TY - THES TI - How Social Media Affects the Purchase Intentions of Female Consumers in Macao: Watching Beauty and Cosmetic Product Experience Videos on Youtube AU - Chan, Velda A3 - Silva, Susana Costa CY - Macau DA - 2020/// PY - 2020 DP - Library Catalog (Koha) SP - 83 LA - eng PB - University of Saint Joseph ST - How Social Media Affects the Purchase Intentions of Female Consumers in Macao UR - http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=174649&query_desc=an%3A82710 KW - Thesis and Dissertations Master of Communication and Media (MCM) KW - University of Saint Joseph ER - TY - THES TI - Place Marketing: Macao as the Art City for the Future Direction AU - Wong Ka I A3 - Silva, Susana Costa CY - Macau DA - 2020/// PY - 2020 DP - Library Catalog (Koha) SP - 63 LA - eng PB - University of Saint Joseph ST - Place Marketing UR - http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=175428&query_desc=an%3A82710 KW - Thesis and Dissertations Master of Communication and Media (MCM) KW - University of Saint Joseph ER - TY - THES TI - Why did Uber Fail in Macau? Causes and Consequences of a New Digital Business Model Application AU - Lai, Weng Ian A3 - Silva, Susana Costa CN - M-CM 2021 CHO,CHA CY - Macau DA - 2021/// PY - 2021 DP - Library Catalog (Koha) SP - 76 LA - eng PB - University of Saint Joseph ST - Why did Uber Fail in Macau? UR - https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=177017&query_desc=an%3A%2282699%22 KW - Thesis and Dissertations Master of Communication and Media (MCM) KW - University of Saint Joseph ER -