Your search

The emergence of blockchain technology in 2008 marked a significant milestone in the evolution of digital currencies, paving the way for the emergence of cryptocurrencies such as Bitcoin. Since then, blockchain has undergone four generations of development, expanding its applications across various sectors. In particular, the integration of blockchain into accounting and auditing practices has garnered significant attention due to its potential to transform traditional methods. However, there's a lack of clear understanding of how blockchain impacts traditional auditing practices and finance recordkeeping and the implications for audit quality. Significant challenges and uncertainties hinder its widespread adoption, including technical hurdles, regulatory complexities, and practical barriers. This dissertation aims to determine the transformative impact of blockchain technology on auditing practices and finance recordkeeping. In order to fully understand the impact of blockchain on auditing practices and finance recordkeeping, the dissertation utilizes a mixed sequential research approach that is divided into three phases. The first approach involves gathering qualitative data through interviews with blockchain experts. The second approach involves collecting secondary qualitative data through a systematic literature review to determine the changes that blockchain has brought to traditional auditing practices and finance recordkeeping. This is followed by a bibliometric analysis to identify current trends in blockchain research related to auditing practices and finance recordkeeping. The third approach involves gathering data through an online-focused survey distributed to finance and other industry professionals to determine the challenges organizations face in implementing blockchain technology in auditing practices and finance recordkeeping. Additionally, in phase three, case studies will be conducted based on the survey responses to examine the hindrances and challenges faced by organizations in implementing blockchain and its impact on auditing practices in different regions and among different demographic groups. As the findings indicate, Integrating blockchain technology into accounting and auditing practices can bring about significant improvements in transparency, efficiency, and fraud prevention. However, there are several challenges that must be overcome for successful implementation, such as technical difficulties, regulatory uncertainties, and privacy concerns. To overcome these hurdles, it is necessary to establish clear regulatory frameworks and innovative solutions. Although smart contracts offer automation, they also pose security risks that need to be addressed. Despite these challenges, blockchain has the potential to revolutionize auditing by enabling real-time auditing and enhancing integrity verification. To ensure audit quality, auditors must adapt to new responsibilities and stay up-to-date with emerging trends. Collaboration among stakeholders and continuous education and training programs are key to driving the successful adoption of blockchain technology

To evaluate 3M's intrinsic value and compare the calculated results with the stock market price as of 31 December 2022. To study 3M's future operating strategies and the internal and external factors that may impact the Company's operations

This dissertation examines the current implementation of specific Sustainable Development Goals (SDGs) within the Macau legal system, despite the non-mandatory nature of these goals and how they were implemented. The SDGs, established by the United Nations, provide a comprehensive framework for addressing global social, economic, and environmental challenges. While Macau is not obliged to adopt the SDGs, this study aims to explore the extent to which the principles and objectives of specific SDGs have been integrated into the legal system of Macau. Through an analysis of relevant laws, and policies, this research seeks to identify alignment and visible gaps between the SDGs and the Macau legal framework. The findings of this study may contribute to a deeper understanding of the voluntary implementation of the SDGs in Macau and provide insights for other jurisdictions facing similar circumstances

Public transportation is an important component of urban infrastructure and has a significant impact on the convenience and well-being of citizens. In Macau, with rapid economic development and urbanization, an efficient land transport system is essential to support sustainable development. Previous research has primarily focused on the sustainable development of the transportation sector in Macau, with little attention given to studies concerning employees. Therefore, the purpose of this study is to examine the impact of transformational leadership on employee work performance in the land transportation sector in Macau, with a particular focus on the mediating role of employee work engagement. Through a quantitative research methodology, this study utilized an online questionnaire to collect data from 194 employees from the bus and LRT sectors in order to achieve the research objectives. Convenience sampling and snowball sampling methods were used in this study to analyze the data through SPSS software to assess the relationship between transformational leadership, employee work engagement and employee performance. The findings reveal that there is a significant positive relationship between transformational leadership and employee performance, as well as a significant positive relationship between transformational leadership and employee work engagement. In addition, employee work engagement played a partial mediating role between transformational leadership and employee performance. The findings suggest that transformational leadership not only directly enhances employee performance, but also indirectly enhances employee performance by increasing employee work engagement. These insights have important practical implications, indicating that adopting transformational leadership behaviors can effectively enhance employee engagement and performance, thereby improving organizational effectiveness. Specifically, managers in Macau's transportation sector should pay attention to and cultivate transformational leadership behaviors in order to enhance employee work engagement and performance, and thus achieve higher organizational effectiveness and building a strong team

What strategies did educators use to cultivate a sense of belonging, self-competence, and agency among students with Special Educational Needs (SEN)? Did educators face any challenges in implementing these strategies? Were the findings of this study specific to the inclusive school in Macau, or can they be generalised to other educational settings? This study brings to light educators' inner perspective of students' sense of belonging, self-competence, and agency. Specifically, it aims to uncover the academic and emotional needs of students with SEN and the importance that these may have in promoting a positive educational experience. By gathering the perspectives of educators in an inclusive school in Macau who work side-by-side with these students daily, we can understand how essential these elements are in contributing to their overall development. The purposive sampling approach was used in this study to further investigate various experiences and perspectives of educators within an inclusive classroom setting. The educators interviewed provided insight into an inclusive classroom with students with SEN in full-time attendance. The educators sampled in this study facilitated the search for strategies, challenges and support systems to cultivate a sense of belonging, self-competence and agency, among students with SEN. Findings showed educators' understanding of the importance of students with SEN's sense of belonging, self-competence and agency. The educators' awareness of their students' interactions with peers, and the educators themselves, was prominent, revealing how the sense of belonging for students with SEN affected these relationships. Regarding students' sense of self-competence, according to educators, students with SEN had opportunities to showcase their confidence in specific classroom areas and to exercise independence in the classroom, within the set curriculum and lesson plans. In the findings, educators illuminated the importance of agency in students with SEN. However, they were apprehensive about changes in lesson plans, cultivating a fully independent classroom setting and providing choices to students with and without SEN. The study's implications highlight the educational practices and policies that effectively supplement students with SEN's academic and social environments. The findings of this study aim to guide curriculum developers, educators and parental figures in fostering positive learning experiences for students with diverse learning needs

This research study explores the corporate communication strategies and media shifts adopted by large enterprises in Macau during the COVID-19 pandemic and post-pandemic era. Taking SJM Resorts, a large enterprise roots in Macau for over 60 years, as an example to analyze the shift and changes in its corporate communication practices and media usage during the pandemic and post-pandemic era. Moreover, recent literatures on related topic were reviewed to support this research. The researcher invited eight leaders from the case study to conduct semi-structured interviews for qualitative analysis, whilst to distribute 500 e-questionnaire surveys to public for collecting empirical data for quantitative analysis. Issues such as the proportion of offline and online media usage and corporate communication and media strategies and impacts were raised. The study result provides theory and practice reviews for related academic fields. Since there are relatively few research reviews on enterprises’ corporate communication and media landscape during the pandemic and the post-pandemic era at recent stage, this study can fill this gap, provide new research results to the related field as well as enrich the current literature database in related fields

The emergence of the virtual world through social media, technical advancements, digital fashion, and the concept of the Metaverse begs the question of whether Macau's fashion sector can transfer to the virtual sphere. Macau fashion designers have different needs for virtual fashion vs traditional fashion manifestations. The designer's experience, Macau residents' interest in the virtual world and metaverse, and communication inside the metaverse all play an important role in this study. This research study shows our design work, analysis, and conclusions, which explain the concepts and research incorporating the Metaverse virtual platform, virtual characters, user interaction for various target groups, and survey feedback. This detailed research provides a deeper understanding and insights into the Metaverse concept's usefulness in marketing Macau fashion businesses and providing essential information to local Macau fashion designers, fashion industry experts, and Macau people. According to preliminary investigation, utilising avatars and virtual fashion in the virtual world is a novel and promising way for fashion brand operations and expansion. This technique provides cost savings, endless creative options, and effective brand messaging, with the opportunity to predict future virtual fashion trends while keeping a real retail presence

By discussing various aspects of family functioning, including the intricate nature of family functioning, family dynamics’ impact on adolescent growth and lifelong development, and the COVID-19’s effects on family relationships, it reveals the importance and necessity of assessment instruments in the field of family counselling. And concerning the gap between family research and clinical practice as well as the absence of a singular tool capable of evaluating various family functions comprehensively in the Macao context, the study introduced the Basic Family Relations Inventory (BFRI; or ‘Cuestionario de Evaluación de las Relaciones Familiares Básicas’, CERFB), a self-reported questionnaire based on Linares’ Basic Family Relations Theory. This valuable tool consists of 25 items, assessing simultaneously the quality of family relationships in two basic dimensions—marital and parental functioning. This study aimed to develop the Chinese version of the BFRI and investigate its psychometric properties in the context of Macao. By employing a quantitative research approach, it evaluated the normal distribution, exploratory factor analysis and reliability of the BFRI in a non-clinical snowball and convenience sample of 165 participants with at least one biological child from 12 to 18 years old. In the exploratory factor analysis, the initial factor extraction resulted in four components, reflecting both marital and parental items. This suggested potential overlap and interconnectedness between the marital and parental subsystems. Subsequent analysis identified a three-factor solution, separating marital, negative parental, and positive parental components. This aligned with the factor structure of the original Spanish version of the BFRI. A two-factor solution was also explored, replicating findings from the previous Italian and Portuguese validation of the BFRI despite some inconsistencies in item alignment. The EFA results revealed that the three-factor structure of the Chinese version of the BFRI was the best fitting model for the Macao population. Reliability analysis, assessed through Cronbach’s alpha, indicated satisfactory internal consistency of the scales. The results of the analyses demonstrate promising psychometric properties, supporting the tool’s effectiveness in assessing marital and parental relationships in a Macao population. The study contributed to the development of the valuable family assessment instrument. It suggested that the Chinese version of the BFRI could serve as a useful instrument to concurrently assess the quality of marital and parental relationships and systematically collect the data of family functioning in both dimensions. It’s also believed that this instrument could benefit the evaluation of family dynamics and comprehension of family relations not only in family research studies, but also in counselling intervention and clinical therapy, preventing risks to the health of children as well as promoting healthy family contexts in Macao

Artificial Intelligence (AI) is the most advanced technology nowadays and has already been adopted by the media industry globally. Some research has stated that journalists use these technologies to improve their work. Studies found that the extent to which journalists use these technologies depends on the size of their organization and regional circumstances. This study explores how interviewed Macao journalists integrate AI tools into their work, focusing on text processing, translation, and idea generation to improve efficiency and creativity. In addition, respondents expressed that there is not enough information about AI for a small place like Macao. And the problem of application in a “three primary written languages and four spoken languages” environment. At the same time, respondents’ concerns about AI’s accuracy, reliability, and impact on journalistic professionalism are discussed, emphasizing the need for credible and trustworthy AI outputs. This study reveals a significant difference in AI tool adoption between Chinese and Portuguese respondents, with the former group showing a higher inclination towards using these technologies. Therefore, further research is suggested. In the absence of media competition in Macao, the use of AI and its knowledge is spread by journalists sharing it among different organizations, and there seems to be no official decision on the use of AI by media organizations in Macao

Macau is often affected by typhoons and rainstorms, especially during summer and autumn, there are also an increasing number of natural disasters due to the current climate change. On top of that, in 2017, tremendous devastation was caused by Typhoon Hato. However, there is only limited research on the psychological impact of natural disasters on Macau residents. This study aims to develop culturally appropriate psychometric instruments to assess fears and emergency reaction in children and adolescents from Macau. By applying this instruments to Macau children and adolescents, the study aims to assess the level of preparedness of children and adolescents in emergencies, fill the research gap, and contribute to future development of courses and training programmes to prepare them for future natural disasters. Specifically, this study aims to adopt the Emergency Reaction Questionnaire for Children and Adolescents (ERQ-CA) and the Short Form of the Fear Survey Schedule for Children-Revised (FSSC-R-SF) and to examine their psychometric properties with a sample of children and adolescents in Macau. Firstly, the ERQ-CA and FSSC-R-SF were translated into Chinese, and 6 children aged 8-9 were invited to take the Think-Aloud-Protocols (TAP). The content of the questionnaires was suitable for children and adolescents. Secondly, the ERQ-CA and FSSC-R-SF were administered to 262 children and adolescents aged 9-15 who were studying in non-higher education institutions in Macau. The questionnaires were analysed for their reliability and validity. With some adjustments, the two Macau versions of the instruments showed satisfactory psychometric properties regarding construct validity, reliability, and convergent validity. Recommendations for the practical use of the ERQ-CA and the FSSC-R-SF in Macau and future directions are presented

As international tourism continues to flourish and airlines are eager to expand their fleets, the demand for civil aircraft has continues to grow in the global market. The market has been a duopolistic one, shared by Boeing and Airbus. However, the recent entry of the Chinese company, Comac, had the potential to turn it into a triopoly within certain segment of the product line. This observation motivates the research objective to analyze the impact of Comac's entry on the production strategies of the incumbents. Specifically, this dissertation studies the impact on each firm’s allocation of production capacity toward different civil aircraft in the product line in response to how Comac’s entry, which can also impact the effects of capacity increase and market expansion on the product line rivalry. This dissertation is based on a multi-product, oligopolistic model of Boeing and Airbus. To provide insights on the strategy and behavior of each firm in the evolving competitive environment, this dissertation solves and extends the mathematical model to incorporate Comac as the entrant and compares model results with data of orders and deliveries of the three companies in the past 15 years. This model finds that when Comac's C919, a relatively small plane, enters the global civil aircraft market, Boeing and Airbus will increase the production of their small planes and decrease the production of the relatively large planes under the production capacity constraints. If the production capacity increases, both Boeing and Airbus will produce more planes, but will allocate more additional capacity to large planes than to small planes compared to the duopolistic competitive environment. When the market demand increases, despite the entry of the C919, Boeing and Airbus iv will continue to increase the production of both large and small planes, but the response is greater to an increase of demand for large planes than that for small planes. The orders and deliveries data provide some but insufficient support for the model predictions. As the market participation of Comac continues to grow, future researchers can re-assess the models’ propositions with more available data

Chevron Corporation (CVX) is one of the world’s largest energy companies, which operates across the entire Oil and Gas industry, including exploration and production as an Upstream operation and refining and marketing as a Downstream operation. Chevron has a strong presence worldwide, with operations in North America, South America, Africa, Asia, and Europe, which includes more than 180 countries, where the US, in terms of production, represents 39.4% of the net oil-equivalent production in 2022. Its global presence, sustained by its competitive advantages, is challenged by its worldwide competitors, industry factors, and the economic environment. It is essential to understand the impact of such changes on the industry and the Company to accurately assess the intrinsic value of Chevron and its future positioning. To provide investors with helpful information, comparing the intrinsic value resulting from three valuation models with the Company's market share price as of December 31st, 2022, is essential

This dissertation aims to shed light on the factors derived from employee identity that contribute to corporate volunteering participation. The study explores the influence of perceived organizational support (POS), group cohesion, perceived volunteering meaningfulness, and transformational leadership on engagement in corporate volunteering activities. The study employed a correlational quantitative design, collecting data through a questionnaire survey. The findings reveal that POS and group cohesion positively impact corporate volunteering, with volunteering meaningfulness mediating these relationships. Transformational leadership moderates the effect of volunteering meaningfulness on the relationship between POS and corporate volunteering. This research adds to the literature on identity and corporate volunteering by establishing a connection between employee identity and engagement in corporate volunteering activities. It emphasizes the importance of volunteering meaningfulness as a key factor in this relationship, highlighting the positive influence of POS and group cohesion. By considering both POS and group cohesion as antecedents, this study offers new insights into the understanding of identity and corporate volunteering. Practically, organizations can enhance employee participation in corporate volunteering by cultivating a supportive work environment, showing care for employees' well-being, and recognizing their contributions. Promoting group cohesion through effective communication of organizational goals can increase employee identification and motivation for volunteering. Emphasizing the personal significance of corporate volunteering and highlighting its impact can boost employees' intrinsic motivation and sense of purpose. To implement successful corporate volunteer programs, organizations should provide support and appreciation for employees' efforts, utilize transformational leadership to inspire commitment, and consistently reinforce the value of corporate volunteering. The practical implications of this research provide guidance for organizations seeking effective implementation of corporate volunteer programs as part of their corporate social responsibility strategies. It also holds relevance for researchers interested in exploring the intersection of employee identity and corporate volunteering

Technological advancements have enabled machines to offer more efficient assistance to people across several domains. Art and creativity are what distinguish people or societies the most. The arrival of AI has caused a fresh wave of concern among many of us; it is crucial that we evaluate the weight of the positives and the drawbacks of how people employing these technologies will influence societies. Legislation is frequently delayed because of the various revolutions througout history. Along with the difficulties raised in the continuing debate, it is critical to identify a route or alternative to assist existing challenges for artists. This dissertation includes our case studies, analysis, and conclusions, which explain the effects on imagination, creativity, communication, and culture when individuals use AI technologies to create art or/and images. According to our findings, AI technology should be considered as one way to solve problems. The vast majority of created outputs are unable to accomplish the desired reach. Furthermore, even if the ethical issues cannot be resolved, individuals should not ignore it and keep their moral compass. Importantly, we must realise that individuals should always be involved in and influence the intricacies and components of the creative process. However, it is commonly understood that the deployment of artificial intelligence has an influence on people’s communication and societies. There are still no standards, frameworks, or norms on this front of Ai-generated images. This might contribute to an increase in industrial imbalance and discrimination. As a result, to safeguard our individuality, we must take the initiative to uncover any answers or directions that would aid in this scenario. As with any experience, whether internal or external, we should use it to our advantage to apply our creative process, something the computer cannot accomplish. Still, it gives many benefits and is effective in assisting people in completing challenging tasks, so it is smart not to avoid teamwork. Furthermore, because social media and the internet provide powerful expression and communication tools, their advantages should help build universal rules to safeguard artistic work

In today's rapidly changing and fiercely competitive environment, talents are the key factor for a company's success and success, and a good strategy for retaining talents is how to use effective management measures to grasp employees' focus, vitality and service on work enthusiasm can generate dedication and loyalty to the enterprise, making the enterprise more consolidated and sustainable. Previous studies have shown that human resource management measures can increase employee contribution. Therefore, this study takes the important role of human resource management as an intermediary to explore how the human resource management of Macau's hospitality industry is affected by the COVID-19 pandemic and the changes in post-pandemic human resource management. At the same time, the company's commitment to its employees after the outbreak is further analyzed for the success of the solutions made by the human resource management of the hospitality industry in Macau. The research results are expected to be used as a reference for leaders or managers in the hospitality industry when an unexpected pandemic occurs, by enhancing and improving human resource management. The qualitative research method was adopted, and in-depth interviews were conducted with hotel employees. The key findings of this research were that there are five factors affecting human resource management post-pandemic in the hospitality industry. More importantly, we found that Macau’s hospitality industry needs to transform in the future, which will also have a key impact on human resources management

The researcher aims to understand how Christian and Muslim communities in East Timor cope with and recover from trauma arising from war, violence, and conflict. The research seeks to identify critical spiritual and religious coping mechanisms as present in East Timor (Timor Leste) that could help victims heal and reconstruct their lives after a war trauma experience. The study uses a mixed method, first deploying a quantitative investigation of Christian and Muslim communities in East Timor. The questionnaire aimsto understand how religion and spirituality feature in individuals' coping with trauma and the healing practices prescribed or encouraged by religious institutions and practices. In addition, a qualitative research and thematic analyses have been conducted and added with the facilitation of 6 Interviewees, 3 Muslims, and 3 Christians. This study aimed to investigate trauma levels and religious coping strategies among participants from East Timor. The quantitative findings indicated that the participants experienced a moderate level of trauma, with trouble sleeping being the most significant symptom. The qualitative findings revealed in some participants a high level of traumatic experiences. Recurrent thoughts of traumatic events and feeling jumpy were also prevalent. However, feeling strange around people or objects and feeling personally damaged by the trauma were less common. Regarding coping strategies, participants tended to rely on positive religious coping, seeking a stronger viii connection with God, finding comfort in religious communities and beliefs, and using spiritual interventions to manage emotions and worries, finding healing and a path toward the future. Both Catholics and Muslims employed positive religious coping strategies, with Catholics showing a slightly higher level in their utilization. However, the difference between the two groups was minimal. Positive coping strategies were more frequently used by participants from both religious backgrounds, highlighting their importance in dealing with trauma. Positive religious coping did not significantly impact trauma symptoms, showing no decrease or increase. However, a notable positive correlation existed between negative religious coping and more severe trauma symptoms. Individuals relying on negative coping strategies were more likely to experience heightened trauma symptoms. These findings align with previous research, emphasizing the positive association between Islamic appraisals and religious coping with better post-traumatic adjustment, while trauma-related appraisals are linked to worse adjustment. The study underscores the need to respect individual coping variations and recognizes the impact of negative religious coping on trauma experiences

This dissertation explores the strategies for developing a smart tourism city in the background of Macao Special Administrative Region (SAR) and the perceptions of different experts in Macao. Awared that the Macao government aims to expedite the development of a livable, smart, and green Macao and requires smart technology to be applied to upgrade the people’s livelihood. This is a long-term ambition to achieve and whether success remains uncertain. Through literature review, understood that the traditional tourism industry must be transformed and innovated to enhance competition since the 90s. And smart tourism cities provide enhanced tourists’ experience and residents’ better quality of life. Although prior research have studied the tourist behavior of smart tourism contents or evalutated strategic plans for the construction of a smart tourism city, there is no previous research explored on the topic. Therefore, this dissertation through qualitative research methods including on-site observations, analyzing government-released documents and interviewing relevant experts. The findings present the seven components of the conceptual framework, including physical infrastructures, technology applications, experience sharing, big data, business co-creation, technical professionals, and cyber security, are strongly support the smart tourism city development in Macao. Provide a clear understanding for the relevant stakeholders to practice in a smart tourism city context. In addition, from the perspective of experts, the key for successfully develop Macao as a smart tourism city is that should apply ‘government-led, multi-party participation, and marketing operation’ in every component of the framework. The key for success depends on all stakeholders actively participae the activities. Four recommondations also present at the end of this disseartation. Prospects the development of smart tourism city in Macao can enhance both the quality of tourists’ experience and residents’ life as well as driven the long-term economic growth sustainably

This thesis aims to demonstrate how Pope Benedict XVI's Eucharistic theology can be used to fill the gap it identifies in the content within the Religious Education curriculum of Macao Catholic secondary schools and also extend support to the evangelization mission carried out in these schools. The thesis is divided into three parts. The first part focuses on the ideal religious formation of teachers and students in a Catholic school should be according to the teaching and discipline of the Catholic Church and how this is presently performed in three local Catholic secondary schools. This identifies a gap between theory and practice. The gap lies in the absence of formation in the sacramental and, therefore, Eucharistic teaching of the Church. The second part elaborates on the Catholic understanding of the human person and the basic needs for the development of adolescents. It does this to ensure that when the thesis proposes a solution to fill the gap in the curriculum, that solution is appropriate to the needs of the subjects of religious education, that is the adolescents in Macao Catholic secondary schools. In the third part, the Eucharistic theology of Pope Benedict XVI is explored, along with its relevance to the curriculum of the schools under investigation. It examines how it could enhance the experience of the educational mission of these schools and responds to the needs for adolescent development. Finally, suggestions are provided as how to incorporate the Eucharistic theme in the curriculum and create a Eucharistic education program for an enhanced evangelization outcome. This research has significant implications for all those who are involved in Catholic education, particularly in secondary schools

This study aims to investigate the difficulties and challenges faced by sports agents in the development of Macao, as well as the feasibility of the emergence of this industry in Macao. Since there is a lack of research on sports agents and related sectors in Macao, this study analyses the current environment of Macao's sports industry and tries to explore the development of sports tourism projects in Macao as an industrial upgrading and transformation and to promote the emergence of sports agents as a breakthrough, which will help Macao find a better way of development to become a world center of tourism and leisure, in the context of the diversification of the ""1+4"" industries. This study also aims to contribute to developing sports tourism in Macao. This study also provides modest suggestions for the professionalization of sports and the commercialization of the sports market in Macao, as well as for the future personal development of Macao's athletes and the sustainable development of the sports industry. This study adopts a qualitative research approach, starting with a basic introduction to sports agents, the origin and development of sports agents, and the definition of the concepts, and then further insights into the current development status, constraints, and future outlook of sports agents in Macao through industry experiences. The study sought out ten local sports industry practitioners in Macao for in-depth interviews. By analyzing and summarising the data, the study proposes meaningful recommendations for the sustainable development of the sports agent industry in Macao. Overall, the study found that the development of sports agents in Macao is still early. With the improvement of the talent admission system in Macao, society will pay more attention to the development of the sports industry, and the profession of sports agent will be nurtured in the context of a developed sports environment. However, the lack of professional athletes and large-scale sports events in Macao and the lack of innovative thinking of the General Sports Association in cultivating sports talents will limit the emergence of sports agents to a certain extent