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Neuromarketing lies at the intersection of three main disciplines: psychology, neuroscience, and marketing, and it has been a successful neuroscientific approach for the study of real-life choices such as consumer behavior [1]. A current gap in the cosmetics field is the lack of published research studies, considering the marketing investment done yearly in this category. With the rapid economic expansion and the rise of social media in China, consumers' interest in beauty is growing. Even though the Chinese cosmetics sector is rapidly expanding, no studies have been done with Chinese consumers. This study aims to employ the same approach as previously done in consumer neuroscience studies to evaluate cosmetic brands' marketing strategy to understand better if immediate emotional responses can be measured using Electrodermal Activity (EDA). Here, we focus on cosmetics products advertisement as a model to understand consumer preference formation and choice. Eighteen Chinese female consumers were recruited between 19 and 37 years old. From the results obtained, it was understood that none of the participants have voted for the product advertisement for which they showed higher emotional arousal. However, it appears that the participants' preference is for the products for which the brand awareness is stronger since the product advertisements with more votes are the ones for the Korean brand used. The product advertisements with Asian faces were the ones with more votes, suggesting that Asian faces have engaged consumer preference. However, the product advertisements for the Brazilian brands, unknown to the Chinese public, were the ones with fewer votes, although, those product advertisements were the ones with more emotional arousal per minute. Those advertisements were also those with non-Asian faces, suggesting that this feature influenced voting decisions. From this study, it has been observed that Electrodermal Activity is a measure of emotional arousal that by itself cannot be translated into consumer engagement. Therefore, it is also proposed to evaluate brand awareness in future studies related to product advertisements. The physical features of the people included in the advertisements is also suggested to be further evaluated in future studies since a different cultural background seems to influence the consumers' engagement. Furthermore, using EDA to complement other neurophysiological tools like facial expression analysis is also suggested for future studies to have evidence about the nature of the emotions raised.
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We prove the consistency of the different approaches for deriving the black hole radiation for the spherically symmetric case inside the theory of Massive Gravity. By comparing the results obtained by using the Bogoliubov transformations with those obtained by using the Path Integral formulation, we find that in both cases, the presence of the extra-degrees of freedom creates the effect of extra-particles creation due to the distortions on the definitions of time defined by the different observers at large scales. This, however, does not mean extra-particle creation at the horizon level. Instead, the apparent additional particles perceived at large scales emerge from how distant observers define their time coordinate, which is distorted due to the existence of extra-degrees of freedom.
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This dissertation is an attempt to analyze the twelve selected dreams written or reviewed by St. John Bosco in order to present the notion of an exemplary Salesian. These dreams inspired Don Bosco’s vocation, charism, and dealing with his life’s contingencies and correlate with his pastoral ministry for youth under the social-ecclesiastical context of the nineteenth century. The methodology for this research consists of two approaches: an investigation of their spiritual theology, and Morton T. Kelsey’s approach. In the first part, five dimensions of spiritual theology are explored: (1) the conformity to the truth, (2) the humility and the docility to the Divine will, (3) the discretion and the gravity of seeking the glory of God, (4) the liberty of Spirit with joy, and (5) the guidance of the Spirit. In the latter part, three issues inspired by Kelsey are explored: (1) the personal issue, including the exploration of thought and feeling; (2) the correlation between the dream content and the reality, including images and archetypal symbols associated with experience and memory; (3) the spiritual issue, including one’s openness to God and relation with Him. Through this present research, a model of an exemplary Salesian has been conceptualized, which considers three virtues: health, wisdom, and sanctity. This present study is expected to be beneficial to enhance the faithful’s spirituality. Moreover it is hoped it will provide a healthy stimulus for Salesians to seek to live an excellent Salesian religious life, and to the faithful be devoted Christians in this world as well for the sake of glorifying the Divine mercy
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