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Consumers' selections and decision-making processes are some of the most exciting and challenging topics in neuromarketing, sales, and branding. From a global perspective, multicultural influences and societal conditions are crucial to consider. Neuroscience applications in international marketing and consumer behavior is an emergent and multidisciplinary field aiming to understand consumers' thoughts, reactions, and selection processes in branding and sales. This study focuses on real-time monitoring of different physiological signals using eye-tracking, facial expressions recognition, and Galvanic Skin Response (GSR) acquisition methods to analyze consumers' responses, detect emotional arousal, measure attention or relaxation levels, analyze perception, consciousness, memory, learning, motivation, preference, and decision-making. This research aimed to monitor human subjects' reactions to these signals during an experiment designed in three phases consisting of different branding advertisements. The nonadvertisement exposition was also monitored while gathering survey responses at the end of each phase. A feature extraction module with a data analytics module was implemented to calculate statistical metrics and decision-making supporting tools based on Principal Component Analysis (PCA) and Feature Importance (FI) determination based on the Random Forest technique. The results indicate that when compared to image ads, video ads are more effective in attracting consumers' attention and creating more emotional arousal.
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The invention of neuroscience has benefited medical practitioners and businesses in improving their management and leadership. Neuromarketing, a field that combines neuroscience and marketing, helps businesses understand consumer behaviour and how they respond to advertising stimuli. This study aims to investigate the consumer purchase intention and preferences to improve the marketing management of the brand, based on neuroscientific tools such as emotional arousal using Galvanic Skin Response (GSR) sensors, eye-tracking, and emotion analysis through facial expressions classification. The stimuli for the experiment are two advertisement videos from the Macau tea brand “Guanding Teahouse” followed by a survey. The experiment was conducted on 40 participants. 76.2% of participants that chose the same product in the first survey responded with the same choice of products in the second survey. The GSR peaks in video ad 1 measured a total of 60. On the other hand, video ad 2 counted a total of 55 GSR peaks. The emotions in ad1 and ad2 have similar responses, with an attention percentage of 76%. The results showed that ad1 has a higher engagement time of 11.1% and ad2 has 9.6%, but only 19 of the respondent’s conducted engagement in video ad1, and 31 showed engagement in video ad2. The results demonstrated that although ad 1 has higher engagement rates, the respondents are more attracted to video ad 2. Therefore, ad2 has better marketing power than ad 1. Overall, this study bridges the gap of no previous research on measuring tea brand advertisements with the neuroscientific method. The results provide valuable insights for marketers to develop better advertisements and marketing campaigns and understand consumer preferences by personalising and targeting advertisements based on consumers' emotional responses and behaviour of consumers' purchase intentions. Future research could explore advertisements targeting different demographics.
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Anthropogenic noise can be hazardous for the auditory system and wellbeing of animals, including humans. However, very limited information is known on how this global environmental pollutant affects auditory function and inner ear sensory receptors in early ontogeny. The zebrafish (Danio rerio) is a valuable model in hearing research, including investigations of developmental processes of the vertebrate inner ear. We tested the effects of chronic exposure to white noise in larval zebrafish on inner ear saccular sensitivity and morphology at 3 and 5 days post-fertilization (dpf), as well as on auditory-evoked swimming responses using the prepulse inhibition (PPI) paradigm at 5 dpf. Noise-exposed larvae showed a significant increase in microphonic potential thresholds at low frequencies, 100 and 200 Hz, while the PPI revealed a hypersensitization effect and a similar threshold shift at 200 Hz. Auditory sensitivity changes were accompanied by a decrease in saccular hair cell number and epithelium area. In aggregate, the results reveal noise-induced effects on inner ear structure–function in a larval fish paralleled by a decrease in auditory-evoked sensorimotor responses. More broadly, this study highlights the importance of investigating the impact of environmental noise on early development of sensory and behavioural responsiveness to acoustic stimuli.
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Exposure to continuous moderate noise levels is known to impair the auditory system leading to Noise-Induced Hearing Loss (NIHL) in animals including humans. The mechanism underlying noise-dependent auditory Temporary Threshold Shifts (TTS) is not fully understood. In fact, only limited information is available on vertebrates such as fishes, which share homologous inner ear structures to mammals and have the ability to regenerate hair cells. The zebrafish Danio rerio is a well-established model in hearing research providing an unmatched opportunity to investigate the molecular and physiological mechanisms of NIHL at the sensory receptor level. Here we investigated for the first time the effects of noise exposure on TTS and functional recovery in zebrafish, as well as the associated morphological damage and regeneration of the inner ear saccular hair cells. Adult specimens were exposed for 24h to white noise at various amplitudes (130, 140 and 150 dB re. 1 μPa) and their auditory sensitivity was subsequently measured with the Auditory Evoked Potential (AEP) recording technique. Sensory recovery was tested at different times post-treatment (after 3, 7 and 14 days) and compared to individuals kept under quiet lab conditions. Results revealed noise level-dependent TTS up to 33 dB and increase in response latency. Recovery of hearing function occurred within 7 days for fish exposed to 130 and 140 dB noise levels, while fish subject to 150 dB only returned to baseline thresholds after 14 days. Hearing impairment was accompanied by significant loss of hair cells only at the highest noise treatment. Full regeneration of the sensory tissue (number of hair cell receptors) occurred within 7 days, which was prior to functional recovery. We provide first baseline data of NIHL in zebrafish and validate this species as an effective vertebrate model to investigate the impact of noise exposure on the structure and function of the adult inner ear and its recovery process.
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Abstract: This study examines how specific variables such as age, first language, nationality, school grade and socioeconomic status (SES) affect the comprehensibility of second language (L2) speech in 92 second/non-native language learners. Comprehensibility refers to the degree of speech understanding. Fluency, rhythm, grammatical features and word stressing are concurrent factors for the listening comprehension (and the listener comprehensibility) mainly in L2 context. Research evidence focused the quality and differences of speech samples produced by the L2 learners and the comprehensibility rated by native speakers. In reverse scenario there is less evidence on the judgment of L2 learners for speech samples produced by native speakers. In this study we analysed if the comprehensibility ability of 92 young Portuguese L2 learners differ in the following conditions: age, nationality, home language, school grade, proficiency and socioeconomic status. Speech (one text) was recorded by a native speaker and was judged by L2 speakers using 1-5 Likert scale for comprehension difficulty. Main results showed that neither age nor home language had influence for comprehensibility, but socioeconomic, nationality and grades accounted for statistical differences between the groups tested. Also, data suggested that phonetic features are more likely important for the beginner in second language learning compared to the semantic features of speech that heavily depend on vocabulary domain. Keywords: Speech comprehensibility, nationality, grades, socioeconomic status, second language. Read more →
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Comunicar é tornar comum e informar é dar forma à comunicação. Entre um e outro vai frequentemente uma distancia que nem sempre é possível eliminar. O objetivo deste artigo é mostrar que tanto a comunicação como a informação são um espaço ao sentido da vida. Pese embora as contrariedades e obstáculos, a conivência com os poderes, os imperativos de rentabilidade, a pressão do tempo e a aceleração, os media oferecem um espaço ao espaço público, ao sentido dos fatos, à interpelação; um espaço ao sentido da vida.
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In Macao, Special Autonomous Region of China, there are two professional codes of journalists: one by the Portuguese and English Press Association of Macao and the other by the Macao Journalists’ Association, and there is no regulator in the territory or anyone who administers the rules or sanctions the journalists activity. here’s also no cases of known or reported censorship. However, according to the latest human rights report for this small region of Asia, “the Government has taken steps to limit the coverage of unfavorable news”, admitting the practice of self-censorship by the media.
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Virgílio de Lemos (1929-2013), poeta de vanguarda, é um dos precursores da modernidade e experimentalismo como criador do “barroco estético” que ele próprio designou como a linguagem poética marcante nas letras moçambicanas no das décadas de 50 e 60
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The Dayingezhuang gold deposit in the Jiaodong district, eastern margin of the North China Craton is hosted in Mesozoic granitic rocks and consists of quartz-sulfide veins/veinlets and sulfide disseminations in alteration envelopes. Previous studies mainly focused on the geochronology, sources of ore-forming fluids and metals to investigate the ore genesis. However, enrichment mechanism of Au and other associated trace metals remain unclear. In this study, we present detailed textures and in-situ LA-ICP-MS trace-element compositions of different generations of pyrite, as well as EMP analysis of Au-bearing minerals to discuss the occurrence and enrichment mechanism of Au at this deposit. Three generations of pyrite (Py1, Py2 and Py3) formed during three hydrothermal ore stages (I, II, and III) at Dayingezhuang. Py1 occurs as disseminations in sericitic alteration assemblages and is characterized by low Au (mean 0.15 ppm), Ag, As and Te contents. The time-resolved depth-concentration profiles indicate that Au in Py1 mainly occurs as nanoparticles and/or micron-sized inclusions. Py2 can be further divided into the early undeformed Py2a and later Py2b, which is the product of deformed Py2a with different degrees of brittle to plastic deformation and recrystallization. Py2a in pyrite-siderite-quartz veins is relatively enriched in invisible Au (mean 0.41 ppm), Ag, As, and Te compared to Py1, and contains numerous micron-sized Au inclusions. In contrast, Py2b contains lesser invisible Au (0.21 ppm) and host abundant gold minerals along the grain boundaries and microfractures. Py3 in polymetallic sulfide veins has little Au. As a whole, Au in pyrite is positively correlated with Ag and Te, which is consistent with the results of EMP analysis showing the occurrence of Au as electrum, native gold and minor petzite in pyrite. Such evidences show that the deformation and recrystallization of auriferous Py2a potentially caused local remobilization of Au (mainly as micron-sized inclusion Au) via solid-state ductile flow and subsequent reconcentration of Au in microfractures of Py2b. The pyrite deformation and Au remobilization events were suggested to be related to the continuous reactivation of the regional Zhaoping Fault contemporaneous with gold mineralization. Our study highlights the importance of remobilization and reconcentration of Au triggered by syn-ore tectonic activities at Dayingezhuang and possibly other Au deposits in the Jiaodong district.
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It is known that the probability is not a conserved quantity in the stock market, given the fact that it corresponds to an open system. In this paper we analyze the flow of probability in this system by expressing the ideal Black-Scholes equation in the Hamiltonian form. We then analyze how the non-conservation of probability affects the stability of the prices of the Stocks. Finally, we find the conditions under which the probability might be conserved in the market, challenging in this way the non-Hermitian nature of the Black-Scholes Hamiltonian.
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Studies addressing structure-function relationships of the fish auditory system during development are sparse compared to other taxa. The Batrachoididae has become an important group to investigate mechanisms of auditory plasticity and evolution of auditory-vocal systems. A recent study reported ontogenetic improvements in the inner ear saccule sensitivity of the Lusitanian toadfish, Halobatrachus didactylus, but whether this results from changes in the sensory morphology remains unknown. We investigated how the macula and organization of auditory receptors in the saccule and utricle change during growth in this species. Inner ear sensory epithelia were removed from the end organs of previously PFA-fixed specimens, from non-vocal posthatch fry (<1.4 cm, standard length) to adults (>23 cm). Epithelia were phalloidin-stained and analysed for area, shape, number and orientation patterns of hair cells (HC), and number and size of saccular supporting cells (SC). Saccular macula area expanded 41x in total, and significantly more (relative to body length) among vocal juveniles (2.3–2.9 cm). Saccular HC number increased 25x but HC density decreased, suggesting that HC addition is slower relative to epithelial growth. While SC density decreased, SC apical area increased, contributing to the epithelial expansion. The utricule revealed increased HC density (striolar region) and less epithelial expansion (5x) with growth, contrasting with the saccule that may have a different developmental pattern due to its larger size and main auditory functions. Both macula shape and HC orientation patterns were already established in the posthatch fry and retained throughout growth in both end organs. We suggest that previously reported ontogenetic improvements in saccular sensitivity might be associated with changes in HC number (not density), size and/or molecular mechanisms controlling HC sensitivity. This is one of the first studies investigating the ontogenetic development of the saccule and utricle in a vocal fish and how it potentially relates to auditory enhancement for acoustic communication.
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This research explores innovation of traditional SMEs that do not actively invest in innovation. Elements of open innovation have been identified in these firms in their effort to build social capital which they perceive as pertinent to their businesses. The result of the research shows that instead of using social capital as means for innovation, the unintentional practice of open innovation has contributed to the development of social capital, which further opens up potential for globalization. As a result, a model of open innovation as means of developing social capital for enhancing globalization potential for SMEs was developed.
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The Qiyugou gold deposit, located in the Xiong’ ershan area of the North China Craton, contains abundant bismuth-sulfosalts that are closely associated with gold mineralization. Pyrite is the dominant Au-hosted mineral, and has been formed in three generations (Py1, Py2, and Py3). Py1 grains, generally intergrown with milky quartz, are coarse (>1 mm), euhedral in shape, and Au-depleted in composition. In contrast, subhedral Py2 grains, associated with light gray quartz, are medium to coarse (0.2–3 mm) and are enriched in gold that is both invisible and visible. Py3 grains (0.1–0.5 mm), intergrown with abundant sulfide minerals, are relatively fine and Au-depleted. The time-resolved LA-ICP-MS depth profiles of the Py2 grains indicate that invisible gold occurs as either solid solution or nano-particles of native gold and electrum. Visible gold occurs as small blebs in the Py2 grains where inclusions of native bismuth, galenobismutite, lillianite homologs, tetradymite, and galena are also present. In addition, it is common that electrum in microfracture infillings or along grain boundaries of the Py1 and Py2, are intergrown with bismuthinite derivatives, Bi-Cu sulfosalts, emplectite, tetradymite, chalcopyrite, galena, and Py3. Based on textural relationships and mineral assemblages, calculation of physicochemical conditions show that gold was formed in conditions of fTe2 = ~10−11 and fS2 = ~10−11 to 10−12 for Py2, and fTe2 = ~10−9 to 10-11and fS2 = ~10−10 to 10−11 for Py3. We thus proposed that such physicochemical conditions may have triggered the precipitation of Bi melt, and sulfidation driven by cooling or increase in sulfur content results in the transformation of the Au-Bi liquid into a stable assemblage of native gold and bismuthinite. These bismuth minerals are associated with native gold/Au-bearing minerals, indicating that the Au mineralization of the Qiyugou gold deposit might be genetically associated with Bi melt. The present study highlights the role of Bi as important gold scavengers in arsenic-deficient ore-forming fluid.
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