The Study of Social Support and Stress Among Gambling Industry Workers in Macau - Wong, Sut Ieng (University of Saint Joseph, 2024)
This research explores the dynamics of stress and social support among professionals in Macao's gambling industry during the COVID-19 pandemic. The economic impact of the pandemic, coupled with the border restrictions, has severely affected Macao's gaming industry, leading to a 70% decrease in gaming revenue and a significant increase in unemployment rates among residents. As a result, many employees have faced downsizing or unpaid leave, posing significant challenges to their daily lives and raising concerns about mental health within the community. To gain a deeper understanding of these changes and the experiences of residents, this research utilized phenomenology as the methodology, employing qualitative interviews. During the recruitment of interviewees, three scales (PSS, MSPSS, and DASS21) were used as screening tools to assess the mental status of participants, allowing for the identification of various combinations of mental states. Through in-depth interviews, significant findings emerged. It was observed that interventions aimed at enhancing social support had a remarkable impact on reducing daily life stress among the interviewees. This included interventions focused on marital relationships, digital communication support, and positive personal beliefs with encouragement. In conclusion, by recognizing and proactively responding to these insights, the industry can create an ecosystem where professionals not only achieve professional excellence but also maintain robust mental and emotional well-being. Future studies should focus on developing holistic support systems within the gaming industry
Keywords: Thesis and Dissertations Master of Social Work (MSW); University of Saint Joseph

Comparative study of the implementation of the National Security Law in the SARs: A Case study of Hong Kong SAR and Macao SAR - Wu, Ka Seng (University of Saint Joseph, 2024)
The aim of this study is comparing the jurisdiction of the National Security Law in Hong Kong SAR and Macau SAR, also reviewing the practical implementation of the law in the two SARs, analyzing the Chinese government's participation in the governance of national security in two SARs, and exploring the future sustainability of National Security Law in two SARs
Keywords: Hong Kong; Macao; National Security; National Security Law; Thesis and Dissertations Master of Lusophone and International Public Law(MLIPL); University of Saint Joseph

STRATEGIES FOR DEFINING AND RESOLVING NON-PERFORMING ASSETS IN STATE-OWNED CHINESE BANKS - Wu, Xiao (University of Saint Joseph, 2024)
Given the rapid growth of China's economy and its maturing financial market, state-owned banks have played a crucial role in driving national economic growth and ensuring financial stability. However, this progress has been accompanied by a pressing challenge - the accumulation of non-performing assets (NPAs), which pose significant obstacles to both the banking industry and China's economic development. Therefore, it is imperative to comprehensively analyze strategies aimed at mitigating NPAs in state-owned commercial banks, with an emphasis on seeking more effective resolution mechanisms. This study delves into the institutional environment surrounding NPAs in state-owned banks, including improvements in laws and regulations as well as advancements in financial market structures and legal frameworks. The initial step involves analyzing the current status and manifestations of NPAs within state-owned banks to clarify their ambiguously defined areas. Furthermore, considering China's unique policy context and socio-economic landscape, this study conducts an analysis and comparison of diverse strategies for addressing NPAs from the perspectives of asset quality management, risk-profit equilibrium, and legal regulatory support system. Ultimately, several suggestions are proposed regarding the trajectory of NPA resolution
Keywords: Bank; NPA; NPL; Risk management; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph

A Study of Tesla's Marketing Strategy in the Chinese Market - Xian Wenhao (University of Saint Joseph, 2024)
This study assesses Tesla's marketing strategies and their effectiveness in the Chinese market. Given Tesla's leading position in the global electric vehicle sector and the importance of the Chinese market, this study aims to analyze in-depth how Tesla has succeeded in China with its unique marketing tactics, and to suggest improvements to enhance its competitiveness. By utilizing analytical tools such as PEST, Porter's Five Forces Model, SWOT, and STP, this study comprehensively evaluates Tesla's marketing environment and thoroughly analyzes its marketing mix of products, prices, channels, promotions, etc., combined with consumer feedback and market research data. The study reveals that the key factors for Tesla's success include innovative design, unique branding, effective marketing strategies and digital marketing applications. Nevertheless, Tesla still needs to face the challenges of localization, pricing strategy, channel adjustment and promotion innovation. In order to maintain its leading position, Tesla should continue to innovate, strengthen its localization strategy, improve service quality, and adapt to policy changes. The optimization suggestions proposed in this study will help Tesla overcome challenges and achieve sustained growth, and they will also provide valuable references for other new energy vehicle companies
Keywords: China; Marketing evaluation; Marketing strategy; Tesla; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph

EFFCT OF EMPLOYEE PERFORMANCE MANAGEMENT ON EMPLOYEE INCENTIVE: A CASE STUDY OF N COMPANY - Xie, Yue Na (University of Saint Joseph, 2024)
With the comprehensive opening of the global economy, the intensification of market competition and the increasingly prominent value of human resources, all trades and professions are facing unprecedented challenges. In order to remain competitive in the market, human resource management plays an increasingly important role. As an important part of human resource management, enterprise performance management can be used as a key tool to drive the release of employees' potential, which has attracted more and more attention from enterprises. More and more performance management-related systems have been introduced into enterprises. However, in the system introduction and implementation process, there are different degrees of problems, such as ""mechanically copied"" and ""process"". Therefore, according to the specific situation of different enterprises, it is necessary to formulate the corresponding performance management system to maximize the role of motivating employees. This paper explores enterprise performance management's influence on the employee incentive effect. The implementation of enterprise performance management and its influence on employee incentive are analyzed through the literature review, case analysis and empirical analysis. Research has found that effective enterprise performance management can significantly improve the work enthusiasm and satisfaction of employees, thus enhancing the overall performance of enterprises and promoting all-round development. At the same time, this paper also discusses the key factors affecting the incentive effect of enterprise performance management, and puts forward the corresponding optimization suggestions
Keywords: TCA; Theses and Dissertations Master of Business Administration (MBA); University of Saint Joseph; performace management; performance incentive

FLOWING PATH: SPORTS CENTER AS SOCIAL CONNECTOR - Xin, Ziyan (University of Saint Joseph, 2024)
In the age of the information society, the prominence of internet communication and social media has meant that the role of face-to-face encounters in public life has been diminished. This trend has been exacerbated by public health concerns in the aftermath of the COVID pandemic. The social role of architecture and its contribution to the sustainability of interpersonal relationships has become a significant issue for architects. As a place to accommodate sporting activities and social space in the community, sports centers play an important role in promoting social cohesion and interaction. This is the focal topic of the present thesis. The principal tasks of this thesis are as follows: (1) This thesis collects and studies relevant literature on sports centers as social spaces. A special emphasis is placed on discussions of social spaces. The intention is to articulate design characteristics of community sports centers that merit further exploration. (2) This thesis selects three representative sports facilities as case studies and considers how they promote the formation of social bonds and interactions. The thesis offers a review of design ideas, planning strategies and specific methods of implementation. (3) This thesis takes the design project for a sports center in New District A in Macau as an example, and puts forward a design strategy of ""vertical intensification + shared application"". This strategy aims to promote the integration of the sports center with the urban environment, while creating a flexible public space that can adapt to the needs of spontaneous and social activities. The intention is to make the sports center a place that promotes community interaction and connectivity. Overall, this thesis argues that community sports centers can become important places to promote social interaction through well-designed architectural space. Specific design factors and strategies explored in this thesis provide useful points of reference for architects. Through on-going processes of optimization and innovation, sports centers can better serve the community of Macau
Keywords: Circulation strategies in architecture; Theses and Dissertations Master of Architecture (MARCH); University of Saint Joseph; integrated sports facilities; social connectors; sports centers

FACTORS INFLUENCING BRAND IMAGE AND BEHAVIOR OF CONSUMERS OF THE XIAMEN MARATHON - Xu Teng (University of Saint Joseph, 2024)
Many sports events have been reopened since the recovery from the global Covid19 epidemic. As countries work toward the third sustainable development goal of good health and well-being, sports events have received increasing support and investments. This study focuses on the Xiamen Marathon, which had reached the platinum level of sustainable development and is a benchmark marathon race in China. To assess the factors that influence the brand image and behavior of consumers of the Xiamen Marathon, this dissertation references the conceptual models in previous studies and hypothesizes that experience, brand image, loyalty, satisfaction, motivation, organization, quality, and trust are the direct influencing factors of brand image and indirect determinants of word of mouth, sport, and behavioral intention. This study surveyed participants of the Xiamen Marathon in 2024 and collected data from a sample of 285 participants. All the respondents were local residents and over 90% were contestants. The largest proportions were 36-to-55-year-old, married, highly educated, and employed, earning monthly income between ¥5000 to ¥15000 and spending over ¥1000 on marathon equipment. IBM SPSS and Amos were used for the quantitative analysis based on structural equation modeling techniques, including reliability test, validity test, and hypothesis testing. The questionnaire quality was good, the scale data were suitable for factor analysis, and the questionnaire data fitted well. However, quality and trust were excluded due to low significance. The results show that experience, loyalty, satisfaction, motivation, and organization have significant and positive impacts on brand image, which in turn has significant and positive impacts word of mouth, sport, and behavioral intention. The results support the eight hypotheses of direct effects and the 15 hypotheses of intermediate effects
Keywords: Brand experience; Brand image; Brand loyalty; China; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph

IMPACTS OF CARBON TRADING SYSTEM ON GREEN FINANCE: Ziyan Yin - Yin, Ziyan (University of Saint Joseph, 2024)
Against the backdrop of escalating global climate change and China being the world’s largest carbon emitter, this study explores the impact of the carbon trading system on green finance in Chinese power sector. This study uses a quantitative research method, namely a difference-in-differences (DID) model, to investigate power companies that participated or had the potential to participate in carbon trading in 2019 and 2022. The key finding is that companies that participated in carbon trading had significantly higher green finance than those that did not participate, indicating that the carbon trading system has a positive impact on promoting green finance. However, the impact does not significantly intensify after the national carbon trading scheme was implemented in mid-2021. The green finance of listed companies and state-owned enterprises were less affected by carbon trading, possibly because these companies rely on alternative financing options and government financial support. Due to the findings, this study recommends that policy makers should strengthen the promotion of the carbon trading scheme and provide more support for non-listed companies and non-state-owned enterprises. At the same time, the companies should actively participate in the carbon market to take advantage of the industrial policies to enhance green finance, and ultimately promote environmental protection and their own sustainable development
Keywords: Carbon trading scheme; Carbon trading system; China; DiD; Difference-in-difference; Green finance; Power companies; Power plants; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph

Study on Influencing Factors of University Students' entrepreneurial Intention: Greater Bay Area as an example - Yu, Yuan Bao (University of Saint Joseph, 2024)
Keywords: Macro level; Micro level; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph; college student; entrepreneurial Intention; entrepreneurship

Exploring Interactive Wearable: Enhancing Emotional Release and Expression in Modern Fashion Design - Zhai, Jingwen (University of Saint Joseph, 2024)
As technology evolves swiftly and consumers call for more customization, the study of interactive fashion design is increasingly emerging as a key topic within the fashion industry. The goal of this research is to investigate merging intelligent technology with apparel design, realizing functional enlargements and enriching the user experience by employing interactive design. Initially, this document examines key theories and ongoing studies in interaction design, intelligent textiles, and wearable tech, pinpointing the current research voids and difficulties. This section then presents a range of methodologies used in the study, encompassing literature review, case analysis, and interviews with experts, to thoroughly analyze and assess all facets of interactive apparel design. This document suggests a methodical design of interactive clothing, outlining the entire process from initial design to the creation of prototypes. The practicality and efficiency of the design methodology are proven by creating prototypes and conducting trials. Findings from the experiments indicate that interactive attire offers substantial benefits in terms of functionality, comfort, and user experience. The research offers both theoretical backing and pragmatic advice for designing interactive attire, while also highlighting paths for upcoming advancements in fashion technology. In conclusion, the document examines the shortcomings of the existing research and potential research paths, aiming to offer valuable guidance for advancing the development of clothing styling and wearable tech
Keywords: Fashion design; Thesis and Dissertations Master of Design (MDG); University of Saint Joseph; clothing interactive devices; emotion and perception; emotional user experience; interactive design

EXPERIENCING THE PRESENT AND EXPLORING THE FUTURE WITH IMMERSIVE TECHNOLOGIES CASE STUDY: " ST. LAZARUS CHURCH PEDESTRIAN STREET", MACAU - Zhou RenWei (University of Saint Joseph, 2024)
In the present world, many cities have historical and culturally rich districts, but protectionism or economic reasons have slowed their development. Therefore, how to generate more value for these areas is crucial for a city with a deep and complex history. Using immersive virtual reality technology can help solve this problem, and this paper takes Macau's famous historical district as an entry point and starts from the perspective of the general public to explore and design some of the existing buildings and public areas in the district. The focus of this study is to explore the future development possibilities of historical and cultural districts in cities and experience the current situation of the district. Specifically, by studying the historical background and human investigation of ST. LAZARUS CHURCH PEDESTRIAN STREET (Chinese official name: 疯堂斜巷), the study uses immersive virtual reality technology to first create a scene of the existing building group in the district as a stage of protection for historical buildings. Then, it creates and presents a future building group scene in the district, which includes completed buildings and public area facilities after renovation and sustainable design. This renovation does not destroy the protected historical buildings at all, but is a protective exploration. The researchers used 3D computer graphics software (Blender) and virtual tour software (Kuula) to create the design, and users can freely explore the scene by ""walking"" virtually. The design includes two groups of architectural scenes of the ST. LAZARUS CHURCH PEDESTRIAN STREET in the present and the future. After entering the scene, users can freely switch between the present and the future time points to experience the different architectural scene atmospheres. Users can enter some buildings and public areas, and interact with objects in the scene to generate visual or auditory introductions to the target. Users can see the rough outline of the future historical and cultural district after the protective development in the free exploration of the virtual reality environment, which can inspire further public thinking about the development of historical and cultural street areas in the city. Users can explore and experience the project using professional virtual reality equipment or directly on the web. By using immersive virtual reality technology, the public can have a more intuitive and comprehensive understanding of the future development of historical and cultural street areas, and urban planners, professional architects, and clients of architectural design can all benefit from this technology, especially in the initial conceptual design and prototype design of buildings
Keywords: Conservation of historical building; Exploratory design; Reconstruction of historic district; Thesis and Dissertations Master of Design (MDG); University of Saint Joseph; Virtual reality technology

基模教學對百分比問題之程序流暢程度的有效性研究 =: EFFECTIVENESS OF SCHEMA-BASED INSTRUCTION (SBI) ON PROCEDURAL FLUENCY WITH PERCENTAGES PROBLEMS - Zhou, Mingyan (University of Saint Joseph, 2024)
Research suggested that students struggle because of lacking understanding of basic concepts, formulas, and procedures in algebra, leading to inefficiency in logical thinking and problem-solving skills. (Julius et al., 2018; Jupri et al., 2021). Schemabased instruction (SBI) aims to enhance learning and problem-solving by activating and building upon students' prior knowledge structures, known as schemas (Powell et al., 2008). The common schemas include the total, difference, change, equal groups, comparison, ratios/proportions (Hughes & Cuevas, 2020). SBI has been found to be effective, particularly for students who struggle with mathematics word problems (Marshall, 2012; Hughes & Cuevas, 2020). Research related to SBI has not yet been conducted in Macau region. An early pre-test was administered by the researcher, thirty-one students were asked to solve 10 questions about percentages. The results showed that some students lacked the fundamental knowledge needed to investigate and explore the abstract ideas, patterns, and relationships in percentages problems. A daily schema-based instruction (SBI) as a part of an experimental intervention study was implemented, pre-test and post-tests were administered to investigate the effect of SBI on students' mathematical procedural fluency skills. Thirty-one students from the researcher’s class were invited to engaged in 40 minutes of daily SBI lessons for two weeks, 12 lessons in total. During each of the twelve 40-minute session, students practiced schemas to develop procedural fluency competencies, such as solid number sense and arithmetic operations, to solve percentages problems. Within-group descriptive and inferential statistics were adopted. The results indicated that after SBI, students can solve mathematical problems with greater procedural fluency. This research shares implications and provides suggestions regarding SBI and procedural fluency
Keywords: SBI; Thesis and Dissertations Master of Education (MED); University of Saint Joseph; mathematics; percentages problems; procedural fluency; schema-based instruction; secondary education

Factors Affecting Customer Satisfaction for Fitness Club: A Case Study of Noble Fitness Club in Zhongshan - Zhu, Junwen (University of Saint Joseph, 2024)
This paper selects Noble Fitness Club in Zhongshan as a research object, adopting a qualitative method and conducting in-depth interviews with its members to determine what factors affect customers’ choice of a fitness club. This study is important because it enriches the theoretical guidance framework of the fitness market. Moreover, it helps partitioners from the fitness industry realize what factors directly impact customer satisfaction, providing recommendations for them to foster sustainable development. In-depth interviewing is the primary method for data collection. And, the thematic content analysis (TCA) approach is used to analyze the data derived from interview transcripts. Existing research identified eight factors affecting customers’ choice of a fitness club. However, the author discovered three additional factors that also significantly influenced their selection of a fitness club: geographical location, group courses, and fitness atmosphere. The fitness industry has an issue of product homogenization. Attracting more customers while retaining existing members is a challenge many fitness clubs face nowadays. Therefore, operators should avoid engaging in a price war, reducing the profit margin to attract more customers at the expense of sacrificing service quality. Instead, they should prioritize customers’ practical needs and make the best effort to meet their expectations
Keywords: Case Study; Customer Satisfaction; Fitness Club; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph

Exploring the learning effectiveness under the "formative assessment" reform of non-tertiary education in Macao: A Case Study =探討澳門非高等教育改革「形成性評核」下的學習成效－個案研究 - 何愛琴 (University of Saint Joseph, 2024)
Keywords: Thesis and Dissertations Master of Education (MED); University of Saint Joseph; 個案研究; 學習成效; 形成性評核; 教育改革

Teacher's Teaching Style and the Learning Attitude of Elementary School Students: A Macau Case Study = 小學生學習態度與教師教學風格現況之研究—以澳門某小學為例 - 洪麗 (University of Saint Joseph, 2024)
Keywords: Learning Attitude; Macau; Primary School; Teacher's Teaching Style; Thesis and Dissertations Master of Education (MED); University of Saint Joseph

探討澳門普通小學教師在融合教育背景下的工作相關壓力及有效應對策略 =: Exploring Work-Related Stress and Effective Coping Strategies in the Context of Inclusive Education Among Mainstream Primary Teachers in Macau - 黃家敏 (University of Saint Joseph, 2024)
Since 2006, the Government of Macau has been promoting inclusive education. This has now been ongoing for seventeen years. As education policies gradually improve, the focus has shifted from students in inclusive settings to the realm of teachers. With an increasing number of inclusive students, the corresponding work pressures faced by teachers has also increased. The aims of this study are to better understand the work-related stress, sources of stress, and subsequent coping strategies used by mainstreamteachers within the inclusive education sector of Macau. This study used qualitative research methods, interviewing twelve frontline teachers from eight different private primary educational institutions. Eight of these teachers work in schools practicing inclusive education, while four were employed in regular schools. However, all twelve participating teachers had experience in teaching inclusive students but also lacked any specialized background in special education. Following and obtaining and meticulously analyzing interview data, supported by relevant literature, the study findings are presented as follows: 1. Views and Attitudes of Regular Teachers in Inclusive Schools towards Inclusive Education The interviewed teachers support the concept of inclusive education but were concerned about student behaviors and their learning challenges. These concerns included inappropriate behaviors, learning disabilities, and the teachers’ own pedagogical demands. In managing student behaviors, teachers found it difficult to handle the emotional control of inclusive students, leading to disruptions in class. Regarding learning, teachers had to use additional and extra time on after-class tutoring, increasing their workload. Teaching inclusive students also complicated the instruction, requiring teachers to undergo additional training and preparation. 2. Work-Related Stress and its Sources among Regular Teachers within Inclusive Schools The participating teachers rated their stress-resilience as not low, but rather they experienced medium to high levels of work-related stress, mainly due to long working hours and extensive workloads. The study identifies four main sources of stress: （i） The nature of work, including extensive teaching and non-teaching tasks, including heavy class management, or multiple roles. （ii） Social relationships, where regular teachers lacked an understanding of resource teachers’ roles, leading to ineffective communication and an underutilization of resource teachers in schools. （iii） Organizational structure, where schools involved in inclusive education required improvements in facilities and teaching environments, particularly in the safety of sports areas. Additionally, not all mainstream teachers had access to inclusive education resources, and the instructional adjustments for inclusive students did not fully meet their needs. （iv） Social aspects, where the public did not fully understand the concepts of inclusive education, and expectations on teachers were excessively high. Furthermore, teachers were dissatisfied with their salaries and benefits, which they felt were not commensurate with their heavy workload. The study also found that female teachers faced additional stress from both work and family responsibilities, as they also bear the burden of caring for and educating their own children at home. 3. Responses and Coping Methods of Regular Teachers in Inclusive Schools to Work-Related Stress The study analyzed the negative impacts of work-related stress on teachers’ physical health, psychological state, and behavior. The impacts included poor sleep quality or insomnia and emotional states of worry and anxiety. In response to stress, teachers engaged in communication and social activities, exercise and rest, and dietary adjustments. However, these stress-relief methods did not effectively address the root causes of the stress, making long-term stress management a crucial issue for teachers. Based on the findings regarding stress perceptions, sources, and coping methods, the researcher proposes recommendations for teachers, educational institutions, and relevant government departments, with an aim to support and aid future policymaking in the area of inclusive education in Macau
Keywords: Thesis and Dissertations Master of Education (MED); University of Saint Joseph; 小學; 工作壓力; 應對策略; 普通教師; 融合教育

澳門普通小學教師職業幸福感：: 現況、影響因素及提升策略 = THE OCCUPATIONAL WELL-BEING OF MACAU PRIMARY SCHOOL TEACHERS：CURRENT STATUS, INFLUENCING FACTORS, AND ENHANCEMENT STRATEGIES - 黎嘉穎 (University of Saint Joseph, 2024)
Keywords: Thesis and Dissertations Master of Education (MED); University of Saint Joseph; 教師; 澳門小學; 職業幸福感

The Effect of Empathy on Relationship Satisfaction in Young Adult Lovers in Macau: The Role of Love Maintenance Behaviors - 黎志濠 (University of Saint Joseph, 2024)
The purpose of this study was to explore the correlation between empathy, love maintenance behaviors, relationship satisfaction in a convenience sample of young adult lovers in Macau. Participants were N = 183 (84 males, 99 females) recruited from the social media platform (e.g. Instagram, WeChat, Facebook). Firstly, young adult lovers who tended to have high relationship satisfaction and empathy are tended to use positive love maintenance behaviors but less likely to use negative love maintenance behaviors. Besides, there were differences found by gender in empathy (affective empathy & total empathy), some dimensions of positive love maintenance behaviors (openness & advice), and negative love maintenance behaviors (causing jealousy, destructive conflict & negative love maintenance behaviors in general). Lastly, the findings in this study supported the hypotheses that love maintenance behaviors mediated the relationship between relationship satisfaction and empathy among young adult lovers in Macau. It was revealed that there was higher satisfaction in younger adult lovers in younger group (18-24 years) compared to older groups (32-40 years). For empathy, it correlated positively with relationship satisfaction and most positive love maintenance behaviors, but also with certain negative love maintenance behaviors. Positive love maintenance behaviors mediate the relationship between relationship satisfaction and empathy, highlighting their critical role in maintaining healthy relationships
Keywords: Love maintenance behaviors; Thesis and Dissertations Master of Couselling and Psychotherapy (MCP); University of Saint Joseph; empathy; relationship satisfaction