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USJ Theses and Dissertations

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  • This study explored the effect of communication (i.e., among staff, and between staff and clients) and of cultural diversity on job satisfaction (i.e., intrinsic, extrinsic, and general) and perceived service quality of formal caregivers working in elderly services in Macao. We applied a quantitative methodology, based on a cross-sectional design using a self-response questionnaire to 162 staff in six elderly centres in Macao. Based on an extensive review of the literature, we proposed that: H1) cultural diversity is negatively related to (a) intrinsic job satisfaction, (b) extrinsic job satisfaction, (c) general job satisfaction, and (H5) negatively related to perceived competence and service quality; (H2) communication (a) among staff and (b) between staff and clients is positively related to intrinsic job satisfaction (H3) extrinsic job satisfaction, (H4) general job satisfaction, and (H6) perceived service quality; and finally that (H7) intrinsic, (H8) extrinsic, and (H9) general job satisfaction mediate the relationship between (a) cultural diversity, (b) communication among staff and (c) communication between staff and clients, and perceived service quality. We found that more communication among staff was related to higher intrinsic, extrinsic and general job satisfaction, and perceived competence and service quality. And intrinsic job satisfaction mediated the positive effect of communication among staff on perceived service quality. Opposite to predicted communication between staff and clients was related to lower levels of job satisfaction. And cultural diversity was positively related to satisfaction, as well as perceived competence and service quality. The theoretical and practical implications of findings, as well as limitations and suggestions for future research were discussed

  • Road transportation is one of the main sources of air pollution in Macao. This study mainly explores four major roadside locations with high traffic flow in Macao from March to May 2022 and measures their pollutant concentrations (PM10 and PM2.5), traffic flow and their fuel type, as well as considering the meteorological parameters and pollutant concentration of SMG Macao to analyze the relationship between traffic flow and pollutants on roadside locations. Under the measuring distance between 3 and 6 meters, showing that the four locations had a good correlation with the roadside station data provided by SMG on both weekdays and weekends/holidays (PM2.5: R2 is 0.59 to 0.81 on weekdays and 0.79 to 0.88 on weekends/holidays, p<0.01; PM10: R2 is 0.33 to 0.82 on weekdays and 0.30 to 0.58 on weekends/holidays, p<0.05), the overall PM2.5 is 41 to 86% higher than that of the same period of Macao roadside station (SMG), and 68 to 186% higher than that of Taipa Ambient (SMG), indicating that it is more harmful to daily pedestrians. The overall relationship between PM concentration and traffic flow is small on the long-term scale (PM2.5: R2 is 0.01 to 0.13; PM10: R2 is 0.00 to 0.02). This study also analyzed air quality on EBL, the overall PM2.5 and PM10 decreased by 12.3% to 24.8% compared with non-EBL during the period, so that is indeed beneficial to the reduction of pollutant concentrations. In addition, narrower roads were overall higher when road widths added for comparison. Lastly, meteorological data added for comparison, except for relative humidity, it can be found that there is a significant correlation with long-term pollutants (p<0.05). While previous studies have found that single-day traffic flow is related to the increase in PM concentration, this paper is more inclined to their two-way effect when exploring their long-term relationship

  • Technology is an essential and valuable tool nowadays. New technology and innovations are introduced to the public day by day. Metaverse will be a new trend, as the Macau government has been trying to promote this technology since the COVID-19 pandemic is still here. Before this technology goes deeply to the public, this paper attempts to examine the consumer’s perspective of Metaverse and understand the cognition of Macau people about Metaverse. And bring out what factors and conditions will make them accept this technology. A qualitative research method will address the questions and problem to understand consumer perspectives towards this technology. Entrepreneurs, managers, and professionals will be invited to take part in this research. Ten interviews will be carried out in this research for data analysis, which may provide a board overview of this technology in Macau and give recommendations to local entrepreneurs. In conclusion, consumers think it is still not a well-developed technology and is not globally used at this stage. In contrast, if this technology is ready-to-use, it will be a helpful assistant in their businesses. They expect the metaverse to be fully developed in ten or more years

  • " Air pollution in Macau has become a serious problem following the Pearl River Delta’s (PRD) rapid industrialization that began in the 1990s. While there has been continual improvement in recent years, harmful air pollutant concentration levels are still common, impacting Macau residents' health and creating long-term medical costs to local society. With this in mind, Macau needs an air quality forecast system that accurately predicts pollutant concentration and an early alert system instead of only daily real-time reminders. Some scholars have previously carried out studies to develop an air quality forecast for Macau by successfully using statistical models. Therefore, pursuant to the outcomes of previous studies, this dissertation aims to build upon research results and explore further possibilities of building a better ML air quality forecast model based on the time series of air pollutants concentration and meteorological data. Four different state-of-the-art ML algorithms were used to create predictive models to forecast PM2.5, PM10, and carbon monoxide (CO) concentrations for the next 24 and 48-hour. These were Support Vector Machine (SVM), Artificial Neural Networks (ANN), Random Forest (RF), and Extreme Gradient Boosting (XGBoost). In addition, Multiple Linear Regression MLR, a standard ML model, was used for this dissertation as a baseline reference for performance comparison. The daily measurements of air quality data in Macau from 2016 to 2021 were collected for this dissertation. The 2020 and 2021 datasets were used for model testing while the four-year data prior to 2020 and 2021 were used to build and train the ML models. The results showed that SVM, ANN, RF, and XGBoost were able to provide a very good performance in building up a 24-hour forecast with higher R2 and lower RMSE, MAE, and BIAS. Meanwhile, all ML models in 48-hour forecasting performance were satisfactory enough to be accepted as a two-day continuous forecast even if the R2 value was lower than the 24-hour forecast. The 48-hour forecasting model could be further improved by proper feature selection based on the 24-hour dataset, using the SHAP value test, and the adjusted R2 value of the 48-hour forecasting model."

  • The aim of this study is to investigate the influence of leadership styles and organizational cultures to employee’s organizational commitment under the pandemic situation in Macao. The dependent variables comprise of the three dimensions of organizational commitment. Among those three, affective commitment and continuance commitment are considered to be analyzed in this study. The leadership styles concept and organizational cultures are applied as the independent variables. The objectives are achieved using quantitative research method with questionnaires in Likert scale scores. The two significance reveals that laissez-faire leadership style had a positive relationship with continuance organizational commitment (H4) and innovative culture had a positive correlation with continuance organization commitment (H6). Such outcomes were extended to a qualitative study with qualitative approach on discourse analysis to explore the potential factor and a leadership discourse analysis was initiated. While the findings on influence of leadership and culture on organizational commitment is not a major concern for Macao employees in the pandemic situation, the significance of specific leadership style and culture rationalizes the transformation and status of Macao employees’ views towards leadership and employers’ perspective on organizational culture. The data collected in this study may also provide valuable resources for future study and training programs for the coming batch of employees in the coming new phase of Macao in entering the 2nd round of gaming licensing. Create the right leadership and culture for the organization to bring back the passion of Macao employees

  • Nowadays marketers and practitioners recognize the importance of social marketing as a strategy to acquire customers. Accordingly, the enterprises and brands are embracing the use of social network in communicating with potential consumers ad actual consumers, in order its performance so as to increase its sales. Among all those social media platforms, Instagram is one of the platforms which is image orientated and can easily connect with users and provide information with photos and images. As Macau is small‐sized city where there are abundant small to medium‐sized enterprises, the local small firms are switching their marketing strategies by utilizing the Instagram to promote their product online. In order to get a better grasp of how Instagram affects the promotion of the food and beverage product in Macau, the research question has been formulated: “To what extend can the local food sectors in Macau use Instagram as a marketing tool to engage purchasing intention and strengthen their brand equity? From the perspective of customers.” Semi‐structured interviews were conducted with 13 participants who are the Instagram users, with diverse situations of engagement on Instagram. According to the interviews, participants expressed that how Instagram can associate effects with arousal and brand equity (brand awareness, brand image, perceived quality and brand loyalty) and formation of purchase intention eventually through the Instagram marketing activities. The results showed that Instagram marketing activities strongly correlated the brand equity (brand awareness, brand image, and perceived quality while which in turn led to purchasing intention towards the brand. This research comprehensively illustrates the influences of Instagram marketing activities on customer‐based brand equity. The findings of this study will enable local food brands to more accurately forecast the future purchasing behaviors of their customers through Instagram marketing activities and provide a guide in managing brand equity as well

  • Establishing and improving the independent reading ability of middle school students has become one of the critical topics in the world, especially for second language learners. The cultivation of independent reading ability has specific challenges. This action research investigated the effectiveness of integrating robot-assisted teaching in reading lessons at lower primary grades. A group of third-grade students (n=15) participated in this research. The instruments include the pre-and post-test of a reading competency test (RCT) and motivational index (MI), a teacher reflection journal, and focus group discussion with parents. The whole intervention is conducted in two cycles, and requires the completion of four 40-minute lessons each week per cycle. The findings support the view that integrating robot-assisted teaching in the classroom can improve students' learning motivation to a certain extent, and that intervention programs positively impact students' learning motivation and independent reading ability in English. This study provides suggestion for the design of English reading instruction, and encourages English teachers to pay more attention to improving students' independent reading ability

  • Informal recycling plays a crucial role in municiapl solid waste management in many cities, particularly in the global South. This study examines the practices, challenges, and opportunities of informal recycling in Macau, a small city and Self Autonomous Region (S.A.R.) in China. Using qualitative research methods, including semi-structured interviews, this study explores the motivations and strategies of informal recyclers, the challenges they face, and the potential for collaboration with formal waste management systems. The findings of this study reveal that informal recycling in Macau is a complex and multifaceted reality and practice that involves a range of actors, from waste pickers to small-scale processors to exporters, all with their specific challenges. Informal recyclers are motivated by economic necessity, and they employ a variety of strategies to collect and process recyclable materials. However, they also face significant challenges, including high rental and transportation costs, lack of manpower, China’s waste import policies and ensuing restrictions, fluctuating global price rates of materials and the unstable income as serious consequence, accompanied by limited support from the local Government. This study also identifies opportunities for sustainable development of informal recycling in Macau, supported by the analysis of data collected via questionnaire survey regarding Macau citizens’ waste separation habits and their willingness to pay for resource separation and recovering process. The identified oppurtunities include establishing partnerships between informal and formal waste management actors, improving the infrastructure, and introducing environmental levy system and consistent policies and regulations. Overall, this study contributes to a better understanding of the role of informal recycling sector in waste management in Macau and provides insights into potential strategies for improving the sustainability of resource and waste management practices in the city

  • "Over time, the large shopping malls in Macao will require some changes to improve space utilization, resulting in renovation projects that affect indoor particulate matter (PM10 and PM2.5) concentrations. Employees work long hours in an environment where the ambient air quality is poor, directly affecting their work efficiency. Nonetheless, the concentration of PM produced by the interior renovation of shopping malls has yet to receive particular attention. Therefore, this study will investigate IAQ, in particular, PM10 and PM2.5 in large-scale shopping mall renovation projects in three different indoor locations (i.e., public, renovation, and construction areas) to understand the causes of indoor PM10 and PM2.5. This study will collect on-site PM data for analysis, examine whether the current control measures are appropriate and propose some improvements. The data collected will be compared with IAQ standards from the World Health Organization (WHO) and the Macao Meteorological and Geophysical Bureau (SMG), specifically PM concentrations. The research results can provide a reference guide for decision-makers, management, construction teams, design consultant teams and renovation teams of large-scale projects. In addition, the monitoring of IAQ can ensure a comfortable environment for employees and customers."

  • This dissertation examines consumers' perceptions of food influencer content on Instagram and the relationship between exposure to food influencer reviews and consumers' intention to visit restaurants in Macau. A mixed-method research design was employed, combining quantitative survey data from 301 responses with qualitative insights from one focus group session involving six participants. The findings suggest that consumers find food influencer content entertaining and inspiring for dining out and exploring new culinary experiences, but they express concerns over its credibility. While food influencer content has a good exposure to consumers, it has a moderate impact on consumers’ restaurant choices, with various factors affecting the relationship. The results highlight the importance of perceived trustworthiness and enjoyability of food influencer content, the visual appeal of food and restaurant environments in photos, and personal relationships in shaping Macau consumers' visit intention to restaurants. The findings can serve as a basis for future research on credibility perceptions of food influencers, the enjoyability of influencer content, and the visual appeal of food and restaurant environments on Instagram. Practically, food influencers should prioritize transparency, authenticity, appealing photos, engaging captions, and leverage the role of personal relationships to increase their impact on consumers' restaurant choices

  • This study aims to investigate gender-differentiated parenting and the factors that affect parent-adolescent relationships in Macao families. The study will address the following research questions: A) Does gender-differentiated parenting exist in Macao families? B) How does the academic level of parents relate to conflict resolution and acceptance levels? C) How does the length of time parents have lived together relate to conflict resolution and acceptance levels? D) How does the sibling position of adolescents relate to conflict resolution and acceptance levels? The study employed a quantitative research approach with a purposive and convenient sample of parents with children aged between 12 to 18 years old in Macao. The data were collected using the Parent-Child Interaction Questionnaire—Revised-Parent version (PACHIQ-R-P) through a questionnaire survey from May to August 2022. Out of the 172 completed questionnaires, seven were invalid, resulting in 165 valid questionnaires. The findings showed that gender differentiation in parenting was confirmed, with significant results showing that fathers had lower acceptance and conflict resolution levels when their child was a boy. Mothers showed similar acceptance and conflict resolution levels regardless of their child's gender. Furthermore, the study found that parents' acceptance of their children was influenced by their academic level, length of time living together, and the child's sibling position. This study is the first of its kind in Macao and could provide valuable insights for family and adolescent services in the region

  • Food waste has become an increasingly pressing issue worldwide, and Macau is no exception. A substantial portion of municipal solid waste in Macau is comprised of organic waste, with household food waste being a significant contributor. This can be attributed to households purchasing excessive food, preparing more than necessary, or not consuming items before they spoil, leading to detrimental resource and environmental impacts, particularly in the form of greenhouse gas emissions. It is crucial for Macau to develop a sustainable food waste management system that fosters prevention and responsible consumption and to develop food waste recycling habits among its residents. This study employed a two-pronged approach: a literature review of food waste source separation policies and practices in four neighboring regions to identify adaptable good practice examples for Macau, and a questionnaire survey completed by 143 local residents. The survey aimed to comprehend residents' behaviors and awareness regarding food waste prevention and treatment, evaluate their satisfaction with Macau's existing food waste recycling program, examine their resistance and motivation toward participating in the recycling program, and assess their attitudes toward implementing a polluter-pays-principle system in Macau. The survey aimed to provide insights into the current state of household food waste in Macau and inform future waste management policies and strategies of stakeholders. The survey findings highlight the need for enhanced public awareness and education on food waste prevention. Additionally, upgrading recycling facilities may encourage residents to participate more actively in food waste recycling. Ultimately, implementing suitable policies can help prevent food loss and waste and regulate food waste generation and elevate recycling rates. This study offers preliminary recommendations for policymakers or government entities as a orientation for future planning

  • "This study explored the relationships of work-life balance and turnover intentions of full-time employees in Macao, and role of gender, parenting, and elderly care. Namely: (1) What is the relationship between work-life balance perceptions and turnover intentions? (2) What is the moderating role of gender in the relationship between work-life balance perceptions and turnover intentions? (3) What is the moderating role of parenting (i.e., having children or not) in the relationship between work-life balance perceptions and turnover intentions? And, (4) what is the moderating role of care for elderly family members (i.e., having to provide care or not) in the relationship between work-life balance perceptions and turnover intentions?"

  • There are gaps in the research on gender differences and parental participation and the interaction between gender and parental participation in non-Western cultural contexts, particularly the Macao context. The current study aims to fill these gaps by examining gender and parental participation (i.e., father only, mother only, or both) differences and interactions in externalizing behaviour (oppositional defiant disorder and conduct disorder) during late childhood and adolescence (i.e., from age 10 to 18) in Macao. The methodological approach for the current study was a cross-sectional design with a quantitative methodology based on self-rated questionnaires. In certain items, we did discover gender differences. More boys than girls appeared to concur that they occasionally misbehave at school or start fires. And it appeared that girls were more likely than boys to concur that they occasionally exhibit unexpected mood or emotion changes and strong tempers. The children in the groups where only the mother or father participated tended to agree more than they prefer to hang out with older kids than kids their own age. This is in contrast to the group with more parental participation, which is represented by both parents submitting the questionnaire. Although none of the hypotheses proposed were supported, our outcomes implied culture and subculture may play important roles on youths’ externalizing behaviour

  • Teaching methods are not enough in today's social environment. By studying the understanding and practice of innovative education by primary school teachers in Macao, we can find a direction to promoting educators' demand for educational innovation. This research aims to understand the attitudes of primary school teachers in Macao toward innovative education, as well as the feasibility and necessity of developing a creative curriculum, through in-depth interviews with the experiences and reactions of primary school teachers in Macao. Simultaneously, encourage primary school teachers in Macao to implement effective and innovative educational methods so that Macao society can rethink the importance of educational innovation. The significance of the research lies in improving teachers' awareness of educational innovation and promoting teachers' understanding of education. In education, innovation includes new teaching theories, methods, techniques, and resources. Therefore, the education innovation is to think about things creatively, and innovation is to do creative things. By interviewing eleven local primary school teachers in Macau, we learned their views on innovative education teaching methods. Although, a limitation of the study is that only a few faculty members were selected, which may not represent the entire primary teacher in Macau. The study draws four main conclusions, the first of which is the view of primary teacher in local education, it can know that Macao primary school teachers understanding and cognition of educational innovation. Though of understanding of Macau’s primary teacher’s attitude in innovation teaching, which can find the feasibility of innovation teaching in Macau. At the same time, understanding of the impact factor in Macau innovation education, it clarifies the main challenging of primary teacher practice innovation teaching in Macau. On the other hand, thought of understanding of teacher’s attitude, we can more understanding the real situation in Macau’s educational innovation and encourage the teacher promoted educational innovation in Macau

  • Climate change is a global issue but its impact can be felt locally. Macau SAR has been rapidly developing since the single shift towards a gaming industry-dominated economy, the overwhelming anthropogenic activities contributing to increasing pollution. Mangroves, which play an essential role as the blue carbon system with a high carbon sequestration rate could be a natural base solution to the pollution. This study aims to determine 1) the total organic Carbon (TOC) in the soil of Macau mangrove sites, 2) comparison with the methodology evaluating the organic Carbon, and 3) organic Carbon comparison between Macau and other regions. Soil sampling were processed under the Blue Carbon Initiative guideline, and the samples were divided into two parts for determining the TOC%, combustion method from Hong Kong, and methodology of ashing in our laboratory. The overall estimated TOC% of Macau mangrove sites was 1.29%. There are still a lot of potentials in Carbon storage and for climate change mitigation in Macau

  • This study identifies Portuguese residents’ behavioural intention towards Chinese electric vehicles from the perspective of the Country-of-Origin Effect (COE) and uses the Unified Theory of Acceptance and Use of Technology 2 (UTAUT-2) as a guide to design interview questions. According to the existing literature, UTAUT-2, a comprehensive technology acceptance model, has not been used to assess the Portuguese electric vehicle market, and no relevant research has been found to apply the method of combining the COE into the UTAUT-2 framework. The purpose of this study is exploratory in nature, it uses qualitative methods to identify the behavioural intention of Portuguese residents towards the acceptance of Chinese electric vehicles. Data from 16 Portuguese residents was collected through semi-structured interviews and analyzed with qualitative methodology. The study found that factors such as performance expectations, environmental concerns, effort expectations, hedonic motivation, and social influence have a positive impact on Portuguese residents' purchase of electric vehicles, while price value, habits, and convenience conditions have a neutral or negative impact. Regarding COE, apart from social influence, it has no impact on other factors. To increase the popularity and sales of Chinese electric vehicles in Portugal, it is recommended that advertising and marketing efforts focus on price, charging services, after-sales service, and design

  • "Macau's rapid economic development in recent decades and relatively low usage of public transportation have put considerable pressure on the city's carrying capacity. Improving the transportation system has been a major policy goal of Macau's urban planners. To deepen the understanding of the perspectives of local road users, this dissertation's main research question is: what factors determine the satisfaction of local road users of Macau? After collecting responses using an online questionnaire, quantitative research methods were adopted to analyze travel patterns, satisfaction toward different road usage dimensions, and sociodemographic characteristics of local residents. 145 responses were collected and quota samples were generated to match the distribution of each sociodemographic feature of the population. Most respondents used private vehicles to travel during peak hours on weekdays for work or for school and to travel during the entire afternoon and evening on weekends for shopping necessities and for leisure. The most traveled districts were Baixa de Taipa, Costa & Ouvidor Arriaga, and Baixa de Macau. It was found that the mean overall satisfaction score inclined to the dissatisfaction side (below 3). Only clarity of traffic lights and number of road signs (measuring infrastructure) and temperature and price of fares (measuring public transportation) had mean satisfaction scores that were significantly higher than 3, indicating higher satisfactions. Meaningful hypotheses regarding the differences of different road user groups were set out, then Kruskal-Wallis ANOVA tests and Mann-Whitney U tests were run. The significant findings were such that the elderly aged 65 or above were less satisfied and the unemployed were more satisfied with road usage. The better educated were more satisfied with the environment, and the unemployed were more satisfied with the public transportation. Drivers were less satisfied with transportation costs, and peakhour road users were less satisfied with the infrastructure. The Spearman correlation analyses found that infrastructure had moderately positive correlation with facilities and with travel safety. Based on the findings and their policy implications, policy suggestions could be made. The policies suggested in this study should have favorable short-term and long-term effects on more than one road usage aspects."

Last update from database: 5/17/24, 9:26 PM (UTC)