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Macau is a dynamic city with a unique blend of Eastern and Western cultures, which has become a well-known travel destination. Macau is not only home to the casinos, but also a shopping paradise, where we can find international luxury brands and local designer brands. The local fashion industry has a strong follower base, taking a different route than that of the Textile and Garment Industry in the 1980s. Nowadays, the local Fashion Industry is not only focused on production, but more on the design and creativity. Macau is a city rooted in the casino industry, having shifted from an industrial economy into a service-based one. This study aims to assess the relations between Asia and Europe with regard to their impact on the creative process of local fashion designers, to understand how local designers balance between market, creativity and aesthetics. Also, it is important to understand how Macau government supports local brands such as: “Made in Macau”. In order to accomplish our goal, several academic areas will be addressed, such as fashion design and the cultural and creative industries in their broad sense, (aesthetics, history, creativity, identity, economy, ergonomics, cognition, and social value). A mix of quantitative and qualitative methods have been used, including questionnaires, open-ended interviews, case-study research, ethnographic methods, historical research and visual methodologies. In the following chapters, this studies will describe mainly the Macau fashion industry in a globalized era and the multiculturalism’s influence on the local fashion designer’s collections
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Several internationalization theories have been developed over the past few decades that have made great contributions in explaining enterprise internationalization and their mode of entry strategy. It has been suggested that the determinants of entry mode choice of enterprises from emerging and frontier markets differ from those of comparable enterprises from advanced economies. Literature review appears to indicate that there is a need to expand the framework for entry mode strategies to accommodate the expansion issues enterprises from emerging and frontier countries face in the global marketplace. Nevertheless, not much information and acceptable conclusion has been made on how MNEs from frontier markets internationalize and what factors influence their choice of entry into those markets. This study investigated the internationalization strategies of Lusophone Africa MNEs from Angola and Mozambique, more specifically their entry mode. Information was gathered through a survey of 29 MNE’s upper management respondents and subsequent face-to-face semi-structured interviews with 24 of them in their countries. The results of this study suggest that most MNEs opted for equity-based investment strategies, mainly joint venture and M&E as their preferred mode of entry when internationalizing. A significant group of them opted for e- commerce/e-business strategies, and direct and indirect exports. A smaller portion of the interviewees chose Greenfield investment as a mode of entry. Many of these MNEs could be classified as born global/INV. Finally, this study presents a conceptual framework for use in studying the entry mode choice of enterprises from Lusophone Africa frontier markets and presents research propositions for better understanding the determinants of entry mode strategies of enterprise from Angola and Mozambique. Keywords: Internationalization, Entry Mode, Emerging Markets, Frontier Markets, Lusophone African MNEs, Angola, Mozambique
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