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As the rate of change increases exponentially, organizations must adapt quickly to the business landscape's volatility, uncertainty, complexity, and ambiguity (VUCA). As a result, organizations must implement agile strategies and practices to ensure their responsiveness and readiness to any changes brought about by internal or external factors. With a greater number of changes, change agents are tasked with implementing various change management methodologies to ensure that change recipients accept change initiatives. This research will look at one of the methodologies used by change agents, the use of nudges from Thaler and Sunstein's Nudge Theory, which is a subtle intervention to influence an individual's decision-making with the goal of steering them towards a specific desired outcome; and analyze their effectiveness towards the change recipients when implemented. Change agents were interviewed on the application of Nudge Theory to change recipients when managing to change initiatives within their respective organizations. The results indicate that the use of nudges created by the change agents can significantly impact the level of resistance from the change recipients. If used correctly, the Nudge Theory can mitigate change resistance, and the success of a change initiative is higher. But, if change recipients are forced to comply, their resistance will be greater, affecting the organization overall.
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Phenomenography is a well-known empirical research approach that is often used to investigate students' ways of learning programming. Phenomenographic pedagogy is an instructional approach to plan learning and teaching activities. This theoretical paper gives an overview of prior research in phenomenographic studies of programming and shows how the results from these research studies can be applied to course design. Pedagogic principles grounded in the phenomenographic perspective on teaching and learning are then presented that consider how to tie students' experiences to the course goals (relevance structure) and how to apply variation theory to focus on the desired critical aspects of learning. Building on this, an introductory object-oriented programming course is described as an example of research-based course design. The insights gained from the experience of running the course are shared with the community of computer science educators, as also the benefits and responsibilities for those who wish to adopt the phenomenographic perspective on learning to plan their teaching. The development of an increased awareness of the variation in students' ways of experiencing programming and the need to broaden the context of the programming course are discussed.
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In this paper, the repertory grid is presented as a technique to explore novice programmers' experiences within the context of an action research project. The theoretical and methodological aspects of the technique are discussed. The findings from the technique that combined quantitative and qualitative data analysis methods are provided. These findings relate to the learning process, learning content, and learning support as experienced by the students in an introductory object-oriented programming course. The repertory grid technique is then appraised for its relevance and usefulness to the project, and for its contribution to the diversity of computer science research methods. Insights gained from the use of the technique are shared with the community of computer science educators.
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This paper argues for paradigm pluralism in computing education research. The value of mixing paradigms, and the choice of methodological eclecticism and mixed methods is explored using pragmatic knowledge claims. A research study, which focused on the design of an introductory object-oriented programming (OOP) course for undergraduate students, is introduced as an illustration of paradigm pluralism. The study demonstrates methodological eclecticism and use of mixed methods for data collection and analysis. Meaningful outcomes resulting from the choice of the research design are described. A framework that focuses on the research problem and research questions to guide research design is presented as the outcome of the study. Through the discussion and demonstration of paradigm pluralism, this paper contributes to increased awareness of theoretically anchored research in computer science. © 2012, Australian Computer Society, Inc.
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University students in Macao are required to attend computer literacy courses to raise their basic skills levels and knowledge as part of their literacy foundation. Still, teachers frequently complain about the weak IT skills of many students, suggesting that most of them may not be benefiting sufficiently from their computer literacy courses. This research proposes an enhanced framework based on constructivist principles by using peer-tutoring to increase cost effectiveness and to improve student outcomes. Essential to this proposed model is the training of former course graduates as peer-instructors to achieve high quality learning results. At Instituto de Formação Turistica (IFT), a case study was used to evaluate its effectiveness using a qualitative analysis. In Macao, most students have a Confucian Heritage Cultural (CHC) background and the current findings demonstrate that students share more easily their learning difficulties within their group as their interpersonal relationships improve. It is suggested that since CHC cooperative learning is primarily based on bonds, students involved in this 'relationship-first, learning-second' type shared a larger amount of knowledge and social skills, a dual positive outcome. Moreover, English language is a major barrier for the understanding of the teacher’s message to Chinese students. Meanwhile, the negative Western concept of plagiarism is replaced, under the CHC, as the ‘face giving’ and it is directly based on the relationship intensity to 'help friends'. At last, peer-tutors play a key role in the student increase internal motivation regarding the joy of the learning process.
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This research aims to evaluate a Macau tea brand's social media advertising effectiveness with neuromarketing tools, including physiological monitoring that can measure emotional arousal. This research bridges the gap of social media marketing on Instagram for brands through the neuromarketing method. Data from 40 respondents were collected with iMotions software using neuroscientific tools. This research uses the stimuli of Guanding Teahouse, a newly established Macau tea brand, to evaluate social media advertising effectiveness. The neuroscientific tools – Galvanic Skin Response (GSR) sensors, Eye-tracking, Facial Expression Analysis (FEA) and emotion analysis are used to do the experiment. The data analysis was drawn from one representative respondent to measure the emotions and attention on the Instagram advertisements. Video 1 recorded 9 GSR peaks and Video 2 recorded 12 GSR peaks, both videos attention is ranging between 96-98 indexes. Results show that advertising videos should focus more on the products than the model. Moreover, the participant is more interested in Video 2, but the effectiveness of advertising is showing a lower focus on the brand and the tea. Future studies should consider comparing the video advertising effectiveness of Instagram stories and Instagram reels to prevent disruption of video on the stories ad.
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As an incomparable implication of industrial culture, the industrial heritage has a wide range of historical, technological, social, architectural or scientific values. With the process of large-scale contemporary urban revitalization, abandoned industrial buildings and areas always become the targets of urban renewal and redevelopment due to the ongoing transformation on structural changes of economy and adjustments of plot usage. Although the research and discussion on preservation of industrial heritage have been launched in the fields of theory and practice in China, many former industrial areas and buildings are still undergoing extreme threats and irreversible damages. Taking Iec Long Fireworks Factory which is the only well preserved survivor of industrial heritage in Macao as a case study, this paper presents its historic background, present challenges and future envisions of development. Based on group investigations and SWOT analysis, integrated strategies are proposed to preserve and revitalize the old factory ruins and their landscape settings. The conclusions show the significance to preserve and reuse industrial heritage opened for the urban renewal, which also could be a good contribution for sustainability of history and culture, environment, society and tourism.
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Contemporary urban environment is facing big changes caused by a series of synthetic factors on politics, economy, technology, society and culture. Its goals and design concepts have shifted from the fulfillment of the basic function of life into the improvement of whole qualities of cities. Forming the key part of city fabric, urban historical centre helps link scattered individual historical buildings, and retrieve urban fabric. It also takes important roles in preserving history and tradition, keeping social meanings of a place and city's sustainability. This paper briefly analyzed the historic background and current issues in Macao Historic Centre. Meanwhile, strategies and principles are proposed to improve and revitalize public spaces located in dilapidated or misused historical centre so as to provide new scientific and holistic ideas for the creation of a new sustainable environment in China.
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