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This study analyzes the green marketing strategies with specific reference to the hotel industry. The concept of green marketing in this sector is crucial due to the growing expected importance of tourism in the future of global economy and its potential impact on social and economic development; this is true particularly in areas with relevant volumes of tourist arrivals. In this sense, we carried out an exploratory research in the hotel industry of the Special Administrative Region (SAR) of Macao in order to: highlight the primary motivations that underlie interventions geared towards the eco-sustainability of hotels, the services they offer and point out the problems, issues, and future prospects in the development of green marketing, as well as explore the role of eco-sustainable values in hotels’ online communication policies. In order to reach these aims a qualitative research was carried out with a semi-structured questionnaire (face-to-face interviews) to a group of hotels. The research was finished by an analysis of their websites, in order to verify possible references to the steps taken to protect the environment.
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South Korea management system has been influenced significantly by their traditional social and religious beliefs for hundreds of years. Yet, the 1997 Asian financial crisis has gradually confirmed this shifted, from the Confucius mentality to a close Westernized system. This paper aims to evaluate this management transition in South Korea. The theoretical model of the convergent-divergent, as proposed by Chatterjee and Nankervis [2006], is applied to identify a number of critical factors. The aforementioned factors altogether have influenced the management system in four main vectors: (A) From seniority to meritocracy performance management; (B) From consultative to individualistic decision-making style; (C) From ignoring to embracing corporate governance; (D) From avoiding to improving environmental sustainability.
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We report the initial findings of an ongoing, long-term investigation into subjective quality of life in Macau, a Special Administrative Region of China. Data were collected via quarterly public surveys (2007 to 2009; n = 8,230), as part of the Macau Quality of Life Report. The main aims of the study were to: (a) ascertain the public’s satisfaction with life and with the regional situation in Macau; (b) confirm the utility of the International Wellbeing Index (IWI) as a measure of subjective life quality; and (c) contribute to ongoing discussion in the literature on quality of life in China. The data indicated moderate levels of personal (PWI = 64.4; range 63–66.7) and national (NWI = 59.7; 57.4–63.7) wellbeing across the study period, which implies that residents in Macau are generally satisfied with life. The lowest scores were reported in the first quarter of 2009, a period of great economic uncertainty in Macau and the world, but were positioned within the normative range. The IWI demonstrated good psychometric performance, consistent with previous studies in China and the West, which confirmed its utility. These findings are discussed in relation to the IWI’s theoretical underpinnings and the literature.
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This chapter explores Quality of Work Life (QWL) in Macau. We investigate the meanings and importance of QWL and its implications in terms of happiness and business performance. Although QWL is central to people’s lives, research on this topic is still in its infancy in Macau. Our interviews revealed three salient themes of QWL: Work context, the perceived benefits and demands of the job; Organization, mainly work environment and factors within the organizational context mediating QWL; and the implications of QWL on overall living and happiness.
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We critically review studies of subjective wellbeing conducted in China by the International Wellbeing Group, and we evaluate the International Wellbeing Index (IWI), a new instrument they developed. Subjective wellbeing was positive and similar in studies across China, and conformed to the normative range. Its resilience (PWI = 61.2–67.1) mirrors survey findings conducted in Western countries, in agreement with Subjective Wellbeing Homeostasis. Reliability, validity and psychometric analyses support the utility of the IWI as a measure of subjective wellbeing. Our conclusions have implications for research and social development in China, discussed further in this review.
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