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Online shopping in Macau has developed rapidly in recent years. And the success of Taobao is significantly hard to not notice. Its’ sales are breaking the record every year. However, there are a lot of negative comments towards Taobao. Various researches and data have shown that live-streaming is one of the biggest contributions towards Taobao’s sales and record breaking. This research aims to investigate deeply to understand how Taobao counters those issues and the role of live-streaming in relation to it. Based on a review of the literature in the relevant areas , qualitative methodology is adopted after thorough considerations. A small sample size of 10 were selected to conduct semi-structured in-depth interviews and the participants agreed to respond to answer the original interview questions and the follow-up questions. Analysis of the responses demonstrated e-customer service is the most influential variable towards repurchase intention. Live-streaming strategy can effectively and directly reduce constomer’s uncertainty of products and increase the efficiency of responsiveness. And product uncertainty and responsiveness speed are variables that impact purchase intention. The result demonstrated live-streaming's effectiveness in combating multiple negative aspects of Taobao and strengthening the positive aspects. On this basis, live-streaming is an impactful method to combat Taobao. In addition, e-service in terms of sufficiency of the staff’s communication skill have been found important towards customer’s satisfaction. A gap related to such an issue has been recommended in the further research recommendations along with other factors or sample groups, which are needed to explore deeply in the future
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School-age children and adolescents face several psychological conditions frequently associated with negative consequences on behavioral and mental problems. Their level of mental resilience may affect their responses to academic or interpersonal issues and coping with challenges, which in turn affects their mental health. This study aims to characterize the current status of the psychopathology and resilience of secondary students and to analyze the relationship between psychopathology and resilience in a sample of 80 girls aged 12–18 was selected by cluster sampling from one private secondary school with six grades in Macao. In this study, we used the Achenbach System of Empirically Based Assessment (ASEBA) to assess behavioral and emotional problems and the Resilience Scale for Chinese Adolescents to assess resilience. A total of 78 valid questionnaires were obtained for CBCL, 78 for TRF, 80 for YSR, and 77 for Resilience Scale and data were analyzed by using SPSS. The results reveal that clinical prevalence of Total Problems (YSR, 27.5% > CBCL, 19.2% > TRF, 15.4%) and Internalizing Problems (YSR, 22.5% > CBCL, 17.9% > TRF, 11.5%) from the perspective of adolescents was higher than that from the perspectives of parents and teachers. Senior students exhibited higher frequency on the borderline clinical range than Junior students. (χ2(2, N=80) =14.56, p<.001). The average score of resilience is 3.24±0.51, which is above the middle level. Regarding the YSR scale and Resilience scale, we found that the score of Affect Control is significantly negatively correlated with the score of Internalizing Problems (r = -.354, p<.01). Family Support is also significantly negatively correlated with the score of Internalizing Problems (r = -.302, p<.01). Good affect control and family support can reduce various emotional and behavioral problems. The results of the study found the resilience level can negatively affect internalizing problem behaviors and externalizing problem behaviors. The results are promising and can give clues for preventing and promoting measures regarding mental health issues to both family and school education contexts, as creating a sustainable development strategy of improving adolescents’ mental resilience quality
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Technology is an essential and valuable tool nowadays. New technology and innovations are introduced to the public day by day. Metaverse will be a new trend, as the Macau government has been trying to promote this technology since the COVID-19 pandemic is still here. Before this technology goes deeply to the public, this paper attempts to examine the consumer’s perspective of Metaverse and understand the cognition of Macau people about Metaverse. And bring out what factors and conditions will make them accept this technology. A qualitative research method will address the questions and problem to understand consumer perspectives towards this technology. Entrepreneurs, managers, and professionals will be invited to take part in this research. Ten interviews will be carried out in this research for data analysis, which may provide a board overview of this technology in Macau and give recommendations to local entrepreneurs. In conclusion, consumers think it is still not a well-developed technology and is not globally used at this stage. In contrast, if this technology is ready-to-use, it will be a helpful assistant in their businesses. They expect the metaverse to be fully developed in ten or more years
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