TY - THES TI - How Social Media Affects the Purchase Intentions of Female Consumers in Macao: Watching Beauty and Cosmetic Product Experience Videos on Youtube AU - Chan, Velda A3 - Silva, Susana Costa CY - Macau DA - 2020/// PY - 2020 DP - Library Catalog (Koha) SP - 83 LA - eng PB - University of Saint Joseph ST - How Social Media Affects the Purchase Intentions of Female Consumers in Macao UR - http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=174649&query_desc=an%3A82710 KW - Thesis and Dissertations Master of Communication and Media (MCM) KW - University of Saint Joseph ER - TY - THES TI - Why did Uber Fail in Macau? Causes and Consequences of a New Digital Business Model Application AU - Lai, Weng Ian A3 - Silva, Susana Costa CN - M-CM 2021 CHO,CHA CY - Macau DA - 2021/// PY - 2021 DP - Library Catalog (Koha) SP - 76 LA - eng PB - University of Saint Joseph ST - Why did Uber Fail in Macau? UR - https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=177017&query_desc=an%3A%2282699%22 KW - Thesis and Dissertations Master of Communication and Media (MCM) KW - University of Saint Joseph ER - TY - THES TI - User intention to adopt mobile payment services in Macau AU - Lam, Ka Wai A3 - Silva, Susana Costa CY - Macau DA - 2018/// PY - 2018 DP - Library Catalog (Koha) SP - 68 LA - eng PB - University of Saint Joseph UR - http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=172613&query_desc=an%3A20696 KW - Theses and Dissertations Master of Business Administration (MBA) KW - University of Saint Joseph ER - TY - THES TI - Adapting the Unified Theory of Acceptance and Use of Technology 2 (Utaut 2) to Explain Acceptance of Battery Electric Vehicles: Evidence From Macau AU - Lampo, Alessandro A3 - Silva, Susana Costa A3 - Lao-Phillips, Jenny Oliveros AB - Vehicles solely powered by electricity are a major technological innovation that combines individual transportation needs and environmental sustainability, yet their market penetration is low. Research has traditionally indicated factors such as the vehicle’s purchasing price, driving range, and charging time as the main barriers to adoption. However, the decision to adopt a technology also depends on what the technology represents to the user; therefore, other factors may be important to explain individuals’ behavior. This study is a quantitative and cross-sectional look at the behavioral intention to adopt battery electric vehicles (BEVs) technology in the context of Macau. The research builds on the unified theory of acceptance and use of technology 2 (UTAUT 2) (Venkatesh et. al., 2012) to explain the characteristics of the local consumers. Besides the addition of image and environmental concern to the theoretical model, the study also put forward and evaluate the construct of technology show-off, an original measure of the visible and experiential characteristics of a technology. A sample of 236 Macau residents was analyzed by structural equation modeling (SEM). The analysis of the data supported the explanatory and predictive power of our model and helped to describe the idiosyncrasies of local residents. The results provide insights related to individual technology acceptance that could be useful in designing more accurate strategies and fostering the uptake of BEVs in Macau or markets that share similarities CN - D-BA 2020 LAM,ALE CY - Macao DA - 2020/// PY - 2020 DP - USJ Library SP - 237 LA - eng M3 - PhD in Business Administration PB - University of Saint Joseph ST - Adapting the Unified Theory of Acceptance and Use of Technology 2 (Utaut 2) to Explain Acceptance of Battery Electric Vehicles UR - http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=174665 KW - PhD in Business Administration (D-BA) KW - Thesis and Dissertations KW - Thesis and Dissertations PhD in Business Administration (D-BA) KW - University of Saint Joseph ER - TY - THES TI - Corporate social responsibility in Macau gaming industry AU - Madureira, Óscar Alberto Correia da Costa A3 - Silva, Susana Costa CY - Macau DA - 2015/// PY - 2015 DP - Library Catalog (Koha) LA - eng PB - University of Saint Joseph UR - http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=143832&query_desc=an%3A20696 KW - Gambling KW - Macau KW - Theses and Dissertations Master of Business Administration (MBA) KW - University of Saint Joseph ER - TY - THES TI - How Do Chinese Manufactured Products Affect Purchase Intention in a SAR of PRC? The Case of Macao AU - Silva, Márcio Rossano Pegado da A3 - Silva, Susana Costa CN - M-BA 2021 SIL,MAR CY - Macau DA - 2021/// PY - 2021 DP - Library Catalog (Koha) SP - 74 LA - eng PB - University of Saint Joseph ST - How Do Chinese Manufactured Products Affect Purchase Intention in a SAR of PRC? UR - https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=177185&query_desc=an%3A20696 KW - Theses and Dissertations Master of Business Administration (MBA) KW - University of Saint Joseph ER - TY - THES TI - Place Marketing: Macao as the Art City for the Future Direction AU - Wong Ka I A3 - Silva, Susana Costa CY - Macau DA - 2020/// PY - 2020 DP - Library Catalog (Koha) SP - 63 LA - eng PB - University of Saint Joseph ST - Place Marketing UR - http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=175428&query_desc=an%3A82710 KW - Thesis and Dissertations Master of Communication and Media (MCM) KW - University of Saint Joseph ER -