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Esta dissertação reporta uma investigação realizada com o objectivo de se compreender a persistente dificuldade de integração sentida no patamar transnacional de um projeto educacional europeu Comenius, de parceria entre escolas. A Grounded Theory foi a metodologia selecionada para orientar a recolha e análise de dados. Os dados empíricos primários foram extraídos de entrevistas abertas, não estruturadas, realizadas aos professores europeus envolvidos nas atividades do projeto. Identificou-se, como principal fator obstrutivo da unidade operacional a esse nível no projeto, a existência de significativas barreiras à comunicação entre os diferentes parceiros europeus, latentes, pouco compreensíveis, mas extraordinariamente operativas. Implicações do estudo e sugestões para esforços subsequentes visando evitar ou, pelo menos, contornar o mesmo tipo de problema, ou problemas similares, estão incluídas
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Hong Kong and Macau were politically reunified with Mainland China in 1997 and 1999, respectively. These two cities culturally originated from Mainland China, but due to their own colonial experiences, the Chinese cultural identities within Hong Kong, Macau, and Mainland China became different. The nature of Chinese cultural identities within Hong Kong and Macau were hybridized, and they have formed their own Chinese cultural identities with their own peculiarities. The Internet is a popular communication medium and it facilitates cultural communication inside and outside of these three places. The high-speed development of modern technology leads to the variety of services that emerge in the Internet, such as discussion forum, Blog, Facebook, Twitter, etc. These new and open spaces serve as a platform for ordinary people to express themselves in different ways. General observations in the Internet reveal that the discussion on Chinese cultural identity among Hong Kong, Macau, and Mainland China exists. The combination of self-identity and reconstruction of self-cultural identity are happening in these differently colonized places. Some local Chinese people in Macau, and Taiwanese in Taiwan, share this kind of experience as well. Meanings in different issues via different symbols are formed and they can be seen from the photos that circulate in the Internet using threads posted in Blogs or discussion forums. All these kinds of images or contexts become symbols of recognizable identities. Internet use, therefore, has facilitated the cultural communication between Hong Kong, Macau, Mainland China, and Taiwan. It has also intensified the enlightenment of Chinese cultural identity, showing and highlighting in effect the remnants of recognizable traits in these territories that were once colonized by different states. In essence, they may arguably have formed heterogeneous Chinese cultural identities. This study presents the uniqueness of the formation of Macau identity in comparison to Hong Kong, and how different it was from Hong Kong after the end of the colonial period. This ‘awakening process’, it is argued, provides a new perspective for understanding the attendant connotations and evaluations of cultural identities, and the different perspectives used to understand how the Internet is reshaping the social world. The reconstruction of cultural identity is a global issue and cultural hybridity is an essential element for reconstruction of self-cultural identity in the postcolonial period. This study employs postcolonial theory, along with observation, in-depth interview and online data collection and content analysis that were adapted during the course of the research, in order to discuss this phenomenon
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Road transportation is one of the main sources of air pollution in Macao. This study mainly explores four major roadside locations with high traffic flow in Macao from March to May 2022 and measures their pollutant concentrations (PM10 and PM2.5), traffic flow and their fuel type, as well as considering the meteorological parameters and pollutant concentration of SMG Macao to analyze the relationship between traffic flow and pollutants on roadside locations. Under the measuring distance between 3 and 6 meters, showing that the four locations had a good correlation with the roadside station data provided by SMG on both weekdays and weekends/holidays (PM2.5: R2 is 0.59 to 0.81 on weekdays and 0.79 to 0.88 on weekends/holidays, p<0.01; PM10: R2 is 0.33 to 0.82 on weekdays and 0.30 to 0.58 on weekends/holidays, p<0.05), the overall PM2.5 is 41 to 86% higher than that of the same period of Macao roadside station (SMG), and 68 to 186% higher than that of Taipa Ambient (SMG), indicating that it is more harmful to daily pedestrians. The overall relationship between PM concentration and traffic flow is small on the long-term scale (PM2.5: R2 is 0.01 to 0.13; PM10: R2 is 0.00 to 0.02). This study also analyzed air quality on EBL, the overall PM2.5 and PM10 decreased by 12.3% to 24.8% compared with non-EBL during the period, so that is indeed beneficial to the reduction of pollutant concentrations. In addition, narrower roads were overall higher when road widths added for comparison. Lastly, meteorological data added for comparison, except for relative humidity, it can be found that there is a significant correlation with long-term pollutants (p<0.05). While previous studies have found that single-day traffic flow is related to the increase in PM concentration, this paper is more inclined to their two-way effect when exploring their long-term relationship
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This thesis introduces, implements and evaluates an innovative concept for assessing driving behavior in public transportation through Mobile Crowd Sensing (MCS), under the field of Advanced Public Transportation System (APTS) - a sub-group of Intelligent Transportation Systems (ITS). Aggressive driving behavior is known to be a cause of avoidable accidents and to increase fuel consumption. In public transportations, it is also a case for costumers’ dissatisfaction. Monitoring the quality of driving behavior is a key element to overcome this issue and to improve road safety and customer satisfaction. In this research project, a software application (app) for mobile devices was developed as an experimental tool / proof-of-concept, to monitor aggressive driving behavior in bus drivers, collecting data coming from mobile device’s accelerometer and passengers’ qualitative evaluation. The experimental procedure took place in public transportation in Macau (bus only) and consisted of data collection of drivers’ aggressive driving behavior using the developed application. The analysis of collected data suggests that MCS is a viable way to assess drivers’ behavior in public transportation, thus contributing to the improvement of the service and increase of road safety. Although the methodology has been tailor-made for Macau public transportation, it is believed that the same concept can be applied to other cities, leading them towards the goal of becoming smarter cities. Keywords: driving behavior; mobile crowd sensing; crowdsourcing; smart city; advanced public transportation system; intelligent transportation system; road safety; mobile device accelerometer
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Nowadays marketers and practitioners recognize the importance of social marketing as a strategy to acquire customers. Accordingly, the enterprises and brands are embracing the use of social network in communicating with potential consumers ad actual consumers, in order its performance so as to increase its sales. Among all those social media platforms, Instagram is one of the platforms which is image orientated and can easily connect with users and provide information with photos and images. As Macau is small‐sized city where there are abundant small to medium‐sized enterprises, the local small firms are switching their marketing strategies by utilizing the Instagram to promote their product online. In order to get a better grasp of how Instagram affects the promotion of the food and beverage product in Macau, the research question has been formulated: “To what extend can the local food sectors in Macau use Instagram as a marketing tool to engage purchasing intention and strengthen their brand equity? From the perspective of customers.” Semi‐structured interviews were conducted with 13 participants who are the Instagram users, with diverse situations of engagement on Instagram. According to the interviews, participants expressed that how Instagram can associate effects with arousal and brand equity (brand awareness, brand image, perceived quality and brand loyalty) and formation of purchase intention eventually through the Instagram marketing activities. The results showed that Instagram marketing activities strongly correlated the brand equity (brand awareness, brand image, and perceived quality while which in turn led to purchasing intention towards the brand. This research comprehensively illustrates the influences of Instagram marketing activities on customer‐based brand equity. The findings of this study will enable local food brands to more accurately forecast the future purchasing behaviors of their customers through Instagram marketing activities and provide a guide in managing brand equity as well
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