Marketing strategies for a global textbook company to expand into the secondary school market in Macau
Resource type
Author/contributor
- Chan, Ka Pou (Author)
Title
Marketing strategies for a global textbook company to expand into the secondary school market in Macau
University
University of Saint Joseph
Place
Macau
Date
2011
# of Pages
93
Language
eng
URL
Library Catalog
Library Catalog (Koha)
Notes
In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the Faculty of Administration and Leadership, University of Saint Joseph, 2011
Supervisor : AndreĢ Smit
Citation
Chan, K. P. (2011). Marketing strategies for a global textbook company to expand into the secondary school market in Macau [University of Saint Joseph]. http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173730&query_desc=an%3A20696
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