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Macao is a city of culture, and history and culture are the wealth of Macao. Over the centuries, the exchange and transmutation of Chinese and Western cultures have given Macao a unique cultural charm, and have also formed and preserved a considerable amount of cultural heritage. Cultural heritage has received increasing attention from all sectors of the community in the tourism industry in Macao, the promotion of the preservation and transmission of cultural heritage through tourism development has become a new issue in the tourism sector. As an independent art form in the urban public space, tile painting has both practical and aesthetic functions, and is a special vehicle for the convergence of multiple cultures in the urban cultural ecology. It is also a medium through which the city's cultural message can be fully disseminated. The paper presents a detailed analysis of the strengths, weaknesses, opportunities and challenges of the development of Macao's cultural heritage tile murals, based on an introduction to the existing status of Macao's cultural heritage tile murals, using the SWOT analysis method, which provides a reference for Macao's cultural heritage tourism
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With the rapid urban development, Macao SAR has become one of regions with the with highest population density in the world, characterized by high traffic flow and dense building aggregations. Noise has become one of the major environmental problems in Macao. Besides having an impact on human health and wellbeing, noise pollution is known to impact ecological systems and the image of a place. Before proposing a plan to reduce noise pollution, it is necessary to have a general understanding of the current noise levels in Macao, how they have changed over time and the main noise pollution sources and environmental concerns. This dissertation relies on the publicly available data from DSPA (Macao Environmental Protection Bureau) monitoring stations concerning noise levels over the past decade. The main research goals were: 1) Characterize changes in noise levels from 2010 to 2021 during daytime, nighttime, and full-day from multiple noise stations located in Macao, Taipa, and Coloane Peninsula; and 2) associate changes in noise levels with potential factors such as location, number of residents/tourists, number of vehicles, among others. This work provides an important framework for future studies concerning noise monitoring and mitigation strategies
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This thesis mainly discusses and compares the human rights situation and the problems in China, the USA and the UK. Also, the thesis will give the solution of how to make the world's human rights situation more fairly. Because we sometimes listen to these countries use cruel ways to suppress the opponents from the news. So I think this will be very suitable for understanding the current human rights situation, problems and movements in these countries. This thesis mainly uses the secondary data analysis method to collect and analyse the data. After analysing the data, three main issues affecting human rights were identified. These issues are race, religion, and network privacy. Other important factors still influence human rights, but this dissertation focused on the three issues identified. Finally, I will give two to three recommendations to practice human rights more fairly. Although the step will be very small, we can greatly improve the fair human rights in the future
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This dissertation focused on the consumers’ consumption behavior in Macau flower retailers. It revealed what factors affect consumers’ choice of flower shops during purchase. Also, what contributes to the customers’ loyalty towards a flower retailer by having interviews with the female target groups aged between 20 to 50 who work in the office. This study is important to the flower business owner because the result can allow them to understand the thoughts and feelings of their consumer. By interviewing 11 heavy users of floral products with 16 questions based on the five consumption values, we can communicate with the consumers directly and learn the reasons behind their purchasing behavior. Questions have been divided into 5 consumption values according to the previous research by (Sheth, Newman, & Gros, 1991), including functional, conditional, social, emotional, and epistemic values. The research has collected data on how and at what level these values may affect consumer consumption choices individually. The finding part analyzed the reason why those values affect consumers’ choices. Most of the interviewees stated that service is the most important compared to quality because the owner should be enthusiastic to provide product information and understand the consumer very well to impress and retain them with good personal service
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USJ Theses and Dissertations
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- Thesis (365)