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  • In the wave of digital transformation, Chinese banks have taken digital and scenario-based finance as primary strategic goals. The goal is to revolutionize the mobile banking experience and encourage frequent use of mobile banking services. However, assessing customer satisfaction with the various financial and contextual services mobile banking provides is crucial. The main objective of this study is to propose a model based on users' perception of financial usage in mobile banking scenarios and how the development of mobile banking finance and scenarios affects users' choice motivations. The study examined the interview records of 12 mobile banking users through qualitative in-depth interviews and utilized Nvivo qualitative analysis software to analyze the interview content. Through repeated thinking, sorting, and differentiating the data, nine core coding categories were formed. The coding was further refined and deepened to include Financial professionalism, Security, Marketing Stimulation, Innovative Products, Use Experience, Strong Relationship, Trust, Perceived usefulness, and Willingness to use. Based on these categories, a theoretical model of user willingness in the financial scenario of mobile banking has been proposed by referring to the optimized TAM model. The results may provide support to the banking industry in Macau in understanding customers' needs and fostering the positive development of mobile finance and the scene field in Macau

  • In a fast-paced and densely populated city, community activity centers can provide a social place for residents. This thesis is a study of this promise of social life for a new urban development in Macau. Community centers play an important role in promoting community cohesion and resident participation. Yet, public space for Macau residents is increasingly unable to meet growing and diversified needs. In what ways can the development of activity centers improve the quality of life of residents? Can transitional spaces between different functional areas in community centers play a more effective role in promoting social interaction within the community? The principal tasks of this thesis are as follows: (1) an in-depth examination of the impact of shared transitional spaces on the overall design of community activity centers, (2) a discussion of transitional spaces in community centers in terms of the functional efficiency of these centers and the interactive experience of users, and (3) articulation of principles and recommendations for the design of transitional spaces in community centers. Overall, this thesis argues that, by designing efficient and user-friendly shared transitional spaces, architects can better serve the community and its users, and foster a closer connection between architecture, people, and communities

  • Adverse Childhood Experiences (ACEs) are common in life trajectories, and continued exposure to childhood adversities has long-term consequences that can lead to lifelong physical, mental, and emotional deficiencies. This study aims to address the research gap in the ACEs context in Macao by enhancing our understanding of the cultural sensitivity, applicability, and acceptability associated with assessing ACEs among Chinese childhood and adolescents in Macao. The study utilized the Chinese version of The International Trauma Exposure Measure – Children and Adolescents (ITEM-CA) to facilitate the exploration of cultural adaptation needs related to ACEs measurement tools in Macao. Employing a qualitative methodology with an explanatory and descriptive design, the study collected opinions and suggestions through an online questionnaire from professionals working with children aged 7-17 years old, as well as parents or caregivers of children within the same age group. Several key findings emerged from the study. Firstly, it underscored the adequacy and pertinence of the Chinese ITEM-CA in covering the topics of traumatic events and deeming it more suitable for children aged 12 or above. Secondly, it emphasized the importance of maintaining anonymity and the involvement of dedicated and trained personnel throughout the ACEs assessment process. Lastly, it highlighted the need to increase public awareness regarding traumatic events and ACEs in Macao society. These findings have significant implications for researchers studying the prevalence of ACEs in Macao and for policymakers in Macao implementing ACEs surveillance. Additionally, there is a recommendation for organization, especially schools, to respond to ACEs using trauma-informed approaches, supporting the well-being of children, fostering resilience, and minimizing the risk of re-traumatization

  • This study presents a case study that explores teachers’ perspectives on the role of cooperative learning as a pedagogical approach in promoting equity, inclusion, and collaboration within inclusive classrooms. Additionally, it identifies both the perceived benefits and challenges associated with its application. The researcher sought data from primary school teachers in one inclusive school in Macau and employed in-depth semi-structured interviews. Twelve participants were involved in this qualitative study. The findings underscore the significant impact of cooperative learning in creating inclusive, engaging, and equitable educational environments, particularly for students with special educational needs. Overall, the participants viewed cooperative learning as a valuable pedagogical approach that fosters equity, interaction, student engagement, and collaboration in inclusive classroom settings. While cooperative learning presents several benefits in promoting an inclusive and equitable learning environment, the findings also reveal unique challenges that require careful management and adaptation by teachers. Some of these challenges include certain students dominating group work, difficulties in integrating students with different disabilities, and time management issues for effective cooperative learning implementation. Overall, the case study contributes valuable insights into to the complex dynamics of cooperative learning in mixed ability classes

  • The research highlights the significance of souvenirs in contributing to the preservation of cultural heritage and communicating cultural messages to tourists. However, a need for more study exists on the visual elements and brand communication employed in designing cultural and creative products that represent local culture. This research aims to investigate the cultural and creative products industry's status and identify the essential visual elements for designing Macau's cultural and creative products. The study also seeks to understand the visual elements and communication strategies that significantly influence product design and brand communication while capturing the image and style of Macau. The research collected 265 valid questionnaires from online participants and interviewed four designers from small local artist brands. The analysis revealed that local consumers prefer products from small local artist brands, but there needs to be a higher brand awareness. Respondents suggested that utilising social media platforms would effectively increase brand awareness and engage with consumers. Furthermore, it was found that Macau's cultural and creative products can integrate various local elements and design styles to represent its unique style. These visual elements are deemed adequate for cultural and creative product design. This research contributes to the creative and tourism industries by providing designers and scholars with insights and references to better comprehend visual and brand communication for local small artist brands

  • China leads in global automobile production and sales, but fuel vehicle usage causes energy crisis and pollution. Electric vehicles, as energy-saving and environmentally friendly transportation, can alleviate urban ecological pressure and reduce dependence on non-renewable energy. Development of electric vehicles is thus prioritized. However, the current electric vehicle market is immature and faces slow growth due to various constraints. Despite state policies, market performance lags, and consumer acceptance is low, leading to a mismatch between praise and sales. Therefore, exploring factors influencing consumer demand and purchase intention for electric vehicles is crucial. This paper focuses on consumer perceived value to study factors affecting second-hand electric vehicle resale value, offering practical relevance and value. Consumer behavior theory suggests that consumers' purchase decisions hinge on their perception of a product. Consumer perception involves a subjective, overall evaluation of a product or service based on usage purposes and needs, and an analysis of relevant information from various channels. For used electric vehicles, perception includes understanding of appearance, function, cost, and performance.This study aims to analyze factors affecting the resale value of used EVs and explore consumers' perception of this value. Guided by consumer perception, the study conducted a literature review-based comprehensive analysis and qualitative exploration of used EV resale value. The findings reveal that price, battery performance, endurance, environmental protection, and safety significantly impact the resale value of used EVs. Finally, combined with the research conclusions of this paper, management suggestions are put forward, and countermeasures are summarized from the two levels of government and second-hand electric vehicle marketing enterprises

  • Within the realm of video games, female characters often become ensnared in stereotypes, thus becoming objects of the male gaze. Moreover, the neglect of female characters' subjectivity in game design reflects a failure to acknowledge their agency. Additionally, the female perspective is frequently disregarded in game design. These issues have had adverse effects, leading to designs that are less hospitable to women, perpetuating misogyny, sexual harassment, and discrimination in online gaming, and further marginalizing women within the gaming industry. Integrating feminist principles into video game design has the potential to dismantle the cultural center of inequality within gaming culture and foster a more diverse and inclusive video game world, brimming with possibilities. This research investigates such phenomena through a blend of questionnaires and online interviews. Following data refinement and summarization, it explores the potential fusion of feminism and game design. While findings from these studies aid in establishing a framework for this synthesis, feminist game research presents complexity. The study offers pertinent references aimed at advancing the field

  • Markets in Macau are not merely places for commercial retail, they are also social spaces. As a centre of communal life, markets are of great significance to the lives of Macau residents. However, with the rise of supermarkets and online shopping, the role of traditional markets has been reduced. At the same time, the messy and unkempt nature of traditional markets has become a negative factor of their social viability. The result has been a downward spiral of poor operation, decline in rental yield and loss of customers. Can the markets be revitalized for Macau residents? Can the social attributes of markets be reactivated? How can the experience of markets be re-imagined for different user groups? The present thesis is organized into 5 parts. The first part deals with the background of research. It also describes the purpose and significance of the research and discusses research methodology. The second part details market pressures in Macau, including insufficient land and space resources, poor sanitary environment, and tourism promotion needs. The third part examines the idea of “walkable cities” in terms of four concerns—usefulness, safety, comfort, and spatial interest—and in terms of specific case studies. The fourth part concerns a design project for a market at ZONE A in Macau. The thesis details the needs of a market in this zone and considers them in the light of the idea of walkable cities. Overall, this thesis attempts to contribute to public discussion of the future of markets in Macau in terms of service, socialisation and promotion

  • Virtual reality (VR), a computer-generated 3D environment, allows one to navigate and possibly interact, resulting in real-time simulation of one or more of the user’s five senses (M. Gutierrez et al., 2008; Vince, 2004). Despite its history through past decades, this technology has quickly developed recently. Virtual tours and spaces have been widely used in the education, arts, and rehabilitation industries. According to research, it has significant effects on mindfulness (improving mood), cognitive development (better learning ability), and embodiment (relieving pain and medical conditions). This thesis aims to identify the conditions for Macao's single-user experience to achieve mindfulness in virtual reality through immersion and interactivity. With their various definitions, this research uses the two spectrums on the levels of immersion and interactivity, conducts four experiment settings with Macao residents, and collects qualitative questionnaires and quantitative survey data. The four settings differ as they tackle different aspects: spiritual memory, historical memory, aesthetic appreciation, and meditation through concept. The analysed results were then evaluated to seek better conditions for the local community to achieve mindfulness by immersing themselves in virtual reality

  • I have met many friendly and patient professors and classmates during my two years of university. I would like to take this opportunity to thank them for the support and encouragement when I encountered difficulties, also professors detailed sharing and explanations in my learning and growing. Taking classes with my job at the same time is a very challenging task, especially in the thesis writing stage, it is difficult to manage the time allocation as well as concentration on thesis writing, and I even had the thoughts of giving up for a few times, but I am very thankful to my supervisor for his continuous support and encouragement during the thesis writing period, and for his attentive guidance whenever I have confusion during the time, he has provided me with a lot of practical and valuable advice, which inspired me a lot. In addition, I would like to thank those who helped me to complete the questionnaire survey. Without their help, I believe it would have been difficult for me to collect enough questionnaires. I would also like to take this opportunity to thank the two interviewees who agreed to be interviewed, as it is a difficult task to conduct interviews as a student in Macau. I would like to thank both for their support of the academic research, and the experience that they shared with us is very important to this study. Last but not least, I would like to thank my family, friends, and colleagues for always providing me with positive support, listening to my concerns, and helping me to overcome difficulties one after another. Once again, I would like to thank all those people who have helped me to complete my thesis

  • In the 21st century, poverty still remains a serious issue for the world, halting development and growth of nations. SDG 1 refers to the first Sustainable Development Goal (SDG) established by United nations. It has as goal to “end poverty in all its forms everywhere”. Cape Verde as an UN member also adopted it and aligned national policies to achieve it. This thesis aimed to analyze the different policies adopted by the government of Cape Verde to implement SDG 1. Moreover, this dissertation will also point out the different actors behind the implementation of SGD 1 in Cabo Verde (both national and international actors), as well as find out their role in alleviating poverty in Cabo Verde, in other words, how they contribute to poverty alleviation in Cabo Verde. Based on a qualitative methodology, using document analysis as method to collect the data and further using thematic analysis to analyze, code and categorize the collected data, the study was able to answer the two research questions: Research question 1: What are the different policies adopted by the government of Cape Verde to implement SDG 1. Research question 2: Who and what are the roles of the actors involved in the implementation of SDG 1 in Cape Verde? The findings of the study revealed that: As to research question 1, the study found out that the government of Cape Verde has adopted several policies geared towards poverty reduction. Such policies included social protection policies, investment in infrastructure policies, investment in education policies, investment in health policies, investment in rural development policies, economic diversification policies, gender equality and women empowerment policies, job creation policies and climate change adaptation policies. As for research question 2, the study 4 revealed there are two main Actors are responsible for the implementation of SDG 1, government institutions and National and International Partners. On one hand, the government of Cape Verde is focused on creating and adopting polices that target the poor, as result this make sure that they can lift from poverty or at least avoid they sinking into deeper poverty. On the other hand, the partners (here known as Actors) helping on the implementation of SDG 1 in Cape Verde work as a backup for the government, helping it on other issues related to SDG 1 implementation such as knowledge and capital provision and so on. The Cape Verde government is dedicated to reducing poverty, focusing on the unemployment and migration phenomenon. These factors contribute to poverty and exacerbate it. Despite these challenges, the overall outlook on poverty reduction in Cape Verde is optimistic, indicating a significant commitment to address the root causes of poverty

  • Source-based summary writing is an important aspect of academic writing at the undergraduate level; it includes summarizing and paraphrasing when producing texts in essay, report, or thesis formats. For university students whose second language or foreign language is English, source-based writing can be a challenging task as it involves and requires complex cognitive processes as well as reading-and-writing demands. Organized into three phases, this mixed method, small-scale exploratory feasibility case study investigated: (i) challenges and difficulties in online and offline English source-based summary writing of English as a Foreign Language (EFL) university students in Macao, identifying the cognitive and writing processes they experienced in a timed reading-writing task; and (ii) how to design and conduct interventions that could be used to diagnose, assess, and address essay challenges in source-based summary essay writing in everyday classroom sessions. Quantitative and qualitative data were collected through a summary online writing essay using Inputlog, a keystroke logging software, and retrospective think-aloud protocol in Phase One, a source-based summary essay writing task in a quasi-experiment in Phase Two, and a survey questionnaire and error analysis of pre-test and post-test essays of the control and experimental groups in Phase Three. The processes of reading and writing in English were found to be challenging and complex for EFL university students to perform in a limited time. As an initial exploratory feasibility, efficacy trial, deliberately small scale to address issues of risk, this study found that the diagnostic assessment tools and interventions had the potential to improve the summary writing processes and proficiency of EFL students, focusing on their cognitive writing skills in everyday class sessions. The thesis recommends scaling up the research in future studies, in terms of sampling and the duration of interventions designed to improve source-based summary essay writing and the cognitive writing processes that are part of this

  • This study delves into the television news practices of TDM (Teledifusão de Macau, S.A.) and TVS (Televisão Santomense) over the past five years (2018-2023), using a systematic approach, this research begins with an introduction outlining the broadcasters' contexts and influences. A content analysis of a representative sample of news programs from both channels forms the core of the study. To gain deeper insights, the research employs a mixed methodological approach. Qualitative data is gathered through interviews with the chief journalist of TVS and 150 residents from Água Grande and Cauê Districts (Angolares ). Additionally, a quantitative analysis is conducted through an online survey targeting the Community of Portuguese-speaking Countries in Macao, garnering 150 responses. The findings highlight the need for improvements to increase viewership. While both broadcasters cover similar news topics (politics, economics, social issues), their presentation styles differ. TDM and TVS adopt a formal and structured approach, but their visual storytelling techniques reflect cultural and regional preferences. The study then interprets the results, examining historical context, cultural influences, and audience preferences to understand the divergent approaches to television journalism. This comprehensive analysis provides valuable insights to enhance news viewership and offers a deeper understanding of the factors shaping television journalism in these two distinct contexts

  • Although Macau students received years of English lectures as compulsory, the outcome could be more favorable when applied to English written performance. In that written communication requires the individual to consider audience perception of the message, a challenge for ESL writers, this study explores whether different forms of feedback can enhance one’s cultural intelligence.The current study looked into the effect of incorporating peer involvement and instructor feedback in written communication, gaining insight into cultural nuances. In order to attain the objective, data were gathered through the utilization of an action research methodology employing a mixed-method design. Grade twelve local students attended a six-week six-week intervention consisting of two cycles. The focus of the intervention nurtured essay writing; the topics of which were inspired by popular musical lyrics, and involved a drafting process that incorporated feedback both from peer editing and the instructor.. The data collected throughout the study involved analysis of written samples (scores of draft and final version) using a paired samples t-test. In addition, students completed a pre-test and post-test survey of the cultural intelligence instrument (CQ), which measured their performance across four domains. There were statistically significant differences between cognitive CQ and motivational CQ between the scores attained before and directly after the intervention.. This study's findings suggest that the written communication of ESL students may be enhanced by adjusting . These findings enriched our understanding of how peer editing and teacher feedback with songs affected the outcomes of second language learners

  • Quality inclusive education creates educational opportunities for all students to achieve enhanced educational outcomes, and the quality of inclusive teaching depends on teachers’ knowledge, skills, resources and school support. However, not all schools are implementing inclusive education well enough to cater to the learning needs of students with special educational needs. This phenomenological case study explored the perspectives and experiences of five teachers in one inclusive secondary school in Macau. An Interpretative Phenomenological Analysis (IPA) of the in-depth semi- structured interview data revealed four themes: varied conceptualisations of inclusive education, professional training in inclusive practice, professional knowledge and practice experiences, and challenges to implementing inclusive education. Generally, while the teachers demonstrated awareness and some understanding of inclusive education, they also expressed the need for more knowledge and skills to implement inclusive education effectively in their schools. Additionally, they referred to time pressure, workload and insufficient professional development as impeding their personal processes of evolving inclusive teaching in their school. Recommendations were made considering Booth and Ainscow's (2002) Index of Inclusion to enable effective development and practice of inclusive education in the Macau secondary school and extend this to other schools

  • This study examined the acquisition of higher-order thinking skills in an English as a Second Language (ESL) classroom at a secondary school in Macau. It included an investigation of the way teaching might affect the development of higher-order thinking skills and language proficiency. This study also included an examination of the degree to which existing societal practices or values might have influenced the acquisition of higher-order thinking skills. Research instruments such as a questionnaire, a twelve-week experiment, pre-and post-tests and interview sessions were used for the data collection. The findings suggested that after twelve weeks the experimental groups developed higher synthetical and evaluative skills than the control groups which instead demonstrated better language skills. The results also identified incongruences between the curriculum and the expectations of the parents and employers

  • This research analyzed and compared the Instagram content of Victory Philippines and Every Nation Manila to evaluate its impact on the faith perception of university students associated with these churches. In this digital age, institutions have embraced the shift towards online interactions, including adapting religious practices such as worship services to online platforms. Religious organizations are navigating the dynamics between online and offline communication methods as they adapt to engaging with their audience through social media channels. While previous research has delved into online religious content and virtual church services, no prior studies have specifically compared the social media communication strategies of Every Nation churches in Manila, Philippines, and Macau. The research employed a mixed-method approach, compromising interviews, focus groups, and quantitative content analysis. As per the interviews, these took place with four pastors and four media content creators within the Metro Manila region of Every Nation Philippines, commonly recognized as Victory Philippines, and one pastor and one content creator of Every Nation Macau. These interviews helped gather insights into their thought processes and analyze their social media strategies and plans. Three distinct focus group discussions were carried out, involving 15 undergraduate students from Manila and Macau affiliated with Victory Philippines and Every Nation Macau. The participants were equally divided into three groups. These students also actively engage with the Victory Philippines and Every Nation Macau Instagram posts. These focus group discussions were employed to analyze patterns to understand their thought processes. Furthermore, a quantitative content analysis was carried out on Victory Philippines and Every Nation’s Instagram account as part of the study. Despite the active engagement on social media platforms by Victory Philippines and Every Nation Macau, both organizations maintained a strong offline church community. Interviews conducted indicated that the online activities of these churches significantly influenced the faith of students, while their spiritual growth was further supported by an inclusive offline community. This approach exemplified a multi-generational ethos, fostering collaboration between younger and older members towards the shared objective of evangelism. This research validates the Figuring and Disfiguring theoretical framework of Taylor (2007, apud Åhman and Thorén, 2021). The results of the empirical data may provide strong practical guidance to churches of any size as they build and develop their online presence while strengthening their offline presence

Last update from database: 10/5/24, 6:01 PM (UTC)

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