Your search

Molecular Chinese Medicine (MCM) is a recent method of manufacturing and dosing prescriptions that brings several advantages when compared with Traditional Chinese Medicine (TCM). For instance, MCM is highly dissoluble, tastes better than the usual decoction, and the active principles are easily absorbed. Also, the manufacturing process is subject to better quality control. In spite of these benefits, consumers' intentions remain unclear due to the novelty of this technique. Therefore, an assessment of individuals' perceptions is relevant since molecular medicine is redefining how scientists understand and treat diseases, and it can be considered a medical innovation. To fill the research gap, the Value-based Acceptance Model (VAM) (Kim et al., 2007) is used to assess the individuals' perceptions of value and intention to accept MCM. Data from a sample of Macau residents are analyzed by means of structural equation modeling (SmartPLS). The results support the use of the model in our context, thus extending the applicability of the VAM to other settings. Except for 'technicality', the constructs of 'usefulness', 'enjoyment', and 'perceived fee' had a significant impact on the overall 'perceived value' of MCM, and in turn on the behavioral intention to use the innovation. To facilitate the diffusion of this dosage method in the marketplace, it is suggested that communications strategies consider the proposed sources of value when promoting MCM. To further explain the adoption process, it is recommended to include additional factors that may affect consumers' intention to adopt the innovation and extend the analysis to the actual usage.

Small and medium-sized enterprises (SMEs) can benefit significantly from open innovation by gaining access to a broader range of resources and expertise using absorptive capacitive, and increasing their visibility and reputation. Nevertheless, multiple barriers impact their capacity to absorb new technologies or adapt to develop them. This paper aims to perform an analysis of relevant topics and trends in Open Innovation (OI) and Absorptive Capacity (AC) in SMEs based on a bibliometric review identifying relevant authors and countries, and highlighting significant research themes and trends. The defined string query is submitted to the Web of Science database, and the bibliometric analysis using VOSviewer software. The results indicate that the number of scientific publications has consistently increased during the past decade, indicating a growing interest of the scientific community, reflecting the industry interest and possibly adoption of OI, considering Absorptive. This bibliometric analysis can provide insights on the most relevant regions the research areas are under intensive development.

China growing awareness of sustainability has brought out relevant aspects to move towards a green environment. Since its subscription in 2016, China has been committed to implementing the Paris Agreement, and the Greater Bay Area (GBA) development plan prioritizes ecology and pursuing green development. The primary purpose of this research is to perceive the companies' insights concerning the implementation of sustainable buildings’ projects in Macau. For this multi-case study analysis, primary data was gathered from interviews with two groups involved in the construction projects’ lifecycle: Consultants and Contractors, to analyze different perceptions and concerns. The interviews considered two different themes about the main topic: (1) Perception on Companies’ Experience in Sustainable Projects; (2) Key Drivers towards Sustainable Buildings’ Projects’ Implementation. In conclusion, according to the analyzed data, it is essential to notice that companies’ background and the market particularities affect their corporate performance specially connected to the green construction frameworks. The data also indicate that it is necessary to move towards regulations and policies to change corporate and people's mindset.

Citizens' trust in eGovernment is crucial for the successful implementation of new electronic services. This relationship in the Greater Bay Area (GBA) plays an essential role since the Government services rely on mobile mini-programs This study investigates the trust towards government service mini-programs in WeChat and Alipay. A user feedback questionnaire was designed, and a total of 609 valid samples were collected from Shenzhen, Guangzhou, Hong Kong, and Macau. The findings imply that competence, integrity, and benevolence are the key components of trust in e-government (TIEG). TIEG positively influences perceived value (PV), which positively affects citizens' Intention to adopt service mini-programs. PV significantly mediates the relationship between TIEG and Intention. Although TIEG does not effectively reduce perceived risk (PR), risk issues cannot be ignored in the adoption process. Finally, this article proposes relevant implications and suggestions for the GBA government agents and policy makers.

Battery Electric Aircraft (BEA) technology is gaining attention due to the potential to reduce carbon emissions and noise pollution, contributing to global environmental sustainability. Grounded in the Theory of Planned Behavior (TPB), this paper explores the determinants of attitude, social norm, behavioural control, and perceived risks related to the intention of Macau residents to use electric aeroplanes within the Greater Bay Area (GBA). This research uses a quantitative approach. Data is collected through structured surveys distributed to potential adopters. To assess the relationships between the determinants in our model, Structural Equation Modeling (SEM) is employed. The findings reveal that a favourable attitude and perceived behavioural control positively influence individuals’ intentions to adopt electric aeroplanes. However, perceived risks strongly impact adoption intentions, suggesting that addressing safety and reliability concerns is essential for promoting the technology within the region. The implications of this research extend beyond academic interests, as Macau’s unique position within the GBA offers the opportunity for electric aeroplanes’ adoption. Further, the reduced carbon emissions and noise pollution align with the city’s objectives and create a harmonious balance between economic prosperity and environmental preservation for future generations. This study offers important insights for integrating advanced computing technologies into BEA systems to enhance electric aeroplanes’ operational efficiency and safety to support their adoption. It also provides a path for policymakers and industry stakeholders toward sustainable economic development and integration of Macau within the GBA.

Theories and models try to describe the complexity of how people embrace and make use of innovations. The determinants of behavior concerning battery electric vehicles (BEVs) have traditionally revolved around factors such as vehicles’ price and range. Surprisingly, despite being small and one of the wealthiest territories in the world, Macau SAR faces challenges in BEV market penetration, underscoring the need to explore alternative causes of behavioral intention. To explain the adoption of technologies, this paper focuses on technology show-off (TS), which combines Rogers’ (2003) concepts of visibility and trialability of technology in a single construct as a determinant of behavioral intention. Therefore, when individuals perceive technology as more visible and available for trial, their behavioral intention to adopt it strengthens. Using structural equation modeling for quantitative analysis, this study examines the significance of TS in terms of the intention to adopt battery electric vehicles. The findings highlight the salience of the technology show-off construct in explaining behavioral intention, underscoring its significance in the context of modern society’s characteristics. This study contributes to advances in understanding technology acceptance and highlights the importance of incorporating experiential aspects (such as TS) into the traditional technology acceptance models.

The decision to accept and use technology innovations has long been a source of debate across disciplines due to the complexity involved in predicting behavior. Recognizing that the subject is vast and fragmented, this paper examines the mainstream technology works to assist researchers to understand, conceptualize and select the most appropriate theoretical framework for their study. Starting with the pioneering effort on Diffusion of Innovations (DOI/IDT), the analysis considers the Theory of Reasoned Action (TRA), the Theory of Planned Behavior (TPB), the Technology Acceptance Model (TAM/TAM-2/TAM-3), the Value-based Acceptance Model (VAM), and the Unified Theory of Acceptance and Use of Technology (UTAUT/UTAUT-2) among the most important. A review of the key literature is vital to assessing and identifying research trends, as well as contributing to the discussion of emerging technologies such as Artificial Intelligence (AI), Augmented Reality (AR), Blockchain, Cloud Computing, Internet of Things (IoT), Mobile Apps, etc. Suggestions for future research paths are also provided.

The UTAUT-2 offers the most comprehensive assessment of individual acceptance and use of technology to date. In particular, the theoretical additions of “hedonic motivation”, “price value”, and “habit”, made the model suitable for studying technology in a consumer context. However, a review of the literature revealed that the construct of habit has been dropped from a large number of studies. There are several reasons for this, including that the technologies examined were relatively new for the respondents to form a routine behavior. Therefore, this study aims to explore whether the construct can be used as a key predictor of future intention to use an innovation rather than an acquired practice among technology users. For this purpose, a conceptual model based on the theoretical additions to the UTAUT-2 is proposed and analyzed with structural equation modeling (SmartPLS). Our results showed significant relationships between the predictors and the behavioral intention to use battery electric vehicles (BEV) technology, and, in particular, depicted the construct of habit as the strongest factor in the decision to adopt the technology. In light of our findings, the construct of habit (HT) should be used in research together with the other UTAUT-2 predictors to assess individuals’ perceptions of possible future habitual behaviors.

The understanding of how people accept and embrace new policies is vital in today's world. This paper introduces an original way of looking at this by adapting the widely recognized Unified Theory of Acceptance and Use of Technology 2 (UTAUT-2). The goal is to provide a foundational model for assessing policy acceptance. More specifically, we adapted the UTAUT-2 framework to study how Macau residents perceive the "Northbound Travel for Macau Vehicles" policy, which allows cars with Macau registration plates to enter China. Using structural equation modeling software (SmartPLS), we analyze data collected from 136 respondents who experienced the policy.Our findings reveal that Performance Expectancy (PE) and Habit (HB) significantly influence individuals' intention to take advantage of the policy. In other words, people are more likely to embrace policies they perceive as beneficial and that align with their existing habits. Effort Expectancy (EE) and Facilitating Conditions (FC) do not significantly impact acceptance, perhaps as a result of participants' familiarity with the policy and their resource availability. Surprisingly, while not directly tied to usage, Social Influence (SI) shows a high mean value, suggesting its potential role in policy acceptance when influential individuals adopt the policy. This pioneering research contributes to the field by bridging the gap between technology acceptance models and policy studies. Most importantly, it validates the use of the UTAUT-2 as a technology framework that is adapted for assessing policy acceptance.

A growing number of people are becoming aware of the environmental footprint that our actions have on the environment. Research indicates that a key factor leading to the adoption of an electric vehicle is consumers’ high environmental concern. Indeed, the environmental concern (EC) construct is commonly associated with the purchase of sustainable and eco-friendly products in literature. Our study challenges this assumption. We examined how the environmental factor influenced the behavioral intention of Macau residents to adopt battery-electric vehicle (BEV) technology. For this purpose, we conducted a study based on the UTAUT-2 framework and used structural equation modeling (SmartPLS) to analyze the data. As a result, the choice of vehicles did not depend on the consumers’ level of concern. It appeared that consumers strongly perceived the benefits of a cleaner environment, however, when it comes to technology, environmental benefits are nice to have, rather than the primary incentive to purchase BEVs. Researchers should consider the role of environmental concern as a background factor in technology acceptance models, rather than a direct predictor of behavior. It is also recommended that marketers correctly consider this element when developing their product communications strategies, to appeal to the desired segment of customers.

Technology research offers several theories and models to explain how individuals accept and use technology innovations. While these often focus on the technical aspects of the innovation, they tend to downplay the affective component of technology. Recognizing that the adoption of technology is also determined by what it means and represents to the users, this paper aims to fill the gap in the literature by studying the effects of social influence and image on the behavioral intention to adopt a technology. We used structural equation modeling (SmartPLS) to analyze data collected from 238 self-administrated surveys regarding the behavioral intention of Macau residents to use battery electric vehicles. The result showed significant relationships among the variables in the model and depicted the construct of image as a strong factor in the adoption decision. Our findings suggest that social influence may not exhibit substantial impact in the case of innovations in their initial phase and, more importantly, the construct of image could be included as a key predictor of behavioral intention in technology acceptance models, particularly in contexts where the choices that consumers make are public, and therefore subject to judgments from the members of the community.

Despite the general good intentions towards the environment, individuals tend to adopt traditional internal combustion vehicles. Drawing from technology research, this study focuses on the impact of society - in the form of subjective norm and image – on the behavioral intention to adopt a technology. More precisely, this study seeks to explore to which extent societal influences drive the behavioral intention to adopt battery electric vehicles (BEV) technology. A self-administered survey was used for this purpose. The analysis of the data from a sample of 111 respondents showed significant relationships between the predictors and the target behavioral outcome. The study also revealed that subjective norm and image are particularly significant factors for the segment of BEV owners. The findings suggest that marketers and practitioners incorporate social elements into their product communication strategies in order to encourage the uptake of environmentally-sound technologies.

In a world where sustainable food choices are becoming increasingly important, this study explores the connection between food neophilia — the desire to experiment with new foods — and people's willingness to include insects in their diets. Using the Theory of Planned Behavior (TPB), our research delves into how neophilia (NP) moderates respondents’ attitude (ATT), social norms (SN), and perceived behavioral control (PBC) concerning the adoption of insects as a food source. The analysis draws from 160 self-administered surveys and employs structural equation modeling. Conducted in the context of Macau SAR (China), our study reveals the pivotal role that neophilia plays in shaping consumer attitudes and intentions. Notably, respondents generally expressed a willingness to explore novel culinary experiences. A positive moderating effect of neophilia on attitudes toward insect consumption is observed, suggesting that individuals with higher neophilia scores are more inclined to hold favorable intentions regarding insects as food. However, neophilia's influence on moderating SN and PBC exhibits contrasting effects, implying that a strong inclination for food neophilia may not necessarily leadto increased social pressure or perceived control in adopting insect-based diets. In light of these findings, this study recommends that practitioners and policymakers promote insect consumptionas an innovative and adventurous means of achieving sustainable nutrition. While the primary focus is on the impact of food neophilia on people's intention to consume insects as food, the study underscores the urgent need for diversified and sustainable dietary choices to address escalating environmental concerns and secure a resilient food supply for future generations.

People with intellectual disabilities need vocational training and support in order to be able to get into the work market and maintain their workplace. In Macau SAR, China, the vocational training ecosystem still operates in fully classic, in-person, fashion, which means it is susceptible to pandemic situations such as COVID-19. This causes a big disruption to the training when isolation measures are in place. Our goal is to study the introduction of serious games for vocational training of people with disabilities in Macau. This work presents a study to assess the training benefits of serious games and usability factors, understand the acceptability and adoption factors/benefits of serious games for vocational training for people with intellectual disabilities and associated stakeholders in Macau.