Your search
Results 129 resources
-
Resumo Os bibliotecários são profissionais que se devem manter constantemente atualizados, procurando ativamente o desenvolvimento das suas competências profissionais, pelas próprias características das funções que desempenham. Porém, é importante perceber o que pensam estes atores acerca da sua atual formação de base, concretamente se esta tem vindo a acompanhar as tendências de atualização. Assim, partindo de uma análise prévia ao conteúdo de diversos documentos orientadores, emanados de associações internacionais, no sentido de encontrar as competências preconizadas para a área de atuação, é realizado um questionário ao nível nacional e internacional a futuros profissionais, estudantes na área das ciências documentais. O principal objetivo é o de procurar entender, comparativamente, que habilidades e competências são valorizadas para o futuro desempenho profissional. O questionário foi aplicado a grupos de estudantes de ciências da documentação e informação em Portugal, Macau e República Checa, evidenciando-se as perspetivas comuns entre os inquiridos sobre as competências necessárias e aquelas que são recebidas na formação inicial, concluindo-se que existem ainda algumas assimetrias entre as necessidades da profissão e a formação recebida, na perspetiva dos futuros profissionais, independentemente do território a que pertencem.
-
This paper aimed to build up the theorical and conceptual understanding of future forecasting study of Macau’s GDP and Gross Gaming Revenue (GGR) by co-movement of economic indicators. Macau GDP and GGR showed co-movements with a number of time series economic indicators, including China’s exports and imports, China’s manufacturing PMI, non-manufacturing PMI, China's electricity production growth, share price of some Macau’s gaming operators, etc. These time series data can be found in statistics departments of China, Macau and Hong Kong, stock exchanges, and international organizations such as the International Monetary Fund (IMF), the World Bank, the World Trade Organization (WTO). Burns and Mitchell’s study in 1946 identified co-movements between economic indicators and being further carried out and developed leading, coincident and lagging indicators, which is essential for future econometric models and nowcasting techniques developments to study these co-movements. In particular, with the proper application of nowcasting techniques, future studies can exploit the data of leading and coincident economic indicators to forecast Macau’s GDP and GGR within an acceptable level of error. Since Macau is a “monotown,” where the gaming revenue makes a significant contribution to the economy. The forecasting of gaming revenue is crucial as it aids the gambling and tourism industries in preparing supply and provides information to policymakers to plan for the near future. This research also contributes to understand Macau’s economy by investigating its internal and external economic variables.
-
This research aims to evaluate a Macau tea brand's social media advertising effectiveness with neuromarketing tools, including physiological monitoring that can measure emotional arousal. This research bridges the gap of social media marketing on Instagram for brands through the neuromarketing method. Data from 40 respondents were collected with iMotions software using neuroscientific tools. This research uses the stimuli of Guanding Teahouse, a newly established Macau tea brand, to evaluate social media advertising effectiveness. The neuroscientific tools – Galvanic Skin Response (GSR) sensors, Eye-tracking, Facial Expression Analysis (FEA) and emotion analysis are used to do the experiment. The data analysis was drawn from one representative respondent to measure the emotions and attention on the Instagram advertisements. Video 1 recorded 9 GSR peaks and Video 2 recorded 12 GSR peaks, both videos attention is ranging between 96-98 indexes. Results show that advertising videos should focus more on the products than the model. Moreover, the participant is more interested in Video 2, but the effectiveness of advertising is showing a lower focus on the brand and the tea. Future studies should consider comparing the video advertising effectiveness of Instagram stories and Instagram reels to prevent disruption of video on the stories ad.
-
Massive Open Online Courses (MOOCs) have recently become a hot topic in the academic world, launching a wide ranging discussion on a number of issues. In this research, we surveyed academics' awareness, attitudes, perceptions, and experiences of MOOCs. We received responses from 236 academics from 23 countries, who were working in different roles such as teachers, researchers, managers, and pedagogical developers. Participants were invited to answer questions concerning their awareness and attitudes towards MOOCs. For participants with some knowledge of MOOCs, we requested their experiences and their observations of the impact of MOOCS on their students, teaching colleagues, and within their institutions. We found the most common reaction to MOOCs amongst the academics was concern but many were positive about the phenomenon. The academics claimed their students could be motivated to take MOOCs because of flexibility and no cost involved. While many academics were not aware of their students taking a MOOC and had not observed any changes to teaching programs at their institutions because of MOOCs, there was evidence of some activity and future plans for engagement in MOOCs.
-
The Black-Scholes equation is famous for predicting values for the prices of Options inside the stock market scenario. However, it has the limitation of depending on the estimated value for the volatility. On the other hand, several Machine learning techniques have been employed for predicting the values of the same quantity. In this paper we analyze some fundamental properties of the Black-Scholes equation and we then propose a way to train its free-parameters, the volatility in particular. This with the purpose of using this parameter as the fundamental one to be learned by a Machine Learning system and then improve the predictions in the stock market.
-
Macao SAR, China is one of the more densely-populated territories in the world, and as such necessarily struggles with Soundscape quality. Nonetheless, the territory has already been identified as a unique location for to function as a Soundscape living lab (Cordeiro et al., 2014), since it has a very small manageable area that includes many types of geographical varieties, from extremely high density urban areas to natural environments with dense vegetation highland or varied water front typologies. In addition, Macao has extremely wide multicultural population with a broad range of subjects that have diverse cultural perceptions and thresholds in regards to sonic cognition. The potential impact of this diversity has already been noticed in both tourism (To & Chung, 2019) and research (Chung et al., 2016). The concept of Soundscape itself is garnering increased awareness as a viable alternative to assess the quality of the sonic environment, of use to policy management and legislation, shown not only by the increasing numbers of scientific articles on the subject (Moscoso et al., 2018), but also by recent international standardisation efforts in measuring it (ISO,2018). In this talk we shall give a preliminary description and illustration of the Soundscape in a territory that is rich in diversity and has huge potential for citizen participation. This includes approaches like noise mapping, sound mapping, Soundwalks, grounded theory efforts for detailed descriptions of the environment and use of alternative objective metrics. We will describe how to use the richness of this gathered data in developing artificial-intelligence algorithms to autonomously assess and predict the evaluation of a given Soundscape based on recordings alone. This goal will alleviate the intense human effort in subjective assessment, and may prove to be an effective and substantial diagnostics tool in planning the soundscape for prospective built environments, functioning not only as an analysis and diagnostics tool, but as a design strategy for a sustainable sonic future.
-
Over the years Macao has been exposed to different cultures and has been influenced by various political and economic interests. The booming casino economy has ultimately transformed the city into the largest gambling hub in the world. In spite of the consensus about Macao's shiny future, there are factors (such as the large reliance on a single industry) and socio-economic problems (such as labor shortage, unequal income distribution, and inflationary pressure) that moderate the optimism. By making use of the Chatterjee and Nankervis' convergent and divergent process model for management, this paper examines how global, regional, and local forces have impacted the economic development process, form and type of organizations in Macao. The paper also suggests that the government implement a framework that develops and diversifies the economy but also takes into consideration the social needs of the community.