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"The purpose of the research aimed to explore the challenges and future possiblities of ways of promoting elderly social participation in Macau. As lack of related research has been conduted in Macau, this community services and government policies and to provide suggestions for improving the direction of sustainable development and future possible research topics in this area. The research adopts a qualitative and phenomenological approach to explore the current situations, difficulties and ideas through the industry experience and insights. Nine in-depth interviews with 9 representatives of elderly social service providers subsidised by Macau SAR Government from late April to July 2022 in Macau. The content analysis using open coding to collect inductive data. Throughout themetic analysis identified by four levels: individials, community and social services, governmental policies and infrastructures. Overall, the study found that the autonomy trend of future social participation of the elderly in Macao is enhanced by education and self-health concerns and they are more independent, but the participation of male elders and female elders is unbalanced. Social service providers for the elderly provide a large number of repetitive services and are too passive and dependent on government policies andsupport, resulting in a lack of innovative thinking. The infrastructure design promoted by the government does not consider the continuous health and activity development of the elderly. This study looks at the ability of the elderly in Macau to continue to develop their strengths in the future, and suggests the need to strengthen individual retirement life planning and development for the elderly, personal health monitoring improvement, diversification of social services, elderly-led community programs, private social enterprise capital, and elderly volunteering The urgency of the number of elderly people, more practical and effective elderly inclusive urban planning."
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This study analyzed Tencent Holdings Limited’s internal and external factors and future strategies, forecasted the financial statements of the Company for the next ten years, and measured the intrinsic value of the Company on December 31, 2021 and compared it with the stock market price on the same date. The share price’s sensitivity analysis was also conducted to understand the Company's capital structure and profitability, and the sensitivity analysis can be used to reflect the impact of these factors and strategies on the future share price, which can have a high impact on investors' future investment decisions. This study also used the SWOT Analysis and Michael Porter's Five Forces Analysis to analyze the Company's strengths, weaknesses, opportunities and threats and the Five Competitive Forces that shape the technology industry to evaluate the Company's external and internal environment and enrich the management with a more intuitive analysis leading to recommendations
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Starbucks Corporation (hereinafter “Starbucks” or “the Company”) is a worldwide coffee retailer, which operates over 33,000 stores located in over 83 countries nowadays. The purpose of the study is to estimate Starbucks’ intrinsic value as of December 31, 2021 and identify whether the Company was overvalued or undervalued. Several analyses give investors and shareholders an insight into how the Company may develop or identify the ability to generate positive returns from investing in Starbucks. This study is mainly separated into two aspects. The first part specifically discusses the Company overview, industry analysis, and economic outlook, which includes SWOT analysis, PESTEL analysis, Porter's five forces analysis, and value chain analysis to identify external and internal factors that may influence the Company. The second part focuses on financial analyzes, including both historical and forecasted financial statement. Three valuation models and a sensitive analysis are applied to understand the Company’s financial conditions and performance. Starbucks’ intrinsic value is derived from the three discounted cash flow models, indicating the market overvalued the Company’s stock price as of December 31, 2021. Finally, investors and shareholders can understand more about Starbucks’ capital structure, financial highlights, and intrinsic value, because this set of information is critical for existing investors and potential investors to make investment decisions
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Nowadays marketers and practitioners recognize the importance of social marketing as a strategy to acquire customers. Accordingly, the enterprises and brands are embracing the use of social network in communicating with potential consumers ad actual consumers, in order its performance so as to increase its sales. Among all those social media platforms, Instagram is one of the platforms which is image orientated and can easily connect with users and provide information with photos and images. As Macau is small‐sized city where there are abundant small to medium‐sized enterprises, the local small firms are switching their marketing strategies by utilizing the Instagram to promote their product online. In order to get a better grasp of how Instagram affects the promotion of the food and beverage product in Macau, the research question has been formulated: “To what extend can the local food sectors in Macau use Instagram as a marketing tool to engage purchasing intention and strengthen their brand equity? From the perspective of customers.” Semi‐structured interviews were conducted with 13 participants who are the Instagram users, with diverse situations of engagement on Instagram. According to the interviews, participants expressed that how Instagram can associate effects with arousal and brand equity (brand awareness, brand image, perceived quality and brand loyalty) and formation of purchase intention eventually through the Instagram marketing activities. The results showed that Instagram marketing activities strongly correlated the brand equity (brand awareness, brand image, and perceived quality while which in turn led to purchasing intention towards the brand. This research comprehensively illustrates the influences of Instagram marketing activities on customer‐based brand equity. The findings of this study will enable local food brands to more accurately forecast the future purchasing behaviors of their customers through Instagram marketing activities and provide a guide in managing brand equity as well
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Oracle Corporation (hereinafter referred to as Oracle, ORCL, or ‘the Company’) is an American multinational company that provides solutions of products and services that serve the enterprises’ information technology (IT) environment. This thesis is to conduct a business analysis of the Company from a financial perspective, determining the Company’s intrinsic value as of May 31, 2021, and comparing it with the respective market value. Thus, this thesis will study, evaluate, and present an overview of the Company, an analysis of the Company’s market, industry, strategy, financial performance, including external and internal factors, a ten-year pro forma financial statement forecast, and the techniques of using the three discounted cash flow models to estimate the intrinsic value of Oracle. The obtained results from the three valuation models, including the Enterprise Discounted Cash Flow (EDCF) model, the Adjusted Present Value (APV) model, and the Discounted Economic Profit (DEP) model, show that the Company’s intrinsic values were estimated at $74.57, $75.21, and $74.82, respectively. When the results were used to compare with the market price of Oracle’s shares as of May 31, 2021, at $78.74, it reflects that the Company was overvalued
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