EXAMINING MENTAL HEALTH, RESILIENCE, AND COPING STRATEGIES AMONG VIETNAMESE MIGRANT WORKERS IN MACAU - Tran, Thi Ha (2025)
Vietnamese migrant workers in Macao encounter numerous difficulties that significantly impact both their mental well-being and overall health. Daily life can be challenging due to language barriers, cultural differences, workplace stress, and financial hardships. Through an exploratory quantitative approach, this study examines these challenges in greater detail, collecting data from 268 participants, the majority of whom—93.7%—are women. Psychological assessment tools were employed to evaluate resilience, coping strategies, coping mechanisms, and levels of stress, anxiety, and depression. The findings indicate that despite working full-time, many participants receive low wages, live in inadequate conditions, and have limited access to healthcare services. A significant portion of Vietnamese migrant workers send money home to support their families, creating substantial financial pressure. Long working hours, difficulties in communication, and job-related insecurities contribute to mental distress. However, rather than seeking professional counselling, most individuals rely on informal social networks for emotional support. In conclusion, the study emphasizes the pressing need for more robust support systems, enhanced mental health resources, and improved workplace policies to aid in the social integration and well-being maintenance of these workers. Furthermore, it encourages future research to incorporate a greater number of male participants and qualitative data in order to gain a more thorough understanding of their experiences.

FACTORS AFFECTING EMPLOYEE RETENTION IN SUPERMARKETS: A CASE STUDY OF THE SUPERMARKET INDUSTRY IN MACAO - Zheng, Mei Hua (2025)
This paper focuses on the Macao supermarket industry as a research subject, employing a qualitative methodology that includes in-depth interviews with human resource managers and operational store managers to identify the factors influencing employee retention. The primary data collection method utilized is in-depth interviewing, complemented by thematic content analysis (TCA) to interpret the insights gathered from the interview transcripts. While existing literature has identified eight key factors affecting employee retention in the supermarket sector, this study uncovers three additional factors that significantly impact retention within the context of Macao's unique market environment. Supermarkets are vital to Macao’s economic development, with 26 distinct brands operating in 175 stores. However, these establishments face profitability challenges attributed to rising voluntary employee turnover. Grounded in Herzberg’s two-factor theory of motivation, this qualitative multiple-case study aims to explore the strategies employed by supermarket managers to mitigate voluntary employee turnover and enhance workforce stability. The findings will contribute to a deeper understanding of retention dynamics in the supermarket industry and provide actionable insights for improving employee engagement and satisfaction.

CUSTOM PROCEDURES ON TRADE IN MACAO CHALLENGES AND OPPORTUNITIES - Cheang, Hon Meng (2025)
This dissertation examines the customs procedures governing trade in Macao, a Special Administrative Region of China, focusing on their role in facilitating trade within the Greater Bay Area. Adopting a qualitative approach, the study conducts in-depth interviews with stakeholders, including local businesses, customs officials, and trade experts, to identify factors affecting the efficiency and transparency of customs processes, such as clearance, licensing, and declarations. The research is significant as it enriches the theoretical framework of trade facilitation in Macao, where literature is scarce, and provides practical insights for customs authorities and traders. Findings reveal bureaucratic complexities, technological gaps, and documentation burdens, particularly impacting small and medium enterprises. Three additional factors influencing trade efficiency—regional integration, stakeholder coordination, and policy alignment—are identified. The study recommends streamlined licensing, enhanced digital systems, and SME-focused training to foster sustainable trade development. These insights offer actionable guidance for policymakers and practitioners to strengthen Macao’s position as a regional trade hub.

CHILDREN AND ADOLESCENTS’ PARTICIPATION IN EXTRACURRICULAR ACTIVITIES IN MACAU: ASSOCIATION WITH ACADEMIC ACHIEVEMENT AND MENTAL HEALTH - Hou, Weng Ka (2025)
This study amid rising academic pressures and youth mental health concerns, this study investigates how extracurricular activities (PECA) shape academic and psychological outcomes in Macau—a high-stakes educational context. Focusing on 6–18-year-olds, it examines two dimensions: activity type (sports, academic, cultural and artistic) and number of activities, addressing gaps in age-specific and cross- informant analyses within East Asian settings. Using the Achenbach System (ASEBA) in Macau, data from parents and adolescents were analyzed via ANOVA and independent t-tests. ANOVA revealed optimal academic performance (F[3, 456] = 12.34, p < 0.001) and fewer behavioral issues in students with 3 PECA. T-tests showed sports reduced adolescent self- reported depression (t[210] = -3.21, p = 0.002), while academic activities boosted parent-reported grades (t[198] = 4.57, p < 0.001). Cultural activities had limited mental health impacts but enhanced language/math skills. This study underscores the importance of extracurricular activities (PECA) in Macau’s unique cultural and academic context, by validating the ""optimal balance"" hypothesis, it suggests that participating in three well-chosen activities—spanning sports, arts, and academics—yields the best outcomes. The findings emphasize the need for culturally sensitive and developmentally appropriate PECA programs tailored to Macau’s students. This research provides valuable insights into optimizing PECA types and quantities, fostering academic success, emotional resilience, and personal growth, while supporting the holistic development of well-rounded young citizens.

CONSUMER PERCEPTIONS OF ELECTRIC AIRCRAFT: INVESTIGATING THE DRIVERS OF ACCEPTANCE AND ADOPTION - Ke, Wanchun (2025)
This study investigates and analyzes the behavioral intentions of consumers in Guangdong region towards All-Electric Aircraft (AEA) within the theoretical framework of the Theory of Planned Behavior (TPB), and uses Structural Equation Modeling (SEM) and SmartPLS to analyze the collected data. According to the existing literature, TPB and SEM have not been used to evaluate the electric aviation market in Guangdong region. The purpose of this study is exploratory, adopting a quantitative research method. Structured questionnaires are distributed to approximately 100 consumers in Guangdong to explore their overall cognition of electric aircraft, the factors influencing such cognition, and their willingness to use electric aircraft. The study finds that consumers’ attitude, subjective norm, and environmental concern have a positive impact on their adoption of the new AEA technology, while perceived behavioral control and perceived risk are found to have no effect on consumers. The results of this study provide valuable insights for airlines, aircraft manufacturers, and policymakers. By understanding consumers’ concerns and preferences, airlines can formulate more effective marketing strategies to promote electric aircraft. Aircraft manufacturers can utilize these findings to improve the design and performance of electric aircraft and address consumers’ concerns. Policymakers can formulate relevant policies to support the development and adoption of electric aircraft and promote the sustainable development of the aviation industry.

EXPLORING CURRENT SITUATION AND CHALLENGES OF THE ANNUAL TRAINING PROFESSIONAL DEVELOPMENT FOR PRIMARY SCHOOL TEACHERS IN MACAO - Lei, Lai Si (2025)
The purpose of this paper is to investigate the discrepancy between the current situation of primary school teachers' participation in ‘professional development activities’ and the professional development objectives in the law in the light of the implementation of the current Private Framework law and the operation of the Cultura n.º 88/2018, and to examine the effectiveness of the Cultura n.º 88/2018. In order to achieve this research objective, this study adopted qualitative interviews with two school managers, six primary school general teachers, and one legislator, and then summarised the findings using thematic analysis. It was found that the respondents generally believed that the number of professional training courses offered by DESJ had increased after the Secretary's Directive was issued, which was helpful to school-based training and to teachers in catching up with the number of hours of training, and that the practicality of the training courses had increased to a certain extent based on the different positions of the workplace. On the other hand, due to the different job positions, there were different views and opinions on the practicality and coverage of the training programmes. It was also found that the general concern of the respondents on ‘Quadro geral do pessoal docente das escolas particulares do ensino não superior’ and ‘Despacho do Secretário para os Assuntos Sociais e Cultura n.º 88/2018’ was more inclined to the situation of the hourly allowances and activity enrolment in the professional development provisions, and they were not concerned about the relevant laws and regulations that support the purpose of professional development. Meanwhile, the study found that the majority of primary school teachers are still at the stage of solving teaching challenges in their ‘professional development process’. The study found that the top-down management decision-making model is not only the key to hindering the ‘professional development process’, but also the cyclical factor that makes it difficult to improve the current situation and the difficulties of teachers in teaching, so this paper tries to summarise the findings and make suggestions on the way forward from different perspectives and ways. Therefore, this paper also tries to summarise and suggest a pathway from different perspectives and approaches. This paper consists of six chapters, which are divided into four parts, namely, Background, Literature, Interviews and Analysis, and Conclusion and Recommendations. It will be researched and investigated at both macro and micro levels, and finally, through the combination of macro and micro perspectives, it will be summarized to give feasible and operational recommendations. In the first part of the development of education in Macau from a more macroscopic viewpoint in the Introduction, Background of the Study, and the law of Macau education introduction. 1. Historical background (Brief historical background of the development of education in Macao)Political perspectives (comparison of the differences between the professions political environments) 2. Industry Views and Reactions (Newspaper) 3. Reality situation (‘Quadro geral do pessoal docente das escolas particulares do ensino não superior’ and ‘Despacho do Secretário para os Assuntos Sociais e Cultura n.º 88/2018’) 4. Legal perspectives (restrictions and impacts on education under the current legal system) The second part explores the definition of professional development in education with different literatures, including the comparison of the differences of the profession in different political environments, as well as the Macao situation in comparison with it, the definition and the development path. It analyses the legislative background of the ‘Quadro geral do pessoal docente das escolas particulares do ensino não superior’ and ‘Despacho do Secretário para os Assuntos Sociais e Cultura n.º 88/2018’, and the comparative analysis of the meaning of the ‘Order of the Secretary for Social Affairs and Culture No. 88/2018’. The third part of the interviews and analyses examines the current situation of the annual professional development training for primary school teachers in Macao after the implementation of ‘Quadro geral do pessoal docente das escolas particulares do ensino não superior’. ‘Despacho do Secretário para os Assuntos Sociais e Cultura n.º 88/2018’ after the introduction of the current situation and challenges to the professional development of frontline stakeholders, and even to the actual teaching or management operations. A qualitative research methodology was adopted and subdivided into three sections: 1. In-depth interviews were conducted with a total of eight stakeholders at different levels, including six serving senior elementary school teachers and two school managers. Also a current member of the Legislative Assembly. 2. Collected and excerpted a total of nine elementary school teacher dissertation studies from St. John's University. 3. Summarize and analyze the interviews and excerpts, presenting in an objective and microcosmic manner and actual situations faced by teachers under the Macao's political system relevant laws and regulations, and to respond to and substantiate the points made in Part I of the literature review. The fourth part, Conclusions and Recommendations, finally combines the literature review, interviews and analysis, and integrates both macro and micro perspectives, as well as borrowing and citing existing legal and philosophical perspectives, to compile legal, feasible and practical suggestions on pathways that may be able to break through the challenges, improve the situation of teachers, and help to promote the professional development of teachers. "本研究旨在探究不同背景的小學教師囿於現行《私框》法律的實施，以及《88/2018司長批示》運作下參與「專業發展活動」的現況與法律中的專業發展目標之差異情形，以及檢視《88/2018司長批示》成效。為達此研究目的，本研究採用質性訪談2位學校管理層、6位小學普通教師、1位立法者，再以主題分析法歸納研究結果，發現受訪者中普遍認為司長批示出台之後，教青局的專業培訓課程數量有所增加，這對於校本培訓以及教師追趕培訓時數上有一定幫助，另一方面，基於工作崗位不同的關係，對培訓課程的實用性、涵蓋範圍等各有不同見解和意見，並發現受訪者中普遍對《私框》和批示的關注點，較為傾向於對專業發展條文中的時數津貼與活動報名的情況，且對於輔助專業發展目的的相關法律法規並不關心。同時透過研究發現，現時大部分小學普通教師在「專業發展進程」中仍停留在解決教學挑戰階段，研究發現由上而下的管理決定模式，既是當前教師認為妨礙「專業發展進程」的重要關鍵，也是難以改善現況，造成教師教學困難的循環因素，故本文亦嘗試以不同之角度和方式給予總結和路徑建議。 本文共六章，主要分為四個部分，分別為背景探討、文獻探討、訪談及分析以及總結和建議。並將會分別透過宏觀和微觀兩個層面去作研究和探討，並最終以宏觀與微觀兩個角度結合，透過總結歸納，給出可行和具操作性的路徑建議。 本文首先會採取以下四種角度，分別在緒論、研究背景、前題導讀中，以較為宏觀視角去剖析本澳教育發展的輪廓： 1. 大致歷史脈落（本澳教育發展歷史背景簡述） 2. 業界意見及反應（新聞報章） 3. 現實狀況 （《基力》、《課框》的影響） 4. 法律觀點（現行法律制度下對教育的限制和影響） 而第二部分則以不同文獻探討教育專業發展之定義，包括不同政治環境下專業的差異對比，以及與之對比澳門狀況，定義和發展路徑。分析《非高等教育私立學校教學人員制度框架》簡稱《私框》的立法背景、《第88/ 2018號社會文化司司長批示》簡稱《88/ 2018司長批示》的內涵對比分析。 第三部分訪談及分析，研究澳門小學教師年度專業發展培訓在《非高等教育私立學校教學人員制度框架》簡稱《私框》實施後的現況，《第88/ 2018號社會文化司司長批示》簡稱《88/ 2018司長批示》出台後對前線持份者的專業發展、乃至實際教學或管理操作的現況和挑戰。則採用質性研究法，並細分為三個環節： 1. 分別對六名現職資深小學教師、兩名學校管理層等共八名不同位階的持份者，以及現任立法會議員作深度訪談。 2. 收集及節錄共九份聖若大學小學教師論文研究。 3. 對訪談及節錄作總結和分析，以客觀和微觀方式呈現教師在澳門的政治體制和相關法律法規下所面臨的實際狀況，對應和證實第一部分文獻探討中所得出的觀點。 第四部分總結和建議，最終結合文獻探討、訪談及分析，結合宏觀與微觀兩個角度，並借用和引用現行法律、哲學等角度，整理出有可能可以突破挑戰、改善教師處境、有助推動教師專業發展的合法、可行和具操作性的路徑建議。"

The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation - Cicco, Roberta De; Elmashhara, Maher Georges; Silva, Susana C.; Hammerschmidt, Maik (European Journal of Marketing, 2025)
Purpose – This work investigates how different strategies for providing cues about the non-human identity of a sales agent influence consumers’ perceptions and purchase-related outcomes, and how a social interaction style shapes these responses. Additionally, the authors explore the role of consumers’speciesism against non-human entities in eliciting unfavourable responses to the disclosure of the agent’s artificial nature. Design/methodology/approach – Three experimental studies were conducted using real chatbot interactions. Study 1 investigates how non-human identity cues impact consumer trust and, subsequently, attitude towards the firm and intention to purchase the product offered. Study 2 tests these effects across different levels of social presence. Study 3 examines consumer responses to different non-human identity disclosure strategies, considering speciesism’s moderating role. Findings – Study 1 proves that disclosing (vs not disclosing) the artificial nature of a sales agent leads to a decline in trust towards the firm, which in turn negatively influences both attitude towards the firm and purchase intention. This finding reveals discrimination against disclosed (vs non-disclosed) artificial sales agents despite identical, flawless performance. However, Study 2 proves that the negative effects vanish when perceived social presence is high. Study 3 underlines that high speciesism leads to a trust decline if non-human identity cues are presented during the interaction but not if presented earlier in the journey before the interaction. Research limitations/implications – The study highlights the negative effects of disclosure on important, firm-related outcomes. These insights advance current literature by showing that disclosing cues about the non-human nature of a sales agent can undermine psychological and behavioural responses–even when the disclosed agent performs just as effectively as its undisclosed counterpart. This result is noteworthy, as most prior research has linked aversive reactions to artificial agents with situations in which algorithms underperform, whereas this study examines agents that function flawlessly. Furthermore, the study reveals that these adverse effects are driven by speciesism–prejudices against non-human entities–offering a novel explanation for consumers’ negative responses. Practical implications – The findings stress that transparency about the artificial nature of sales agents is penalised by customers and comes at a high cost for business-relevant outcomes. However, by transforming an artificial agent into a social actor through subtle design modifications, firms can overcome the unfavourable prejudice against artificial agents. By creating a social appearance, firms can harness the potential of automated sales services–even when disclosure of the agent’s artificial identity is required. As firms may soon be obliged to disclose the artificial identity of their sales agents, the critical question shifts from whether to disclose to how to disclose in order to mitigate negative consequences. Finally, we offer guidance on targeting the right consumers with artificial agents–specifically, those with lower levels of speciesism-related prejudices. Originality/value – This work addresses pressing issues for managers concerned with the implementation of artificial sales agents. Results extend knowledge on speciesism towards digital agents, inform which consumers are particularly prone to respond negatively to such agents, and present levers for designing chat-based social interactions that prevent non-human-related prejudices that could undermine the effectiveness of conversational technologies.

Managing Aquaculture Noise: Impacts on Fish Hearing, Welfare, and Mitigation Strategies - Duan, Shanshan; Vasconcelos, Raquel; Wu, Lele; Li, Xin; Sun, Wen; Li, Xian (Reviews in Aquaculture, 2025)
ABSTRACT As intensive aquaculture continues to develop, substantial investments have been made in equipment to sustain high‐density farming. However, this has resulted in elevated noise levels within these aquaculture environments, particularly below 2000 Hz, matching the hearing range of most cultured fish species. Fish under noise conditions may experience hearing loss and physiological stress, which can negatively affect their growth, foraging efficiency, reproductive success, and increase their susceptibility to diseases. These adverse effects compromise the welfare of cultured fish, potentially decreasing production quality and increasing mortality rates. Despite these notable effects, the understanding and management of noise conditions in aquaculture systems lag behind other environmental parameters in terms of recognition and control. In this review, we cover the fundamentals of fish auditory systems, the hearing range of key cultured fish species, and the most common noise sources and levels prevalent in current intensive aquaculture systems. Additionally, we examine recent discoveries on the effects of anthropogenic noise on fish hearing, physiological responses, and behavior. Finally, we provide strategies for noise monitoring and management in the aquaculture industry, while also highlighting open questions for future research. Our goal is to assist researchers and practitioners in comprehending underwater noise and its effects on cultured fish species, providing a valuable resource for promoting the healthy and sustainable development of intensive aquaculture.

FINANCIAL VALUATION OF AMAZON - Deng, Xu Feng (2025)
Amazon is a global leader in e-commerce and cloud computing that has continually proven that it can diversify its business model well beyond being just one of the world's largest online retailers. Study its financial results, strategic initiatives by SWOT Analysis, and access its market positioning in industry by using PESTEL Analysis and Porter’s Five Forces Analysis. In order to ascertain the intrinsic value and assess the future prospects of Amazon, the study then utilizes several financial models, Enterprise Discounted Cash Flow (EDCF), Adjusted Present Value (APV) and Discounted Economic Profit (DEP). The study presents Amazon is potentially overvalued (December 31, 2024).

AN EXPLORATION OF PARENTS' PERSPECTIVES AND REASONS FOR PROVIDING ELECTRONIC DEVICES FOR YOUNG CHILDREN IN MACAO - Chio, Chong Leng (2025)
This qualitative study explores parental perspectives and decision-making processes regarding young children's engagement with electronic devices in Macao. Data was collected through semi- structured, in-depth interviews with 15 parents of young children. The researcher analysed the interview contents and synthesized the findings with relevant literature and theoretical support, resulting in the following key insights: 1. Parental attitudes towards children's use of electronic devices were found to be distinctly polarised. Parents with a more open attitude viewed electronic devices as an inevitable part of modern life, suggesting that excessive restrictions might hinder children's development. In contrast, parents with a more conservative perspective emphasised the developmental risks of early exposure. Three primary factors influenced parental attitudes; the parents’ level of professional knowledge in education, their own usage habits, and their sense of parental self-efficacy. Additionally, parental behaviours had a modelling effect on children's usage patterns, directly correlating with the stringency of their management strategies. 2. Regarding child development, parents generally recognised the educational value of electronic devices, particularly the ability of multimedia interactivity to enhance learning engagement and facilitate knowledge acquisition. However, they also expressed concerns about the potential risks in three developmental domains: physiological development (e.g., visual eye strain, sedentary behaviour), psychological development (e.g., addiction, reduced social interaction), and cognitive development (e.g., diminished attention span, fewer opportunities for practical learning). Parents with professional knowledge of child development tended to adopt more comprehensive assessment perspectives and balanced usage strategies. 3. The study identified three primary contexts in which parents provided electronic devices to their children: first, as a response to parenting stress, where parents used devices to gain brief respite or manage household tasks; second, as behavioural management tools, using devices for reward and punishment mechanisms, such as encouraging good behaviour, boosting learning motivation, or soothing children in specific situations (e.g., during illness or mealtime); and third, as influenced by external environmental factors, including caregiving differences (e.g., grandparents, domestic helpers), the technological emphasis in educational settings, and peer influence on children's social interactions. III 4. In terms of management strategies, parents predominantly employed three approaches: restrictive mediation, focusing on controlling screen time and filtering content; technical mediation, involving the use of device security settings and application restrictions; and alternative activity planning, such as encouraging children to engage in constructive play and artistic activities. However, the study revealed that parents less frequently utilised active educational mediation (e.g., discussing content, sharing experiences) and co-viewing strategies (e.g., joint parent-child usage, interactive learning). Based on these findings, the researcher provides recommendations for parents, schools, educators, and government agencies to establish a more comprehensive and supportive framework for young children's use of electronic devices and related services. 本研究採用質性研究方法，探討澳門家長對幼兒使用電子產品的觀點及決策因由，透過半 結構式深度訪談，收集 15 位育有幼兒之家長的經驗與看法。研究者根據訪談內容進行分析 討論，並輔以相關文獻和理論支持，歸納出以下研究結果: (一) 家長對幼兒使用電子產品的態度呈現明顯的兩極分化:持開放態度的家長視其為時代 趨勢，認為過度限制可能阻礙幼兒發展;持保守態度的家長則強調提早接觸電子產品可能帶 來發展風險。研究發現，家長的態度主要受三個因素影響:教育專業知識水平、個人使用習 慣，以及親職效能感。此外，家長的行為會通過示範效應影響幼兒的使用模式，並直接關係 到其管理策略的嚴格程度。 (二) 在幼兒發展方面，家長普遍認同電子產品的教育價值，尤其是其多媒體互動特性能提 升學習投入度及知識獲取。然而，家長同時關注其潛在風險，這些風險主要集中在三個層 面:生理發展(如視力損害、久坐問題)、心理發展(如沉迷、社交互動)、認知發展(如 專注力、實踐機會)。研究發現，具備幼兒發展專業知識的家長更傾向採取全面的評估視角 和均衡的使用策略。 (三) 家長提供電子產品予幼兒的三個主要情境包括:首先是因應育兒壓力，家長表示會透 過電子產品獲得短暫休息及處理家務的時間。其次是行為管理工具，家長運用電子產品進行 獎懲，包括鼓勵良好行為、提升學習動機，以及在特定情境下(如幼兒不適或進食)作為安 撫工具。第三是受外在環境因素的影響，主要來自三方面:替代照顧者(如祖父母、家傭) 的管教差異、教育環境的科技化趨勢，以及同儕使用經驗對幼兒社交需求的影響。 (四) 在管理策略方面，家長主要採取三種調解方式:限制性調解，著重於使用時間管控與 內容篩選;技術性調解，運用設備安全管理功能與應用程式限制;替代活動規劃，包括引導 幼兒參與建構性遊戲與藝術創作等。研究發現，家長較少採用具教育意義的指導性調解(如 內容討論、經驗分享)和社交共賞(如親子共同使用、互動學習)策略。 基於上述研究發現，研究者分別對家長，學校及教師、以及政府部門提出建議，期望建立 更適切且全面的幼兒電子產品使用框架及相關支援服務。

LOVE, OBSESSION AND DESTRUCTION: THE PHILOSOPHICAL CONNOTATION OF LILIAN LEE’S NOVEL ROUGE - Chan, Siu Mo (2025)
This dissertation focuses on the novel Rouge by the Hong Kong-based writer Lilian Lee, which is a fantasy novel that proclaims feminism by deploying a love tragedy, describing the social context and atmosphere of Hong Kong in the 1930s and 1980s, and the living and afterlife experiences of the courtesan Fleur. Rouge was first published in 1984 and subsequently adapted into a film in 1988, which won several awards at film festivals. The novel Rouge can be regarded as Lilian Lee’s most representative work and a significant cultural symbol of Hong Kong in the 1990s. Love is a universal human experience that has a significant impact on our lives, relationships, and our understanding of ourselves and the world around us. Consequently, philosophers have long sought to gain insight into its nature, origins and role in human existence, which makes the exploration of love a core focus of philosophical inquiry. This research will examine how the novel Rouge explores the interplay between authentic love and ego love, and will also investigate the causes that led to Fleur’s tragedy.

A Phenomenological Study of Social Participation of Men in Female Social Service Organisation - Ho, I. Lam (2025)
Today, gender equality and the empowerment of women and girls have become one of the sustainable development goals jointly regarded by the international community. As society's understanding of gender gradually becomes more diverse and open, more and more people are beginning to pay attention to men's needs. Although society generally recognizes gender equality and pays attention to the development of women, relatively little attention is paid to the development and needs of men. Men also have needs and expectations, and are influenced by society's traditional expectations in their willingness to participate in associations. This study outlines the phenomenon that men’s participation in community services is generally lower than that of women, and cites data from Hong Kong, Taiwan, Macau and other places to support this view. Although gender equality is a global concern, there are relatively few protection policies and services specifically for men in Macau and surrounding areas. In the context of pursuing gender equality, men's rights and needs should not be ignored. Therefore, this study aims to explore men's motivations for participating in women's group social services. It uses qualitative research and a phenomenological approach to 15 invited respondents. Interview samples were collected through in-depth interviews. Different findings were obtained from the research results through the use of description and inductive analysis through the life stories of the interviewees. The research concluded that service can not only meet their personal needs and experience the achievement of development tasks, but also found the key experience factors, that is, the four major motivations for men to participate in clubs, including personal service spirit, personal life needs, maintenance Social relationships and personal interests and preferences and six elements of continuous participation, including contrast in values, tangible experience, feeling changed, having challenges and growth, improving horizons and knowledge, and feeling a sense of belonging. The study also obtained four suggestions from the interviewees for social services and their expected experiences. This study also inspired social workers to formulate comprehensive and targeted men's policies, not only to respond to the diverse needs of the men's group, but also to It is the key to promoting comprehensive, coordinated and sustainable development of society. 現今性別平等與增強婦女和女童的權能，已成為國際社會共同視為持續發展目標之一。隨著社會對兩性的認知逐漸變得多元及開放，越來越多人士開始關注男士的需要。儘管社會普遍認同性別平等並關注婦女發展情況，但對男士的發展和需求關注相對不足。男士同樣有需求和期望，並且受社會傳統的期望影響參與社團的意願。 本研究概述了社團服務中男性參與度普遍低於女性的現象，並引用了香港、臺灣及澳門等地的數據來支撐這一觀點。儘管性別平等是全球關注的議題，但在澳門及周邊地區，專門針對男性的保護政策和服務相對較少。在追求性別平等的背景下，男士的權益和需求不應被忽視，因此本研究旨在探討男士參與婦女團體社會服務的動機，採用質性研究，以現象學方式，向受邀的 15 位受訪樣本，透過深度訪談蒐集資料。藉著受訪者闡述生活故事，運用描述及歸納分析，從研究結果中得到不同的發現。研究結論得出，服務既滿足到他們的個人需要，以及體 驗到發展任務的達成，另外找到了關鍵體驗的因素，即男士參與社團的四個動機，包括個人服務精神、個人生活需要、維繫社會關係、個人興趣與喜好以及六個持續參與元素，包括 價值觀的反差、切實之體驗、感受到改變、.有挑戰和成長、提升視野知識以及感覺歸屬感。 研究也得到了受訪者對社會服務的四個建議，以及他們期望的體驗，這樣研究同時啟發了社會工作者如何制定全面且有針對性的男士政策，不僅是回應男士群體多元化需求，更是推動社會全面、協調、可持續發展的關鍵所在。

ANALYSES OF THE PERCEPTION OF THE IMPACT OF PERSONAL DATA PROTECTION LAW ON SMES OPERATING IN MACAO - Kuan, Su Cheng (2025)
Macao is a small city, and most businesses operating in Macao are small and medium-sized enterprises (SMEs). With personal data protection gaining increasing global attention, what impact does personal data protection law have on the operations of SMEs in Macao? What is the perception of the impact of the Personal Data Protection Law on the operation of Macao's SMEs? This thesis aims to make a corresponding analysis. The article examines Macao's current business environment and enterprise models, integrates data collected from SME surveys, and considers Macao's economic development trajectory before and after its return to China. It analyzes Macao's connections with Portuguese-speaking countries, the European Union, and the cities in the Guangdong-Hong Kong-Macao Greater Bay Area, which the Chinese government is actively developing. By studying the characteristics of personal data protection legal systems in various countries and regions and their influence on Macao, the paper provides recommendations for enhancing SMEs' awareness of personal data protection and leveraging personal data protection laws to improve business operations in Macao. 澳門是一個細小的城市，在澳門做生意的企業大多是中小企業，個人資料保護在全球日益受到重視，究竟個人資料保護法對澳門中小企營運又帶來甚麼影響 ? 澳門中小企營運過程中，對個人資料保護法影響認知有多少? 本篇論文將會作出相應分析，文章透過分析澳門現時具體營商環境及企業模式，結合透過中小企問卷調查搜集獲得之資料，以及澳門在回歸後，前後經濟發展歷程中與葡語系國家、歐盟、以及與現時中國政府大力發展之大灣區城市之聯系，分析各國家及地區的個人資料保護法律制度之特色以及對澳門之影響，最後就澳門中小企未來就加強中小企個人資料保護意識以及善用個人資料保護法律營商作出建議。

Managing the Performance of the Facility Management for Improvement of the Hotel Operations - Kuong, Chi Chun (2025)
Management of people” and “enhancement of the system” are the focused aspects for improvement of the business operations in this thesis. A case study was carried out in the Facility Management department of a five-star hotel. A list of questionnaire was delivered to about 50% employees of the FM department for the purpose of identifying the awareness of the Organizational Culture. The result indicate that the “Work Process” and “Organization Climate” are the higher score elements than the “Leadership Style” and “Organization Value”. The results tell the management that people are reluctant to change the present work process and the leadership is not effective in the organization. The above issues represent the employees’ behavior and attitude which can affect the employees’ performance as well as the company’s operational efficiency. Suitable management techniques are applied to analyze the employees’ needs and group the people into passive and active attitude, then the appropriate motivation schemes are proposed aiming to improve the overall performance of different groups of employees. The latest technologies such as the Internet of Things (IoT) and 5G mobile communications are proposed for enhancement of the current FM systems aiming for the improvement on fast response, operational cost saving , carbon neutralization and comfort to customers. The proposed system enhancement also considers the minimal investment, so the system enhancement is mainly executed by software upgrade on the core system and replacement of the Smart Sensing devices. The hardware of core equipment can be re-used. AI technology is the future trend of operational improvement, it will be considered as the next step when AI become mature and standardized.

Investigating the Premium Market in Macau Casinos: Regulation, Practice, and Challenges - Ho, Hong Wai (2025)
This study investigates the regulatory-operational dynamics of the premium market in Macau casinos using a constructivist grounded theory approach. Qualitative in-depth interviews were conducted with 25 participants from three stakeholder groups. The grounded theory analysis identifies seven core categories illustrating the impact of the new regulatory system on the premium direct and premium mass segments in casinos. These categories include regulatory changes and operational challenges, decline of gaming promoters, premiumization of the gaming market, new player retention strategies, cross-border player acquisition risks, presence of unauthorized agents in casinos, and non-gaming development amid international competition. These insights highlight four major regulatory impacts on the industry themes and operational trends, i.e., industry regularization, market premiumization, product diversification, and criminal fragmentation. This study also identifies specific regulatory mechanisms and operational management in premium gaming, such as premium player identification, enhanced operational procedures, multi-tiered market segmentation, and the provision of personalized services. Additionally, stakeholder perceptions of the new gaming regulatory system are explored, with casino and expert groups considering it necessary and junket participants finding it restrictive. From these findings, a conceptual model structured around regulatory functions, compliance, and improvement is developed to provide a theoretical regulatory framework that aligns with the characteristics of the gaming industry in Macau and possibly other gaming jurisdictions.

Financial Valuation of Caterpillar Inc. - Zeng, Fanxin (2025)
Caterpillar, one of the world's most recognised industrial brands, is a leading global manufacturer of construction and mining equipment, as well as diesel and natural gas engines and industrial gas turbines. Currently, Caterpillar operates in North America, Asia Pacific, EAME region and Latin America, with operations in North America accounting for approximately 47% of the company's net revenue in 2022. Caterpillar has been able to win customers' trust and achieve stable business growth through reliable products, advanced technology, user-friendly services and differentiated service solutions. Post-coronavirus, it can be seen that the industry in which Caterpillar operates is vulnerable to changes in the economic and social environment. In addition, the industry is becoming increasingly competitive, especially with the rise of emerging players, such as construction equipment manufacturers in China, who are entering the markets of developing countries with cost-effective products. In addition to that, such as the traditional machinery manufacturing companies in Europe and Japan, their products are not only highly intelligent, but also motorised equipment technology is quite reliable. It is a tough challenge to maintain a competitive edge. Understanding the impact of these changes on the industry and the company helps in assessing the intrinsic value of Caterpillar and its future positioning. Comparing the intrinsic value derived from the three valuation models to the company's market share price as of 31 December 2022 will provide valuable information to investors.

THE NATURE OF HOLISTIC CONSCIOUSNESS IN HERMETIC PHILOSOPHY - Wong, Enia (2025)
This thesis explores the nature of holistic consciousness in Hermetic philosophy, drawing on the classical text of The Emerald Tablet and The Corpus Hermeticum attributed to Hermes Trismegistus. Central to this ancient philosophy from Hellenistic Alexandria is the “as above, so below” principle, highlighting the interconnectedness of all things. Hermetic philosophy views harmony as the balance and interconnection of all elements in the universe. Sound, tied to the divine word, is vital for this harmony and understanding of creation and divine wisdom. This thesis focuses on the relationship between human, cosmic, and divine consciousness. Through divinization, humans can align with cosmic consciousness, realizing their divine nature by transcending physical limitations. Furthermore, we will review Hermetic philosophy in light of contemporary challenges, such as materialism which has caused environmental, social and mental health crises. Hermetic philosophy’s holistic approach and emphasis on interconnectedness can counteract social atomization caused by digital technology. Hermetic philosophy having a scientific-rational basis, can be aligned with contemporary ideas like the holographic universe theory. Self-reflection, meditation, nature engagement, and inner dialogue are all proven methods for cultivating holistic consciousness, as advocated in Hermetic philosophy. We can better understand the universe by integrating Hermetic wisdom with science. 這篇論文探討赫爾墨斯哲學中整體意識的性質，參考了赫爾墨斯·特里斯梅吉斯圖斯所屬的古典文本《翡翠石板》和《赫爾墨斯文集》。這一源自希臘化亞歷山大的古老哲學的核心原則是「上如是下」，強調所有事物之間的相互連結。 赫爾墨斯哲學視和諧為宇宙中所有元素的平衡與相互關聯。聲音與神聖之語相連，對於這種和諧及對創造與神聖智慧的理解至關重要。這篇論文專注於人類、宇宙與神聖意識之間的關係。透過神化，人類能夠與宇宙意識對齊，超越身體的限制，實現其神聖本質。 此外，我們將審視赫爾墨斯哲學在當代挑戰下的意義，例如物質主義所導致的環境、社會和心理健康危機。赫爾墨斯哲學的整體方法和對相互連結的強調，可以對抗數位科技所造成的社會原子化現象。 赫爾墨斯哲學具科學理性基礎，能與當代觀念如全息宇宙理論相結合。自我反思、冥想、與自然的互動及內心對話，都是培養整體意識的有效方法，正如赫爾墨斯哲學所提倡的。我們可以通過將赫爾墨斯智慧與科學相結合，更深入地理解宇宙。

Chinese Traditional Festival Culture and Customs of Game Design - Xie, Wan Ting (2025)
This board game is designed around China's major traditional festivals (such as the Spring Festival, Dragon Boat Festival, Mid-Autumn Festival, etc.) and their customs, with the aim of allowing players to experience and learn about China's rich cultural traditions through gameplay. The goal of the game is to earn points by completing festival tasks, answering questions about customs, and collecting festival items, with the highest scorer ultimately winning. The gameplay design includes elements like festival task cards, customs quizzes, and festival item collection to enhance interactivity and fun. Players will assume different roles in the game, using cards, maps, and festival-themed objects to gain a deeper understanding of the history and customs of each festival. Educational Value: This board game is not only entertaining but also helps players learn about traditional Chinese culture in a relaxed setting, enhancing cultural identity. It is suitable for family gatherings, friends' meetups, and educational settings, particularly for players interested in Chinese culture.

Modeling PM10 Emissions in Quarry and Mining Operations: Insights from AERMOD Applications in Malaysia - Khan, Md Munir Hayet; Kurniawan, Tonni Agustiono; Chandra, Indra; Lei, Thomas (Atmosphere, 2025)
PM10 emissions have been a significant concern in rock crushing and quarry operations (study site #1) and iron ore mining projects (study site #2) in certain regions of Malaysia, posing fears to the health and well-being of nearby communities with severe air pollution. To address this issue, it is crucial to develop effective mitigation strategies to reduce dust particle emissions like PM10 in the ambient air. The AERMOD model was applied to predict PM10 emissions during quarry operations and iron ore mining projects, both with and without control measures. The results indicated that PM10 emissions were reduced when control measures were implemented. The modeling result shows the mean PM10 concentration with and without control measures in study site #1 is 74.85 µg/m3 and 20,557.69 µg/m3, respectively. In comparison, the average PM10 concentration with and without control measures in study site #2 is 53.95 µg/m3 and 135.69 µg/m3. Therefore, the control measure has successfully reduced the PM10 concentrations by 99.90% and 60.24% in study sites #1 and #2, respectively, and ensures the air quality complies with the Malaysian Ambient Air Quality Guidelines (MAAQG) 24 h threshold limits at 100 µg/m3. In addition, the AERMOD modeling results showed that mitigation measures performed better in rock crushing and quarry operations than in iron ore mining projects in this case study.

NiCo-layered double hydroxide coating on nitrogen/oxygen co-doped carbon nanocage composite for high-performance supercapacitor electrode - Li, Changgang; Tan, Xiang; Hu, Weijie; Tan, Xiaoen; Xie, Wenyu; Liu, Zhisen (Ionics, 2025)
Nickel–cobalt-layered double hydroxide (NiCo-LDH) has received considerable attention in the field of supercapacitor; however, the low conductivity and structural instability limit its practical applications. In this paper, a facile strategy for the fabrication of NiCo-layered double hydroxide (NiCo-LDH) coating on nitrogen/oxygen co-doped carbon nanocages (NOCN) was proposed in this paper. This multicomponent nanocomposite, NiCo-LDH@NOCN, has a high specific capacitance of 1842 F g−1 at 1 A g−1, a remarkable rate capability of 68.1% increasing the current density to 30 A g−1, and excellent cycling stability of 72.1% after 1000 cycles. Furthermore, an asymmetric supercapacitor (ASC) composed of NiCo-LDH@NOCN as a positive electrode and NOCN as a negative electrode was fabricated. The ASC shows a superior energy density of 31.6 Wh kg−1 at a power density of 700 W kg−1, which suggests the great practical application potential of supercapacitor.

Vehicle to Grid: Technology, Charging Station, Power Transmission, Communication Standards, Techno-Economic Analysis, Challenges, and Recommendations - Biswas, Parag; Rashid, Abdur; Habib, A. K. M. Ahasan; Mahmud, Md; Motakabber, S. M. A.; Hossain, Sagar; Rokonuzzaman, Md; Molla, Altaf Hossain; Harun, Zambri; Khan, Md Munir Hayet; Cheng, Wan-Hee; Lei, Thomas (World Electric Vehicle Journal, 2025)
Electric vehicles (EVs) must be used as the primary mode of transportation as part of the gradual transition to more environmentally friendly clean energy technology and cleaner power sources. Vehicle-to-grid (V2G) technology has the potential to improve electricity demand, control load variability, and improve the sustainability of smart grids. The operation and principles of V2G and its varieties, the present classifications and types of EVs sold on the market, applicable policies for V2G and business strategy, implementation challenges, and current problem-solving techniques have not been thoroughly examined. This paper exposes the research gap in the V2G area and more accurately portrays the present difficulties and future potential in V2G deployment globally. The investigation starts by discussing the advantages of the V2G system and the necessary regulations and commercial representations implemented in the last decade, followed by a description of the V2G technology, charging communication standards, issues related to V2G and EV batteries, and potential solutions. A few major issues were brought to light by this investigation, including the lack of a transparent business model for V2G, the absence of stakeholder involvement and government subsidies, the excessive strain that V2G places on EV batteries, the lack of adequate bidirectional charging and standards, the introduction of harmonic voltage and current into the grid, and the potential for unethical and unscheduled V2G practices. The results of recent studies and publications from international organizations were altered to offer potential answers to these research constraints and, in some cases, to highlight the need for further investigation. V2G holds enormous potential, but the plan first needs a lot of financing, teamwork, and technological development.

Understanding virtual influencers as brand endorsers: A conceptual framework for evaluating the traits of virtual influencers and an agenda for future research - Silva, Susana C.; Fernandes, Beatriz Pineda; Dias, Joana Carmo (Journal of Digital & Social Media Marketing, 2025)
Over the last few years, brands have increasingly looked to influencer marketing to promote their products. More recently, a new approach has emerged, leveraging artificial intelligence to create virtual influencers. Despite the growing importance of virtual brand ambassadors, academic research on virtual influencers remains fragmented, with limited discussion regarding the ideal characteristics of such agents. This paper addresses this gap in the literature and identifies the conditions necessary for virtual influencers to deliver positive outcomes. Based on existing literature, we identify eight essential attributes that significantly influence the effectiveness of virtual influencers. We also propose an agenda for future research and present a conceptual model to elucidate virtual influencer dynamics. This research enhances our understanding of virtual influencers’ role and impact in contemporary brand promotion, providing valuable insights for scholars and practitioners.

Effect of microbe‐derived antioxidants on intestinal oxidative stress, NLRP3 inflammasome, morphologic structure, and growth performance in weanling piglets

ARTeFACTo 2024 Macao : 4th International Conference on Digital Creation in Arts, Media, and Technology | Creative Digital Intelligence | Conference Proceedings (ARTeFACTo 2024 Macao : 4th International Conference on Digital Creation in Arts, Media, and Technology, 2025)
ARTeFACTo is a transdisciplinary studies journal and conference centered around the concept of digital media and computer artifacts, which were the genesis of its name. It aims to give visibility to all digital media and technology-based artifacts, creators, or contributors from a transdisciplinary, humanistic, and holistic perspective of integration and composition. The main objective is constructing and disseminating knowledge through descriptions of artistic practice, authorship or co-authorship (including the narration and description of other works), and graphic data (images, diagrams, animations, drawings, sketches). The Journal is open to international contributions from all those studying digital media/computer artifacts, embracing their conceptualization, design, creative and research processes, computational implementation, exhibition and fruition, and role in today’s information and knowledge society. Also welcomed are articles fostering the establishment of the conceptual foundations of an artifact theory in the digital media world. Accepted articles shall be original (in compliance with the standards of conduct of the COPE – Code of Conduct and Good Practices) in Portuguese and English, with a mandatory abstract in English. The Conference has the same goals as the Journal but provides a specific floor for the concrete exhibition of artifacts along with their presentation and discussion. All submissions will be evaluated by peer review, including two advisors from the Scientific Council. All feedback will be sent to the authors, indicating their approval, refusal of publication, or requests for correction or recast. The authors will be notified of the publication once the entire selection process has been completed. ARTeFACTo is a joint project between Artech International and Universidade Aberta.

THE IMPACT OF TRANSGENERATIONAL SUCCESSION ON ENTERPRISE PERFORMANCE IN CHINESE FAMILY BUSINESS - Zou, Zhuo Neng (2025)
As an important part of the global economy, family business have made a lot of contributions to the world economy. With the deepening of China's reform and opening up, the scale and volume of family business have increased dramatically in the national economy. In recent years, more and more family-owned enterprises have entered the list of “Top 500 Chinese Enterprises” and become an important part of the national economy. As a special enterprise organization, family business has certain characteristics. Most of the Chinese family business were founded in the early stage of China's reform and opening up, and now more and more family business are facing the problem that the founders need to leave the family business due to their advanced age. How to ensure the smooth succession of family business and avoid conflicts and contradictions in the process of succession is an important challenge faced by many family business. How to ensure that family business can continue to develop and maintain a high performance status is of great significance to the founders and their successors, as well as to the Chinese economy. Therefore, this research examines how the characteristics of successors affect enterprise performance based on the context of intergenerational succession in family business. This research is based on a multi-case study in which in-depth interviews were conducted with the founders and successors of five cases, which led to the conclusion that five successor characteristics have an impact on enterprise performance. They are inclusiveness, forward thinking, sociable and good communication, sense of social responsibility and sense of family mission. This finding has significant implications for the training of successors and the management of the succession process in Chinese family business. This study is conducive to the discovery of the mechanism of successor characteristics on enterprise performance as well as to make a realistic contribution to the research on the outcomes of family business in China.

PERCEPTIONS OF CO-TEACHING AMONG PRIMARY AND SECONDARY SCHOOL TEACHERS: A CASE STUDY OF AN INCLUSIVE SCHOOL IN MACAU - Marinho, Gomes Vasconcelos Pinto Ana Teresa (2025)
The study aimed to analyze teachers' perceptions of co-teaching within an inclusive educational environment, focusing on the challenges they face, the tools and resources available, and how these factors contribute to promoting inclusion. Conducted with 16 primary and secondary school teachers from an inclusive school in Macau, the research utilized in-depth semi- structured interviews to gather qualitative data on their experiences and perceptions. Overall, the findings highlight co-teaching as a powerful strategy in educational settings, particularly for enhancing students’ learning outcomes. Teachers reported positive views on co-teaching, recognizing its potential to promote collaboration and support diverse learners effectively. Nevertheless, cultural factors significantly influenced teachers’ attitudes toward inclusion. The study revealed that teachers varied cultural and professional backgrounds lead to different perspectives on inclusive practices. This complexity highlights the need for culturally responsive approaches in teacher training and professional development. Despite the positive perceptions of co-teaching, teachers encountered several challenges, namely inconsistent school practices, lack of institutional support from school administration and leadership and inadequate training opportunities. This study suggests that addressing these challenges is crucial for the successful implementation of co-teaching approaches, namely policy adjustments by stakeholders to support co-teaching initiatives, effective allocation of resources for teachers, professional development for school leaders to enhance their ability to foster a collaborative environment, and ongoing training focused on co-teaching methodologies for teachers.

Criminal Jurisdiction of Cross-Border Cybercrimes between Macao and China - Ieong, Weng Mui (2025)
With the rapid development of Internet technology and the acceleration of globalization, cross-border cybercrime has become a global challenge, and its complexity and severity are increasingly prominent. Cyberspace is unbounded, anonymous and real-time, which provides unprecedented convenience for criminals, enabling them to easily cross-national borders and commit a series of criminal acts that seriously endanger national security, social stability and citizens' rights and interests, including online fraud, online gambling, online money laundering and infringement of intellectual property rights. These crimes not only destroy the order of cyberspace, but also pose new challenges to the legal system and jurisdiction of the real world. As two closely linked economies, Macao and China enjoy the convenience brought by the Internet, but they are also deeply troubled by cross-border cybercrimes. Although the two places belong to the same sovereign country, there are significant differences in legal systems, judicial systems and law enforcement practice, which may lead to conflicts and differences in the jurisdiction, investigation, prosecution and trial of cases. These legal conflicts not only affect the fairness of cases, but also hinder the effective cooperation between Macao and China in combating cross-border cybercrimes, posing a serious threat to maintain social stability and protecting citizens' rights and interests in the two places. Therefore, it is not only of great theoretical significance, but also of far-reaching practical significance to study the criminal jurisdiction over cross-border cybercrimes between Macao and China. From a theoretical point of view, the criminal jurisdiction of cross-border cybercrime involves many disciplines such as constitutional law, criminal law, criminal procedure law, and also the application of the Basic Law of Macao, which is a complex research topic. With the continuous innovation of Internet technology, the applicability of the traditional criminal jurisdiction principle in cross-border cybercrimes is seriously challenged. How to re-examine and define the criminal jurisdiction of cross-border cybercrimes in the new era and how to coordinate the jurisdiction conflicts between different jurisdictions have become urgent problems in current legal research. From a practical point of view, cross-border cybercrime has seriously endangered the social stability and economic development of Macao and China. Criminals use the Internet to engage in cross-border gambling, cross-border fraud, spread network viruses and other criminal activities, which not only bring huge economic losses and psychological trauma to the victims, but also seriously undermine the social atmosphere and market order. Therefore, it is of great significance to strengthen the crackdown on cross-border cybercrimes and improve the criminal jurisdiction system of cross-border cybercrimes for maintaining the stability of the society and promoting healthy economic development in both places.

Study on User Acceptance of Resident Behavior for E-Government Services in Macao: Macao One Account Study - Kuok, Chi Hou (2025)
This dissertation investigates the key factors influencing citizens to adopt e-government services in Macao, focusing on the Macao One Account platform. Using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, the study examines factors such as Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions, with additional factors including Trust and Perceived Risk. This study is essential to provide a guideline for adopting e-government services effectively, helping policymakers and government entities optimize digital platforms for improved service delivery and user engagement. The research employed a quantitative methodology. The survey data was collected through an online survey in Google Forms distributed to Macao residents who use the Macao One Account platform. The responses of the 126 respondents were analyzed using descriptive statistical methods to identify trends and relationships between the key constructs. The findings reflect that performance expectations, effort expectations, trust, and facilitating conditions are the most influential drivers, with social influence playing a more moderate role. Perceived risk is low, indicating minimal concerns about security or privacy. Usability is an important driver, as most respondents find the platform easy to learn and use. Additionally, the users’ attitudes to the e-government platform could be affected by their trust in the government; reducing risk and increasing confidence can improve the platform's reliability to users. This study shows the need to improve the e-government platform by focusing on users. It includes making it easier to use, building trust with strong data protection, and making it accessible to all citizens. These results give ideas for adopting e-government in Macao and offer simple steps for policymakers to create more inclusive digital services.

EXPLORING THE DIFFICULTIES AND CHALLENGES FACED BY REGULAR PRIMARY SCHOOL TEACHERS IN MACAO WHEN DEALING WITH INCLUSIVE STUDENTS IN THE CLASSROOM - Lam, Mei In (2025)
This study aims to explore the difficulties and challenges faced by regular primary school teachers in Macao when dealing with inclusive students in the classroom. As the concept of inclusive education deepens, the number of inclusive students in Macao has been increasing, but the growth of schools participating in inclusive education has been slow, posing more challenges for regular primary school teachers. This research adopts a mixed-method approach, combining classroom observations and in-depth interviews to comprehensively understand the issues teachers face. The study conducted structured observations of 15 lessons, covering 5 grade levels and 5 subjects, and carried out in-depth interviews with 7 teachers. The findings reveal: (1) Inclusive students generally experience difficulties in classroom participation, task completion, and independent learning; (2) Teachers generally lack sufficient professional knowledge and skills to effectively address the needs of inclusive students; (3) Schools lack resources and support, including adaptive curriculum arrangements and assessment methods for inclusive students; (4) There are contradictions between current educational policies and practical needs, such as the no-retention policy for grades 1-4, which may lead to missing the best intervention timing for inclusive students. Based on the research results, this paper proposes recommendations including strengthening teacher professional development, optimizing school resource allocation, improving educational policies, reinforcing early identification and intervention mechanisms, and promoting home-school cooperation. These findings and suggestions provide important references for policy-making and practical improvements in inclusive education in Macao. 本研究旨在探討澳門普通小學教師在課堂應對融合學生時所面臨的困難及挑戰。隨著融合教育理念的普及，澳門融合學生數量不斷增加，但參與融合教育的學校數量增長緩慢，使得普通小學教師面臨更多挑戰。本研究採用混合研究方法，結合課堂觀察和深度訪談，以全面了解教師面臨的問題。 研究對15節課進行了結構化觀察，涵蓋5個年級和5個學科，並對7位教師進行了深度訪談。研究發現：（一、）融合學生在課堂參與、任務完成和自主學習等方面普遍存在困難；（二、）教師普遍缺乏足夠的專業知識和技能來有效應對融合學生；（三、）學校資源和支援不足，缺乏針對融合學生的適應性課程安排和評核方式；（四、）現行教育政策與實際需求之間存在矛盾，如一至四年級不留級制度可能導致錯過融合學生最佳干預時機。 基於研究結果，本文提出了加強教師專業發展、優化學校資源配置、完善教育政策、強化早期識別和干預機制，以及促進家校合作等建議。這些發現和建議為澳門融合教育的政策制定和實踐改進提供了重要參考。

National Competitive Advantage and Ikea's Entry into the China Market - Riquito, Nikola Mullerova (2025)
Ikea’s entry into the China market and how its become successful in the foreign country

TEACHER’S PERCEPTIONS ON DIGITAL TECHNOLOGY IN RELATION TO THE IMPACT OF THE COVID-19 PANDEMIC SITUATION IN MACAU EDUCATION - Chow, Ian U. (2025)
This dissertation investigates the impact of the COVID-19 pandemic on teachers' perceptions of digital technology in education, particularly in the context of Macau. As traditional classrooms transitioned to online and blended learning environments in March 2020, the necessity for teachers to adapt and utilize technology became paramount. This study explores how future educators' experiences with e-learning during this crisis have shaped their views on the benefits and challenges of various instructional methods, including online, face-to-face, and blended learning. Utilizing a quantitative research methodology, data were collected from a sample of 30 primary teachers through structured surveys. Findings reveal a significant shift in attitudes towards digital tools, with many educators reporting increased confidence in their digital literacy and recognizing the importance of technology in modern education. The research further elucidates the factors influencing teachers' preparedness for digital instruction and the effectiveness of their internship experiences during the pandemic. The implications of this study underscore the critical role of teacher training programs in enhancing digital literacy and pedagogical skills, ensuring that future educators are well-equipped to navigate the complexities of contemporary educational environments. This dissertation contributes to the growing body of literature on technology integration in education and emphasizes the need for ongoing professional development to support teachers in leveraging digital tools effectively.

Bioprospecting Bioactive Peptides in Halobatrachus didactylus Body Mucus: From In Silico Insights to Essential In Vitro Validation - Cunha, Marta Fernandez; Coscueta, Ezequiel R.; Brassesco, María Emilia; Almada, Frederico; Gonçalves, David; Pintado, Maria Manuela (Marine Drugs, 2025)
Fish body mucus plays a protective role, especially in Halobatrachus didactylus, which inhabits intertidal zones vulnerable to anthropogenic contaminants. In silico predicted bioactive peptides were identified in its body mucus, namely, EDNSELGQETPTLR (HdKTLR), DPPNPKNL (HdKNL), PAPPPPPP (HdPPP), VYPFPGPLPN (HdVLPN), and PFPGPLPN (HdLPN). These peptides were studied in vitro for bioactivities and aggregation behavior under different ionic strengths and pH values. Size exclusion chromatography revealed significant peptide aggregation at 344 mM and 700 mM ionic strengths at pH 7.0, decreasing at pH 3.0 and pH 5.0. Although none exhibited antimicrobial properties, they inhibited Pseudomonas aeruginosa biofilm formation. Notably, HdVLPN demonstrated potential antioxidant activity (ORAC: 1.560 mu mol TE/mu mol of peptide; ABTS: 1.755 mu mol TE/mu mol of peptide) as well as HdLPN (ORAC: 0.195 mu mol TE/mu mol of peptide; ABTS: 0.128 mu mol TE/mu mol of peptide). Antioxidant activity decreased at pH 5.0 and pH 3.0. Interactions between the peptides and mucus synergistically enhanced antioxidant effects. HdVLPN and HdLPN were non-toxic to Caco-2 and HaCaT cells at 100 mu g of peptide/mL. HdPPP showed potential antihypertensive and antidiabetic effects, with IC50 values of 557 mu g of peptide/mL for ACE inhibition and 1700 mu g of peptide/mL for alpha-glucosidase inhibition. This study highlights the importance of validating peptide bioactivities in vitro, considering their native environment (mucus), and bioprospecting novel bioactive molecules while promoting species conservation.

EXPLORING EXPERIENCES AND PERCEPTIONS OF THE HELPING RELATIONSHIPS IN MACAU - Choi Hoi, Ana (2025)
This study aims to become a conduit of a missing conversation wherein our front line help-givers can express their experiences. Through a series of semi-structured questions, and theoretical analyses, the themes regarding the Experience and Perception of Helping Relationships in Macau. Findings include difficulties and challenges that the helping profession in Macau encounters in different settings related to role ambiguity and public understanding of the profession. Stigma around a person considered to be a “problem” as well as stigma related to nomenclature of mental illnesses. Factors that enable and facilitate a helping relationship were identified. Trust, sincerity, listening and positive regard were mentioned. Due to Macau’s multi-cultural background, an enabling agent to facilitate a helping relationship was identified – language. As a qualitative enquiry medium for reflection and discovery, this study hopes to bring forward the unique experiences of eleven helping professionals with a spectrum of background to provide richness and newness to the current body of literature.

Exploring the Dual Edges of Macao's Economic Diversification A Study of the Strengths and Limitations of the Policy - Lei, Iat Cheong (2025)
This study aims to conduct a comprehensive analysis of the dual effects of Macao's economic diversification policy, with the intention of exploring its role in fostering economic sustainability. By thoroughly examining Macao's economy, which has traditionally been heavily reliant on the gaming and tourism industries, the study uncovers the implementation effects of the economic diversification policy, the challenges it encounters, and its potential influence on the economy's future trajectory. The research utilizes a mixed-methodology approach, integrating extensive quantitative data analysis with qualitative interviews to ensure the comprehensiveness and systematic nature of the findings. The study's outcomes underscore the beneficial effects of Macao's economic diversification policy in stimulating the growth of new industries, bolstering economic resilience, and attracting foreign investment. However, the policy also faces challenges such as skill shortages, uneven resource distribution, and the impact on traditional economic pillar industries. The research indicates that despite certain progress, Macao's economic diversification process still needs to overcome various internal and external obstacles. In response to the research findings, this study proposes a series of targeted recommendations, including strengthening the connection between education and industry, optimizing resource allocation strategies, stimulating innovation and entrepreneurship, and promoting the collaborative development of traditional and emerging industries. These suggestions aim to assist the Macao government in effectively addressing current challenges and laying a solid foundation for the long-term development of Macao's economy.

Study of the Regulatory Framework of Aviation Reform in the Macau Special Administrative Region: Analyzing the Balance between Protection and Liberalization - Melo, Loi da Silva e; Man, I. (2025)
This dissertation studies the regulatory framework of aviation reform in the Macau Special Administrative Region, focus on the balance between protecting local businesses and promoting market liberalization. The study explores how Macau, as a highly autonomous local administrative region in China with a relatively small economy, can effectively reform its aviation industry while safeguarding local interests in the face of open market competition. The importance of this study lies in its analysis of Macau's aviation sector reforms. As Macau seeks to diversify its economy and strengthen its position as a member of the Greater Bay Area initiative, the aviation industry presents both opportunities and challenges. This research contributes to the broader discussion of how small jurisdictions with special political status can participate in regional economic integration while maintaining their distinct advantages and protecting local interests. The research uses Doctrinal Legal Research and Comparative Legal Research methodologies, utilizing documentary analysis and comparative study methods. This research examines the legal framework of the aviation industry in Macau and the challenges it is currently facing. A comprehensive review of international aviation laws, bilateral air service agreements, and domestic regulations provides the foundation for analyze. The study also conducts a comparative analyze with Hong Kong's aviation framework, offering alternative regulatory approaches for a similar Special Administrative Region of China. Several interesting findings emerged from this research. First, the study identified a fundamental tension between Macau's stated open skies policy and its practical implementation, particularly in limitations of its current concession-based system and the underutilization of international traffic rights. Second, the analysis highlights how the current concession-based system has created a monopolistic market structure that hinders competition and innovation, exacerbated by outdated legislation. Third, the comparative analysis with Hong Kong highlights the importance of a clear legal framework and rules in balancing market liberalization with local industry protection, areas where Macau's current regulations show deficiencies. The concluding thought based on these findings is that Macau's aviation industry reform requires a careful approach that gradually introduces competitive elements while maintaining protections for local enterprises. The study suggests that successful reform will depend on establishing a comprehensive legal framework, implementing a flexible multi-tiered licensing system, enhancing regulatory oversight, and developing mechanisms for regional integration. These reforms must be tailored to Macau's unique circumstances, considering its small market size, political status, and strategic position within the Greater Bay Area.

Man in a Hurry: Murray MacLehose and Colonial Autonomy in Hong Kong Ray Yep. Hong Kong: Hong Kong University Press, 2024. xi + 202 pp. HK$295.00 (hbk). ISBN 9898888842926 - Roberts, Priscilla (The China Quarterly, 2025)

Exploring freshwater soundscapes of tropical marshland habitats in Southeast Asia: insights into auditory sensory adaptation of wild Siamese fighting fish Betta splendens - Ramos, Andreia; Gonçalves, David; Vasconcelos, Raquel (PeerJ, 2025)
While soundscapes shape the structure and function of auditory systems over evolutionary timescales, there is limited information regarding the adaptation of wild fish populations to their natural acoustic environments. This is particularly relevant for freshwater ecosystems, which are extremely diverse and face escalating pressures from human activities and associated noise pollution. The Siamese fighting fish Betta splendens is one of the most important cultured species in the global ornamental fish market and is increasingly recognized as a model organism for genetics and behavioural studies. This air-breathing species (Anabantoidei), characterized by the presence of a suprabranchial labyrinth organ that enhances auditory sensitivity, is native to Southeast Asia and inhabits low flow freshwater ecosystems that are increasingly threatened due to habitat destruction and pollution. We characterized the underwater soundscape, along with various ecological parameters, across five marshland habitats of B. splendens, from lentic waterbodies to small canals near a lake in Chiang Rai province (Thailand). All habitats exhibited common traits of low dissolved oxygen and dense herbaceous vegetation. Soundscapes were relatively quiet with Sound Pressure Level (SPL) around 102-105 dB re 1 mu Pa and most spectral energy below 1,000 Hz. Sound recordings captured diverse biological sounds, including potential fish vocalizations, but primarily insect sounds. Hearing thresholds were determined using auditory evoked potential (AEP) recordings, revealing best hearing range within 100-400 Hz. Males exhibited lower hearing thresholds than females at 400 and 600 Hz. This low-frequency tuning highlights the potential susceptibility of B. splendens to anthropogenic noise activities. This study provides first characterization of the auditory sensitivity and natural soundscape of B. splendens, establishing an important ground for future hearing research in this species. The information provided on the auditory sensory adaptation of B. splendens emphasizes the importance of preserving quiet soundscapes from lentic freshwater ecosystems.

Adaptive Block Sparse Backtracking-Based Channel Estimation for Massive MIMO-OTFS Systems - Wang, Han; Chen, Qiulin; Wang, Xianpeng; Du, George; Li, Xingwang; Nallanathan, Arumugam (IEEE Internet of Things Journal, 2025)
—Orthogonal time frequency space (OTFS) modulation, combined with massive multiple-input–multiple-output (MIMO) technology, offers robust performance in high-mobility environments and high-user densities by capturing the full diversity of the wireless channel and effectively utilizing spatial multiplexing. This article introduces an adaptive block sparse backtracking (ABSB) algorithm designed to enhance channel estimation in OTFS with massive MIMO (massive MIMO-OTFS) systems. The proposed ABSB algorithm features dynamic block size adjustment based on the residual signal, improving its adaptability to the varying sparsity structure of the channel. Additionally, the algorithm extends the selection range of related block atoms to increase redundancy, reducing the risk of underfitting. Comprehensive simulation results demonstrate that the ABSB algorithm significantly outperforms traditional pilot-based methods in terms of channel estimation accuracy. It also surpasses the block orthogonal matching pursuit (BOMP) method as well as other classical compressed sensing methods. Specifically, the ABSB algorithm achieves up to a 20% reduction in estimation error compared to some of these traditional methods. The enhanced adaptability and robustness of the ABSB algorithm make it a promising solution for channel estimation in massive MIMO-OTFS systems, paving the way for more reliable and efficient next-generation wireless communications.

The Effectiveness of Dance Movement Therapy on Emotion Identification of Facial Expressions in Adults with Autism Spectrum Disorders: An EEG study - Chui, Ngou Cheng (2025)
Autism Spectrum Disorder (ASD) is receiving growing attention as the number of diagnoses continues to rise. However, there is a lack of resources focused on investigating interventions that could improve the quality of life for individuals with ASD. People with ASD often encounter difficulties in social interactions, and their challenges in recognizing emotions further hinder their ability to understand social cues and build relationships. This emotional recognition deficit is thought to be influenced by observed brain abnormalities in the frontal lobe for people with ASD. Given these significant factors, it is crucial to explore potential interventions. The present study utilized Dance Movement Therapy (DMT) as an intervention for individuals with ASD and assessed their emotional recognition abilities, complemented by EEG recordings to explore the efficacy of DMT. A total of 12 one-hour DMT sessions were conducted with the experimental group (n=6), while the control group (n=5) received no intervention. Participants were presented with the Revised Version of the Averaged Karolinska Directed Emotional Faces (AKDEF), which included 36 images (excluding neutral images and full left and right profiles) at four intervals: pre-therapy (T1), after the 4th session (T2), after the 8th session (T3), and post-therapy (T4), while task for control group was present in two-week intervals. EEG band power for alpha and beta frequencies in the frontal lobe was recorded using the EMOTIV EPOC X at the AF4, F4, F3, and AF3 sites. Results indicated that the experimental group demonstrated a significant improvement in accuracy on emotional recognition tasks compared to the control group, although no significant differences were found between trials. In contrast, EEG signal analysis revealed significant differences between trials in both groups. A comparison of the correlation between emotional recognition tasks and EEG band power highlighted intriguing contrasts, suggesting potential insights into the learning effects. The experimental group exhibited peak performance at T2, followed by a decline at T3 and T4; while the control group showed a decrease at T2, an increase at T3, and another decrease at T4. It is proposed that the learning observed in the experimental group at T2, following four sessions of DMT, enhanced their ability to perform the emotional recognition tasks, resulting a subsequent decrease in alpha and beta power at T3 and T4, suggesting that less effort was needed during image perception and. In contrast, the control group struggled to learn, which may indicate that learning was not occurred for the controls. This relationship has not been explicitly explored in current research, and further investigations are recommended. Nonetheless, the findings indicate that DMT is effective to some extent in enhancing emotional recognition skills among individuals with ASD, suggesting its potential utility for social services to consider in their offerings. Future studies would benefit from incorporating a larger sample size or employing clinical EEG recording devices to further refine the results.

Adoption of Artifical Intelligence to Support and Improve Project Management Area - Research Landscape, Stakeholders Perception Analysis and Framework Proposition - Cao, Wei (2025)
Artificial Intelligence (AI) is being applied in different areas of Administration and Management including finance, e-commerce, etc. Project Management (PM) is one area that may benefit from the use of AI to support project managers in making more accurate predictions, more quickly, such as deadline adjustments and cost updates, while at the same time helping with some of repetitive tasks of PM by relieving managers from these processes. Nevertheless, multiple aspects are still in consideration to allow AI to be widely adopted in PM, including lack of validated systems, including aspects of quality and prevalence, trust from users, market and specialists, and how the government will play a role to support the wider adoption of AI tools. This research explores the integration of Artificial Intelligence (AI) in Project Management and its potential to enhance four aspects: service quality, trust, prevalence, and government support. The proposed methodology employs a systematic literature review (SLR) combining with a quantitative survey to assess the current state of AI in project management. The SLR covers scholarly articles from 2016 to 2021, focusing on AI's impact on project management across various industries. The survey, conducted among 200 professionals, gathers insights into AI's perceived benefits and challenges in project management. The research findings indicate a positive inclination towards AI in project management, with respondents recognizing its potential to improve efficiency, support data-driven decisions, and enhance risk management. However, the study also reveals concerns regarding data quality, privacy, and the need for ethical considerations in AI applications. Most respondents agree on the necessity of government support to foster AI adoption and the importance of establishing trust in AI systems through transparency and security measures. The thesis concludes with recommendations for practitioners and policymakers to effectively leverage AI in project management. It proposes a framework including the development of training programs, the establishment of quality standards for AI services, and the promotion of public-private partnerships to drive innovation. The study emphasizes the importance of a multi-faceted approach to AI integration, considering technological, organizational, and ethical dimensions.

Consumer Responses to Warwashing Amidst the Russia-Ukraine Conflict: A Comparative Study of Portuguese and Danish Perspectives - Silva, Susana C. (2025)

Heavy metal accumulation in paddy plants and health risks: Insights from southern peninsular Malaysia and global research trends - Teoh, Yan Ji; Cheng, Wan Hee; Wider, Walton; Krishnan, Kumar; Yap, Chee Kong; Chen, Qijin; Jiang, Leilei; Lei, Thomas; Tanee, Tawatchai; Sudmoon, Runglawan; Lee, Shiou Yih (Asian Journal of Agriculture and Biology, 2025)
This current study assessed the toxicity of selected heavy metals in paddy and sediments of non-major production sites in Southern Peninsular Malaysia, complemented by bibliometric analysis of research trends and health implications of rice contamination. Paddy (grains, stems, roots) and soil samples were collected from seven selected sites in the Southern parts of Peninsular Malaysia and analyzed for their heavy metals content. The health risk assessments were conducted based on estimated daily intake, and the Web of Science database was used for bibliometric analysis. The results indicated elevated levels of manganese, Mn (0.4 ± 0.07), especially in the roots, compared to other heavy metals. Generally, the heavy metal levels in paddy grains were below FAO/WHO’s tolerable daily intake levels, indicating minimal non-carcinogenic risks to both adults and children. The bibliometric analysis indicated a significant increase in related publications, reflecting growing academic interest. This study highlights the potential of non-major sites to produce rice with lower contamination levels, provides insights into research trends, and identifies future investigation areas, especially for major production sites and post-COVID-19 periods. Therefore, this study offers a robust scientific context, identifies research gaps, benchmarks findings, and guides future research directions, ensuring an in-depth perception on heavy metal contamination and its health risks. © This is an Open Access article distributed under the terms of the Creative Commons Attribution 4.0 License. (https://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

FROM ARTISANAL TRADITIONS TO THE DIGITAL EXPERIENCE: REIMAGINING TEXTILES TRADITIONS THROUGH ARTISTIC CREATION AND IMMERSIVE TECHNOLOGIES - Pereira, S. (Pereira; Fernandes-Marcos, Adérito (2025)
This article explores the intersection between traditional textile craftsmanship and digital innovation through the Hands series, a project that integrates tangible and virtual artefacts. Grounded in post-digital aesthetics, Hands examines the rematerialisation of textile heritage by combining traditional techniques with immersive technologies such as augmented reality and digital modelling. The project questions the physical and digital dichotomy, proposing new ways of experiencing textile art beyond its material constraints. By incorporating multisensory elements and interactivity, Hands redefines the engagement between spectators and artefacts, expanding the narrative potential of textile traditions in contemporary artistic practice. This study critically analyses how post-digital textile aesthetics can serve as a bridge between preservation and innovation, fostering an enriched sensory experience. The discussion highlights the challenges and opportunities of integrating emerging technologies into artistic processes, reinforcing the relevance of sensory engagement in digital art contexts.

Study on the Implementation of Low-Carbon Policies in Macao - Wong, Mio San (2025)
As a special administrative region of China, Macau, despite its small size and limited resources, has been actively promoting low-carbon development to address the global climate change challenge. In recent years, Macao has provided important support for achieving the goal of carbon peaking and carbon neutrality by formulating a series of policies, such as energy management, promotion of green buildings and optimization of waste treatment. However, despite the clarity of the policy framework, its actual implementation and effectiveness still need to be systematically reviewed. This study uses a combination of qualitative and quantitative research methods, interviews and questionnaires to gain an in-depth understanding of the social acceptance and public participation of policies, and quantitative data to analyze the implementation effects of policies, with a view to revealing the advantages and disadvantages of low-carbon policies in Macao. The research results will systematically evaluate the effectiveness of low-carbon policies in Macao from multiple levels. On the one hand, quantitative data will provide a clear empirical basis for the progress of low-carbon policies; On the other hand, qualitative research will reveal key social and technological barriers to policy implementation, helping to understand the impact of public attitudes and behaviour on policy effectiveness. These results can not only provide reference for Macao's future low-carbon policy adjustment, but also provide experience for other similar cities to cope with similar challenges in low-carbon development. The importance of this study lies in its dual contribution to academia and practice. At the academic level, this study has enriched the theoretical research on low-carbon city development, especially the special challenges of carbon emission reduction in resource-limited cities. At the practical level, the results of this study can directly provide policy makers with specific suggestions for improving low-carbon policies, such as resource allocation, technology introduction and public awareness. Through these analyses, the study hopes to provide a practical roadmap for Macao to achieve its goal of carbon neutrality, as well as a valuable reference for the low-carbon development of similar cities around the world.

Counterfeit Opportunities in Luxury Fashion - Gasulla-Tortajada, Elena; Duarte, Paulo; Silva, Susana C. (2025)
Counterfeiting in luxury fashion presents unique opportunities for brands. While it negatively impacts them by diluting exclusivity, it also affects consumer psychology in unexpectedly positive ways. Authentic consumers may feel pride in being copied, enhancing their perceived status by owning something only a few can possess. Additionally, counterfeits act as free marketing tools, increasing brand awareness on a scale not otherwise accessible, especially for niche or inconspicuous luxury brands. Moreover, counterfeiting offers an opportunity for differentiation through sustainability. Counterfeiters, focused on low-cost production, often cannot commit to sustainable and ethical standards. Luxury brands can leverage this by emphasizing their commitment to sustainability, distancing themselves from counterfeits. Strategically, this allows brands to attract consumers who previously purchased counterfeits, converting them into loyal customers of authentic products. This chapter explores how luxury fashion brands can leverage these dual dynamics to strengthen their market position.

探討澳門普小教師在課堂應對融合學生時所面對的困難及挑戰 - Lam, Mei In (2025)
This study aims to explore the difficulties and challenges faced by regular primary school teachers in Macao when dealing with inclusive students in the classroom. As the concept of inclusive education deepens, the number of inclusive students in Macao has been increasing, but the growth of schools participating in inclusive education has been slow, posing more challenges for regular primary school teachers. This research adopts a mixed-method approach, combining classroom observations and in-depth interviews to comprehensively understand the issues teachers face. The study conducted structured observations of 15 lessons, covering 5 grade levels and 5 subjects, and carried out in-depth interviews with 7 teachers. The findings reveal: (1) Inclusive students generally experience difficulties in classroom participation, task completion, and independent learning; (2) Teachers generally lack sufficient professional knowledge and skills to effectively address the needs of inclusive students; (3) Schools lack resources and support, including adaptive curriculum arrangements and assessment methods for inclusive students; (4) There are contradictions between current educational policies and practical needs, such as the no-retention policy for grades 1-4, which may lead to missing the best intervention timing for inclusive students. Based on the research results, this paper proposes recommendations including strengthening teacher professional development, optimizing school resource allocation, improving educational policies, reinforcing early identification and intervention mechanisms, and promoting home-school cooperation. These findings and suggestions provide important references for policy-making and practical improvements in inclusive education in Macao. 本研究旨在探討澳門普通小學教師在課堂應對融合學生時所面臨的困難及挑戰。隨著融合教育理念的普及，澳門融合學生數量不斷增加，但參與融合教育的學校數量增長緩慢，使得普通小學教師面臨更多挑戰。本研究採用混合研究方法，結合課堂觀察和深度訪談，以全面了解教師面臨的問題。 研究對15節課進行了結構化觀察，涵蓋5個年級和5個學科，並對7位教師進行了深度訪談。研究發現：（一、）融合學生在課堂參與、任務完成和自主學習等方面普遍存在困難；（二、）教師普遍缺乏足夠的專業知識和技能來有效應對融合學生；（三、）學校資源和支援不足，缺乏針對融合學生的適應性課程安排和評核方式；（四、）現行教育政策與實際需求之間存在矛盾，如一至四年級不留級制度可能導致錯過融合學生最佳干預時機。 基於研究結果，本文提出了加強教師專業發展、優化學校資源配置、完善教育政策、強化早期識別和干預機制，以及促進家校合作等建議。這些發現和建議為澳門融合教育的政策制定和實踐改進提供了重要參考。 關鍵詞：融合教育，普通小學教師，融合學生，澳門

Interdisciplinary Teaching Design and Practice Research Combining Mathematics and Programming: A Case Study of Fourth Grade Mathematics Topics - Lao, Si Man (2025)
本研究旨在探討跨學科教學方法在數學教育中的應用效果,特別聚焦於編 程與數學課程的整合。探討結合數學與編程的跨學科教學設計對小學四年級學 生的影響,旨在提升學生的數學和編程學習的成效。研究採用 5E 教學模式, 將 Scratch 3.0 編程活動融入數學課程,並進行實驗以評估其成效。研究對象為 澳門一所學校兩個四年級普通班級(A 班和 B 班)的學生,分為實驗組和對照 組。研究採用交叉設計,進行兩次實驗:實驗一以 A 班為實驗組、B 班為對照 組,進行《旋轉對稱圖形》單元的跨學科教學;實驗二則互換角色,以 B 班為 實驗組、A 班為對照組,進行《可以被 3 整除的數》單元的跨學科教學。研究 使用數學單元測驗卷、數學學習動機量表,以及學生的數學測驗成績和編程學 習動機量表作為評估工具。 研究結果顯示: 一、數學成績提升:實驗組學生的數學成績顯著高於對照組。 二、數學學習動機增強:實驗組學生在數學興趣和自我效能感方面均有顯 著提升。 三、編程學習動機提升:實驗組在編程社會價值、感知編程效用、編程興 趣和自我效能方面均有顯著的提升。 結論指出,實施編程活動融入數學科的跨學科教學,提升學生的數學成 績、數學和編程的學習動機。建議應推廣此類跨學科教學,並加強教師培訓及 教學資源開發,以提高學生的學習動機和成效。未來研究可擴大樣本範圍,探 討長期效果及多學科整合的影響。 This study investigates the impact of interdisciplinary teaching design integrating mathematics and programming on fourth-grade elementary school students, aiming to enhance their learning outcomes in both subjects. The research employs the 5E instructional model, incorporating Scratch 3.0 programming into the mathematics curriculum, and conducts experiments to evaluate its effectiveness. The study subjects are two regular fourth-grade classes (Class A and Class B) from a school in Macau, divided into experimental and control groups. A crossover design is used, conducting two experiments: in Experiment 1, Class A serves as the experimental group and Class B as the control group for the "Rotational Symmetry Figures" unit; in Experiment 2, the roles are reversed, with Class B as the experimental group and Class A as the control group for the "Numbers Divisible by 3" unit. The study uses mathematics learning motivation and programming learning motivation scales as assessment tools. Major research findings are as follows: 1. Improved mathematics performance: The experimental group's mathematics scores were significantly higher than the control group's. 2. Enhanced mathematics learning motivation: The experimental group showed significant improvements in mathematics interest and self-efficacy. 3. Increased programming learning motivation: The experimental group demonstrated significant improvements in programming social value, perceived programming utility, programming interest, and self-efficacy. The conclusion indicates that the 5E instructional model effectively promotes the integration of mathematics and programming, enhancing students' learning outcomes. It is recommended that educational institutions promote such interdisciplinary teaching and strengthen teacher training and teaching resource development to improve students' learning motivation and effectiveness. Future research could expand the sample size to explore long-term effects and the impact of multi-disciplinary integration.

The Impact of the Understanding of Reproductive Rights on Career Planning and Gender Equality Attitudes Among Macau Residents Aged 25-34 - Lou, Weng Si (2025)
本研究旨在探討澳門 25-34 歲年齡層個人對生育權的認知與理解,以及這 些觀點對其生涯規劃和性別平等態度的影響。澳門作為一個快速發展的特別行 政區,關於生殖權的討論仍然較為缺乏,這使得本研究特別重要,因為它有助 於填補這一領域的知識空白。本研究採用質性研究方法,通過有目的抽樣,對 20 名年齡在 25-34 歲之間的澳門居民進行半結構訪談,並以詮釋學方法分析數 據。 研究發現如下: 1. 男性參與者更關注個人角色和責任,並反思社會期望和文化價值觀。 2. 女性參與者則更關注社會期望與個人自主權的衝突,並關心性別平等和 個人權利。 這些差異突顯了性別角色和社會責任在男性和女性身上的不同詮釋,並反映 了社會、文化和個人因素對於性別觀點的塑造作用。研究結果對於推動澳門的 性別平等政策和生殖權利保障具有重要意義,並為後續研究提供了實證基礎。 This study aims to explore the awareness and understanding of reproductive rights among individuals aged 25-34 in Macau, as well as the impact of these views on their career planning and attitudes towards gender equality. As a rapidly developing Special Administrative Region, Macau still lacks extensive discussion on reproductive rights, making this research particularly important as it helps to fill the knowledge gap in this field. The study employs qualitative research methods, using purposive sampling to conduct semi-structured interviews with 20 Macau residents aged 25-34, and analyzes the data using hermeneutic methods. The findings of the study are as follows: 1. Male participants are more concerned with individual roles and responsibilities, and they reflect on societal expectations and cultural values. 2. Female participants are more focused on the conflict between societal expectations and personal autonomy, and they are concerned with gender equality and individual rights. These differences highlight the varying interpretations of gender roles and social responsibilities between men and women and reflect the influence of social, cultural, and personal factors on gender perspectives. The research results have significant implications for promoting gender equality policies and reproductive rights protection in Macau, providing an empirical basis for subsequent studies.

Oligopolistic Pricing Strategies in the Hospitality Industry of Macao During COVID-19 [Conference presentation]. - Lei, Weng Chi (Florence) (The 4th Academia-Industry Exchange Institute of International Business & Governance (IIBG) Symposium 2020, 2020)

REGIONAL TRADE AGREEMENTS: TOOL TO PROMOTE CLIMATE – SMART AND SUSTAINABLE TRADE - Toshevska-Trpchevska, Katerina; Lei, Weng Chi (Florence); Kocev, Ljuben; Tonovska, Jasna (InterEULawEast: Journal for the International and European Law, Economics and Market Integrations, 2024)

As Fontes e as Causas da Fraca Protecção das Comunidades Locais no Ecossistema dos Projectos de Investimento Sobre Recursos Naturais. - Rafael, Angelo (2024)

Law and Development Research Network - MACHVA, ALMEIDA ZACARIAS; Rafael, Angelo; MAY, YDUAN DE OLIVEIRA (2025)
Este livro é resultado do I International Meeting da Law and Development Research Network (LDRN) ou Rede de Pesquisa Direito e Desenvolvimento. As temáticas do encontro internacional foram os objetivos do desenvolvimento sustentável, o desenvolvimento e a inclusão socioeconômicos. O evento foi organizado pelo grupo de pesquisa Direito e Sociedade Econômica (DISE), que completa uma década, orientado à pesquisa e à solução de problemas socioeconômicos sob a ótica jurídica. Está vinculado ao Programa de Pós-Graduação em Direito da Universidade do Extremo Sul Catarinense (PPGD/UNESC), localizado em Criciúma, Santa Catarina, Brasil. O evento contou com o apoio institucional da Universidade São José (USJ, Macau-China), da Universidade Eduardo Mondlane (UEM, Moçambique) e da UNESC. Participaram do comitê científico Prof. Dr. Almeida Zacarias Machava (UEM); Prof. Dr. Ângelo Patrício Rafael (USJ); Prof. Dra. Camila Villard Duran, ESSCA School of Management, França; Prof. Dr. Fernando de Magalhães Furlan, UNICEPLAC, Brasil; e Prof. Dra. Rúbia Carneiro Neves, Universidade Federal de Minas Gerais, Brasil. A coordenação-geral coube ao Prof. Dr. Yduan de Oliveira May, UNESC, coordenador do DISE e da LDRN. Cumprimenta-se o Prof. Dr. Ansoumane Douty Diakité (USJ) pelo prefácio, no qual discorre com generosidade suas impressões das atividades da LDRN e a ordenação temática deste livro.

Personal Story and Public Identity as Axis of Value Response: Lessons on Literacy and Morality from John Henry Newman (1801-1890) and Ma Xiangbo (1840-1939) - Law, Cyril (2025)
In the hype of multi-/inter-disciplinarity, is the voi-ce or voices of theistic religions and the attendant philosophical moral awareness (etymologically bet-ter rendered as conscientização in Portuguese) still meant to be heard? Can classical tales of saints and sinners remain part of the canon of public literacy? How existential is the threat of “organised religions” or otherwise established ecclesiastical structures posed to society when they are accused of attempting to fight proxy crusades against humanitarian enlightenment under the guise of religious literature? Are tenets pro-pounded by scholars like Gavin D’Costa in Theology and the Public Square (2005) to be politely bracketed when discussing perennial values? Values that respon-sible media strive to propagate, particularly the value of human dignity eulogised by the life exemplars of great figures in times of existential crises of whatever magnitude. With these questions in mind, this article will hearken back to the stories of two “grandees” in the Roman Catholic tradition who left their marks on the pages of the development of modern English and Chinese literacy. Newman’s Apologia pro vita sua(1865) is just but one of the tactical devises for his defense of creedal integrity, while Ma Xiangbo engaged in catholicising the Chinese national ethos through educational literacy for close to half a century. We shall phenomenologically draw inspirations from their parallel vision and experience on what lends power to the medium of words and deeds in shaping informed public conscience in regard to the core values of truth, good, and beauty.

Assessing critical thinking disposition through text analysis in traditional Chinese: An empirical study of tourism and gaming undergraduates in Macao - Lam, Carlos Siu; Liu, Yong; Zhang, Yinghong; Wu, Hao (Frontiers in Education, 2025)
Critical thinking disposition (CTD) is increasingly recognized as an important trait in education, reflecting the inclination and habits necessary for addressing complex challenges in today's world. This study assessed the CTD of students enrolled in a tourism and gaming management programme, focusing on two key dimensions: Analyticity and Open-Mindedness. This study was conducted at a university in Macao and involved 65 participants. The students were presented with an article relevant to their major, written in Traditional Chinese, and were asked to provide their opinions on each statement in the article. A rubric was designed to analyze their responses and assess their Analyticity and Open-Mindedness within the CTD framework. The results demonstrated high reliability (Cronbach's α = 0.91) and revealed an association between Analyticity and Open-Mindedness. Using Python programming, the study analyzed the frequency of parts of speech (POS) in students' responses, introducing a novel approach for evaluating CTD in Traditional Chinese. Regression modeling showed that parallel and adversative conjunctions significantly predicted Analyticity, while the frequency of conjunction use varied across Open-Mindedness classifications. These findings highlighted an innovative and objective method for assessing CTD through text analysis, offering promising applications for educational research in Traditional Chinese-speaking contexts.

MOND formulation emerging from general relativity - Arraut, Ivan (Modern Physics Letters A, 2025)
In this paper, we demonstrate that the effects of Dark-Matter, partially in the way proposed by the Modified Newtonian Dynamics (MOND), emerge naturally from the standard theory of General Relativity (without any modification) under a new proposed vacuum solution. There is a family of metric solutions able to reproduce the galaxy rotation curves and the relevant scales where the Dark-Matter effects are supposed to appear in a galaxy. This family of solutions deviate from the standard spherically symmetric solution. The proposed formulation, being relativistic by nature, opens the scenario where we can test the relativistic effects attributed to Dark-Matter and having relevance in cosmology. Among such effects, we have gravitational lensing, effects on the CMB scenario and effects on the formation of galaxies.

Digital and Sustainable Trade Facilitation in ASEAN Countries - Lei, Weng Chi (Florence); Toshevska-Trpchevska, Katerina; Stojkoski, Viktor (Asia-Pacific Conference on Economics & Finance, 2025)
The pandemic exposed weaknesses in the global trade system, making it clear that climate actions are the priority in the recovery. International organizations are urging countries to seize this opportunity and integrate climate-friendly trade and investment rules to promote sustainable development. Trade is recognized as a powerful tool for tackling climate change, offering economies ways to both reduce emissions and adapt to environmental changes. In this paper, we investigate the digital and sustainable trade facilitation measures implemented in ASEAN countries, namely Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. We use a well-established trade model, the gravity model, to assess the impacts of trade facilitation efforts, particularly those that leverage digital technologies and promote sustainability. The data for this analysis comes from the UN Global Survey on digital and sustainable trade facilitation in 2017, 2019, and 2021. The results show that trade facilitation measures are crucial to increasing trade among the ASEAN countries. Measures of transparency of trade procedures, trade formality alleviation, and cross-border paperless trade have significant positive impacts on bilateral trade between ASEAN countries.

Unlocking Sustainable Talents 培育永續人才：如何共同建設更好的生態，以滿足日益增長的金齡人士 - Lei, Weng Chi (Florence) (2025)
本書由36 位不同界別的領袖、專家和學者，分享與人口老齡化相關的精闢觀察與洞見，探索創新永續的生活和經濟模式，包括相關的政策、黃金時代經濟的發展、中國安老服務的新視野、醫康養老新發展、智齡科技的應用、永續人才和社區發展等議題，為業界提供參考，亦為45 歲以上的黃金一代應對未來退休生活提供啟發。 「我們的生活越來越受創新技術的影響，我們的社會也更加重視綠色生活和可持續發展。科技和綠色生活方式必須融入智齡產品和服務中。」 —— 陳茂波 香港特別行政區財政司司長 「我們的共同目標是在老齡化世界中不讓任何人掉隊。」 —— 威廉•史密斯博士 聯合國紐約總部老年事務非政府組織委員會主席 「我們深信人口老化為全球帶來嶄新的機遇。中、老年人是唯一正在不斷增長的人力資源，也是創新產品和服務的龐大消費群體。」 —— 容蔡美碧 黃金時代基金會創會主席

The Solution to Hardy’s Paradox - Arraut, Ivan (Condensed Matter, 2025)
By using both the weak-value formulation as well as the standard probabilistic approach, we analyze Hardy’s experiment introducing a complex and dimensionless parameter (ϵ), which eliminates the assumption of complete annihilation when both the electron and the positron departing from a common origin cross the intersection point P. We then find that the paradox does not exist for all the possible values taken by the parameter. The apparent paradox only appears when ϵ=1, which is just a singular value. In this paper we demonstrate that this particular value is forbidden inside the scenario proposed by the experiment.

Electrifying the Skies: Battery Electric Aircraft and Their Role in Advancing Regional Integration - Lampo, Alessandro (INTI Journal, 2025)
The aviation sector is transforming as electrification emerges as a promising technology. Adopting battery-electric aircraft (BEA) - aircraft that solely rely on rechargeable onboard batteries - is a sustainable alternative to conventional aviation that could change short-haul regional travel habits for business and leisure travellers. This study examines the factors influencing individuals’ public acceptance in China's Greater Bay Area (GBA) context. Given the limited research, a qualitative methodology grounded in the Theory of Planned Behaviour (TPB) examines the underlying factors influencing behavioural intentions (attitudes, subjective norms, perceived behavioural control, and perceived risks). The findings indicate that participants recognise the technology's environmental benefits and potential to enhance regional connectivity; however, they still have concerns about safety, infrastructure, and operations. The respondents’ perceived ease of access, information available, and endorsements from reputable sources also have essential roles in influencing broader acceptance. Addressing these factors with appropriate communication efforts is vital for promoting trust and accelerating technology acceptance and use. Although exploratory, this study offers insights to develop strategies for infrastructure readiness, build public confidence, and endorse sustainable aviation. The research is conducted within the GBA context. Still, the findings also apply to regions with fragmented geographies or developing transportation networks, thus contributing to global environmental sustainability and advancing regional integration goals.

Assessing critical thinking disposition through text analysis in traditional Chinese: An empirical study of tourism and gaming undergraduates in Macao - Siu Lam, Carlos; Liu, Yong; Zhang, Yinghong; Wu, Hao (Frontiers in Education, 2025)
Critical thinking disposition (CTD) is increasingly recognized as an important trait in education, reflecting the inclination and habits necessary for addressing complex challenges in today's world. This study assessed the CTD of students enrolled in a tourism and gaming management programme, focusing on two key dimensions: Analyticity and Open-Mindedness. This study was conducted at a university in Macao and involved 65 participants. The students were presented with an article relevant to their major, written in Traditional Chinese, and were asked to provide their opinions on each statement in the article. A rubric was designed to analyze their responses and assess their Analyticity and Open-Mindedness within the CTD framework. The results demonstrated high reliability (Cronbach's α = 0.91) and revealed an association between Analyticity and Open-Mindedness. Using Python programming, the study analyzed the frequency of parts of speech (POS) in students' responses, introducing a novel approach for evaluating CTD in Traditional Chinese. Regression modeling showed that parallel and adversative conjunctions significantly predicted Analyticity, while the frequency of conjunction use varied across Open-Mindedness classifications. These findings highlighted an innovative and objective method for assessing CTD through text analysis, offering promising applications for educational research in Traditional Chinese-speaking contexts.
Keywords: critical thinking disposition; educational assessment; text analysis; tourism and gaming education; traditional Chinese

The neutrino mass: A triangular formulation - Arraut, Ivan (arXiv.org, 2024)
We demonstrate that the flavor oscillation when a neutrino travels through spacetime, is equivalent to permanent changes on the vacuum state condition perceived by the same particle. This can be visualized via the Quantum Yang Baxter equations (QYBE). From this perspective, the neutrino never breaks the symmetry of the ground state because it never selects an specific vacuum condition. Then naturally the Higgs mechanism cannot be the generator of the neutrino masses. The constraints emerging from this model predict a normal mass hierarchy and some specific values for the mass eigenvalues once we fix the mixing angles. Interestingly, the model suggests that the sum of the mix angles is equal to $π/2$.

Neutrino oscillations from the perspective of the quantum Yang-Baxter equations - Arraut, Ivan; Arrieta-Diaz, Enrique (arXiv, 2024)
The origins of neutrino masses is one of the biggest mysteries in modern physics since they are beyond the realm of the Standard Model. As massive particles, neutrinos undergo flavor oscillations throughout their propagation. In this paper we show that when a neutrino oscillates from a flavor state {\alpha} to a flavor state \b{eta}, it follows three possible paths consistent with the Quantum Yang- Baxter Equations. These trajectories define the transition probabilities of the oscillations. Moreover, we define a probability matrix for flavor transitions consistent with the Quantum Yang-Baxter Equations, and estimate the values of the three neutrino mass eigenvalues within the framework of the triangular formulation.
Keywords: High Energy Physics - Phenomenology

Non-thermodynamic Black Hole Evaporation - Arraut, Ivan; Mehta, Abhishek Kumar (arXiv, 2025)
In this paper, we investigate black hole evaporation from the path integral perspective. We demonstrate that besides the standard thermodynamic modes, there are non-thermodynamic modes of black hole evaporation which contain remnants. The pure thermodynamic process is recovered when the Gauss-Bonnet action is involved. This scenario opens a new window for analyzing the process of black-hole evaporation.
Keywords: High Energy Physics - Theory

Consumers' Perception of Electric Aviation in Macao: An Exploratory Study Based on the Theory of Planned Behavior - Lampo, Alessandro (ICIBE '24, 2024)
Battery Electric Aircraft (BEA) technology is gaining attention due to the potential to reduce carbon emissions and noise pollution, contributing to global environmental sustainability. Grounded in the Theory of Planned Behavior (TPB), this paper explores the determinants of attitude, social norm, behavioural control, and perceived risks related to the intention of Macau residents to use electric aeroplanes within the Greater Bay Area (GBA). This research uses a quantitative approach. Data is collected through structured surveys distributed to potential adopters. To assess the relationships between the determinants in our model, Structural Equation Modeling (SEM) is employed. The findings reveal that a favourable attitude and perceived behavioural control positively influence individuals’ intentions to adopt electric aeroplanes. However, perceived risks strongly impact adoption intentions, suggesting that addressing safety and reliability concerns is essential for promoting the technology within the region. The implications of this research extend beyond academic interests, as Macau’s unique position within the GBA offers the opportunity for electric aeroplanes’ adoption. Further, the reduced carbon emissions and noise pollution align with the city’s objectives and create a harmonious balance between economic prosperity and environmental preservation for future generations. This study offers important insights for integrating advanced computing technologies into BEA systems to enhance electric aeroplanes’ operational efficiency and safety to support their adoption. It also provides a path for policymakers and industry stakeholders toward sustainable economic development and integration of Macau within the GBA.

Solving the dark energy problem via symmetry constraints - Arraut, Ivan (The European Physical Journal C, 2025)
We derive the vacuum energy from the zero-point quantum fluctuations after imposing a natural constraint emerging from the rotational symmetry inside the de-Sitter metric. The constraint imposes a maximum azimuthal angle for each frequency mode emerging from the vacuum. In this way, the shorter the wavelength of the mode, the larger will be its suppression. The same result is derived subsequently by using the Friedmann–Lemaitre–Robertson–Walker (FLRW) metric. We then make a physical interpretation of the physical effects from the perspective of pair creations over the vacuum, where the mentioned constraint emerges, limiting then the maximum angle which each pair generated from the vacuum can rotate with respect to each other during their short existence.

Macau Cultural Tapestry: Unravelling a City’s Visual Identity Through Its Patterns and Textures—Digital Archive and Mapping - Martins, Filipa; Seck, Mamadú; Pinheiro, Francisco; Estadieu, Gerald (Springer Series in Design and Innovation, 2024)

Using Machine Learning CART Decision Trees for Predicting the Causes of Delays in Projects from the Construction Industry - Lobo Marques, Joao Alexandre; Chun, Fung Ka; Riccelli, Bruno (2024)
Construction projects are complex endeavours, with potential obstacles that can cause delays which can have particularly profound implications potentially impacting on company's financial health, business continuity and reputation. It is becoming increasingly recognised that delays are context-specific and multifaceted, requiring more industry-oriented perceptions. This work proposes the exploratory use of Machine Learning based on Classification and Regression Trees (CART) Decision Trees (DT) to assess the predictive analysis of these approaches, considering surveys (primary data) collected from 100 specialists with different backgrounds and experiences in the construction industry. Survey responses are discussed, followed by the CART DTs, which are used as predictor for clarifying underneath relationship among different variables in a project environment. The major issue presented is related to Project Design, with "The firm is not allowed to apply for an extension of contract period", with two possible predictors, firstly, as the main factor it is found "Mistakes, inconsistencies, and ambiguities in specification and drawing", while other aspect highlights "Poor site supervision and management by the contractor". The results indicate that the correct use of Artificial Intelligence techniques with relevant data are potential tools to support the analysis of scenarios and avoidance of project delays in Project Management.

The Future of Digital Banking in Macau: Developing a Theoretical Model of User Willingness for Digital Banking Services - Lin, Jing-ying; Lobo Marques, Joao Alexandre; Neto, Andreia (Proceedings of the 2024 15th International Conference on E-business, Management and Economics, 2024)
In the wave of digital transformation, Chinese banks have prioritized digital banking services as key strategic goals, aiming to revolutionize the mobile banking experience. This study aims to assess the factors influencing the willingness to use the various financial and contextual services offered through digital banking. Specifically, it is proposed a model based on users' perceptions of mobile banking scenarios and examines how the development of digital banking services influences users' willingness to use them. The study involved qualitative in-depth interviews with 12 mobile banking users, with the interview content analyzed using Nvivo qualitative analysis software. The data analysis identified 9 core coding categories: Financial Professionalism, Security, Marketing Stimulation, Innovative Products, Use Experience, Strong Relationship, Trust, Perceived Usefulness, and Willingness to Use. These categories were further refined to construct a theoretical model of user willingness in digital banking services, drawing from the optimized Technology Acceptance Model (TAM). The findings provide valuable insights for the banking industry in Macau, aiding in understanding customer needs and supporting the positive development of mobile finance and contextual digital banking services in the region.

Stock market prediction using artificial intelligence: A systematic review of systematic reviews - Lin, Chin Yang; Lobo Marques, Joao Alexandre (Social Sciences & Humanities Open, 2024)
There are many systematic reviews on predicting stock. However, each reveals a different portion of the hybrid AI analysis and stock prediction puzzle. The principal objective of this research was to systematically review the existing systematic reviews on Artificial Intelligence (AI) models applied to stock market prediction to provide valuable inputs for the development of strategies in stock market investments. Keywords that would fall under the broad headings of AI and stock prediction were looked up in Scopus and Web of Science databases. We screened 69 titles and read 43 systematic reviews, including more than 379 studies, before retaining 10 for the final dataset. This work revealed that support vector machines (SVM), long short-term memory (LSTM), and artificial neural networks (ANN) are the most popular AI methods for stock market prediction. In addition, the time series of historical closing stock prices are the most commonly used data source, and accuracy is the most employed performance metric of the predictive models. We also identified several research gaps and directions for future studies. Specifically, we indicate that future research could benefit from exploring different data sources and combinations, while we also suggest comparing different AI methods and techniques, as each may have specific advantages and applicable scenarios. Lastly, we recommend better evaluating different prediction indicators and standards to reflect prediction models’ actual value and impact.

Predicting consumer ad preferences: Leveraging a machinelearning approach for EDA and FEA neurophysiologicalmetrics - Lobo Marques, Joao Alexandre; Neto, Andreia C.; Silva, Susana C.; Bigne, Enrique (Psychology & Marketing, 2024)
Abstract This research unveils to predict consumer ad preferences by detecting seven basic emotions, attention and engagement triggered by advertising through the analysis of two specific physiological monitoring tools, electrodermal activity (EDA), and Facial Expression Analysis (FEA), applied to video advertising, offering a twofold contribution of significant value. First, to identify the most relevant physiological features for consumer preference prediction. We integrated a statistical module encompassing inferential and exploratory analysis tools, which identified emotions such as Joy, Disgust, and Surprise, enabling the statistical differentiation of preferences concerning various advertisements. Second, we present an artificial intelligence (AI) system founded on machine learning techniques, encompassing k‐Nearest Neighbors, Support Vector Machine, and Random Forest (RF). Our findings show that the RF technique emerged as the top performer, boasting an 81% Accuracy, 84% Precision, 79% Recall, and an F1‐score of 81% in predicting consumer preferences. In addition, our research proposes an eXplainable AI module based on feature importance, which discerned Attention, Engagement, Joy, and Disgust as the four most pivotal features influencing consumer ad preference prediction. The results indicate that computerized intelligent systems based on EDA and FEA data can be used to predict consumer ad preferences based on videos and effectively used as supporting tools for marketing specialists.

Optimization of Energy Storage Systems with Renewable Energy Generation and Consumption Data - Filho, Edmilson Moreira Lima; Silveira, Aêdo Braga; Ferreira, Alexandre Marques; Lobo Marques, Joao Alexandre; Batista, Josias Guimarães; Guimarães, Glendo De Freitas; Alexandria, Auzuir Ripardo De; Rodrigues, Joel José Puga Coelho (2024 IEEE 7th Student Conference on Electric Machines and Systems (SCEMS), 2024)
This work provides a comprehensive systematic review of optimization techniques using artificial intelligence (AI) for energy storage systems within renewable energy setups. The primary goals are to evaluate the latest technologies employed in forecasting models for renewable energy generation, load forecasting, and energy storage systems, alongside their construction parameters and optimization methods. The review highlights the progress achieved, identifies current challenges, and explores future research directions. Despite the extensive application of machine learning (ML) and deep learning (DL) in renewable energy generation, consumption patterns, and storage optimization, few studies integrate these three aspects simultaneously, underscoring the significance of this work. The review encompasses studies from Web of Science, Scopus, and Science Direct up to December 2023, including works scheduled for publication in 2024. Each study related to renewable energy storage was individually analyzed to assess its objectives, methodology, and results. The findings reveal useful insights for developing AI models aimed at optimizing storage systems. However, critical areas need further exploration, such as real-time forecasting, long-term storage predictions, hybrid neural networks for demand-based generation forecasting, and the evaluation of various storage scales and battery technologies. The review also notes a significant gap in research on large-scale storage systems in Brazil and Latin America. In conclusion, the study emphasizes the need for continued research and the development of new algorithms to address existing limitations in the field.

Mini-programs in mobile payment to access eGovernment in China’s Greater Bay Area - exploring the determinants and mechanism from self-determination and motivation theory - Patrick, Lai ChiMeng; Lobo Marques, Joao Alexandre (Cogent Social Sciences, 2024)
Government service mini-programs (GSMPs) in mobile payment have become integral to the eGovernment in China’s Greater Bay Area (GBA). The ubiquitous nature of WeChat and Alipay provides excellent flexibility for accessing public e-services. Yet, the determinants and mechanisms of adoption have not been identified. A convenience sample was collected from GBA core cities for statistical and SEM analysis. The findings suggest that service quality, trust in eGovernment, ubiquity, and social influence constitute the determinants. A structural model grounded on Self-Determination and Motivation theory is verified, where perceived value and intention contribute a high explanatory power. Benevolence, integrity, and competence are crucial indicators of trust, while social influence amplifies risk perception. Surprisingly, government support negatively moderates the impact of determinants on intention, indicating that over-intervention leads to inhibition. The mechanism illustrates the beneficial impact of GSMPs as the smart government channel and provides insights into addressing service homogeneity and policy applicability. Relevant theoretical and managerial implications are instructive to policymakers and practitioners of smart city innovation and in-depth integration in GBA.

Integration of Blockchain Technology in Auditing Practices - Bibliometric Analysis - Almeida, Ermelinda Nazaré António de; Lobo Marques, Joao Alexandre (Proceedings of the 2024 15th International Conference on E-business, Management and Economics, 2024)
The potential of blockchain technology extends beyond cryptocurrencies and has the power to transform various sectors, including accounting and auditing. Its integration into auditing practices presents opportunities and challenges, and auditors must navigate new standards and engage with clients effectively. Blockchain technology provides tamper-proof record-keeping and fraud prevention, enhancing efficiency, transparency, and security in domains such as finance, insurance, healthcare, education, e-voting, and supply chain management. This paper conducts a bibliometric analysis of blockchain technology literature to gain insights into the current state and future directions of blockchain technology in auditing. The study identifies significant research themes and trends using keyword and citation analysis. The Vosviewer software was used to analyze the data and visualize the results. Findings reveal significant growth in blockchain research, particularly from 2021 onwards, with China emerging as a leading contributor, followed by the USA, India, and the UK. This study provides valuable insights into current trends, key contributors, and global patterns in blockchain technology research within auditing practices, and future research may explore thematic areas in greater depth.

Enhancing Dynamic Hand Gesture Recognition through Optimized Feature Selection using Double Machine Learning - Yan, Keyue; Lam, Chi Fai; Fong, Simon; Lobo Marques, Joao Alexandre; Song, Qun; Qin, Huafeng (Proceedings of the 2024 8th International Conference on Big Data and Internet of Things, 2024)

Emotion Detection from EEG Signals Using Machine Deep Learning Models - Fernandes, João Vitor Marques Rabelo; Alexandria, Auzuir Ripardo de; Lobo Marques, Joao Alexandre; Assis, Débora Ferreira de; Motta, Pedro Crosara; Silva, Bruno Riccelli dos Santos (Bioengineering, 2024)
Detecting emotions is a growing field aiming to comprehend and interpret human emotions from various data sources, including text, voice, and physiological signals. Electroencephalogram (EEG) is a unique and promising approach among these sources. EEG is a non-invasive monitoring technique that records the brain’s electrical activity through electrodes placed on the scalp’s surface. It is used in clinical and research contexts to explore how the human brain responds to emotions and cognitive stimuli. Recently, its use has gained interest in real-time emotion detection, offering a direct approach independent of facial expressions or voice. This is particularly useful in resource-limited scenarios, such as brain–computer interfaces supporting mental health. The objective of this work is to evaluate the classification of emotions (positive, negative, and neutral) in EEG signals using machine learning and deep learning, focusing on Graph Convolutional Neural Networks (GCNN), based on the analysis of critical attributes of the EEG signal (Differential Entropy (DE), Power Spectral Density (PSD), Differential Asymmetry (DASM), Rational Asymmetry (RASM), Asymmetry (ASM), Differential Causality (DCAU)). The electroencephalography dataset used in the research was the public SEED dataset (SJTU Emotion EEG Dataset), obtained through auditory and visual stimuli in segments from Chinese emotional movies. The experiment employed to evaluate the model results was “subject-dependent”. In this method, the Deep Neural Network (DNN) achieved an accuracy of 86.08%, surpassing SVM, albeit with significant processing time due to the optimization characteristics inherent to the algorithm. The GCNN algorithm achieved an average accuracy of 89.97% in the subject-dependent experiment. This work contributes to emotion detection in EEG, emphasizing the effectiveness of different models and underscoring the importance of selecting appropriate features and the ethical use of these technologies in practical applications. The GCNN emerges as the most promising methodology for future research.

ECG Forecasting System Based on Long Short-Term Memory - Zacarias, Henriques; Marques, João Alexandre Lôbo; Felizardo, Virginie; Pourvahab, Mehran; Garcia, Nuno M. (Bioengineering, 2024)
Worldwide, cardiovascular diseases are some of the primary causes of death; yet the early detection and diagnosis of such diseases have the potential to save many lives. Technological means of detection are becoming increasingly essential and numerous techniques have been created for this purpose, such as forecasting. Of these techniques, the time series forecasting technique seeks to predict future events. The long-term time series forecasting of physiological data could assist medical professionals in predicting and treating patients based on very early diagnosis. This article presents a model that utilizes a deep learning technique to predict long-term ECG signals. The forecasting model can learn signals’ nonlinearity, nonstationarity, and complexity based on a long short-term memory architecture. However, this is not a trivial task as the correct forecasting of a signal that closely resembles the original complex signal’s structure and behavior while minimizing any differences in amplitude continues to pose challenges. To achieve this goal, we used a dataset available on the Physio net database, called MIT-BIH, with 48 ECG recordings of 30 min each. The developed model starts with pre-processing to reduce interference in the original signals, then applies a deep learning algorithm, based on a long short-term memory (LTSM) neural network with two hidden layers. Next, we applied the root mean square error (RMSE) and mean absolute error (MAE) metrics to evaluate the performance of the model and obtained an average RMSE of 0.0070±0.0028 and an average MAE of 0.0522±0.0098 across all simulations. The results indicate that the proposed LSTM model is a promising technique for ECG forecasting, considering the trends of the changes in the original data series, most notably in R-peak amplitude. Given the model’s accuracy and the features of the physiological signals, the system could be used to improve existing predictive healthcare systems for cardiovascular monitoring.

Doctor Bone: treinamento de redes neurais para auxílio na identificação da idade óssea - Barbosa, Rodrigo Lages; Martins, Heitor de Castro Teixeira e; Barbosa, Felipe Cassiano; da Costa, Beatriz Torres; Matela, Rolf Freitas; Neto, José Fernando Rodrigues Ferreira; Fontes, Yuri Nekan Soares; Lobo Marques, Joao Alexandre; Duarte, João Batista Furlan; Neto, Joel Sotero da Cunha (2024)
Objetivo: Explorar a aplicação de inteligência artificial (IA) na predição da idade óssea a partir de imagens de raios-X. Método: Utilizou-se a Metodologia Interdisciplinar para o Desenvolvimento de Tecnologias em Saúde (MIDTS) para desenvolver uma ferramenta de predição. O treinamento foi realizado com redes neurais convolucionais (CNNs) usando um conjunto de dados de 14.036 imagens de raios-X. Resultados: A ferramenta alcançou um coeficiente de determinação (R²) de 0,94807 e um Erro Médio Absoluto (MAE) de 6,97, destacando sua precisão e potencial de aplicação clínica. Conclusão: O projeto demonstrou grande potencial para aprimorar a predição da idade óssea, com possibilidades de evolução conforme a base de dados aumenta e a IA se torna mais sofisticada.

Automl-Based Eeg Signal Analysis in Neuro-Marketing Classification Using Biclustering Method - Albuquerque, Victor; Gois, Francisco Bernardo; Lobo Marques, Joao Alexandre; Silva, Bruno Riccelli dos Santos; Cortez, Paulo Cesar (Elsevier BV, 2024)
Consumer neuroscience analyzes individuals’ preferences through the assessment of physiological data monitoring, considering brain activity or other bioinformation to assess purchase decisions. Traditional marketing tactics include customer surveys, product evaluations, and comments. For product or brand marketing and mass production, it is important to understand consumer neurological responses when seeing an ad or testing a product. In this work, we use the bi-clustering method to reduce EEG noise and automatic machine learning to classify brain responses. We analyze a neuromarketing EEG dataset that contains EEG data from product evaluations from 25 participants, collected with a 14 channel Emotiv Epoch + device, while examining consumer items. Four components comprised the research methodology. Initially, the Welch Transform was used to filter the EEG raw data. Second, the best converted signal biclusterings are used to train different classification models. Each biclustering is evaluated with a separate classifier, considering F1-Score. After that, the H2O.ai AutoML library is used to select the optimal biclustering and models. Instead of traditional procedures, two thresholds are used. First-threshold values indicate customer satisfaction. Low values of the second threshold reflect consumer dissatisfaction. Values between the first and second criteria are classified as uncertain values. We outperform the state of the art with a 0.95 F1-Score value.

Assessment of the post-acute COVID-19 syndrome cardiovascular effect through ECG analysis - Ribeiro, Pedro; de Souza, Clarice Cristina Cunha; Camerino, Cristine Mayara Cavalcante; Pordeus, Daniel; Leite, Camila Ferreira; Lobo Marques, Joao Alexandre; Madeiro, João Paulo; Rodrigues, Pedro Miguel (2024)
Introduction: SARS-CoV-2, a virus responsible for the emergence of the life-threatening disease known as COVID-19, exhibits a diverse range of clinical manifestations. The spectrum of symptoms varies widely, encompassing mild to severe presentations, while a considerable portion of the population remains asymptomatic. COVID-19, primarily a respiratory virus, has been linked to cardiovascular complications in some patients. Notably, cardiac issues can also arise after recovery, contributing to post-acute COVID-19 syndrome, a significant concern for patient health. The present study intends to evaluate the post-acute COVID-19 syndrome cardiovascular effect through ECG by comparing patients affected with cardiac diseases without COVID-19 diagnosis report (class 1) and patients with cardiac pathologies who present post-acute COVID-19 syndrome (class 2). Methods: From 2 body positions, a total of 10 non-linear features, extracted every 1 second under a multi-band analysis performed by Discrete Wavelet Transform (DWT), have been compressed by 6 statistical metrics to serve as inputs for an individual feature analysis by the means of Mann-Whitney U-test and XROC classification. Results and Discussion: 480 Mann-Whitney U-test statistical analyses and XROC discrimination approaches have been done. The percentage of statistical analysis with significant differences (p<0.05) was 30.42% (146 out of 480). The best overall results were obtained by approximating the feature Energy, with the data compressor Kurtosis in the body position Down. Those results were 83.33% of Accuracy, 83.33% of Sensitivity, 83.33% of Specificity and 87.50% of AUC. Conclusions: The results show that the applied methodology can be a way to show changes in cardiac behaviour provoked by post-acute COVID-19 syndrome.

Artificial Intelligence and Deep Learning in Stock Prediction: A Bibliometric Review - Chin, Yang Lin; Lobo Marques, Joao Alexandre; Lin, Kun Chan (20th European Conference on Management Leadership and Governance, 2024)
Artificial intelligence (AI) and deep learning (DL) are advancing in stock market prediction, attracting the attention of researchers in computer science and finance. This bibliometric review analyzes 525 articles published from 1991 to 2024 in Scopus-indexed journals, utilizing VOSviewer software to identify key research trends, influential contributors, and burgeoning themes. The bibliometric analysis encompasses a performance analysis of the most prominent scientific contributors and a network analysis of scientific mapping, which includes co-authorship, co-occurrence, citation, bibliographical coupling, and co-citation analyses enabled by the VOSviewer software. Among the 693 countries, significant hubs of knowledge production include China, the US, India, and the UK, highlighting the global relevance of the field. Various AI and DL technologies are increasingly employed in stock price predictions, with artificial neural networks (ANN) and other methods such as long short-term memory (LSTM), Random Forest, Sentiment Analysis, Support Vector Machine/Regression (SVM/SVR), among the 1399 keyword counts in publications. Influential studies such as LeBaron (1999) and Moghaddam (2016) have shaped foundational research in 8159 citations. This review offers original insights into the bibliometric landscape of AI and DL applications in finance by mapping global knowledge production and identifying critical AI methods advancing stock market prediction. It enables finance professionals to learn about technological developments and trends to enhance decision-making and gain market advantage.

Analysis of deep learning algorithms for emotion classification based on facial expression recognition - Qian, Cheng; Lobo Marques, Joao Alexandre; Fong, Simon James (Proceedings of the 2024 8th International Conference on Big Data and Internet of Things, 2024)
Facial expression recognition (FER) is essential for discerning human emotions and is applied extensively in big data analytics, healthcare, security, and user experience enhancement. This paper presents an empirical study that evaluates four existing deep learning models—VGG16, DenseNet, ResNet50, and GoogLeNet—utilizing the Facial Expression Recognition 2013 (FER2013) dataset. The dataset contains seven distinct emotional expressions: angry, disgust, fear, happy, neutral, sad, and surprise. Each model underwent rigorous assessment based on metrics including test accuracy, training duration, and weight file size to test their effectiveness in FER tasks. ResNet50 emerged as the top performer with a test accuracy of 69.46%, leveraging its residual learning architecture to effectively address challenges inherent in training deep neural networks. Conversely, GoogLeNet exhibited the lowest test accuracy among the models, suggesting potential architectural constraints in FER applications. VGG16, while competitive in accuracy, demonstrated lengthier training times and a larger weight file size (512MB), highlighting the inherent balance between model complexity and computational efficiency.

Real-time emotion recognition based on facial expressions using artificial intelligence techniques - A review and future directions - Cheng, Qian; Lobo Marques, Joao Alexandre; de Alexandria, Auzuir Ripardo (2025)

Application of Multiple Deep Learning Architectures for Emotion Classification Based on Facial Expressions - Qian, Cheng; Lobo Marques, Joao Alexandre; Alexandria, Auzuir Ripardo de; Fong, Simon James (Sensors, 2025)
Facial expression recognition (FER) is essential for discerning human emotions and is applied extensively in big data analytics, healthcare, security, and user experience enhancement. This study presents a comprehensive evaluation of ten state-of-the-art deep learning models—VGG16, VGG19, ResNet50, ResNet101, DenseNet, GoogLeNet V1, MobileNet V1, EfficientNet V2, ShuffleNet V2, and RepVGG—on the task of facial expression recognition using the FER2013 dataset. Key performance metrics, including test accuracy, training time, and weight file size, were analyzed to assess the learning efficiency, generalization capabilities, and architectural innovations of each model. EfficientNet V2 and ResNet50 emerged as top performers, achieving high accuracy and stable convergence using compound scaling and residual connections, enabling them to capture complex emotional features with minimal overfitting. DenseNet, GoogLeNet V1, and RepVGG also demonstrated strong performance, leveraging dense connectivity, inception modules, and re-parameterization techniques, though they exhibited slower initial convergence. In contrast, lightweight models such as MobileNet V1 and ShuffleNet V2, while excelling in computational efficiency, faced limitations in accuracy, particularly in challenging emotion categories like “fear” and “disgust”. The results highlight the critical trade-offs between computational efficiency and predictive accuracy, emphasizing the importance of selecting appropriate architecture based on application-specific requirements. This research contributes to ongoing advancements in deep learning, particularly in domains such as facial expression recognition, where capturing subtle and complex patterns is essential for high-performance outcomes.

A Novel Improvement of Feature Selection for Dynamic Hand Gesture Identification Based on Double Machine Learning - Yan, Keyue; Lam, Chi-Fai; Fong, Simon; Lobo Marques, Joao Alexandre; Millham, Richard Charles; Mohammed, Sabah (Sensors, 2025)
Causal machine learning is an approach that combines causal inference and machine learning to understand and utilize causal relationships in data. In current research and applications, traditional machine learning and deep learning models always focus on prediction and pattern recognition. In contrast, causal machine learning goes a step further by revealing causal relationships between different variables. We explore a novel concept called Double Machine Learning that embraces causal machine learning in this research. The core goal is to select independent variables from a gesture identification problem that are causally related to final gesture results. This selection allows us to classify and analyze gestures more efficiently, thereby improving models’ performance and interpretability. Compared to commonly used feature selection methods such as Variance Threshold, Select From Model, Principal Component Analysis, Least Absolute Shrinkage and Selection Operator, Artificial Neural Network, and TabNet, Double Machine Learning methods focus more on causal relationships between variables rather than correlations. Our research shows that variables selected using the Double Machine Learning method perform well under different classification models, with final results significantly better than those of traditional methods. This novel Double Machine Learning-based approach offers researchers a valuable perspective for feature selection and model construction. It enhances the model’s ability to uncover causal relationships within complex data. Variables with causal significance can be more informative than those with only correlative significance, thus improving overall prediction performance and reliability.

Local Equivalence of the Black–Scholes and Merton–Garman Equations - Arraut, Ivan (2025)
It has been previously demonstrated that stochastic volatility emerges as the gauge field necessary to restore local symmetry under changes in stock prices in the Black–Scholes (BS) equation. When this occurs, a Merton–Garman-like equation emerges. From the perspective of manifolds, this means that the Black–Scholes and Merton–Garman (MG) equations can be considered locally equivalent. In this scenario, the MG Hamiltonian is a special case of a more general Hamiltonian, here referred to as the gauge Hamiltonian. We then show that the gauge character of volatility implies a specific functional relationship between stock prices and volatility. The connection between stock prices and volatility is a powerful tool for improving volatility estimations in the stock market, which is a key ingredient for investors to make good decisions. Finally, we define an extended version of the martingale condition, defined for the gauge Hamiltonian.

The shifting landscape of Chinese student mobility to Thailand - Lertpusit, Sivarin; Ge, Rochelle; Ho, Kong Chong (Asian Population Studies, 2025)
This paper examines the evolving trends in Chinese student mobility to Thailand, highlighting three distinct phases shaped by changes in the higher education: the dominance of Thai language programmes (1990–2010), the rise of business and international programmes (2010–2020), and the increasing preference for graduate studies (2020 onwards). By analysing the economic, cultural, and institutional factors facilitating these shifts, this paper positions Thailand as an emerging alternative study destination for Chinese students. It highlights the significance of this migration within the context of Thailand’s declining fertility rate and labour shortages, focusing on how Thai universities have adapted through active recruitment strategies targeting Chinese students. This paper also addresses the push and pull factors underpinning this migration and the pursuit of alternative educational pathways among Chinese youth. Additionally, it explores the strategic role of Sino-Thai collaborations under the BRI and their broader implications for educational mobility and economic ties.

Global Curriculum Development Trends and Teacher Training Needs: Challenges and Opportunities in Change - Ge, Rochelle (The Seminar of Curriculum Development and Teaching Materials Preparation in Mainland China and Macao SAR, 2024)

Intensifying Higher Education Collaboration between Macau SAR and PSCs: Supporting System and Strategic Implications - Ge, Rochelle (The panel Macau’s Higher Education Collaboration with Portuguese-speaking Countries: Mutual Goals and Challenges, 2024)

China-ASEAN Student Mobilities along the Belt and Road: New Trends and Implications - Ge, Rochelle (Asian Studies and Indian Ocean Summer School, Catholic University of Portugal, Lisbon, 2024)

是來時路，亦是前行燈：澳門教師的使命與歸屬 - Ge, Rochelle (2025)

A grounded theory study of Chinese female spouses of problem gamblers in Hong Kong: emergence of a multiple-paradigm coping model - Kwan, Edward Wood Kai; Jackson, Alun C.; Tse, Samson (Asia Pacific Journal of Counselling and Psychotherapy, 2025)

A razão da intervenção psicológica na deformidade dentofacial - Silva, Susana; Teixeira, Vítor; Pinhão Ferreira, Afonso; Ustrell‐Torrent, Maria Josep (Revista Portuguesa de Estomatologia, Medicina Dentária e Cirurgia Maxilofacial, 2016)

Autoestima e deformidade dentofacial: um estudo comparativo com a escala de autoestima global de Rosenberg - Silva, Susana; Teixeira, Vítor; Pinhão Ferreira, Afonso; Ustrell‐Torrent, Maria Josep (Revista Portuguesa de Estomatologia, Medicina Dentária e Cirurgia Maxilofacial, 2016)

Determining the relationships of employee resilience and organizational culture with levels of employee work engagement - Kuok, Angus; Taormina, Robert (2024)
The objective is to assess whether the extent to which employee resilience and organizational culture would be significantly related to and statistically predict the three facets of employee work engagement. Resilience was measured by four facets (Determination, Endurance, Adaptability, and Recuperability); and Organization Culture was measured for three types (Bureaucratic, Innovative, and Supportive). The dependent measures were the three facets of Work Engagement (Cognitive, Emotional, and Physical). This research by questionnaire was conducted in 2023. The questionnaires completed by 316 full-time workers revealed that all four facets of employee resilience had significant positive correlations with all three types of work engagement. Also, all three facets of work engagement were significantly higher in Innovative and Supportive cultures compared to Bureaucratic cultures. The regression analyses performed showed that the resilience factors of Determination and Adaptability were strong positive predictors of all three facets of work engagement. Furthermore, Innovative culture had additional positive effects on all three facets of work engagement; while Supportive culture had an additional positive effect on Emotional Work Engagement. The implications of the results for management are also discussed in this paper.

THE INTERPLAY BETWEEN A CONFUCIAN-HERITAGE CULTURE AND TEACHERS' SENTIMENTS AND ATTITUDES TOWARDS INCLUSION IN MACAU - Correia, Ana; Forlin, Chris; Santos Teixeira, Vitor; Kuok, A. C. H.; Monteiro, Elisa (2019)
Macau Special Administration Region (Macau SAR) is in the process of revising legislation concerning special and inclusive education. While the institutional discourse revolves around establishing inclusive education, it is unclear as to how the proposed changes will enable or depress this from occurring. This research, therefore, examined teachers attitudes towards inclusion as an indication of how well the new legislation may be received. Specifically, it investigated the interplay between 508 teachers working in private schools in Macau, that identified themselves as being inclusive schools, and teachers sentiments and attitudes towards the acceptance of inclusion and the role that Confucian values might play in shaping these attitudes. Discussion focusses on four key outcomes that need to be addressed if a significant improvement in including all children in regular schools in Macau is to be achieved. These include the need (1) to clarify the concept of inclusion at government, school, and teacher levels as it currently has ambiguous meaning; (2) to provide teachers with more opportunities to have systematic contacts with students with SEN, as this is crucial to improving their sentiments and attitudes toward people with disability; (3) to provide professional learning about inclusive education with better partnerships between teacher education institutions and schools to bridge theory and practice; and (4) to review the hidden influence of the subtle levels of time-honoured Confucian beliefs in Macau, which are not manifest nor easily detected but possibly have a deep impact on day-to-day practices.

Examining the Latent Structure of Gambling Motivation and Its Relationship with Gambling Behavior in Gambling-Exposed Chinese Casino Employees - Mordeno, Imelu G.; Coteriano, Carla; Leong, Sin U. (Psychological Studies, 2017)
Examining why individuals engage in gambling is important in understanding the development of gambling behaviors. Numerous studies have investigated the underlying factor of gambling motivation. However, there is a dearth of evidence showing the latent dimensions of gambling motivation among individuals who are exposed to gambling in daily basis (i.e., casino employees). To address this gap, 817 casino employees were administered the Chinese version of the Gambling Motivation Scale (GMS) and other related measures. Results revealed that of the four models tested, a first-order model with seven factors achieved better fit in contrast to all other models. The seven factors include intrinsic motivation (IM) for knowledge, IM for accomplishment, IM for stimulation, extrinsic motivation (EM) due to identified regulation, EM due to introjected regulation, EM due to external regulation, and amotivation. However, the seven-factor model did not reach the conventional fit indices for good fit. After some post hoc modifications, the revised model achieved adequate fit. Moreover, the revised seven factors were related to frequency of gambling and amount spent for gambling. Generally, results showed that modified GMS with seven factors can be used with Chinese population, more specifically with Chinese casino employees.
Keywords: Casino employees; Gambling; Latent structure

Sharing towards cohesive community: the role of social capital in sharing economy - Lai, Michael (ResearchGate, 2024)
PDF | Purpose Whilst the majority of academic studies have focused on the for-profit business-to-consumer type of sharing economy, the community-based... | Find, read and cite all the research you need on ResearchGate

The use Robotics in the intervention with children with ASD in Macao: a pilot study with Milo - Teixeira, Vitor; Lai, Michael (Revista Portuguesa de Investigação Educacional, 2021)
Robotics are being used in the intervention with children with Autism Spectrum Disorder (ASD) in many places and already for many years. Many robots were developed and different studies are being made in order to evaluate its effectiveness. “Socially Assistive Robotics” is shown to be effective in different areas mainly in social and emotional development. Milo, a robot developed by a team led by Richard Margolin for the Robots4Autism program (RoboKind, 2020), is one of the robots whose use is reported to be successful. In Macao there is no report of studies or experiences on the use of robots in the intervention with children with ASD. In a collaboration between the Macao Science Centre, the Macao Autism Association (MAA) and the University of Saint Joseph, an exploratory study was developed to understand the applicability of Milo to the work with children with ASD in Macao. The study showed that the robot is able to facilitate social and emotional competences of children with ASD. However, several limitations including language, cultural differences, the inexperienced facilitators and the level of sessions are too simple for the participants to be aware of that may affect the effectiveness of the intervention. It is important to show that the adoption of Milo in Macao for intervening children with ASD can be further implemented, with better practical solutions.

Non-Native Raters and Native Speech: Other Perspective for the Research on Comprehensibility of Second Language Input - Simões, Edlia; Martins, Margarida Alves; Figueiredo, Sandra; Silva, Carlos Fernandes da (International Journal of Speech & Language Pathology and Audiology)
This study examines how specific variables such as age, first language, nationality, school grade and socioeconomic status (SES) affect the comprehensibility of second language (L2) speech in 92 second/non-native language learners. Comprehensibility refers to the degree of speech understanding. Fluency, rhythm, grammatical features and word stressing are concurrent factors for the listening comprehension (and the listener comprehensibility) mainly in L2 context. Research evidence focused the quality and differences of speech samples produced by the L2 learners and the comprehensibility rated by native speakers. In reverse scenario there is less evidence on the judgment of L2 learners for speech samples produced by native speakers. In this study we analysed if the comprehensibility ability of 92 young Portuguese L2 learners differ in the following conditions: age, nationality, home language, school grade, proficiency and socioeconomic status. Speech (one text) was recorded by a native speaker and was judged by L2 speakers using 1-5 Likert scale for comprehension difficulty. Main results showed that neither age nor home language had influence for comprehensibility, but socioeconomic, nationality and grades accounted for statistical differences between the groups tested. Also, data suggested that phonetic features are more likely important for the beginner in second language learning compared to the semantic features of speech that heavily depend on vocabulary domain.
Keywords: Aprendizagem; Leitores principiantes; Leitura de palavras; Padrão de erros

A aquisição da leitura em leitores principiantes: erros típicos no português europeu - Simões, Edlia; Martins, Margarida Alves (Educação e Pesquisa, 2018)
O estudo das estratégias que as crianças usam na leitura de palavras e a análise dos erros que tipicamente ocorrem ao longo do processo de aprendizagem numa dada ortografia são da maior importância para a compreensão do processo de aprendizagem da leitura. O objectivo deste trabalho foi perceber como se processa a aquisição da leitura no início do ensino fundamental no português europeu. Procurou-se saber se haveria diferenças na frequência de erros fonológicos e lexicais e no padrão de erros fonológicos entre os dois primeiros anos do ensino fundamental. Participaram 175 crianças do 1º ano e 137 do 2º ano de seis escolas. Foi aplicada uma prova de leitura oral de palavras. Os erros foram categorizados em fonológicos, com diversas subcategorias, e lexicais. Encontraram-se diferenças na frequência dos erros fonológicos e lexicais entre os dois anos, assim como nos subtipos de erros fonológicos que tipicamente ocorreram. Os erros de substituição foram os mais frequentes, tendo ocorrido mais nas consoantes e nos dígrafos. Seguiram-se os erros de adição e de supressão, que ocorreram sobretudo em sílabas complexas. Tais resultados, contribuindo para uma caracterização dos erros típicos nessa fase de aprendizagem, revelam-se um instrumento importante na detecção de dificuldades precoces na aprendizagem da leitura e na adequação de estratégias de ensino-aprendizagem. Este estudo permite uma melhor compreensão dos processos usados pelas crianças na resolução dos problemas que as características da língua portuguesa lhes coloca, assim como poderá permitir uma intervenção educativa que conduza a um maior sucesso na aprendizagem da leitura.Leitores principiantes; Aprendizagem; Leitura de palavras; Padrão de erros
Keywords: Aprendizagem; Leitores principiantes; Leitura de palavras; Padrão de erros

Unveiling retail omnichannel challenges: developing an omnichannel obstacles scale - Radomska, Joanna; Kawa, Arkadiusz; Hajdas, Monika; Klimas, Patrycja; Silva, Susana C. (International Journal of Retail & Distribution Management, 2024)
Purpose Retail omnichannel implementation faces barriers hindering accurate and efficient integration across marketing channels. Our desk examination identified a need for a broader perspective in investigating these barriers, moving away from a dominant, narrow approach. This research aims to develop a comprehensive set of items to measure retail omnichannel obstacles, refine the scale and assess its reliability and validity for a robust measurement tool. Design/methodology/approach Our approach combines quantitative and qualitative methods, using data from primary and secondary sources to create and validate the omnichannel obstacles scale. Findings This study emphasises the inclusive nature of retail functional areas, departing from prior literature that examined them in isolation. Instead of focussing on separate domains where retail omnichannel obstacles may arise, we adopt a holistic perspective by integrating previously disconnected elements. Originality/value We assert that challenges in retail omnichannel operations encompass three distinct dimensions: operational efficiency, channel inefficiency, and strategy and organisational culture within retailing. In our final validated measurement model, we consolidate the channel inefficiency dimension and refine the omnichannel obstacles scale to emphasise two areas of consideration.

Is masculinity ruining the male skincare market? Comprehensive insights on consumer behavior in cosmetics - Duarte, Paulo; Silva, Susana; Carvalho, Maria Joana (Journal of Consumer Marketing, 2025)
This paper aims to investigate the factors influencing men’s purchase intentions for skincare products, particularly focusing on the evolving attitudes toward masculinity, grooming and self-care. The study seeks to identify dimensions such as self-image, health concerns, masculinity and perceptions regarding skincare, along with the impact of social media use on men’s skincare purchase intentions.,The research uses an online questionnaire to gather data from 178 valid responses. The collected data is analyzed using partial least squares structural equation modeling.,The results reveal that men’s skin health concerns significantly impact their purchase intention for skincare products. Self-image concerns and perceptions regarding skincare also emerge as influential determinants in shaping men’s purchasing decisions. Conversely, health concerns and social media platform use do not directly influence skincare purchase intention. Notably, self-image completely mediates the relationship between men’s social media usage and their intention to purchase skincare products.,The data is based on responses from an online questionnaire, which may introduce biases. In addition, the research focuses on specific personal variables and social media use, potentially overlooking other influential factors.,By recognizing the importance of men’s skin health concerns, self-image and perceptions regarding skincare, cosmetic companies can tailor marketing strategies to effectively target key dimensions to enhance sales of skincare products among men.,In a broader societal context, this research contributes to the ongoing evolution of attitudes. By identifying influential factors in men’s skincare purchase intention, the study sheds light on changing societal norms and perceptions. Acknowledging these shifts can lead to a more inclusive understanding of masculinity and contribute to breaking traditional stereotypes related to men’s grooming practices.,This research contributes to the understanding of men’s skincare purchase intention by exploring dimensions such as self-image, health concerns, masculinity and perceptions regarding skincare, in conjunction with the impact of social media use. The findings provide valuable insights, expanding on previous studies on men’s attitudes toward skincare products. The identification of self-image as a complete mediator is a novel contribution.

Unveiling retail omnichannel challenges: developing an omnichannel obstacles scale - Radomska, Joanna; Kawa, Arkadiusz; Hajdas, Monika; Klimas, Patrycja; Silva, Susana C. (International Journal of Retail & Distribution Management, 2024)
Purpose Retail omnichannel implementation faces barriers hindering accurate and efficient integration across marketing channels. Our desk examination identified a need for a broader perspective in investigating these barriers, moving away from a dominant, narrow approach. This research aims to develop a comprehensive set of items to measure retail omnichannel obstacles, refine the scale and assess its reliability and validity for a robust measurement tool. Design/methodology/approach Our approach combines quantitative and qualitative methods, using data from primary and secondary sources to create and validate the omnichannel obstacles scale. Findings This study emphasises the inclusive nature of retail functional areas, departing from prior literature that examined them in isolation. Instead of focussing on separate domains where retail omnichannel obstacles may arise, we adopt a holistic perspective by integrating previously disconnected elements. Originality/value We assert that challenges in retail omnichannel operations encompass three distinct dimensions: operational efficiency, channel inefficiency, and strategy and organisational culture within retailing. In our final validated measurement model, we consolidate the channel inefficiency dimension and refine the omnichannel obstacles scale to emphasise two areas of consideration.

Empowering Luxury: How Cause-Related Marketing Influences Gen Z and Millennials' Post-Purchase Guilt in China's High-End Retail Landscape - Dias, Joana Carmo; Silva, Susana; Martins, Carla; Casais, Beatriz (European Journal of Applied Business and Management, 2024)
Purpose: This study explores the emotional impact of post-purchase guilt on younger consumers in the Chinese luxury retail market, with a specific focus on the role of Cause-related Marketing (CrM) in mitigating negative emotions across luxury and non-luxury product categories.Design/Methodology/Approach: A quantitative experimental design was utilized, involving 326 respondents exposed to different advertising scenarios. The study tested the impact of CrM on post-purchase guilt in both luxury (high-priced) and non-luxury (moderately priced) product conditions, using a 2 × 2 factorial design. The data were analyzed using ANCOVA to assess the effects of CrM campaigns across conditions.Findings: The results demonstrate that CrM effectively reduces post-purchase guilt across both luxury and non-luxury product categories, providing a moral justification for purchases by linking them to a positive social cause. However, contrary to expectations, the impact of CrM was not significantly stronger in the luxury context compared to non-luxury. This suggests that CrM's influence on post-purchase guilt operates uniformly, regardless of product type.Originality: This research enhances understanding Millennial and Gen Z consumer behavior in the Chinese luxury market. The findings offer actionable insights for luxury brands, highlighting the effectiveness of CrM in addressing guilt-related concerns, thereby informing marketing strategies aimed at younger generations.Keywords: post-purchase guilt, Millennials, Gen Z, Chinese luxury retail industry, cause-related marketing.Acknowledgments: The first author would like to thank CEGE – Research Centre in Management and Economics, funded by The Multiannual Funding Programme of R&D Centres of FCT – Fundação para a Ciência e Tecnologia under the project UIDB/00731/2020. The fourth author would like to thank COMEGI funded by FCT – Fundação para a Ciência e Tecnologia under the project UIDB/04005/2020.DOI: https://doi.org/10.58869/EJABM10(3)/06

Trust in AI and Top Management Support in Generative-AI Adoption - Korzyński, Paweł; Silva, Susana Costa E; Górska, Anna Maria; Mazurek, Grzegorz (Journal of Computer Information Systems, 2024)

A Possible Solution to the Black Hole Information Paradox - Arraut, Ivan (AppliedMath, 2025)
The information paradox suggests that the black hole loses information when it emits radiation. In this way, the spectrum of radiation corresponds to a mixed (non-pure) quantum state even if the internal state generating the black hole is expected to be pure in essence. In this paper we propose an argument solving this paradox by developing an understanding of the process by which spontaneous symmetry breaks when a black hole selects one of the many possible ground states and emits radiation as a consequence of it. Here, the particle operator number is the order parameter. This mechanism explains the connection between the density matrix, corresponding to the pure state describing the black hole state, and the density matrix describing the spectrum of radiation (mixed quantum state). From this perspective, we can recover black hole information from the superposition principle, applied to the different possible order parameters (particle number operators).
Keywords: Hawking radiation; black holes; information paradox; spontaneous symmetry breaking

Unveiling the power of supplier-country image on B2B customers' perceptions: Beyond the product’s beauty - Crespo, Cátia Fernandes; Crespo, Nuno Fernandes; Silva, Susana C. (International Business Review, 2025)

基于价格检验的粤港澳大湾区经济一体化实证研究 - CNKI [Empirical Study on the Economic Integration of the Guangdong-Hong Kong-Macao Greater Bay Area Based on Price Assessment] - 王心如; 李颖芝 (产业创新研究, 2024)

Impact of Education on Green Fintech Adoption: Evidence From the New Sub-Center of Beijing - Lei, Weng Chi; An, Boyang (Journal of Global Business Research and Practice, 2024)

Beyond the myth: understanding women's impulsive retail footwear shopping - Duarte, Paulo; Silva, Susana C.; Magro, Margarida; Dias, Joana Carmo (International Journal of Retail & Distribution Management, 2025)
Purpose This research focuses on common misconceptions about the factors driving women to purchase footwear impulsively. Its primary objective is to explore how emotional and social triggers specifically influence women's purchasing decisions, contrasting with the traditionally rational consumer models. Design/methodology/approach An online questionnaire was administered to a sample of women, yielding 199 useable responses. Findings The findings reveal the key determinants of women's impulsive retail footwear purchases, which include self-regulation, hedonic motivations and the influence of the retail store environment. This research challenges the prevailing assumption that women's passion for shopping is driven solely by inherent characteristics and suggests that external factors substantially shape their impulsive buying behaviour. In summary, the stereotypical portrayal of women as compulsive retail footwear shoppers may result more from external stimuli and environmental factors rather than an intrinsic trait. Originality/value This study improves the existing knowledge of women’s impulsive buying behaviour by unveiling the determinants of women's impulsive footwear purchases and assessing whether prevailing stereotypes hold true.

Habermas, Honneth, Critical Theory, and Ideology Critique for Transformative Mixed Methods Research - Morrison, Keith (Journal of Mixed Methods Studies, 2024)
This article sets a theoretical foundation to transformative mixed methods research that is rooted in the critical theory of Habermas and Honneth. This addresses Habermas’s knowledge-constitutive interests and communicative action for redressing societal pathologies, and Honneth’s work on (mis)recognition, (dis)respect, and social justice. In doing so, the article argues for broadening the scope and embrace of mixed methods research, to go beyond being empirical research only or largely, and to include theorisation, critical theoretical discourse and its analysis, and ideology critique, as legitimate methods for (transformative) mixed methods research. The article makes a case for these methods as constituting important research methods in themselves in the portfolio of mixed methods research, moving the boundaries of mixed methods research beyond solely empirical studies, and providing emancipatory lenses and consciousness-raising in recognising that transformation takes many forms.

The Impact of Personal Characteristics of Successors in Chinese Family Firms on Succession Based on Thematic Content Analysis - Zou, Zhuoneng; Phillips, Jenny O. L. (Proceedings of the SSEME Workshop on Economics and Management (SSEME-EM 2024), 2024)

Factors Affecting Teacher Turnover in Private Schools in Macau - Leng, Ao I.; Phillips, Jenny O. L. (Proceedings of the 2024 SSEME Workshop on Social Sciences and Education (SSEME-SSE 2024), 2024)

Employee Motivation in Elderly Care Social Enterprises in Macau - Phillips, Jenny O. L.; Mui, UnKei (Journal of Advanced Management Science, 2024)

Consumer Purchase Intention towards Floral Products: A Study Based on the Five Consumption Values - Lei, Si Nga; Phillips, Jenny O. L. (Journal of Economics, Business and Management, 2024)

Understanding Policy Acceptance Through UTAUT-2: The Case of the Northbound Travel Policy for Macau Vehicles - Lampo, Alessandro; Diakite, Ansoumane D.; Ip, Emil C. H. (Journal of Global Business Research and Practice, 2024)

Waldorf early childhood education: from the West to the East - Ikegami, Kiiko; Morrison, Keith; Sio, Ka I (Compare: A Journal of Comparative and International Education)
The philosophy of Rudolf Steiner’s Anthroposophy, fundamental to Waldorf education, provides an alternative view on education to that in the non-western world. The article illustrates a rhizomatic, informal diffusion of ‘alternative education’ in contrast to ‘policy borrowing’ in education, reporting how Waldorf education and Anthroposophy are regarded and operated in an East Asian context. An initial exploratory study of this provides insider perspectives of ‘knowledgeable’ practitioners in Waldorf early childhood centres in East Asia, regarding their understanding and practices of Anthroposophy and its three key concepts: the Four Temperaments; the Seven-Year [development] cycle; and the Twelve Senses. Participants identified key features of Waldorf education: holistic development of the child; nature relatedness; modelling and imitation; and contextualisation and localisation. Many features of Waldorf education ran counter to significant values and practices in schooling in the local culture. The paper indicates how to reconcile these, and makes recommendations for further research.
Keywords: Anthroposophy; Rudolf Steiner; Waldorf education; child development; early childhood education

From Overcoming Self to Overcoming Nature: Teaching on Human Nature in Ricci, Pantoja, and Aleni - Cai, Yilun (Logos: A Journal of Catholic Thought and Culture, 2024)
Keywords: Catholicism and Confucianism; Intercultural Dialogue; Jesuit Mission to China; Jesuit Theology; Theological Anthropology

The Exploration of the Methadone Treatment Program in Heroin-Dependent: The Perspective from Users and the Quality of Life - Ma, Sara Vanessa (University of Saint Joseph, 2024)
This thesis explores the impact of the exploration of methadone treatment programs in heroin-dependent the perspective from use and the quality of life. The primary objective of this research is to investigate how different types of participants that methadone will affect their quality of life. A mixed-methods approach was employed, combining quantitative surveys with qualitative interviews to gather comprehensive data from a sample of 59 participants, 8 female, and 51 male, for the questionnaire to know about their quality of life and well-being. A structured questionnaire was used to quantitatively assess participants' quality of life, well-being, and satisfaction with methadone treatment. The survey included standardized scales measuring various dimensions of quality of life, such as physical health, mental health, social functioning, and overall life satisfaction. A mixed-methods approach was adopted, combining quantitative and qualitative research methods to provide a comprehensive understanding of treatment efficacy and genetic influences. In the course of this research on the impact of methadone treatment programs on the quality of life for heroin-dependent individuals, several key findings emerged from both the quantitative surveys and qualitative interviews. To overall improvement in quality of life the participants reported significant improvements in various dimensions of quality of life after starting methadone treatment. On average, scores for emotional well-being, social functioning, and physical health showed marked increases over the treatment period
Keywords: Thesis and Dissertations Master of Couselling and Psychotherapy (MCP); University of Saint Joseph

Beyond the myth: understanding women's impulsive retail footwear shopping - Duarte, Paulo; Silva, Susana C.; Magro, Margarida; Dias, Joana Carmo (International Journal of Retail & Distribution Management, 2024)
This research focuses on common misconceptions about the factors driving women to purchase footwear impulsively. Its primary objective is to explore how emotional and social triggers specifically influence women's purchasing decisions, contrasting with the traditionally rational consumer models.,An online questionnaire was administered to a sample of women, yielding 199 useable responses.,The findings reveal the key determinants of women's impulsive retail footwear purchases, which include self-regulation, hedonic motivations and the influence of the retail store environment. This research challenges the prevailing assumption that women's passion for shopping is driven solely by inherent characteristics and suggests that external factors substantially shape their impulsive buying behaviour. In summary, the stereotypical portrayal of women as compulsive retail footwear shoppers may result more from external stimuli and environmental factors rather than an intrinsic trait.,This study improves the existing knowledge of women’s impulsive buying behaviour by unveiling the determinants of women's impulsive footwear purchases and assessing whether prevailing stereotypes hold true.

Action research on circular economy strategies in fashion retail - Silva, Susana C.; Neiva, Carolina Rocha; Dias, Joana Carmo (International Journal of Retail & Distribution Management, 2025)
Purpose The aim of this study is to explore the role and impact of action research in the adoption of circular economy strategies by a fashion retail brand. This exploration is motivated by the need to address the underutilization of action research in management studies, despite its potential to foster a deep understanding of organizational processes and to drive positive transformations. The study seeks to illustrate how action research can contribute to the practical implementation of sustainability initiatives, specifically within the context of new environmental legislation and growing demands for sustainable practices in retailing. Design/methodology/approach This research employs an action research methodology, particularly suited to the retail field, where understanding and influencing organizational processes are key. Through a detailed case study of a fashion retail brand, the study illustrates how action research facilitates the adoption of circular economy strategies. Findings The findings of this study underscore the effectiveness of action research in implementing circular economy strategies within the fashion retail industry. Specifically, it highlights how this approach has led to the successful reduction of waste and reintegration of products into their lifecycle. Originality/value The originality of this study lies in its thorough application of action research to measure and refine the outcomes of circular economy strategies in retailing. This novel approach provides substantial insights into the potential of the circular economy to drive practical innovations in business practices within retail.

Understanding the dynamics of customer satisfaction and repurchase intentions in the era of platform service supply chain – a case study of Foodpanda in Pakistan - Choudhary, Waliha; Waqar Haider, Syed; Raza, Aamir; Silva, Susana C.; Carmo Dias, Joana (Journal of Foodservice Business Research, 2024)

Post-Covid-19 Gender Inequality in Global Employment: A Difference-In-Difference Analysis - Lei, Weng Chi (2024 SSEME workshop on Social Sciences and Education (SSEME-SSE 2024), 2024)
The fifth Sustainable Development Goal of the United Nations targets achieving gender equality by 2030, but recent progress has been sluggish. Gender inequalities in the labor markets may have been exacerbated by the Covid-19 recession. This paper aims to investigate the effects of the Covid-19 pandemic on gender inequalities in the labor markets by...

Predicting consumer ad preferences: Leveraging a machine learning approach for EDA and FEA neurophysiological metrics - Marques, João Alexandre Lobo; Neto, Andreia C.; Silva, Susana C.; Bigne, Enrique (Psychology & Marketing, 2025)
This research unveils to predict consumer ad preferences by detecting seven basic emotions, attention and engagement triggered by advertising through the analysis of two specific physiological monitoring tools, electrodermal activity (EDA), and Facial Expression Analysis (FEA), applied to video advertising, offering a twofold contribution of significant value. First, to identify the most relevant physiological features for consumer preference prediction. We integrated a statistical module encompassing inferential and exploratory analysis tools, which identified emotions such as Joy, Disgust, and Surprise, enabling the statistical differentiation of preferences concerning various advertisements. Second, we present an artificial intelligence (AI) system founded on machine learning techniques, encompassing k-Nearest Neighbors, Support Vector Machine, and Random Forest (RF). Our findings show that the RF technique emerged as the top performer, boasting an 81% Accuracy, 84% Precision, 79% Recall, and an F1-score of 81% in predicting consumer preferences. In addition, our research proposes an eXplainable AI module based on feature importance, which discerned Attention, Engagement, Joy, and Disgust as the four most pivotal features influencing consumer ad preference prediction. The results indicate that computerized intelligent systems based on EDA and FEA data can be used to predict consumer ad preferences based on videos and effectively used as supporting tools for marketing specialists.
Keywords: advertising; consumer ad preferences; consumer neuroscience; emotions; explainable artificial intelligence; machine learning

Comparing Online Learning Experiences Between University Students With and Without Special Educational Needs During COVID-19 - Lim, Yun Ting; Nah, Yong-Hwee; Chen, Mo (ISSN: 2758-0962 The Paris Conference on Education 2024: Official Conference Proceedings, 2024)
The aim of this study is to examine the online learning experiences of university students with Special Educational Needs (SEN), and how their experiences might differ from their typically developing peers. Fifty typically developing students (mean age = 22; 29 females) and 31 students with SEN (mean age = 22; 15 females) from a local

Changing professional identities: a qualitative study of how Singapore allied educators managed their own resistance to change - Kit, Phey Ling; Ow Yeong, Wai Mang Elizabeth; Chen, Mo (Teacher Development, 2024)

Integrating Internal Corporate Communication (ICC) Strategies to Enhance Occupational Safety and Health (OSH) Management: Chan Ka I - Chan, Ka I. (University of Saint Joseph, 2024)
This dissertation examines the relationship between internal corporate communication (ICC)strategies and occupational safety and health (OSH) Management practices in Macau's hospitality industry. The primary objective is to investigate how communication approaches can enhance workplace safety protocols and improve OSH outcomes for corporations in the leisure and entertainment sectors. The study aligns with Macau's several policies and economic development on promoting health and safety. It highlights the critical role of OSH Management in the post-COVID-19 business environment, influencing consumer choices and industry practices. The mixed-methods research identified critical success factors, including aligning OSH goals with corporate objectives, utilizing diverse communication platforms, and establishing a safety culture. Areas for improvement were also uncovered. The findings provide valuable insights for hospitality organizations, emphasizing the critical role of internal communication in driving effective OSH Management. By integrating communication strategies with OSH initiatives, organizations can cultivate a robust safety culture, ensure regulatory compliance, and enhance employee well-being and customer satisfaction - key factors for long-term business success
Keywords: Communication; Hospitality; Occupational Safety and Health; Organization; Theses and Dissertations Master of Business Administration (MBA); University of Saint Joseph

A STUDY OF RELATIONSHIPS BETWEEN JOB AUTONOMY, ORGANISATIONAL JUSTICE, ORGANISATIONAL CULTURE AND EMPLOYEE ENGAGEMENT IN MACAU - Cheong, Wan Sze (University of Saint Joseph, 2024)
With the increasing number of tourists coming to Macau after the three years of lockdown period, more quality services are expected. However, organisations are now facing a big challenge in maintaining sufficient employee, managing their employees’ performance and productivity. Employee engagement plays an important role because it will not only affect individual performance but also the performance of an organisation. This is the first study to provide evidence of the engagement level of general employees working in Macau, and of its relationships with job autonomy, organisational justice and organisational culture. The study results revealed that the levels of vigour, dedication and absorption of employees working full time in Macau were slightly above the mid-point value 3 of the scale, with about 30% of employees were found less engaged or disengaged. Criteria autonomy, method autonomy, schedule autonomy, organisational justice and collectivism culture were positively and significantly correlated with all three dimensions of employee engagement (i.e. vigour, dedication and absorption). There is no significant negative relationship between power distance culture and employee engagement. Method autonomy was the strongest positive predictor of all three dimensions of employee engagement, followed by organisational justice, while collectivism culture was a positive predictor for vigour and absorption. The implications for management will be discussed in terms of organisational support and communication
Keywords: Employee engagement; Thesis and Dissertations Master of Organisational Psychology (MOP); University of Saint Joseph; autonomy; organisation al justice; organisational culture

The Effect of Empathy on Relationship Satisfaction in Young Adult Lovers in Macau: The Role of Love Maintenance Behaviors - 黎志濠 (University of Saint Joseph, 2024)
The purpose of this study was to explore the correlation between empathy, love maintenance behaviors, relationship satisfaction in a convenience sample of young adult lovers in Macau. Participants were N = 183 (84 males, 99 females) recruited from the social media platform (e.g. Instagram, WeChat, Facebook). Firstly, young adult lovers who tended to have high relationship satisfaction and empathy are tended to use positive love maintenance behaviors but less likely to use negative love maintenance behaviors. Besides, there were differences found by gender in empathy (affective empathy & total empathy), some dimensions of positive love maintenance behaviors (openness & advice), and negative love maintenance behaviors (causing jealousy, destructive conflict & negative love maintenance behaviors in general). Lastly, the findings in this study supported the hypotheses that love maintenance behaviors mediated the relationship between relationship satisfaction and empathy among young adult lovers in Macau. It was revealed that there was higher satisfaction in younger adult lovers in younger group (18-24 years) compared to older groups (32-40 years). For empathy, it correlated positively with relationship satisfaction and most positive love maintenance behaviors, but also with certain negative love maintenance behaviors. Positive love maintenance behaviors mediate the relationship between relationship satisfaction and empathy, highlighting their critical role in maintaining healthy relationships
Keywords: Love maintenance behaviors; Thesis and Dissertations Master of Couselling and Psychotherapy (MCP); University of Saint Joseph; empathy; relationship satisfaction

ECONOMIC AND PREDICTIVE ANALYSIS OF THE INTERACTION BETWEEN MAJOR INDUSTRIES IN THE ECONOMY OF MACAO - Gomes, Sérgio Ricardo dos Santos (University of Saint Joseph, 2024)
Since early times, the effects of a booming sector in other sectors of a small economy have been of interest to scholars. There is a general perception that the booming Gaming sector has contributed to the overall growth in Macau through the trickle-down effect, passing on the benefits of growth to other sectors. After the liberalization of the gaming industry in 2002, this booming sector experienced several years of exponential growth, becoming the driving industry for Macao’s economy. Several scholars and researchers have dedicated their studies to the effects of the casino gaming industry as a booming sector in such a small economy. However, there is a gap in what concerns measuring the influence of the Gaming sector as a driving industry for several other sectors or following industries of Macau’s economy. The purpose of this research study is to investigate in what measure the Gaming sector in Macao leveraged the other economic sectors and how related or correlated are the different industries of Macao’s Economy. A protocol-driven understanding of the state of the art on the interrelations between economic sectors and different techniques used to study those inter-relations was conducted through a systematic literature review. Given the limited available data on the Gross Value Added (GVA), or Gross Domestic Product (GDP) on the supply side, as a central measure of economic activity in the different sectors, several possible interpolation models using auxiliary high-frequency data (indicators) were compared, to achieve the optimal model for interpolation of each variable. Several forecasts for the future performance of Macau's four major economic sectors were presented based on different regression techniques. Autoregressive Integrated Moving Average (ARIMA) models were developed to assess the dependence of the future performance of a sector’s GVA on its past performance. Optimal Vector Autoregressive (VAR) models were created to identify the explanatory power of some sectors of Macau’s economy in others. Based on available auxiliary data in high-frequency (quarterly) it was possible to interpolate the quarterly GVA per economic sector, available only in low-frequency (annually), for the major sectors of Macao’s economy. Some sectors have a considerable explanatory power on the performance of other sectors, however, the proposed regression models did not identify a clear relation between the performance of the Gaming sector and the performance of other major sectors from Macao’s economy
Keywords: Econometrics; Economic Sectors; Gaming Industry; Interlinkages; Macau; Regression; Thesis and Dissertations PhD in Business Administration (D-BA); University of Saint Joseph

STRATEGIES FOR DEFINING AND RESOLVING NON-PERFORMING ASSETS IN STATE-OWNED CHINESE BANKS - Wu, Xiao (University of Saint Joseph, 2024)
Given the rapid growth of China's economy and its maturing financial market, state-owned banks have played a crucial role in driving national economic growth and ensuring financial stability. However, this progress has been accompanied by a pressing challenge - the accumulation of non-performing assets (NPAs), which pose significant obstacles to both the banking industry and China's economic development. Therefore, it is imperative to comprehensively analyze strategies aimed at mitigating NPAs in state-owned commercial banks, with an emphasis on seeking more effective resolution mechanisms. This study delves into the institutional environment surrounding NPAs in state-owned banks, including improvements in laws and regulations as well as advancements in financial market structures and legal frameworks. The initial step involves analyzing the current status and manifestations of NPAs within state-owned banks to clarify their ambiguously defined areas. Furthermore, considering China's unique policy context and socio-economic landscape, this study conducts an analysis and comparison of diverse strategies for addressing NPAs from the perspectives of asset quality management, risk-profit equilibrium, and legal regulatory support system. Ultimately, several suggestions are proposed regarding the trajectory of NPA resolution
Keywords: Bank; NPA; NPL; Risk management; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph

Analysis of Cross-Cultural Consumer Perception Based on Multiple Physiological Monitoring Tools - Carvalho, Ana Catarina Line Henriques de (University of Saint Joseph, 2024)
As the world becomes more globalized, it is now more important than ever for brands and advertisers to find effective ways to engage with consumers of different cultural backgrounds. Developing marketing that targets people of different cultural backgrounds, or multicultural marketing, carries specific nuances and complexities that may make traditional methods fall short. With this being said, there is still a lack of studies that explore the correlation between consumer's cultural background and their overall brand perception. Neuromarketing has proven to be an effective tool to understanding consumer behavior, by utilizing neuroscience tools. To employ a more sophisticated and in-depth understanding of consumer perception, the current research study makes use of neuroscience tools and aims to study the influence of cultural background in brand perception, while in a controlled environment. Using physiological neuroscience tools, namely, facial expression analysis (FEA), electrodermal activity (EDA), and eye-tracking (ET), a total of thirty-eight individuals, with ages between 19 and 50 years old, from 12 different countries and regions, participated in this research study. Findings suggest that participants of different cultural backgrounds perceive multicultural commercials as more favorable than monocultural commercials. However, future research should be done with a larger sample size, as well as include a wider variety of commercials. Research would also benefit from adopting a statistical analysis to help determine the significance of the results obtained
Keywords: Consumer Behavior; Multicultural; Neuromarketing; Neuroscience; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph

AN EMPIRICAL STUDY ON THE DRIVERS OF CONSUMER SHOPPING BEHAVIOR IN LIVE-STREAMING COMMERCE - Song, Wilson (University of Saint Joseph, 2024)
This dissertation identifies factors driving consumer shopping behavior within the realm of live-streaming commerce, an area fast emerging in the e-commerce domain. Live-streaming shopping or commerce involves real-time interaction and entertainment with traditional online shopping, forming a unique endogenous environment where consumers can contact sellers or influencers directly. The study employed quantitative surveys that identified some of the main determining factors of consumer behavior within this context. The findings show that the significant factors in determining consumer behavior are trust and engagement, which are strongly influenced by the credibility and authenticity of the live streamer. Another significant finding is the role of social interaction and community building in providing consumers with a sense of belonging and validation, enhancing their confidence and purchase intention. Moreover, it highlights how marketing strategies of flash sales, limited-time offers, and partnerships with influencers make their way into the system to help invoke engagement and impulsive buying behavior among consumers. The implications of these findings extend to e-commerce platforms and marketers. Any improvements in features leading to trust, engagement, and interactivity within the community would drive higher customer satisfaction and sales. According to researchers, working partnerships with believable influencers and more extensive integrations of real-time marketing might further activate live-streaming commerce. This study thus fills a gap in the existing body of literature by detailing the drivers of consumer behavior toward live-stream commerce. It also identifies areas of future research on the current studies, including developing technologies and the cultural variances in the impact of live-stream commerce, including ethical considerations. These results are principle for guiding work on potential live-stream commerce in the digital age for anybody from workers to academicians
Keywords: E-Commerce; Live-Streaming; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph; consumer behavior

SLEEP PROBLEMS IN MACAU CHILDREN AND ADOLESCENTS: ASSOCIATION WITH BEHAVIOURAL PROBLEMS AND ACADEMIC PERFORMANCE - Hio, Sam U. (University of Saint Joseph, 2024)
The adverse impact of sleep problems on children and adolescents’ health and development raises concern in the community. Although some studies have examined the association of sleep problems with behavioural problems and academic performance, few have been done in Macau, especially for the children population and regarding academic performance. Hence, the primary purpose of the present study was to identify sleep problems of children and adolescents in Macau and explore its relationship with behavioural problems and academic performance. 948 participants (466 children and 482 adolescents) from Macau were included in the study. Data was collected using the Achenbach System of Empirically Based Assessment (ASEBA) forms: CBCL, TRF and YSR. Children sleep problems were assessed by the reports of mother and father, in addition self-report was also included to measure adolescents sleep problems. Behavioural problems were reported by mother, father and teacher for children, as well as self-report for adolescents. Academic performance was the average of teacher’s rating of all academic subjects. The prevalence of sleep problems was 10.1% in children and 17.4% in adolescents. The results showed significant difference between children’s sleep problems and their mother and father-reported total behavioural problems, but not with teacher-reported total behavioural problems. However, whereas the t-test found that adolescent’s sleep problems significantly predicted all informants reported total behavioural problems, the chi-square test found no significant relationship between the two factors in teacher’s ratings, suggesting that while adolescents who had more sleep problems did show a higher frequency of total behavioural problems in the teacher’s perspective, but they may not be severe enough to be considered clinical. In addition, significant association between academic performance and sleep problems were only observed in children but not in adolescents; and no significant relationship was found between sleep problems and grade retention. Findings provided further support for some associations of sleep problems with behavioural problems and academic performance. In general, the findings of Macau were similar to those in other countries. Given that chronic sleep problems create multiple negative consequences to students’ lives, practical implications are provided to help lower it through the collaboration between parties, education about sleep hygiene and the development of healthy sleeping habits. Keywords: sleep problems; behavioural problems; academic performance; children; adolescents
Keywords: Macau; Thesis and Dissertations Master of Couselling and Psychotherapy (MCP); University of Saint Joseph; academic performance; adolescents; behavioural problems; sleep problems

CONSUMER PROTECTION POLICY IN MACAO'S FINANCIAL SERVICES SECTOR: ANALYSIS OF THE STRENGTHS AND WEAKNESSES IN COMPARISON TO GLOBAL PRACTICES - Kuan, Ho Tong (University of Saint Joseph, 2024)
This research is to assess the current status quo, strengths, and weaknesses of financial consumer protection mechanisms in Macao. According to the World Bank, financial consumer protection can bring positive impact on the development of financial sector, broadening financial inclusion and fostering economic growth. In 2022, under the backdrop of COVID-19 and downturn in economy, Macao Government announced its ambition to recover and diversify the economy of Macao by leveraging “1+4” Diversified Development Strategy, in which developing modern finance is one of the main priorities. The new Financial System Act took into effect on 1st November 2023 and this Act will enable non-financial institutions to apply for temporary licenses on fin-tech innovations within a controllable risk area. In the local context, does Macao have a strong financial consumer protection mechanism in place to goal for developing modern finance and face challenges brought by fin-tech? In this research, a mixed method consisting of doctrinal legal research method and comparative legal research method is adopted. 10 jurisdictions (Ireland, Singapore, Australia, United Kingdom, Malaysia, Hong Kong, China, European Union, Canada, and United States) were selected in comparison of rights for financial consumer protection based on the G20/OECD High-Level Principles on Financial Consumer Protection and the results of which were then compared to the rights for financial consumer protection in Macao. The findings of this study show that the main strength of financial consumer protection mechanisms in Macao lies on the supervision of the Monetary Authority of Macao (AMCM) on the banking sector and insurance sector, other financial institutions according to international principles; however, the in-depthness of work done by Macao in financial consumer protection is not as much as those done by other jurisdictions: in Macao, there is no policyholder protection scheme in the event of failure of insurance companies; no mystery shopping and consumer survey done by oversight bodies; narrow range of definition of vulnerable consumers; no financial literacy survey; no in-depth competition law; no in-depth guidelines to monitor advertising materials for financial products; no database for consumers to search for unregulated firms and scammers; no in-depth financial educational materials about the rights of financial consumers. It is recommended that Macao Government can learn from United Kingdom, Canada and European Union to adopt behavioural insights in developing financial consumer protection policy to protect financial consumers from being exploited by the financial service providers based on the consumers’ behavioural biases. Some literature suggested that consumers are vulnerable in digital landscape. Therefore, it is strongly recommended that Macao Government shall take proactive actions to strengthen the current financial consumer protection mechanism by adhering to the G20/OECD High-Level Principles on Financial Consumer Protection, in order to develop modern finance and protect consumers from the risks posed by fin-tech
Keywords: Macao; Thesis and Dissertations Master of Lusophone and International Public Law(MLIPL); University of Saint Joseph; financial consumer protection; financial education; financial inclusion; financial literacy

Regulating the Use of Artificial Intelligence(AI): Achievements and Challenges - Hamamoto, Mayumi (University of Saint Joseph, 2024)
This dissertation is research regarding the achievements and challenges in artificial intelligence (A) regulation at a domestic level and international level. This study is important because there are more legal issues regarding the application of AI, and AI has grown to be part of the public’s daily lives. A mixed method has been adopted in this research: doctrinal legal research and a comparative legal research method. AI was invented in the 1950s and in the 2000s, has been more accessible to the public. The first AI regulation, the EU AI ACT, has recently been enforced, an AI regulation that has been around for nearly seven decades after its invention. It is high time that regulators in different states invest more effort in AI regulations
Keywords: AI; Artificial Intelligence; System Learning; Thesis and Dissertations Master of Lusophone and International Public Law(MLIPL); University of Saint Joseph

NATURE EXPOSURE AND CREATIVITY IN THE WORKPLACE: THE ROLE OF JOB SATISFACTION - Ao, Si Weng (University of Saint Joseph, 2024)
This dissertation investigates the relationship between nature exposure in the workplace, job satisfaction, and creativity among full-time employees in Macao. The study aims to examine the impact of exposure to greenery and sunlight on job creativity and job satisfaction, as well as the mediating role of job satisfaction in the relationship between workplace nature exposure and creativity. Drawing on existing literature, the study proposes the following hypotheses: (H1) Workplace nature exposure, including greenery and sunlight, positively influences job creativity. (H2) Workplace nature exposure, including greenery and sunlight, positively affects job satisfaction. (H3) Job satisfaction mediates the positive relationship between workplace nature exposure (specifically, greenery and sunlight) and job creativity. A quantitative methodology utilizing cross-sectional self-response questionnaires was employed for data collection. The measures used were pre-validated and translated into Chinese through a rigorous process of translation and back-translation. The final sample consisted of 450 full-time workers in Macao. The results highlight the significance of integrating natural elements, such as greenery and sunlight, into the work environment to promote a more favourable setting for innovation and the overall well-being of employees. The implications of these findings, both in theoretical and practical terms, are thoroughly discussed. By examining the relationships, this study contributes to the understanding of how the physical environment influences employee well-being and performance. The findings offer valuable insights for organisations and policymakers in designing workspaces that foster creativity and job satisfaction among employees
Keywords: Job Creativity; Job Satisfaction; Thesis and Dissertations Master of Organisational Psychology (MOP); University of Saint Joseph; Workplace Nature Exposure

DAOIST PERSPECTIVES ON TEACHER-STUDENT RELATIONSHIP: TAKING MACAO AS AN EXAMPLE = 道家視角下的師生關係-以澳門為例 - Lei, Sok Fan (University of Saint Joseph, 2024)
Keywords: Teacher-student Relationship; Thesis and Dissertations Master of Philosophy (MPH); University of Saint Joseph; Wuwei; the Dao De Jing

THE IMPACT OF SOCIAL MEDIA AMONG MACAU BAPTIST COLLEGE SCHOOL STUDENTS: ATTITUDE TOWARDS LEARNING AND RELATIONSHIP WITH PEOPLE - Leong, Fong Hio (University of Saint Joseph, 2024)
This study explores the attitudes of students at Macau Baptist College toward social media usage and its influence on their relationships and academic performance. The research utilized mixed methods to incorporate focus group discussions, in-depth interviews with eight students, eleven teachers, and seven parents, and an online questionnaire administered to 341 students across all college levels. Findings reveal that WeChat is the primary communication tool among college members, significantly facilitating relationships within the school community. Students reported spending extensive time online, especially during holidays, which raises concerns about its impact on academic performance and mental well-being. While many students acknowledge the potential benefits of social media for learning, they also express skepticism regarding the reliability of online information and experience challenges in seeking help due to fears of judgment. The study highlights students' mixed attitudes toward social media, emphasizing the need for digital literacy and guidance to navigate online interactions safely. Ultimately, this research underscores the importance of fostering a supportive environment for students, enabling them to balance their digital engagements with academic responsibilities. Recommendations for parents, educators, and policymakers include: - Promoting responsible social media use. - Enhancing media literacy education. - Facilitating open communication to address online challenges. By addressing these aspects, stakeholders can optimize the positive effects of social media while mitigating its potential drawbacks on students' well-being and academic success
Keywords: Attitude; Learning; Relationship; Social Media; Students; Thesis and Dissertations Master of Communication and Media (MCM); University of Saint Joseph

EDUCATION AND PATRIOTICISM: CHEN ZIBAO’S EDUCTIONAL PRACTICE IN MACAU FROM THE LATE QING TO THE EARLY REPUBLIC = 教育與愛國 – 晚清至民國初年陳子褒在澳門的教育實踐 - Ho, Kuong Lei (University of Saint Joseph, 2024)
Keywords: Thesis and Dissertations PhD in History (D-HIS); University of Saint Joseph; 愛國教育; 澳門; 陳子褒

Research on Risk Management Practices and Countermeasures of Overseas Operations in State-owned Enterprises - Wang, Huan Huan (University of Saint Joseph, 2024)
In the current context of intensified economic globalization, Chinese state-owned enterprises (SOEs) have actively responded to the "Belt and Road" initiative by expanding their overseas operations, seeking new growth points through competition and cooperation in the global market. However, along with opportunities come the necessity for risk management in the overseas operations of SOEs. Based on theories of systematic and non-systematic risks, this thesis employs methods such as case study analysis and multiple linear regression to thoroughly examine key risk types in SOEs’ overseas operations, including political risks and exchange rate risks. Using quantitative models like the Analytic Hierarchy Process (AHP) and neural network early-warning models, the thesis empirically tests the effectiveness of mechanisms for risk identification, assessment, and control. Data sources include national statistics and corporate annual reports, and techniques such as Principal Component Analysis (PCA) and cluster analysis are applied to reveal statistical characteristics of risk factors and the internal and external linkage mechanisms of risk events. The thesis points out that the management of risks in overseas operations of SOEs not only relies on scientific assessment and precise early warning but also requires the establishment of a risk management framework and governance system that aligns with international rules. Through in-depth analysis of the overseas operations of enterprises like PetroChina and Huawei, the thesis distills strategies for risk prevention and control, such as diversified investment strategies and the construction of compliance risk control systems, and conducts a comprehensive evaluation of the current risk management system, proposing pathways for sustainable development. The outcomes of the research aim to help SOEs enhance their level of risk management, ensure national economic security, and also provide theoretical guidance and practical reference for the implementation of international strategies by SOEs
Keywords: Overseas operation; Risk assessment; Risk control; Risk management; State-owned enterprise; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph

REMINISCENCE THERAPY IN INSTITUTIONALIZED ELDERLY PEOPLE: CASE STUDY = TERAPIA DE REMINISCÊNCIAS EM IDOSOS INSTITUCIONALIZADOS: ESTUDO DE CASO - Araújo, Filipa Maria Santos (University of Saint Joseph, 2024)
Keywords: Depression; Elderly; Mental Health; Reminiscence Therapy; Thesis and Dissertations Master of Couselling and Psychotherapy (MCP); University of Saint Joseph; Well-being

PUBLIC POLICIES AND INFRASTRUCTURE FOR ELECTRIC VEHICLES IN MACAO: LOCAL PERSPECTIVES AND EXPERIENCES - Tai, On Teng (University of Saint Joseph, 2024)
This dissertation explores Macao residents' experiences and perspectives regarding Macao's public policies and infrastructure for electric vehicles. It delves into residents' viewpoints on the effectiveness of electric vehicle policy implementation, the layout and convenience of public facilities such as charging stations and designated parking spaces for electric vehicles, and their actual experiences and feedback while using electric cars. This study is significant because it provides valuable insights into Macao residents' fundamental attitudes and needs toward electric vehicle policies and public facilities. By understanding these perspectives, policymakers can make more informed decisions to optimize electric vehicle policies and improve public facilities, ultimately promoting the healthy development of the electric vehicle market in Macao and facilitating the construction of a green transportation system. In terms of research methods, this study primarily employed questionnaires to collect data from road users in Macao. The questionnaires were designed to gather comprehensive information on their experiences and feedback related to electric vehicle policies, infrastructure, and usage. The findings of this study are intriguing. Firstly, it was discovered that Macao residents have a relatively low awareness of electric vehicle policies, but generally, they believe these policies contribute to environmental protection. Secondly, regarding public facilities, some residents reported issues such as uneven distribution and insufficient number of charging stations, as well as inadequacies in using and managing designated parking spaces for electric vehicles. Additionally, residents provided specific opinions and suggestions regarding the purchase costs of electric vehicles and government subsidy policies. Based on these findings, my conclusion is that there is an urgent need to optimize and improve Macao's electric vehicle policies and public facilities. Policymakers should increase publicity efforts to raise residents' awareness of electric vehicle policies and reasonably plan the layout of charging stations and designated parking spaces for electric vehicles to enhance their convenience and availability. Furthermore, the government could consider providing more subsidies and preferential policies for purchasing electric vehicles to reduce the financial burden on residents. These measures will help promote the further development of the electric vehicle market in Macao and facilitate the construction of a green transportation system
Keywords: Electric vehicles; Green transportation; Macao; Public infrastructure; Public policies; Thesis and Dissertations Master of Government Studies (MGS); University of Saint Joseph

THE IMPACT OF WORLD HEALTH ORGANIZATION’S OFFICIAL ANNOUNCEMENTS ON PHARMACEUTICAL COMPANIES STOCK RETURNS - Iam, Hou In (University of Saint Joseph, 2024)
In early 2020, the COVID-19 virus spread rapidly around the world within months. After countries around the world announced the outbreak of COVID-19, many industries suffered a severe recession, but a few industries were able to buck the trend and maintain good performance. The outbreak has driven strong demand for medical products and pharmaceuticals. As the epidemic continues to spread, people are in urgent need of drugs and vaccines to treat COVID-19, which directly promotes the development of the pharmaceutical industry (Alam et al., 2021). This study aims to explore the impact of announcements from the World Health Organization (WHO) or similar official agencies on the development of the epidemic during the COVID-19 epidemic on the stock prices of specific pharmaceutical companies. The study uses event study methodology to analyze the impact of events in the COVID-19 pandemic on these companies. Through an event study on 7 major events during the COVID-19 pandemic, this study found that the stock price changes of different pharmaceutical companies are not uniform. The WHO announcement of a global pandemic and the emergency authorization announcement of drugs have had different significant impacts on different types of pharmaceutical companies. This study provides new information for understanding the stock return change of specific pharmaceutical companies during the COVID-19 epidemic
Keywords: COVID-19; Theses and Dissertations Master of Business Administration (MBA); University of Saint Joseph; pharmaceutical; stock returns

Impact of green finance on Asian economic development - Wong, Kuan Lam (University of Saint Joseph, 2024)
The development of green financial products like green bonds and industry financing has gained momentum, showing positive impacts on sustainable economic development, renewable energy investment, and greenhouse gas emission reduction. As the research problem is inadequately explored, this dissertation aims to fill the research gap to evaluate the impacts of green finance on economic development. Furthermore, this study assesses the differences between Asian and non-Asian economies in the impacts of green finance on economic development. Two empirical measures are analyzed in this study.Green finance is measured with the Global Green Finance Index (GGFI), a composite index that captures over 100 instrumental variables, covering the business environment, human capital, infrastructure, and sustainability aspects of a financial center. Growth rate of gross domestic product (GDP) per capita reflects economic development. The dataset encompasses 83 international financial centers from 2018 to 2022. The regression model finds a significant negative relationship between growth rates of GGFI and GDP per capita in the full sample, the Asian subgroup, and the non-Asian subgroup. GGFI growth is confirmed to have Granger caused GDP per capita growth, but GDP per capita growth did not Granger cause GGFI growth. Combined with the insights of the previous studies, this study justifies the findings as a short-term negative impact of green finance on economic growth. However, the Asian region, with many emerging economies, could transition faster, so the regression derives a less negative coefficients for Asian financial centers. The policy implication 5 is that continued government support to improve the effectiveness of green finance is necessary for the long-term benefit of green finance to be fully realized
Keywords: Thesis and Dissertations Master of Government Studies (MGS); University of Saint Joseph

The Strategy Christian Chruches Use in Marketing and Building Brand in Macau: A Case Study of Macau Baptist Church - Chan, Ka Yue (University of Saint Joseph, 2024)
This research chooses Macau Baptist Church in Macau as the research object, studying the brand and marketing strategy adopted by the church and determining what is essential for Christian churches when they do marketing to build brand awareness. Branding is essential in church communication mechanisms to recruit members and build loyal membership to reach sustainability. This topic is a relatively new study in the research field; the Macau Baptist Church case filled the gap of lack of Asia sampling and provided the perspective from the Baptist in branding church. The research sets off to answer the question of what marketing strategies Christian churches in Macau can adopt to build brand awareness, adopting a qualitative case study research method. The primary data was collected through in-depth interviews with leaders involved and included in the marketing effort of recruitment and evangelisation in Macau Baptist Church. Secondary materials are analysed and collected through printed materials published by Macau Baptist Church, an online social media platform and monthly meeting minutes. Participant observation notes are used in the process of analysing the effectiveness of the strategy used by the church. In branding a Christian church, the key is to understand and accurately interpret the church identity and build a God-centred church to help attendees have a strong relationship with God with the a posteriori of understanding the word of God. A priori experience with God through the services and evangelical campaigns hold by the church. Then, the vision and mission, goal setting, review, and reform will be determined so the church can sustain itself in modern days and achieve church growth
Keywords: Asian church marketing; Church branding; Church marketing; Theses and Dissertations Master of Business Administration (MBA); University of Saint Joseph

EFFCT OF EMPLOYEE PERFORMANCE MANAGEMENT ON EMPLOYEE INCENTIVE: A CASE STUDY OF N COMPANY - Xie, Yue Na (University of Saint Joseph, 2024)
With the comprehensive opening of the global economy, the intensification of market competition and the increasingly prominent value of human resources, all trades and professions are facing unprecedented challenges. In order to remain competitive in the market, human resource management plays an increasingly important role. As an important part of human resource management, enterprise performance management can be used as a key tool to drive the release of employees' potential, which has attracted more and more attention from enterprises. More and more performance management-related systems have been introduced into enterprises. However, in the system introduction and implementation process, there are different degrees of problems, such as ""mechanically copied"" and ""process"". Therefore, according to the specific situation of different enterprises, it is necessary to formulate the corresponding performance management system to maximize the role of motivating employees. This paper explores enterprise performance management's influence on the employee incentive effect. The implementation of enterprise performance management and its influence on employee incentive are analyzed through the literature review, case analysis and empirical analysis. Research has found that effective enterprise performance management can significantly improve the work enthusiasm and satisfaction of employees, thus enhancing the overall performance of enterprises and promoting all-round development. At the same time, this paper also discusses the key factors affecting the incentive effect of enterprise performance management, and puts forward the corresponding optimization suggestions
Keywords: TCA; Theses and Dissertations Master of Business Administration (MBA); University of Saint Joseph; performace management; performance incentive

The Impact of Monetary Rewards and Employees’ Benefits on Frontline Staff Motivation in the Retail Industry - Ho, Un Ian (University of Saint Joseph, 2024)
Macau's retail industry was familiar to all sectors. Retailers take up massive responsibility for the Macau economy. There are few manufacturers in Macau, so products and goods are imported. As the front-line staff of a retail store, employees would need to face many people daily; it can be tiring and stressful for them. Therefore, this study examined the motivational factors of front-line staff in the retail industry. It is crucial to understand various motivational factors, as one of the challenges that retail entrepreneurs face is employee retention. This study evaluated the characteristics of motivation so that managers can develop some strategies for their employees. The qualitative research method was adopted in this study. In-depth interviews were conducted to determine various motivators and the reasons behind their motivation. This study used purposive sampling, and eight candidates were selected to conduct the interview. The results of the interviews concluded that monetary rewards like salary and sales incentives have the most significant effect on motivation. Relationships with colleagues and superiors also affect their motivation in the working environment. Moreover, employee benefits like public holidays, maternity leave, etc, are also one of the motivators. Different participants mentioned other motivators, such as recognition, teamwork, learning and growth opportunities, teamwork, and fit of interest. Based on the research question, this study concluded that monetary rewards have a larger effect on employees' motivation than job benefits. Managers and leaders can develop strategies based on this research, and future research can also examine some other motivational factors with a larger sample
Keywords: Frontline Staff; Macau Retail; Motivation; Theses and Dissertations Master of Business Administration (MBA); University of Saint Joseph

澳門普通小學教師職業幸福感：: 現況、影響因素及提升策略 = THE OCCUPATIONAL WELL-BEING OF MACAU PRIMARY SCHOOL TEACHERS：CURRENT STATUS, INFLUENCING FACTORS, AND ENHANCEMENT STRATEGIES - 黎嘉穎 (University of Saint Joseph, 2024)
Keywords: Thesis and Dissertations Master of Education (MED); University of Saint Joseph; 教師; 澳門小學; 職業幸福感

NEUROCINEMATIC: WALTER MURCH’S VIDEO EDITING PROCESS AND FILM SOUND DESIGN CASE STUDY - Nyögéri, José (University of Saint Joseph, 2024)
This dissertation examines the enduring influence of Walter Murch's seminal editing principles and techniques on contemporary film editors, highlighting how his ideas continue to shape the craft even among those who may not be directly aware of his work. Central to this study is an exploration of Murch's ""Rule of Six,"" which prioritizes emotion, story, rhythm, eye-trace, two-dimensional plane of the screen, and three-dimensional space of action in editing decisions. Additionally, the research delves into Murch's concepts of rhythm and pacing, as well as his emphasis on preserving the emotional impact of a scene. Through a series of in-depth interviews with working editors, this dissertation investigates the extent to which Murch's theoretical framework is manifested in modern editing practices. The study seeks to identify how contemporary editors incorporate these principles into their workflows, consciously or subconsciously, and how these techniques contribute to the narrative and emotional effectiveness of their films. By analyzing the practical decision-making processes of today's editors, this research aims to uncover the degree to which Murch's legacy endures in the film industry. The findings underscore the significant, yet often implicit, role that Murch's editing philosophy plays in shaping the aesthetic and emotional resonance of contemporary cinema. This dissertation thus provides a comprehensive understanding of the lasting impact of Walter Murch's contributions to the art and science of film editing
Keywords: Neurocinematic; Sound Design; Thesis and Dissertations Master of Communication and Media (MCM); University of Saint Joseph; Video Editing; Walter Murch

EXPERIENCING THE PRESENT AND EXPLORING THE FUTURE WITH IMMERSIVE TECHNOLOGIES CASE STUDY: " ST. LAZARUS CHURCH PEDESTRIAN STREET", MACAU - Zhou RenWei (University of Saint Joseph, 2024)
In the present world, many cities have historical and culturally rich districts, but protectionism or economic reasons have slowed their development. Therefore, how to generate more value for these areas is crucial for a city with a deep and complex history. Using immersive virtual reality technology can help solve this problem, and this paper takes Macau's famous historical district as an entry point and starts from the perspective of the general public to explore and design some of the existing buildings and public areas in the district. The focus of this study is to explore the future development possibilities of historical and cultural districts in cities and experience the current situation of the district. Specifically, by studying the historical background and human investigation of ST. LAZARUS CHURCH PEDESTRIAN STREET (Chinese official name: 疯堂斜巷), the study uses immersive virtual reality technology to first create a scene of the existing building group in the district as a stage of protection for historical buildings. Then, it creates and presents a future building group scene in the district, which includes completed buildings and public area facilities after renovation and sustainable design. This renovation does not destroy the protected historical buildings at all, but is a protective exploration. The researchers used 3D computer graphics software (Blender) and virtual tour software (Kuula) to create the design, and users can freely explore the scene by ""walking"" virtually. The design includes two groups of architectural scenes of the ST. LAZARUS CHURCH PEDESTRIAN STREET in the present and the future. After entering the scene, users can freely switch between the present and the future time points to experience the different architectural scene atmospheres. Users can enter some buildings and public areas, and interact with objects in the scene to generate visual or auditory introductions to the target. Users can see the rough outline of the future historical and cultural district after the protective development in the free exploration of the virtual reality environment, which can inspire further public thinking about the development of historical and cultural street areas in the city. Users can explore and experience the project using professional virtual reality equipment or directly on the web. By using immersive virtual reality technology, the public can have a more intuitive and comprehensive understanding of the future development of historical and cultural street areas, and urban planners, professional architects, and clients of architectural design can all benefit from this technology, especially in the initial conceptual design and prototype design of buildings
Keywords: Conservation of historical building; Exploratory design; Reconstruction of historic district; Thesis and Dissertations Master of Design (MDG); University of Saint Joseph; Virtual reality technology

EXPLORING THE IMPACTS ON MENTAL WELL-BEING OF UNIVERSITY STUDENTS UNDER COVID-19 PANDEMIC. A QUALITATIVE STUDY - Sit Chin Pok (University of Saint Joseph, 2024)
Coronavirus disease (COVID-19) is a public health emergency happening worldwide. It brought tremendous impacts to the global economy and people’s mental health (Jiaqi Xiong et al., 2020). Many people suffered physically and psychologically with the sudden arrival of COVID-19. Among the different age groups, studies identified that undergraduate students as a vulnerable group with a higher risk of mental health problems, such as depression and anxiety (Silva et al., 2022; King et al., 2022; Mansor & Ahmad, 2022). This qualitative study collected data from six focus group interviews with undergraduate students studying in Macao. Thematic analysis was used to understand the COVID-19 impact on students' mental well-being and coping strategies, as well as to explore the protective and risk factors that contribute to students’ mental well-being in the local context of Macao. Results showed four themes with 15 contributory sub-themes: COVID-19’s impact on students’ mental well-being, key impacting sources, coping strategies, and risk and protective factors. This study provides a picture of the mental health condition of undergraduate students during the zero-COVID period in Macao and raises an urgent call for extra attention to university students’ mental health during crises, showing the social and mental needs of undergraduates. This research also uniquely contributes insight into how the dysfunctionality of families could be a significant risk factor for students’ mental health during the crisis, which is rarely found in other COVID-19 studies. This research suggests a promotion of future programs or workshops that would strengthen and benefits students’ relationship with their family. Future research could explore the family function in Macao and its relationship with students’ mental well-being
Keywords: Mental Well-being; Qualitative; Thesis and Dissertations Master of Couselling and Psychotherapy (MCP); Undergraduate Student; University of Saint Joseph

COMMUNITY INVOLVEMENT IN CRISIS MANAGEMENT: A CASE STUDY OF MACAO ‘s PANDEMIC MANAGEMENT DURING THE COVID-19 - Ng Pui Weng (University of Saint Joseph, 2024)
The aim of this study is to analyze the crisis management of Macao SAR and the extent to which the community were engaged in the COVID-19 pandemic prevention and control. There are some issues found that when the pandemic breaks out and after outbreaks, such as poor information communication, low efficiency of prevention and control work, unsatisfactory compliance of the public, lack of pandemic prevention materials which affect the government's control of the pandemic in the past study. In Macao SAR, densely residential areas and dense population are the main considerations for pandemic prevention and control. Communities, as the main first line of defense for pandemic prevention and control, are also the bridge for communication between the government and the residents. The community have the advantages of timely and accurate information collection and accurate implementation of prevention and control measures. In this study found that the involvement of the Macao community may not be the key to the success of epidemic prevention in Macao. Community participation also faces many challenges, such as uneven distribution of facilities and services, lack of medical expertise of community workers, shortage of manpower and other shortcomings of community participation. It is possible that the Macao community is not playing a key role in the COVID-19 pandemic prevention and control. Given this scenario, the government needs to give full play to social forces and the role of the community in pandemic prevention and control. Currently, there are few studies on community involvement in COVID-19 prevention and control. Through COVID-19, this study puts forward some ideas that the government needs to pay attention to community development and improve citizens' community awareness to promote the Macao community. Improving the Macao community is conducive to Macao in the future crisis and community cooperation
Keywords: Digital Finance; Digital Financial Infrastructure; Greater Bay Area; Thesis and Dissertations Master of Community Development (MCD); University of Saint Joseph

A STUDY OF PATTERNS OF CONSUMPTION OF THE NEW GENERATION of Macao - Wang, JiaBao (University of Saint Joseph, 2024)
The increasing contribution of Generation Z (Gen Z) to Macao’s economy may be the driving force behind the recent changes in Macao’s consumption patterns. This dissertation analyzes how consumption patterns of Macao’s Gen Z differ from other generations. To investigate the types of goods and services consumed, the shopping modes, and the factors that influence the consumption decisions of different generations of Macao, this study conducts a survey to collect primary quantitative data from 296 Macao residents. This study found that the most Macao residents consumed 21%-60% of their income, showing a balance between consumption and saving. They spent most on food and non-alcoholic beverages, healthcare, and education. In terms of receiving information about new products, many Macao consumers learned from family and friends and social media, such as the Red Book and TikTok. Electronic payments have become increasingly popular, such as the local payment system, MPay. The t tests for statistically significant differences show that Gen Z was more likely to make online purchases when buying beauty products and electronic devices than other generations. Compared to other generations, Gen Z was more concerned with the level of fun of the brand, impacts on the environment, society, and local community of the product, personal preference and research, and the recommendations of online reviewers, influencers, and salesperson. Based on the findings of this study, businesses can develop up-to-date marketing strategies to introduce their products to different generations in Macao
Keywords: Consumption pattern; Generation Z; Macao; Millennial; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph

FACTORS INFLUENCING BRAND IMAGE AND BEHAVIOR OF CONSUMERS OF THE XIAMEN MARATHON - Xu Teng (University of Saint Joseph, 2024)
Many sports events have been reopened since the recovery from the global Covid19 epidemic. As countries work toward the third sustainable development goal of good health and well-being, sports events have received increasing support and investments. This study focuses on the Xiamen Marathon, which had reached the platinum level of sustainable development and is a benchmark marathon race in China. To assess the factors that influence the brand image and behavior of consumers of the Xiamen Marathon, this dissertation references the conceptual models in previous studies and hypothesizes that experience, brand image, loyalty, satisfaction, motivation, organization, quality, and trust are the direct influencing factors of brand image and indirect determinants of word of mouth, sport, and behavioral intention. This study surveyed participants of the Xiamen Marathon in 2024 and collected data from a sample of 285 participants. All the respondents were local residents and over 90% were contestants. The largest proportions were 36-to-55-year-old, married, highly educated, and employed, earning monthly income between ¥5000 to ¥15000 and spending over ¥1000 on marathon equipment. IBM SPSS and Amos were used for the quantitative analysis based on structural equation modeling techniques, including reliability test, validity test, and hypothesis testing. The questionnaire quality was good, the scale data were suitable for factor analysis, and the questionnaire data fitted well. However, quality and trust were excluded due to low significance. The results show that experience, loyalty, satisfaction, motivation, and organization have significant and positive impacts on brand image, which in turn has significant and positive impacts word of mouth, sport, and behavioral intention. The results support the eight hypotheses of direct effects and the 15 hypotheses of intermediate effects
Keywords: Brand experience; Brand image; Brand loyalty; China; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph

A Study of Tesla's Marketing Strategy in the Chinese Market - Xian Wenhao (University of Saint Joseph, 2024)
This study assesses Tesla's marketing strategies and their effectiveness in the Chinese market. Given Tesla's leading position in the global electric vehicle sector and the importance of the Chinese market, this study aims to analyze in-depth how Tesla has succeeded in China with its unique marketing tactics, and to suggest improvements to enhance its competitiveness. By utilizing analytical tools such as PEST, Porter's Five Forces Model, SWOT, and STP, this study comprehensively evaluates Tesla's marketing environment and thoroughly analyzes its marketing mix of products, prices, channels, promotions, etc., combined with consumer feedback and market research data. The study reveals that the key factors for Tesla's success include innovative design, unique branding, effective marketing strategies and digital marketing applications. Nevertheless, Tesla still needs to face the challenges of localization, pricing strategy, channel adjustment and promotion innovation. In order to maintain its leading position, Tesla should continue to innovate, strengthen its localization strategy, improve service quality, and adapt to policy changes. The optimization suggestions proposed in this study will help Tesla overcome challenges and achieve sustained growth, and they will also provide valuable references for other new energy vehicle companies
Keywords: China; Marketing evaluation; Marketing strategy; Tesla; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph

Financial valuation of coca-cola company (NYSE: KO) - Jiang, Ye (University of Saint Joseph, 2024)
Keywords: Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph; financial statement; intrinsic value; valuation models

The Valuation of Nvidia Corporation (NYSE: NVDA.) - Wang, Hai (University of Saint Joseph, 2024)
This dissertation provides an in-depth valuation assessment on NVIDIA Corporation which is a leading technology company known for its GPUs, study its financial results, strategic initiatives by SWOT Analysis, and access its market positioning in semiconductor industry by using PESTEL Analysis and Poter’s Five Forces Analysis. In order to ascertain the intrinsic value and assess the future prospects of NVIDIA, the study then utilizes several financial models, Enterprise Discounted Cash Flow (EDCF), Adjusted Present Value (APV) and Discounted Economic Profit (DEP). The study presents NVIDIA is potentially overvalued
Keywords: Adjusted Present Value (APV); Discounted Economic Profit (DEP); Enterprise Discounted Cash Flow (EDCF); NVIDIA; SWOT Analysis; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph

Feasibility Study on the R&D and Production of VOCs Environmental Protection Equipment - Chen Le Qi (University of Saint Joseph, 2024)
This study focuses on China's volatile organic compound treatment industry and deeply analyzes the current situation, challenges, and development trends of the volatile organic compound environmental protection industry. This study discusses technological advancements in reducing VOC emissions, environmental regulations' impact, and market demand changes. The market size, growth potential, and primary driving factors were analyzed by studying the business scope and competitive advantages of VOC management companies. Predict the company's operational status, investment return rate, and other related financial data through financial analysis. Finally, emphasis was placed on technological innovation, market positioning, and risk management while pointing out the industry's principal risks and response strategies. The research findings indicate that, in the context of increasing environmental awareness and policy support, China's VOC ecological protection industry has enormous growth potential. The company is expected to achieve significant success in both business and finance through technological innovation and market adaptation. The research and production of VOC environmental protection equipment is feasible
Keywords: China; Equipment; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph; VOCs

ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) PRACTICES IN THE MACAU SMALL AND MEDIUM-SIZED ENTERPRISES (SMES): A STUDY OF THE RESTAURANT INDUSTRY - Fong Wai Man (University of Saint Joseph, 2024)
This research used a qualitative approach to explore the environmental, social, and governance (ESG) practices implemented by SME restaurants in Macau. In-depth interviews were conducted with eight (8) SME restaurant owners and managers to understand their ESG initiatives and their challenges. Key findings include: Environmental Initiatives: Many restaurants have adopted practices such as limiting plastic use, better food management, and organic waste recycling, often driven by government regulations rather than broader ESG considerations. Community Engagement and Social Responsibility: Social practices are less adopted, with some restaurants collaborating with charities, hiring individuals with disabilities, and donating food. However, most do not make monetary donations or engage in sponsorship activities due to financial concerns rather than a lack of consumer trust. Governance Initiatives: Restaurants have adopted electronic workflows, risk management practices, and stakeholder management approaches, including a flexible approach to employee management focused on operational efficiency rather than investor attraction. The findings indicate that for SME restaurants, the key drivers for ESG implementation are more focused on factors such as cost-savings and operational efficiency rather than broader considerations around investor interest or consumer trust. This study provides insights into how SME restaurants integrate ESG elements into their operations
Keywords: Environmental; Small and Medium Enterprises (SMEs); Social, and Governance (ESG); Sustainable Practices; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph

A Financial Valuation of Hewlett-Packard Inc. (NYSE: HPQ) - Ma, Heng (University of Saint Joseph, 2024)
As one of the world's leading technology companies, HP occupies an essential position in the printer and personal system markets. In order to analyze HP's current market value and predict its future financial performance, this thesis values HP by applying three models: EDCF, DEP, and APV. Based on the financial statement from 2019 to 2023, this thesis conducts a common size analysis of the financial data to facilitate the comparison between various indicators. HP's asset structure and profitability are analyzed and the company's beta is also tested. To analyze HP's position and environment in the technology industry, Dell Inc. will be analyzed as its main competitor. At the same time, the intrinsic value of HP is estimated based on the financial statements for the next ten years which is predicted. The valuation results are compared with HP's stock price at the end of 2023 to determine whether HP's stock price is overvalued or undervalued. In order to improve the accuracy of the valuation, sensitivity analysis is also used to evaluate the impact of variables such as internal factors and external market factors on the company's value. Studies have shown that HP's intrinsic value is greatly affected by the market risk premium. This thesis also uses SWOT and PESTEL to analyze the company's strengths, weaknesses and operating environment which will help to identify the company's competitiveness. It also helps to identify HP's potential opportunities and risks in technological innovation and market expansion. The impact of the macro-economy on HP's development is also analyzed. The results of this thesis provide a reference for investors and management, which helps to understand the market positioning and future development potential of HP and other technology companies. The limitations of the study are the subjectivity of data forecasts and the uncertainty of the market environment
Keywords: Case Study; Customer Satisfaction; Fitness Club; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph

Modelos de Incorporação do Desenvolvimento Sustentável nos Acordos de Comércio - Rafael, Ângelo Patrício; Wei, Dan (Uma viagem Jurídica Entre o Rio das Pérolas e a Pérola do Índico: Publicação Comemorativa dos 25 Anos da Cooperação entre a Faculdade de Direito da Universidade Eduardo Mondlane (FDUEM) e a Faculdade de Direito da Universidade de Macau (FDUM), 2024)

The cosmological constant emerging from a symmetry invariant - Arraut, Ivan (Modern Physics Letters A, 2024)
The cosmological constant is normally introduced as an additional term entering the Einstein–Hilbert (EH) action. In this letter, we demonstrate that, instead, it appears naturally from the standard EH action as an invariant term emerging from spacetime symmetries. We then demonstrate that the same constraint emerging from this invariant suppresses the short wavelength modes and it favors the long wavelength ones. In this way, inside the proposed formulation, the observed value for the vacuum energy density is obtained naturally from the zero-point quantum fluctuations.
Keywords: Dark energy; cosmological constant; zero point quantum fluctuations

An Evangelical Adrift: The Making of John Henry Newman's Theology by Geertjan Zuijdwegt (review) - Morgan, Stephen (Antiphon: A Journal for Liturgical Renewal, 2023)

Order parameter conditions from mutual information and symmetry conditions - Arraut, Ivan; Yu, Wing Chi (International Journal of Modern Physics B, 2024)
The mutual information method has demonstrated to be very useful for deriving the potential order parameter of a system. Although the method suggests some constraints which help to define this quantity, there is still some freedom in the definition. The method then results inefficient for cases where we have order parameters with a large number of constants in the expansion, which happens when we have many degenerate vacuums. Here, we introduce some additional constraints based on the existence of broken symmetries, which help us to reduce the arbitrariness in the definitions of the order parameter in the proposed mutual information method.
Keywords: Mutual information; order parameter; quantum phase transitions; spontaneous symmetry breaking

THE MARKET AS SOCIAL LANDSCAPE IN MACAU - Ma, Jianjun (University of Saint Joseph, 2024)
Markets in Macau are not merely places for commercial retail, they are also social spaces. As a centre of communal life, markets are of great significance to the lives of Macau residents. However, with the rise of supermarkets and online shopping, the role of traditional markets has been reduced. At the same time, the messy and unkempt nature of traditional markets has become a negative factor of their social viability. The result has been a downward spiral of poor operation, decline in rental yield and loss of customers. Can the markets be revitalized for Macau residents? Can the social attributes of markets be reactivated? How can the experience of markets be re-imagined for different user groups? The present thesis is organized into 5 parts. The first part deals with the background of research. It also describes the purpose and significance of the research and discusses research methodology. The second part details market pressures in Macau, including insufficient land and space resources, poor sanitary environment, and tourism promotion needs. The third part examines the idea of “walkable cities” in terms of four concerns—usefulness, safety, comfort, and spatial interest—and in terms of specific case studies. The fourth part concerns a design project for a market at ZONE A in Macau. The thesis details the needs of a market in this zone and considers them in the light of the idea of walkable cities. Overall, this thesis attempts to contribute to public discussion of the future of markets in Macau in terms of service, socialisation and promotion
Keywords: Markets in Macau; Social Spaces; Theses and Dissertations Master of Architecture (MARCH); University of Saint Joseph; Walkable Cities

FLOWING PATH: SPORTS CENTER AS SOCIAL CONNECTOR - Xin, Ziyan (University of Saint Joseph, 2024)
In the age of the information society, the prominence of internet communication and social media has meant that the role of face-to-face encounters in public life has been diminished. This trend has been exacerbated by public health concerns in the aftermath of the COVID pandemic. The social role of architecture and its contribution to the sustainability of interpersonal relationships has become a significant issue for architects. As a place to accommodate sporting activities and social space in the community, sports centers play an important role in promoting social cohesion and interaction. This is the focal topic of the present thesis. The principal tasks of this thesis are as follows: (1) This thesis collects and studies relevant literature on sports centers as social spaces. A special emphasis is placed on discussions of social spaces. The intention is to articulate design characteristics of community sports centers that merit further exploration. (2) This thesis selects three representative sports facilities as case studies and considers how they promote the formation of social bonds and interactions. The thesis offers a review of design ideas, planning strategies and specific methods of implementation. (3) This thesis takes the design project for a sports center in New District A in Macau as an example, and puts forward a design strategy of ""vertical intensification + shared application"". This strategy aims to promote the integration of the sports center with the urban environment, while creating a flexible public space that can adapt to the needs of spontaneous and social activities. The intention is to make the sports center a place that promotes community interaction and connectivity. Overall, this thesis argues that community sports centers can become important places to promote social interaction through well-designed architectural space. Specific design factors and strategies explored in this thesis provide useful points of reference for architects. Through on-going processes of optimization and innovation, sports centers can better serve the community of Macau
Keywords: Circulation strategies in architecture; Theses and Dissertations Master of Architecture (MARCH); University of Saint Joseph; integrated sports facilities; social connectors; sports centers

Transitional Spaces of a Community Center in Macau - Lin, Yanzi (University of Saint Joseph, 2024)
In a fast-paced and densely populated city, community activity centers can provide a social place for residents. This thesis is a study of this promise of social life for a new urban development in Macau. Community centers play an important role in promoting community cohesion and resident participation. Yet, public space for Macau residents is increasingly unable to meet growing and diversified needs. In what ways can the development of activity centers improve the quality of life of residents? Can transitional spaces between different functional areas in community centers play a more effective role in promoting social interaction within the community? The principal tasks of this thesis are as follows: (1) an in-depth examination of the impact of shared transitional spaces on the overall design of community activity centers, (2) a discussion of transitional spaces in community centers in terms of the functional efficiency of these centers and the interactive experience of users, and (3) articulation of principles and recommendations for the design of transitional spaces in community centers. Overall, this thesis argues that, by designing efficient and user-friendly shared transitional spaces, architects can better serve the community and its users, and foster a closer connection between architecture, people, and communities
Keywords: Community Centers; Social Interaction; Social Space; Theses and Dissertations Master of Architecture (MARCH); Transitional Spaces; University of Saint Joseph

A CONTEMPORARY VENUE FOR TRADITIONAL CANTONESE OPERA IN MACAO - Li, Zebin (University of Saint Joseph, 2024)
Cantonese opera has a long and profound history and has evolved over 700 years, making it unique and distinctive. In a diversified media and entertainment, Cantonese opera culture in Macao, like many other aspects of traditional Chinese cultures, is facing a general decline. Specific challenges include loss of audience, the decline and disintegration of professional groups, and reduced scope of the active repertoire. How can a new venue for traditional Cantonese opera promote a positive response to the contemporary challenges that threaten its cultural vitality? How can a new design approach respond to local issues and contemporary architectural production? Can programmatic diversification of a performance venue (cultural exchange, art display, education) be a useful strategy? This thesis consists of five parts. Part 1 of this thesis outlines the background of research, describes the purpose and significance of the research, and deal with issues of research method. Part 2 considers the artistic characteristics of Cantonese opera, including the spatial characteristics of traditional Cantonese opera theatres, the characteristics of Cantonese opera costumes, and the changing characteristics forms of performance. Part 3 is focused on the uses of parametric models in architectural design. Part 4 offers three case studies of opera houses in China, the Guangzhou Opera House, the Harbin Grand Theatre, and the Xiqu Centre in Hong Kong. Part 5, the core of this thesis, proposes a design of a new performance venue for Cantonese Opera House in Macao. Overall, this thesis offers an account of main considerations in the transformation process from traditional Cantonese opera venues to modern Cantonese opera houses and situates these considerations in the context of contemporary discussions of parametric architecture
Keywords: Architectural Parametric; Cultural Characteristics of Cantonese Opera; Design of Cantonese Opera House in Macao; Modern Opera House Design; Theses and Dissertations Master of Architecture (MARCH); University of Saint Joseph

Examining How "Technology Show-off" Affects the Acceptance of Innovations in the Battery Electric Vehicle Sector. - Lampo, Alessandro (Association for Computing Machinery, 2024)
Theories and models try to describe the complexity of how people embrace and make use of innovations. The determinants of behavior concerning battery electric vehicles (BEVs) have traditionally revolved around factors such as vehicles’ price and range. Surprisingly, despite being small and one of the wealthiest territories in the world, Macau SAR faces challenges in BEV market penetration, underscoring the need to explore alternative causes of behavioral intention. To explain the adoption of technologies, this paper focuses on technology show-off (TS), which combines Rogers’ (2003) concepts of visibility and trialability of technology in a single construct as a determinant of behavioral intention. Therefore, when individuals perceive technology as more visible and available for trial, their behavioral intention to adopt it strengthens. Using structural equation modeling for quantitative analysis, this study examines the significance of TS in terms of the intention to adopt battery electric vehicles. The findings highlight the salience of the technology show-off construct in explaining behavioral intention, underscoring its significance in the context of modern society’s characteristics. This study contributes to advances in understanding technology acceptance and highlights the importance of incorporating experiential aspects (such as TS) into the traditional technology acceptance models.

TURNOVER INTENTIONS IN MACAO: THE ROLE OF PERCEIVED SUPPORTS AND JOB ALTERNATIVE PERCEPTIONS - U, Lai Heng (University of Saint Joseph, 2024)
The aim of the current study was to explore the relationship between perceived organisational support and co-worker support, with turnover intentions, and the role of perceived job alternatives. Turnover intentions have been a global issue for employers. In this study, we would like to investigate whether the previous global findings could also be applied in Macao. Although some similar researches were conducted in Macau, it’s not exactly the same as ours. We would like to further focus on the front-line and non-frontline group. A quantitative methodology was applied using a cross-sectional design through an online questionnaire disseminated via social media and completed by 339 full-time workers in Macao. We found that only perceived organisational support, not co-worker support, showed a negative relationship on turnover intentions. the effect seems weak for the general sample but stronger for non-frontline workers. Concerning the moderating effect of perceived job alternatives, the analysis confirmed a significant interaction to predict turnover intentions. We discussed that employees may feel trapped in their current positions due to limited job prospects elsewhere. However, employees who perceive high levels of organisational support are more likely to remain loyal and engaged even when external alternatives are scarce. Practical implications include that it might be beneficial for both employees and organisations if organisations in Macao could develop effective human resources policies and retention strategies to enhance employee retention and mitigate the negative consequences of turnover. In this study, we confirmed a negative relationship between POS and turnover intentions, but still, the effect seems weak. The effect of POS on turnover intentions seems much stronger for non-frontline employees. We confirmed co-worker support had a negative correlation with turnover intentions, which was not enough to predict turnover simply based on co-worker support. Moreover, Perceived job alternatives are confirmed to have significant interaction with POS but non-significant interaction with co-worker support on turnover intentions
Keywords: Thesis and Dissertations Master of Organisational Psychology (MOP); University of Saint Joseph; co-worker support; perceived job alternatives; perceived organisational support; turnover intentions

TURNING THE SDGS INTO LEGAL COMMITMENTS: Catarine Isabel Pereira Batista - Batista, Catarine Isabel Pereira (University of Saint Joseph, 2024)
This dissertation examines the current implementation of specific Sustainable Development Goals (SDGs) within the Macau legal system, despite the non-mandatory nature of these goals and how they were implemented. The SDGs, established by the United Nations, provide a comprehensive framework for addressing global social, economic, and environmental challenges. While Macau is not obliged to adopt the SDGs, this study aims to explore the extent to which the principles and objectives of specific SDGs have been integrated into the legal system of Macau. Through an analysis of relevant laws, and policies, this research seeks to identify alignment and visible gaps between the SDGs and the Macau legal framework. The findings of this study may contribute to a deeper understanding of the voluntary implementation of the SDGs in Macau and provide insights for other jurisdictions facing similar circumstances
Keywords: Hard Law; International Law; Legal system; Macau SAR; Soft Law; Sustainable development goals; Thesis and Dissertations Master of Lusophone and International Public Law(MLIPL); University of Saint Joseph

Study of the Cross-Border Family Mediation Mechanisms and Practices in the Greater Bay Area (China, Hong Kong SAR, and Macau SAR”) - Wong, Hang Si (University of Saint Joseph, 2024)
The dissertation is about the study on the usage of mediation as the dispute mechanism on the cross-border family dispute issue in the Guangdong -Hong Kong- Macau Greater Bay Area through a comparative law aspects. Under the background of the Country’s Policy in integrating the citizens of the two SARs into China. The citizens of different provinces in PRC and the two SARs have frequent contact such as in business, in personal affairs and so on, the more the contact the more the possibility disputes will arise. With three different jurisdictions and the backlogs from the Courts, to find out the possibility of using another dispute resolution is essential. The study found out the perspectives of the disputed / litigated parties, courts and legal practitioners in usage of mediation, the nature of mediation in use in GBA and the strengths and limitations on the usage of mediation. This research used a mixed methods including doctrinal legal research, comparative legal research method and empirical legal research method. It result from the finding that though there is no specialized legislation in usage of mediation in Macau SAR, there is practice in usage of family mediation. Besides that the judicial mediation in PRC is not the mediation we defined in the literature review, thus it is the conciliation. Whether the recent development in Hong Kong SAR on the procedures M-FDR and M-CDR are in conflict with the facilitative mediation which has all along been practiced in Hong Kong SAR. In conclusion, the perspectives in usage of mediation in PRC and Hong Kong SAR are higher than Macau SAR and the nature of mediation in usage are different in the three jurisdictions. Lastly, in the dissertation provided some reflections on the development of family mediation mechanism in Macau SAR and how to merge the different natures of mediation in GBA
Keywords: ADR; Alternative Dispute Resolution; GBA; Greater Bay Area; Mediation; Mediation Mechanism; Thesis and Dissertations Master of Lusophone and International Public Law(MLIPL); University of Saint Joseph

IMPACTS OF CARBON TRADING SYSTEM ON GREEN FINANCE: Ziyan Yin - Yin, Ziyan (University of Saint Joseph, 2024)
Against the backdrop of escalating global climate change and China being the world’s largest carbon emitter, this study explores the impact of the carbon trading system on green finance in Chinese power sector. This study uses a quantitative research method, namely a difference-in-differences (DID) model, to investigate power companies that participated or had the potential to participate in carbon trading in 2019 and 2022. The key finding is that companies that participated in carbon trading had significantly higher green finance than those that did not participate, indicating that the carbon trading system has a positive impact on promoting green finance. However, the impact does not significantly intensify after the national carbon trading scheme was implemented in mid-2021. The green finance of listed companies and state-owned enterprises were less affected by carbon trading, possibly because these companies rely on alternative financing options and government financial support. Due to the findings, this study recommends that policy makers should strengthen the promotion of the carbon trading scheme and provide more support for non-listed companies and non-state-owned enterprises. At the same time, the companies should actively participate in the carbon market to take advantage of the industrial policies to enhance green finance, and ultimately promote environmental protection and their own sustainable development
Keywords: Carbon trading scheme; Carbon trading system; China; DiD; Difference-in-difference; Green finance; Power companies; Power plants; Thesis and Dissertations Master of Business Administration (MBA); University of Saint Joseph

Post-pandemic Human Resources Challenges in Macau’s Hospitality Industry: Christy, Chu Ian I - Chu, Ian I. (University of Saint Joseph, 2024)
In today's rapidly changing and fiercely competitive environment, talents are the key factor for a company's success and success, and a good strategy for retaining talents is how to use effective management measures to grasp employees' focus, vitality and service on work enthusiasm can generate dedication and loyalty to the enterprise, making the enterprise more consolidated and sustainable. Previous studies have shown that human resource management measures can increase employee contribution. Therefore, this study takes the important role of human resource management as an intermediary to explore how the human resource management of Macau's hospitality industry is affected by the COVID-19 pandemic and the changes in post-pandemic human resource management. At the same time, the company's commitment to its employees after the outbreak is further analyzed for the success of the solutions made by the human resource management of the hospitality industry in Macau. The research results are expected to be used as a reference for leaders or managers in the hospitality industry when an unexpected pandemic occurs, by enhancing and improving human resource management. The qualitative research method was adopted, and in-depth interviews were conducted with hotel employees. The key findings of this research were that there are five factors affecting human resource management post-pandemic in the hospitality industry. More importantly, we found that Macau’s hospitality industry needs to transform in the future, which will also have a key impact on human resources management
Keywords: Dilemmas 2; Diversified 1; Theses and Dissertations Master of Business Administration (MBA); University of Saint Joseph; Vulnerabilities 3

初任教師在融合教育中教學困擾及因應策略: 以澳門某三所私立學校的初任教師為例 = TEACHING CHALLENGES OF NOVICE TEACHERS AND COPING STRATEGIES IN INCLUSIVE EDUCATION: A STUDY OF NOVICE TEACHERS IN THREE PRIVATE SCHOOLS IN MACAO - Wong, Man U. (University of Saint Joseph, 2024)
Keywords: Thesis and Dissertations Master of Education (MED); University of Saint Joseph; 初任教師; 因應策略; 教學困擾; 融合教育

COMPARATIVE ANALYSIS IN TELEVISION JOURNALISM “TDM (TELEDIFUSÃO DE MACAU, S.A) AND TVS (TELEVISÃO SANTOMENSE)” NEWSCAST CASE STUDIES - Pinho, Silvino Vaz Sacramento (University of Saint Joseph, 2024)
This study delves into the television news practices of TDM (Teledifusão de Macau, S.A.) and TVS (Televisão Santomense) over the past five years (2018-2023), using a systematic approach, this research begins with an introduction outlining the broadcasters' contexts and influences. A content analysis of a representative sample of news programs from both channels forms the core of the study. To gain deeper insights, the research employs a mixed methodological approach. Qualitative data is gathered through interviews with the chief journalist of TVS and 150 residents from Água Grande and Cauê Districts (Angolares ). Additionally, a quantitative analysis is conducted through an online survey targeting the Community of Portuguese-speaking Countries in Macao, garnering 150 responses. The findings highlight the need for improvements to increase viewership. While both broadcasters cover similar news topics (politics, economics, social issues), their presentation styles differ. TDM and TVS adopt a formal and structured approach, but their visual storytelling techniques reflect cultural and regional preferences. The study then interprets the results, examining historical context, cultural influences, and audience preferences to understand the divergent approaches to television journalism. This comprehensive analysis provides valuable insights to enhance news viewership and offers a deeper understanding of the factors shaping television journalism in these two distinct contexts
Keywords: Macao; Media; Sao Tome and Principe; Thesis and Dissertations Master of Communication and Media (MCM); University of Saint Joseph; newscasts; television journalism

Teaching Portuguese and Patuá Languages at the University of Saint Joseph and its contribution to the Portuguese and Patuá languages in Macau - U, Elvino Agostinho (University of Saint Joseph, 2024)
This study analyses how to contribute to the Portuguese cultural language in Macau. Macau has a long Portuguese governing history, which has lasted for around 450 years and formed the Portuguese cultural heritage. One of the elements is Portuguese and Patuá languages, the languages the Macau residents used to speak. Since the Portuguese and Patuá cultural heritage influence happened, the Macau government has tried to preserve the Portuguese cultural language as much as possible. In Macau, the University of Saint Joseph is a part of the Portuguese and Patuá language contribution in conducting Portuguese programmes for students. This study aims to find out how to effectively promote the Portuguese and Patuá cultural language via the Macau education system and how to benefit the development of the Portuguese cultural language in Macau. To find out the efficient way of the Portuguese and Patuá cultural language contribution at the University of Saint Joseph, we applied snowball analysis to find the key interviewees to conduct face-to-face semi-structured interviews with six interviewees. The results show that the Portuguese and Patuá cultural languages are vital to the Macau education system, especially for students learning Portuguese. For students, learning Portuguese should be compulsory in Macau
Keywords: Audio-lingual method; Patuá drama; Thesis and Dissertations Master of Communication and Media (MCM); University of Saint Joseph; cultural difference; cultural identity; learning Portuguese; reading-lingual method; translation theory

SINGERS' ONLINE MARKETING STRATEGIES IN GUANGDONG PROVINCE: HOW TO ESTABLISH AND MAINTAIN A STRONG ONLINE PRESENCE FOR EFFECTIVE MUSIC PROMOTION AND FAN ENGAGEMENT - Feng, Qiuyuan (University of Saint Joseph, 2024)
Previous research has explored the development of online music and singers in Guangdong Province; however, there is a gap in understanding how singers establish and maintain a strong online presence through effective online marketing strategies. To fill this gap, this study employs a mixed-methods approach to deeply investigate how Guangdong singers leverage digital platforms for effective music promotion and fan engagement. Online questionnaires were distributed via Xiaohongshu and WeChat, collecting 153 valid responses from fans, which were analyzed to understand interaction methods and their impact on singers. Additionally, semi-structured interviews were conducted with three Guangdong singers and one music company employee, and the interview data were thoroughly analyzed.The findings indicate that Guangdong singers utilize specific social media platforms (such as TikTok) to create and share personalized content and establish direct interactions with fans. These strategies are crucial for successful music promotion and fan engagement. In the highly competitive online music market, adopting such targeted digital marketing strategies allows singers to significantly enhance their visibility and fan engagement. This approach not only holds significant importance for the personal development of singers in Guangdong but also has far-reaching implications for the prosperity of the music industry and the creative economy as a whole
Keywords: Guangdong singer; Internet influence; Thesis and Dissertations Master of Communication and Media (MCM); University of Saint Joseph; audience engagement; music promotion; online marketing; singer fans

COGNITIVE PROCESSES IN ENGLISH SOURCE-BASED WRITING OF MACAO ENGLISH AS A FOREIGN LANGUAGE (EFL) UNIVERSITY STUDENTS - Peralta, Rachel Luna (University of Saint Joseph, 2024)
Source-based summary writing is an important aspect of academic writing at the undergraduate level; it includes summarizing and paraphrasing when producing texts in essay, report, or thesis formats. For university students whose second language or foreign language is English, source-based writing can be a challenging task as it involves and requires complex cognitive processes as well as reading-and-writing demands. Organized into three phases, this mixed method, small-scale exploratory feasibility case study investigated: (i) challenges and difficulties in online and offline English source-based summary writing of English as a Foreign Language (EFL) university students in Macao, identifying the cognitive and writing processes they experienced in a timed reading-writing task; and (ii) how to design and conduct interventions that could be used to diagnose, assess, and address essay challenges in source-based summary essay writing in everyday classroom sessions. Quantitative and qualitative data were collected through a summary online writing essay using Inputlog, a keystroke logging software, and retrospective think-aloud protocol in Phase One, a source-based summary essay writing task in a quasi-experiment in Phase Two, and a survey questionnaire and error analysis of pre-test and post-test essays of the control and experimental groups in Phase Three. The processes of reading and writing in English were found to be challenging and complex for EFL university students to perform in a limited time. As an initial exploratory feasibility, efficacy trial, deliberately small scale to address issues of risk, this study found that the diagnostic assessment tools and interventions had the potential to improve the summary writing processes and proficiency of EFL students, focusing on their cognitive writing skills in everyday class sessions. The thesis recommends scaling up the research in future studies, in terms of sampling and the duration of interventions designed to improve source-based summary essay writing and the cognitive writing processes that are part of this
Keywords: EFL university students; Thesis and Dissertations PhD in Education (D-SE); University of Saint Joseph; cognitive processes; source-based writing

PERCEPTIONS OF, AND ATTITUDES TO CATHOLIC SCHOOLS’ IDENTITY AND ETHOS IN MACAO: TOWARDS A COMMON FRAMEWORK OF CATHOLIC SCHOOLS’ IDENTITY - The Reh, Lawrence (University of Saint Joseph, 2024)
The thesis identifies concerns preserving, maintaining, and developing the Catholic identity of Catholic schools in Macao, the largest providers of schooling whilst being a minority religion, and with its teachers, parents, and students coming from Catholic and non-Catholic backgrounds, cultures, and values. To understand the present situation of Catholic identity in Macao’s Catholic schools, manifesting itself in part through the Catholic ethos of schools, and to identify key features, mission, vision, values, and areas for the development of Catholic identity, together with its presence and practices, this thesis reports a study of the perceptions of, and attitudes to, Catholic identity held by three key stakeholder parties in a carefully chosen representative selection of Catholic schools: teachers, parents, and students. The thesis reports their views on what the Catholic schools are currently doing in the areas of Catholic identity, and what they consider that they should be doing in these areas. The areas of focus draw on scholarship and teachings on Catholic identity, with particular emphasis placed on documents on Catholic identity and ethos from the Vatican, Archbishop Miller, and Monsignor Stock. A large-scale empirical survey here found that there was considerable support for Catholic schools in Macao, their identity, ethos, and values from the three parties. Two emergent patterns of findings are reported concerning the steps that Catholic schools were taking to promote their identity: (a) what Catholic schools should be doing concerning Catholic identity received consistently higher scores than what they were currently doing; and (b) consistently higher support for Catholic identity came from the teachers, slightly less so from the parents, and slightly less than that from the students. The study conducted a follow-up, small-scale study to investigate why these might be the case, and it suggested that the combination of Catholic values and Chinese cultural features might explain the findings on Catholic identity in the schools. The study identifies areas for possible development of, and improvements to, the identity of Catholic schools, that take account of the local cultural contexts and the teachings of the Catholic church on identity, and how these might be addressed in practice
Keywords: Catholic Schools' Ethos; Catholic Schools' Identidy; Catholic schools; Thesis and Dissertations PhD in Education (D-SE); University of Saint Joseph

Cross-cultural adaptation and validation of the Chinese version of Skills and Needs Inventories in Functional Behavior Assessments and Interventions (SNI-FBAI-CN) - Chen, Mo; Dutt, Anuradha S.; Nair, Rahul (Behavioral Interventions)
Cross-cultural adaptation and validation of measures are necessary to provide evidence-based educational intervention services among children with autism spectrum disorder (ASD) across countries. Language plays an integral role in the cross-cultural adaptation and validation process of measures. Currently, there are limited validated tools in Chinese available to assess special education teachers' skills in functional behavior assessments and interventions in Mainland China to effectively support students with ASD. This study aimed to validate a Chinese version of the Skills and Needs Inventories in Functional Behavior Assessments and Interventions (SNI-FBAI-CN) in mainland China. The SNI-FBAI, originally developed and validated in Singapore, in the English language, was translated, culturally adapted, and then administered to 239 special education teachers in two schools for children with ASD in China. Results show that the SNI-FBAI-CN has a three-factor structure (i.e., skills in behavioral assessment, skills in behavioral interventions, and needs for training) that fits the data well, with good reliability for the overall scale, as well as the three subscales. Partial measurement invariance was established between the Chinese and the original Singapore samples, providing additional construct validity evidence for this tool. Limitations of this study and directions for future research are discussed.
Keywords: Chinese; SNI-FBAI; autism spectrum disorders; cross-cultural validation; mainland China; special education teachers

SOCIAL MEDIA AND UNIVERSITY STUDENTS' PERSPECTIVE OF RELIGION: A COMPARATIVE STUDY OF EVERY NATION IN THE PHILIPPINES AND MACAU - Tabilas, Analeah Marie R. (University of Saint Joseph, 2024)
This research analyzed and compared the Instagram content of Victory Philippines and Every Nation Manila to evaluate its impact on the faith perception of university students associated with these churches. In this digital age, institutions have embraced the shift towards online interactions, including adapting religious practices such as worship services to online platforms. Religious organizations are navigating the dynamics between online and offline communication methods as they adapt to engaging with their audience through social media channels. While previous research has delved into online religious content and virtual church services, no prior studies have specifically compared the social media communication strategies of Every Nation churches in Manila, Philippines, and Macau. The research employed a mixed-method approach, compromising interviews, focus groups, and quantitative content analysis. As per the interviews, these took place with four pastors and four media content creators within the Metro Manila region of Every Nation Philippines, commonly recognized as Victory Philippines, and one pastor and one content creator of Every Nation Macau. These interviews helped gather insights into their thought processes and analyze their social media strategies and plans. Three distinct focus group discussions were carried out, involving 15 undergraduate students from Manila and Macau affiliated with Victory Philippines and Every Nation Macau. The participants were equally divided into three groups. These students also actively engage with the Victory Philippines and Every Nation Macau Instagram posts. These focus group discussions were employed to analyze patterns to understand their thought processes. Furthermore, a quantitative content analysis was carried out on Victory Philippines and Every Nation’s Instagram account as part of the study. Despite the active engagement on social media platforms by Victory Philippines and Every Nation Macau, both organizations maintained a strong offline church community. Interviews conducted indicated that the online activities of these churches significantly influenced the faith of students, while their spiritual growth was further supported by an inclusive offline community. This approach exemplified a multi-generational ethos, fostering collaboration between younger and older members towards the shared objective of evangelism. This research validates the Figuring and Disfiguring theoretical framework of Taylor (2007, apud Åhman and Thorén, 2021). The results of the empirical data may provide strong practical guidance to churches of any size as they build and develop their online presence while strengthening their offline presence
Keywords: Thesis and Dissertations Master of Communication and Media (MCM); University of Saint Joseph

GOVERNMENT PUBLIC RELATIONS STRATEGIES IN MACAU: A STUDY ABOUT THE TOURISM PROMOTION - Nip, Si Man (University of Saint Joseph, 2024)
I have met many friendly and patient professors and classmates during my two years of university. I would like to take this opportunity to thank them for the support and encouragement when I encountered difficulties, also professors detailed sharing and explanations in my learning and growing. Taking classes with my job at the same time is a very challenging task, especially in the thesis writing stage, it is difficult to manage the time allocation as well as concentration on thesis writing, and I even had the thoughts of giving up for a few times, but I am very thankful to my supervisor for his continuous support and encouragement during the thesis writing period, and for his attentive guidance whenever I have confusion during the time, he has provided me with a lot of practical and valuable advice, which inspired me a lot. In addition, I would like to thank those who helped me to complete the questionnaire survey. Without their help, I believe it would have been difficult for me to collect enough questionnaires. I would also like to take this opportunity to thank the two interviewees who agreed to be interviewed, as it is a difficult task to conduct interviews as a student in Macau. I would like to thank both for their support of the academic research, and the experience that they shared with us is very important to this study. Last but not least, I would like to thank my family, friends, and colleagues for always providing me with positive support, listening to my concerns, and helping me to overcome difficulties one after another. Once again, I would like to thank all those people who have helped me to complete my thesis
Keywords: Government public relations; Public relation in Macau; Public relation strategies; Public relations; Thesis and Dissertations Master of Communication and Media (MCM); University of Saint Joseph

ARTIFICIAL INTELLIGENCE (AI) GENERATED ART & VISUAL COMMUNICATION: ITS EFFECTS ON HUMANS' IMAGINATION, CREATIVITY, COMMUNICATION, AND CULTURE - Cheong, Weng Chim (University of Saint Joseph, 2024)
Technological advancements have enabled machines to offer more efficient assistance to people across several domains. Art and creativity are what distinguish people or societies the most. The arrival of AI has caused a fresh wave of concern among many of us; it is crucial that we evaluate the weight of the positives and the drawbacks of how people employing these technologies will influence societies. Legislation is frequently delayed because of the various revolutions througout history. Along with the difficulties raised in the continuing debate, it is critical to identify a route or alternative to assist existing challenges for artists. This dissertation includes our case studies, analysis, and conclusions, which explain the effects on imagination, creativity, communication, and culture when individuals use AI technologies to create art or/and images. According to our findings, AI technology should be considered as one way to solve problems. The vast majority of created outputs are unable to accomplish the desired reach. Furthermore, even if the ethical issues cannot be resolved, individuals should not ignore it and keep their moral compass. Importantly, we must realise that individuals should always be involved in and influence the intricacies and components of the creative process. However, it is commonly understood that the deployment of artificial intelligence has an influence on people’s communication and societies. There are still no standards, frameworks, or norms on this front of Ai-generated images. This might contribute to an increase in industrial imbalance and discrimination. As a result, to safeguard our individuality, we must take the initiative to uncover any answers or directions that would aid in this scenario. As with any experience, whether internal or external, we should use it to our advantage to apply our creative process, something the computer cannot accomplish. Still, it gives many benefits and is effective in assisting people in completing challenging tasks, so it is smart not to avoid teamwork. Furthermore, because social media and the internet provide powerful expression and communication tools, their advantages should help build universal rules to safeguard artistic work
Keywords: AI-generated art; Thesis and Dissertations Master of Communication and Media (MCM); University of Saint Joseph; communication; creativity; culture; imagination

COMPARATIVE STUDY ON HOW CORPORATE COMMUNICATION AND MEDIA CHANGE THE WAY ENTERPRISES CONVEY MESSAGES TO AUDIENCES DURING THE PANDEMIC PERIOD AND THE POST-PANDEMIC ERA. CASE STUDY: SJM RESORTS MACAU - Chan, Hoi Man; Simões, José Manuel; Monereo, Zita Carmen (University of Saint Joseph, 2024)
This research study explores the corporate communication strategies and media shifts adopted by large enterprises in Macau during the COVID-19 pandemic and post-pandemic era. Taking SJM Resorts, a large enterprise roots in Macau for over 60 years, as an example to analyze the shift and changes in its corporate communication practices and media usage during the pandemic and post-pandemic era. Moreover, recent literatures on related topic were reviewed to support this research. The researcher invited eight leaders from the case study to conduct semi-structured interviews for qualitative analysis, whilst to distribute 500 e-questionnaire surveys to public for collecting empirical data for quantitative analysis. Issues such as the proportion of offline and online media usage and corporate communication and media strategies and impacts were raised. The study result provides theory and practice reviews for related academic fields. Since there are relatively few research reviews on enterprises’ corporate communication and media landscape during the pandemic and the post-pandemic era at recent stage, this study can fill this gap, provide new research results to the related field as well as enrich the current literature database in related fields
Keywords: Brand marketing; Thesis and Dissertations Master of Communication and Media (MCM); University of Saint Joseph; corporate communication; digital marketing; offline media; online media

Exploring the Impact of the Metaverse on Macau's Fashion Industry Development - Chan, Ka I. (University of Saint Joseph, 2024)
The emergence of the virtual world through social media, technical advancements, digital fashion, and the concept of the Metaverse begs the question of whether Macau's fashion sector can transfer to the virtual sphere. Macau fashion designers have different needs for virtual fashion vs traditional fashion manifestations. The designer's experience, Macau residents' interest in the virtual world and metaverse, and communication inside the metaverse all play an important role in this study. This research study shows our design work, analysis, and conclusions, which explain the concepts and research incorporating the Metaverse virtual platform, virtual characters, user interaction for various target groups, and survey feedback. This detailed research provides a deeper understanding and insights into the Metaverse concept's usefulness in marketing Macau fashion businesses and providing essential information to local Macau fashion designers, fashion industry experts, and Macau people. According to preliminary investigation, utilising avatars and virtual fashion in the virtual world is a novel and promising way for fashion brand operations and expansion. This technique provides cost savings, endless creative options, and effective brand messaging, with the opportunity to predict future virtual fashion trends while keeping a real retail presence
Keywords: Communication; Digital Fashion; Macau's Fashion Industry; Metaverse; Thesis and Dissertations Master of Communication and Media (MCM); University of Saint Joseph; Virtual World

THE IMPORTANCE OF VISUAL ELEMENTS IN BRAND COMMUNICATION IN MACAU CASE STUDY: DESIGN OF CULTURAL AND CREATIVE PRODUCTS - Long, On Nei (University of Saint Joseph, 2024)
The research highlights the significance of souvenirs in contributing to the preservation of cultural heritage and communicating cultural messages to tourists. However, a need for more study exists on the visual elements and brand communication employed in designing cultural and creative products that represent local culture. This research aims to investigate the cultural and creative products industry's status and identify the essential visual elements for designing Macau's cultural and creative products. The study also seeks to understand the visual elements and communication strategies that significantly influence product design and brand communication while capturing the image and style of Macau. The research collected 265 valid questionnaires from online participants and interviewed four designers from small local artist brands. The analysis revealed that local consumers prefer products from small local artist brands, but there needs to be a higher brand awareness. Respondents suggested that utilising social media platforms would effectively increase brand awareness and engage with consumers. Furthermore, it was found that Macau's cultural and creative products can integrate various local elements and design styles to represent its unique style. These visual elements are deemed adequate for cultural and creative product design. This research contributes to the creative and tourism industries by providing designers and scholars with insights and references to better comprehend visual and brand communication for local small artist brands
Keywords: Brand Communication; Cultural and Creative Products; Images of Macau; Souvenirs; Thesis and Dissertations Master of Communication and Media (MCM); University of Saint Joseph

THE USE OF AI TECHNOLOGY IN MACAO JOURNALISM: A CASE STUDY - Chan, Weng Fai (University of Saint Joseph, 2024)
Artificial Intelligence (AI) is the most advanced technology nowadays and has already been adopted by the media industry globally. Some research has stated that journalists use these technologies to improve their work. Studies found that the extent to which journalists use these technologies depends on the size of their organization and regional circumstances. This study explores how interviewed Macao journalists integrate AI tools into their work, focusing on text processing, translation, and idea generation to improve efficiency and creativity. In addition, respondents expressed that there is not enough information about AI for a small place like Macao. And the problem of application in a “three primary written languages and four spoken languages” environment. At the same time, respondents’ concerns about AI’s accuracy, reliability, and impact on journalistic professionalism are discussed, emphasizing the need for credible and trustworthy AI outputs. This study reveals a significant difference in AI tool adoption between Chinese and Portuguese respondents, with the former group showing a higher inclination towards using these technologies. Therefore, further research is suggested. In the absence of media competition in Macao, the use of AI and its knowledge is spread by journalists sharing it among different organizations, and there seems to be no official decision on the use of AI by media organizations in Macao
Keywords: Artificial Intelligence; Thesis and Dissertations Master of Communication and Media (MCM); University of Saint Joseph; generative AI; journalism; journalists; media; multicultural; multilingual; newsroom

Comparative study of the implementation of the National Security Law in the SARs: A Case study of Hong Kong SAR and Macao SAR - Wu, Ka Seng (University of Saint Joseph, 2024)
The aim of this study is comparing the jurisdiction of the National Security Law in Hong Kong SAR and Macau SAR, also reviewing the practical implementation of the law in the two SARs, analyzing the Chinese government's participation in the governance of national security in two SARs, and exploring the future sustainability of National Security Law in two SARs
Keywords: Hong Kong; Macao; National Security; National Security Law; Thesis and Dissertations Master of Lusophone and International Public Law(MLIPL); University of Saint Joseph

The international law against tax avoidance: “status quo” and perspectives for development of the regime - Wong, Chang Man (University of Saint Joseph, 2024)
This dissertation examines the critical need to continuously update the international tax law against tax avoidance: “status quo” and perspectives for development of the current regime. Employing a doctrinal methodological approach, the research first seeks to uncover the most common forms of international tax avoidance through an extensive literature review. This crucial step provides invaluable insights into the diverse strategies and mechanisms utilized by individuals and businesses to circumvent taxation on a global scale. The dissertation then proceeds to examine how current international tax law addresses the identified forms of tax avoidance. This implies a multi-faceted analysis, including an identification of the relevant international norms and treaties, and an exploration of the main sources of international tax law and their practical application. Recognizing the dynamic nature of the global tax landscape, the dissertation also provides perspectives for the future development of international tax law to better address the challenge of tax avoidance. By thoroughly examining the strengths and limitations of the current international tax law regime, the dissertation offers recommendations for potential improvements to the application of international tax avoidance conventions. The findings of this comprehensive study contribute to the broader understanding of international tax avoidance and its regulation within the framework of international law. The research questions and objectives serve as a guiding framework, enabling a thorough analysis that can inform practitioners, and scholars engaged in the ongoing discourse surrounding global taxation and its implications for economic fairness and transparency
Keywords: Global taxation; International norms and treaties for tax; International tax avoidance; International tax law against tax avoidance; Limitation and development of current international tax law regime; Status quo; Thesis and Dissertations Master of Lusophone and International Public Law(MLIPL); University of Saint Joseph

AI in Counselling: Perceptions on Human vs AI Generated Chat Counselling - Ieong, Ka U. (University of Saint Joseph, 2024)
The rapid development of counselling began after World War II. Meanwhile, texting services became available in the 1980s. Texting has been widely applied in both health area and mental health areas. A chatbot is a specific type of artificial intelligence (AI) that can have conversations with humans through texting. The combination of counselling and texting is known as chat counselling. The effectiveness of chatbots in alleviating psychological symptoms was supported by scientific research. Nonetheless, people hold different perceptions towards chatbots. Some common factors in counselling, including empathy and warmth, were also important in evaluating AI chatbots. Other important factors included acceptability, satisfaction and trust. The current study is the first to use AI as a counsellor. This study investigates people’s perceptions of human and AI counsellors (ChatGPT) and whether people can differentiate between human and AI. Participants needed to rate the counsellors in three scenarios: the original scenario taken from a training book, the human counsellor scenario generated from a text conversation with a human counsellor and the AI counsellor scenario produced by texting with ChatGPT, which acts as the counsellor. Prompts used to generate conversation with ChatGPT are included. The dialogues were parts of the conversations containing similar client responses and were presented using the WhatsApp interface. Questionnaires were delivered both online and in paper form. Results demonstrated that people’s ratings of human counsellors and AI counsellors did not differ in perceived empathy, acceptability, and satisfaction. While the warmth and trustworthiness of AI counsellors were perceived to be higher than those of human counsellors. On the other hand, people were unable to differentiate between human and AI counsellors in uncertain conditions. Younger people and the general population are more accurate in identifying between humans and AI, while people above 40 and psychologists or counsellors are less capable of doing so. The current study supports the potential of utilising ChatGPT in counselling. Having people experience and evaluate real chat counselling with human and AI counsellors can potentially eliminate some limitations of the current studies. Future studies can investigate how prior knowledge contributes to AI detection and examine AI counsellors' efficiency in longitudinal studies
Keywords: AI (Artificial Intelligence); Chat counselling; Thesis and Dissertations Master of Couselling and Psychotherapy (MCP); University of Saint Joseph; human perceptions

EMERGENCY REACTION AND FEARS IN CHILDREN AND ADOLESCENTS FROM MACAU: PSYCHOMETRIC PROPERTIES OF THE ERQ-CA AND FSSC-R-SF - Cheang, Kuan Leng (University of Saint Joseph, 2024)
Macau is often affected by typhoons and rainstorms, especially during summer and autumn, there are also an increasing number of natural disasters due to the current climate change. On top of that, in 2017, tremendous devastation was caused by Typhoon Hato. However, there is only limited research on the psychological impact of natural disasters on Macau residents. This study aims to develop culturally appropriate psychometric instruments to assess fears and emergency reaction in children and adolescents from Macau. By applying this instruments to Macau children and adolescents, the study aims to assess the level of preparedness of children and adolescents in emergencies, fill the research gap, and contribute to future development of courses and training programmes to prepare them for future natural disasters. Specifically, this study aims to adopt the Emergency Reaction Questionnaire for Children and Adolescents (ERQ-CA) and the Short Form of the Fear Survey Schedule for Children-Revised (FSSC-R-SF) and to examine their psychometric properties with a sample of children and adolescents in Macau. Firstly, the ERQ-CA and FSSC-R-SF were translated into Chinese, and 6 children aged 8-9 were invited to take the Think-Aloud-Protocols (TAP). The content of the questionnaires was suitable for children and adolescents. Secondly, the ERQ-CA and FSSC-R-SF were administered to 262 children and adolescents aged 9-15 who were studying in non-higher education institutions in Macau. The questionnaires were analysed for their reliability and validity. With some adjustments, the two Macau versions of the instruments showed satisfactory psychometric properties regarding construct validity, reliability, and convergent validity. Recommendations for the practical use of the ERQ-CA and the FSSC-R-SF in Macau and future directions are presented
Keywords: Thesis and Dissertations Master of Couselling and Psychotherapy (MCP); University of Saint Joseph; children and adolescents; emergency reaction; fears; natural disasters; psychometric properties

A Mixed-methods Study on Teachers' Perceptions of the Use of Drama-in-education In Secondary English Classrooms in Macau - Leong, Si Kei (University of Saint Joseph, 2024)
Drama-in-Education (DiE) has been recognised as a valuable teaching pedagogy in the western world for decades, and yet it has not been fully or systematically adopted in the secondary English classes in Asian contexts, including Macau, despite the numerous reported advantages for English language teaching (ELT) in the past studies. This study explores Macau’s secondary school English teachers’ perceptions of utilising DiE in their classes. A mixed-methods research (MMR) approach was adopted in this study, consisting of three phases. First, pre-survey interviews were conducted to understand the potential major concerns about the choices of teaching approaches and the application of DiE of Macau’s secondary school English teachers. Subsequently, a questionnaire survey targeting local secondary school English teachers was administered, the results of which were cross-examined by, and integrated with, the results of two post-survey group interviews. While the results affirm the local secondary school English teachers’ positive view on DiE as an ELT pedagogy and identify their perceived advantages of DiE, the study indicates the over-determination of multi-faceted challenges to its implementation in Macau’s secondary education context. The study identifies and recommends necessary substantial changes to further the application of DiE in Macau’s secondary education milieu
Keywords: Drama; Drama-in-Education (DiE); English language teaching (ELT); English teachers; Macau; Secondary schools; Thesis and Dissertations PhD in Education (D-SE); University of Saint Joseph

IMPLEMENTATION OF SDG 1 IN CAPE VERDE: AN ANALYSIS OF POLICIES AND ACTORS - Pasquinha, Patrick Delgado (University of Saint Joseph, 2024)
In the 21st century, poverty still remains a serious issue for the world, halting development and growth of nations. SDG 1 refers to the first Sustainable Development Goal (SDG) established by United nations. It has as goal to “end poverty in all its forms everywhere”. Cape Verde as an UN member also adopted it and aligned national policies to achieve it. This thesis aimed to analyze the different policies adopted by the government of Cape Verde to implement SDG 1. Moreover, this dissertation will also point out the different actors behind the implementation of SGD 1 in Cabo Verde (both national and international actors), as well as find out their role in alleviating poverty in Cabo Verde, in other words, how they contribute to poverty alleviation in Cabo Verde. Based on a qualitative methodology, using document analysis as method to collect the data and further using thematic analysis to analyze, code and categorize the collected data, the study was able to answer the two research questions: Research question 1: What are the different policies adopted by the government of Cape Verde to implement SDG 1. Research question 2: Who and what are the roles of the actors involved in the implementation of SDG 1 in Cape Verde? The findings of the study revealed that: As to research question 1, the study found out that the government of Cape Verde has adopted several policies geared towards poverty reduction. Such policies included social protection policies, investment in infrastructure policies, investment in education policies, investment in health policies, investment in rural development policies, economic diversification policies, gender equality and women empowerment policies, job creation policies and climate change adaptation policies. As for research question 2, the study 4 revealed there are two main Actors are responsible for the implementation of SDG 1, government institutions and National and International Partners. On one hand, the government of Cape Verde is focused on creating and adopting polices that target the poor, as result this make sure that they can lift from poverty or at least avoid they sinking into deeper poverty. On the other hand, the partners (here known as Actors) helping on the implementation of SDG 1 in Cape Verde work as a backup for the government, helping it on other issues related to SDG 1 implementation such as knowledge and capital provision and so on. The Cape Verde government is dedicated to reducing poverty, focusing on the unemployment and migration phenomenon. These factors contribute to poverty and exacerbate it. Despite these challenges, the overall outlook on poverty reduction in Cape Verde is optimistic, indicating a significant commitment to address the root causes of poverty
Keywords: Actors; Cape Verde; Multidimensional poverty; Poverty reduction policies; SDG 1 implementation; Thesis and Dissertations Master of Government Studies (MGS); University of Saint Joseph

THE THEOLOGY OF THE EUCHARIST IN THE WRITINGS OF POPE BENEDICT XVI AND ITS IMPLICATIONS FOR THE RELIGIOUS FORMATION OF ADOLESCENTS IN MACAO CATHOLIC SECONDARY SCHOOLS - De Carvalho Ribeiro, Daniel Antonio (University of Saint Joseph, 2024)
This thesis aims to demonstrate how Pope Benedict XVI's Eucharistic theology can be used to fill the gap it identifies in the content within the Religious Education curriculum of Macao Catholic secondary schools and also extend support to the evangelization mission carried out in these schools. The thesis is divided into three parts. The first part focuses on the ideal religious formation of teachers and students in a Catholic school should be according to the teaching and discipline of the Catholic Church and how this is presently performed in three local Catholic secondary schools. This identifies a gap between theory and practice. The gap lies in the absence of formation in the sacramental and, therefore, Eucharistic teaching of the Church. The second part elaborates on the Catholic understanding of the human person and the basic needs for the development of adolescents. It does this to ensure that when the thesis proposes a solution to fill the gap in the curriculum, that solution is appropriate to the needs of the subjects of religious education, that is the adolescents in Macao Catholic secondary schools. In the third part, the Eucharistic theology of Pope Benedict XVI is explored, along with its relevance to the curriculum of the schools under investigation. It examines how it could enhance the experience of the educational mission of these schools and responds to the needs for adolescent development. Finally, suggestions are provided as how to incorporate the Eucharistic theme in the curriculum and create a Eucharistic education program for an enhanced evangelization outcome. This research has significant implications for all those who are involved in Catholic education, particularly in secondary schools
Keywords: Adolescents; Benedict; Catholic Education; Eucharist; Macao; Thesis and Dissertations PhD in Religious Studies (D-RS); University of Saint Joseph

STRATEGIES FOR BUILDING A SMART TOURISM CITY: A CASE STUDY OF MACAO SAR AND THE PERCEPTION OF EXPERTS - Da Rosa Ho, Hoi Lam (University of Saint Joseph, 2024)
This dissertation explores the strategies for developing a smart tourism city in the background of Macao Special Administrative Region (SAR) and the perceptions of different experts in Macao. Awared that the Macao government aims to expedite the development of a livable, smart, and green Macao and requires smart technology to be applied to upgrade the people’s livelihood. This is a long-term ambition to achieve and whether success remains uncertain. Through literature review, understood that the traditional tourism industry must be transformed and innovated to enhance competition since the 90s. And smart tourism cities provide enhanced tourists’ experience and residents’ better quality of life. Although prior research have studied the tourist behavior of smart tourism contents or evalutated strategic plans for the construction of a smart tourism city, there is no previous research explored on the topic. Therefore, this dissertation through qualitative research methods including on-site observations, analyzing government-released documents and interviewing relevant experts. The findings present the seven components of the conceptual framework, including physical infrastructures, technology applications, experience sharing, big data, business co-creation, technical professionals, and cyber security, are strongly support the smart tourism city development in Macao. Provide a clear understanding for the relevant stakeholders to practice in a smart tourism city context. In addition, from the perspective of experts, the key for successfully develop Macao as a smart tourism city is that should apply ‘government-led, multi-party participation, and marketing operation’ in every component of the framework. The key for success depends on all stakeholders actively participae the activities. Four recommondations also present at the end of this disseartation. Prospects the development of smart tourism city in Macao can enhance both the quality of tourists’ experience and residents’ life as well as driven the long-term economic growth sustainably
Keywords: Smart Tourism City; Technology and tourism development; Thesis and Dissertations Master of Government Studies (MGS); University of Saint Joseph

SenSwave: DRAW YOUR MUSIC BY EXPLORING THE RELATIONSHIP BETWEEN MUSIC, IMAGES, AND EMOTIONS - He, Minghao (University of Saint Joseph, 2024)
According to research, it is found that images, music, and emotions are closely related, and integrating visual and tactile elements into the music creation process, combined with auditory experience, can enhance emotional expression and understandability. The results highlight the potential of tangible interfaces in autonomous music creation and promoting emotional well-being. This work aims to explore the intersection of music creation, emotional expression, and technological innovation by creating a unique tangible interface for music. It does this by combining the challenges presented by the complexity of modern music production, the emotional issues faced by today's youth, and bringing a new way of expression to the phonograph technology. It hopes to draw inspiration from the historical significance of the phonograph through visual expression, user experience, and algorithmic music generation technology, and seek to provide a new way of music creation for young people who are creative and curious but not musicians, and provide a new way to express emotions. All things considered, the project demonstrates the feasibility and effectiveness of combining historical inspiration with modern technology to create innovative solutions for music technology. Furthermore, it is focusing on enhancing the interface design even more and carrying out longitudinal research to assess the long-term effects on emotional expressiveness and user experience. It is also being explored as an artistic installation, hoping to bring more changes and presentation methods and provide users with a more comprehensive and immersive music creation and emotional expression experience
Keywords: Artificial Intelligence; Interaction design; Interdisciplinary; Music generation; Tangible interface; Thesis and Dissertations Master of Design (MDG); University of Saint Joseph; Well-being Emotional expression

FLIIP: AN INTERACTIVE MULTIFUNCTIONAL TABLE DESIGN FOR PRESCHOOLERS - Tang, Qinghua (University of Saint Joseph, 2024)
With the rapid development of China's social economy, attention to children's education is also increasing. Among them, the preschool stage, the starting point of children's education, is the primary stage of children's cognitive, emotional, social, and motor skills development. At this critical time, providing children with an age-appropriate educational environment can significantly affect their personal growth, intellectual development, and emotional cultivation. Therefore, a multifunctional table that can meet the learning needs of preschool children and promote early cognitive development is essential. This work takes preschool children as the user object of our study to deeply explore the needs and obstacles of the target users. It summarizes the requirements and principles of children's furniture design based on children's physiological and psychological characteristics. A design scheme of an intelligent multifunctional preschool children's table is proposed based on ergonomics and digital technology. The objective through this work, is to create a preschool children's table that not only meets the learning needs of preschool children but also promote fun and can encourage the development of children's early cognitive ability
Keywords: Thesis and Dissertations Master of Design (MDG); University of Saint Joseph; children's furniture; interactive; multifunctional; preschool children; preschool children's table

DEVISING THE IMPACT OF THE FEMALE PERSPECTIVE IN THE GAME DESIGN - Luo, Min (University of Saint Joseph, 2024)
Within the realm of video games, female characters often become ensnared in stereotypes, thus becoming objects of the male gaze. Moreover, the neglect of female characters' subjectivity in game design reflects a failure to acknowledge their agency. Additionally, the female perspective is frequently disregarded in game design. These issues have had adverse effects, leading to designs that are less hospitable to women, perpetuating misogyny, sexual harassment, and discrimination in online gaming, and further marginalizing women within the gaming industry. Integrating feminist principles into video game design has the potential to dismantle the cultural center of inequality within gaming culture and foster a more diverse and inclusive video game world, brimming with possibilities. This research investigates such phenomena through a blend of questionnaires and online interviews. Following data refinement and summarization, it explores the potential fusion of feminism and game design. While findings from these studies aid in establishing a framework for this synthesis, feminist game research presents complexity. The study offers pertinent references aimed at advancing the field
Keywords: Female Characters; Feminism; Game Design; Stereotypes; Thesis and Dissertations Master of Design (MDG); University of Saint Joseph; Video Games; Women