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The Role of the Country-of-Origin Effect in Driving Chinese EV Adoption: The Case of Portugal
Resource type
Authors/contributors
- Xian, Sitong (Author)
- Lampo, Alessandro (Author)
Title
The Role of the Country-of-Origin Effect in Driving Chinese EV Adoption: The Case of Portugal
Abstract
As environmental awareness grows, sustainable modes of transportation have garnered
increasing importance. With the rising popularity of electric vehicles (EVs), a broader
community now acknowledges their numerous advantages, such as lower noise levels,
enhanced efficiency, and cost-effectiveness in comparison to traditional internal combustion
engine vehicles. Furthermore, EVs significantly contribute to a more sustainable future by
emitting fewer pollutants and reducing overall environmental impact. However, consumers'
perceptions and expectations about the vehicle's country of origin - the nation where the vehicle
is manufactured - remain unclear, particularly in the case of Chinese-manufactured EVs due to
China's reputation for pollution and product safety concerns. This study employsa qualitative
framework based on the Unified Theory of Acceptance and Use of Technology 2(UTAUT-2)
to assess the acceptance of Chinese electric vehicles, and the influence of the Country-of-Origin
Effect (COE) on a sample of Portuguese residents. Data was gathered through semi-structured
interviews and analyzed using qualitative methods. The study's results shed light on the
significance of the country of origin in shaping consumers' behavioral intentions to purchase
Chinese electric vehicles, indicating a positive influence. This suggests that country of origin
is a crucial factor when considering an individual's intention to adopt electric vehicles.
Additionally, the research highlights the importance of various other factors such as
performance expectancy, effort expectancy, social influence, facilitating conditions, price
value, hedonic motivation, and habit in shaping consumers' attitudes and intentions. Our results
underscore the complexity of consumer behavior toward electric vehicles, suggesting the need
for a multifaceted approach to understanding andpromoting EV adoption. Research is needed
to examine the COE in different cultural and geographic contexts to develop effective strategies
to enhance the global adoption of electric vehicles, particularly from countries with varying
environmental reputations
Date
2024
Proceedings Title
PROCEEDINGS OF THE 18th INTERNATIONAL CONFERENCE OF THE AGBRP
Conference Name
18th INTERNATIONAL CONFERENCE OF THE AGBRP - Leading Sustainability Transitions: Risk, Collaboration, and Technology
Place
Singapore
Publisher
AGBRP
Pages
105-114
ISBN
979-8-9876701-1-8
Citation
Xian, S., & Lampo, A. (2024). The Role of the Country-of-Origin Effect in Driving Chinese EV Adoption: The Case of Portugal. PROCEEDINGS OF THE 18th INTERNATIONAL CONFERENCE OF THE AGBRP, 105–114. https://www.agbrp.world/_files/ugd/5793fb_1cb809669cd5451184252e9684416ab7.pdf
Academic Units
Student Research and Output
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