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Attitude towards celebrity brand advertising in Macao

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Resource type
Thesis
Author/contributor
Title
Attitude towards celebrity brand advertising in Macao
University
University of Saint Joseph
Place
Macau
Date
2009
# of Pages
63
Language
eng
URL
http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173783&query_desc=an%3A20696
Library Catalog
Library Catalog (Koha)
Notes

Supervisor : José Alves

In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the Faculty of Administration and Leadership, Inter-University Institute of Macau, 2009

Citation
Pinto, J. F. (2009). Attitude towards celebrity brand advertising in Macao [University of Saint Joseph]. http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173783&query_desc=an%3A20696
USJ Theses and Dissertations
Link to this record
https://research.usj.edu.mo/bibliography/TEMCP5D3