survey. The experiment was conducted on 40 participants. 76.2% of participants that chose the same product in the first survey responded with the same choice of products in the second survey. The GSR peaks in video ad 1 measured a total of 60. On the other hand, video ad 2 counted a total of 55 GSR peaks. The emotions in ad1 and ad2 have similar responses, with an attention percentage of 76%. The results showed that ad1 has a higher engagement time of 11.1% and ad2 has 9.6%, but only 19 of the respondent’s conducted engagement in video ad1, and 31 showed engagement in video ad2. The results demonstrated that although ad 1 has higher engagement rates, the respondents are more attracted to video ad 2. Therefore, ad2 has better marketing power than ad 1. Overall, this study bridges the gap of no previous research on measuring tea brand advertisements with the neuroscientific method. The results provide valuable insights for marketers to develop better advertisements and marketing campaigns and understand consumer preferences by personalising and targeting advertisements based on consumers' emotional responses and behaviour of consumers' purchase intentions. Future research could explore advertisements targeting different demographics. DA - 2023/11/13/ PY - 2023 DO - 10.34190/ecmlg.19.1.1876 DP - papers.academic-conferences.org VL - 19 IS - 1 SP - 436 EP - 444 J2 - ECMLG LA - en SN - 2048-903X ST - Neuromarketing UR - https://papers.academic-conferences.org/index.php/ecmlg/article/view/1876 Y2 - 2023/12/18/03:06:57 ER - TY - SLIDE TI - Connecting Neuromarketing and AI - a path to new insights and analysis T2 - Neuromarathon A2 - Marques, J. A. L. CY - Italian Association of Neuromarketing DA - 2023/12// PY - 2023 M3 - CONFERENCE INVITED SPEECH ER - TY - CONF TI - An Exploratory Comparison of Stock Prices Prediction using Multiple Machine Learning Approaches based on Hong Kong Share Market AU - Lin, Chinyang AU - Lobo Marques, João Alexandre T3 - ICEME '23 AB - Stock price prediction has always been challenging due to its volatility and unpredictability. This paper performs a preliminary exploratory comparison that utilizes Long Short-Term Memory (LSTM) and Support Vector Machine (SVM) algorithms to forecast the stock market in Hong Kong. It considers a public dataset publicly available and uses feature engineering to extract relevant features. Then, LSTM and SVM algorithms are applied to predict stock prices. Our results show that the proposed machine learning techniques can predict stock prices in Hong Kong's share market with the error metrics presented, and, for this purpose, LSTM achieved better results than SVM, with MSE = 0.0026, RMSE = 0.0508, MAE = 0.0406, and MAPE = 1.325. C1 - New York, NY, USA C3 - Proceedings of the 2023 14th International Conference on E-business, Management and Economics DA - 2023/12/15/ PY - 2023 DO - 10.1145/3616712.3616762 DP - ACM Digital Library SP - 311 EP - 316 PB - Association for Computing Machinery SN - 9798400708022 UR - https://doi.org/10.1145/3616712.3616762 Y2 - 2024/01/14/00:00:00 KW - Long Short-Term Memory (LSTM) KW - Machine Learning KW - Stock price prediction KW - Support Vector Machine (SVM) KW - Time-series analysis ER - TY - CONF TI - Facial expression for marketing and consumer behavior: A Bibliometric analysis from 2013-2023 using Data Visualization Tools AU - Qian, Cheng AU - Lobo Marques, Joao Alexandre T3 - ICEME '23 AB - The classification of emotions based on facial expressions have been a new topic of research in recent years, especially in marketing and consumer behavior areas. However, there is lack of studies to understand how the research topic is developed in terms of bibliometric data. Therefore, the purpose of this work is to provide a bibliometric analysis of the research on the analysis of facial expressions for marketing and consumer behavior, identifying the state of the art, the latest research direction, and other indicators. We extracted data from Web of Science (WOS) platform, considering its core database, resulting in a total of 117 articles. The software Vosviewer was used to analyze the data and graphically visualize the results. This study indicates some of the most influential authors citations and coupling analysis in this specific field, identifies journals with the most published articles, and provide trends of the research area based on the analysis of keywords and corresponding number of articles per year. The results shows that 11 articles (9.4%) were cited more than 100 times, and the two most prolific authors published 5 articles, and the two most influential authors are Bouaziz Sofien and Pauly mark(270 citations) in this field. Of the 117 articles retrieved by WOS, more than 70% were published in high impact journals. The bibliometric analysis of the existing work in this study provides a valuable and reliable reference for researchers in this field and makes a reasonable prediction of the research direction trends. C1 - New York, NY, USA C3 - Proceedings of the 2023 14th International Conference on E-business, Management and Economics DA - 2023/12/15/ PY - 2023 DO - 10.1145/3616712.3616717 DP - ACM Digital Library SP - 270 EP - 275 PB - Association for Computing Machinery SN - 9798400708022 ST - Facial expression for marketing and consumer behavior UR - https://doi.org/10.1145/3616712.3616717 Y2 - 2024/01/14/00:00:00 KW - Bibliometric analysis KW - Consumer KW - Facial expression KW - Marketing KW - Research KW - VOSviewer ER - TY - CONF TI - Neuromarketing As A Tool To Measure And Evaluate The Consumer Behaviour Of Guanding Teahouse's Social Media Advertisement AU - Zeng, Ian Mei AU - Lobo Marques, Joao Alexandre T3 - ICEME '23 AB - This research aims to evaluate a Macau tea brand's social media advertising effectiveness with neuromarketing tools, including physiological monitoring that can measure emotional arousal. This research bridges the gap of social media marketing on Instagram for brands through the neuromarketing method. Data from 40 respondents were collected with iMotions software using neuroscientific tools. This research uses the stimuli of Guanding Teahouse, a newly established Macau tea brand, to evaluate social media advertising effectiveness. The neuroscientific tools – Galvanic Skin Response (GSR) sensors, Eye-tracking, Facial Expression Analysis (FEA) and emotion analysis are used to do the experiment. The data analysis was drawn from one representative respondent to measure the emotions and attention on the Instagram advertisements. Video 1 recorded 9 GSR peaks and Video 2 recorded 12 GSR peaks, both videos attention is ranging between 96-98 indexes. Results show that advertising videos should focus more on the products than the model. Moreover, the participant is more interested in Video 2, but the effectiveness of advertising is showing a lower focus on the brand and the tea. Future studies should consider comparing the video advertising effectiveness of Instagram stories and Instagram reels to prevent disruption of video on the stories ad. C1 - New York, NY, USA C3 - Proceedings of the 2023 14th International Conference on E-business, Management and Economics DA - 2023/12/15/ PY - 2023 DO - 10.1145/3616712.3616787 DP - ACM Digital Library SP - 63 EP - 69 PB - Association for Computing Machinery SN - 9798400708022 UR - https://doi.org/10.1145/3616712.3616787 Y2 - 2024/01/14/00:00:00 ER - TY - JOUR TI - Aspects that constitute citizens’ trust in e-government - A review and framework development AU - Lai, Chimeng AU - Marques, Alexandre Joao Lobo T2 - Multidisciplinary Reviews AB - The extent of citizens' trust in government determines the success or failure of e-government initiatives. Nevertheless, the idiosyncrasies of the concept and the broad spectrum of its approach still present relevant challenges. This work presents a systematic literature review on e-government trust while elaborating and summarizing a conceptual analysis of trust, introducing evaluation methods for government trust, and compiling relevant research on e-government trust and intentional behavior. A total of 26 key factors that constitute trust have been identified and classified into six categories: Government trust, Trust in Internet and technology (TiIT), Trust in e-government (TiEG), Personal Beliefs, Trustworthiness, and Trust of intermediary (ToI). The value added of this work consists of developing a conceptual framework of TiEG to provide a significant reference for future in-depth studies and research on e-government trust. DA - 2024/// PY - 2024 DO - 10.31893/multirev.2024023 DP - malque.pub VL - 7 IS - 2 SP - 2024023 EP - 2024023 LA - en SN - 2595-3982 UR - https://malque.pub/ojs/index.php/mr/article/view/1591 Y2 - 2024/01/14/15:54:06 KW - Systematic Literature Review (SLR) KW - framework KW - trust KW - trust in e-government ER - TY - JOUR TI - Fintech Adoption: A Study of Users in the Guangdong-Macao In-Depth Cooperation Zone in Hengqin (China) AU - Weng, Chi Lei AU - Lampo, Alessandro T2 - INTI JOURNAL AB - Intended as an economic and development hub, the Hengqin Cooperation Zone aims to foster collaboration and integration between mainland China, Hong Kong, and Macao, serving as a platform for economic development and innovation among the three regions. The zone's development has increased demand for financial services, often offered through fintech. There is, however, a lack of interoperability between the fintech services currently used in Macao and Hengqin. This may hinder Macao users' adoption of the technology. Thus, our research objective is to identify the factors determining Macao residents' adoption of fintech services in the area and provide insights for service providers, developers, and policymakers. A framework based on the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) was used for this purpose. The responses of 103 Macao residents provided evidence that ease of use significantly and positively impacts the usefulness of the technology. This in turn influences attitudes towards fintech usage. Subjective norms and perceived behavioral control positively impact fintech adoption intentions. The fintech industry and the governments of Macao and Hengqin can work on improving technology's ease of use and usefulness. They can also promote them to Macao users, and provide the resources required for better access to fintech in the zone DA - 2024/03/26/ PY - 2024 DP - eprints.intimal.edu.my VL - 2024 IS - 02 SP - 1 EP - 6 LA - en SN - e2600-7320 ST - Fintech Adoption UR - https://intijournal.intimal.edu.my Y2 - 2024/03/28/06:15:11 ER -